GREEN BAY
JOURNEY THROUGH CULTURE:
From farms to museums experience indigenous cultures with the tribes of Wisconsin in Green Bay.
LEGENDARY MOMENTS
Explore professional football paradise at Lambeau Field and make memories at Titletown.
AMERICAN HISTORY:
The oldest European settlement in Wisconsin is full of history and culture.
GREEN BAY
POPULATION
The Greater Green Bay area is located in Brown County, which is in the northeast portion of the state of Wisconsin on Lake Michigan. The population inside city limits is approximately 107,000 while the metro area is home to about 330,000 residents.
ANNUAL VISITORS
The Green Bay area is known globally for it’s historic football team, vast natural resources, indigenous heritage, and unique attractions. Each year millions of visitors flock from across the globe to see all Green Bay has to offer. In 2024 more than 6.5 million visitors arrived in the Greater Green Bay Area.
CLIMATE
The Green Bay Area is full of climate diversity, with so much to do in each season. The winter (Dec-March) averages 27° f or -2 c. In the Spring it warms up to an average of 53°f or 11° c. Summer is the warmest time of year at 78° f or 26° c. Fall is temperate and comfortable averaging 57° f or 14°f.
NATURAL RESOURCES
The Great Lakes region is known globally for it’s natural beauty and charm. And Green Bay is no exception. The Bay of Green Bay, which is part of Lake Michigan, is home to the largest freshwater estuary in the world, making it a paradise for nature and wildlife enthusiasts. The Fox River has transformed over time to become a recreational water way and one of the best inland fishing destinations in the country. Green Bay also sits on the Niagara Escarpment, providing breathtaking scenery and countless recreation opportunities.
GETTING TO GREEN BAY
Accessing Green Bay is easy and efficient, whether you’re coming from across the globe or somewhere here in the US. It’s a great stop along any tour of the great lakes and easily accessible by major highway systems from metro areas like Detroit, Chicago, Minneapolis, or Atlanta. You can fly direct into Austin Straubel International Airport for easy access to the region. You’ll find direct flights from major airline hubs across the country.
THERE’S SO MUCH
Beyond football, Green Bay offers international travelers a rich mix of attractions and experiences. Enjoy the natural beauty of the Bay of Green Bay with hiking, paddling, fishing, and wildlife watching. Explore scenic trails, parks, and outdoor spaces that change beautifully with the seasons. Visit Our Lady of Champion, the only Vatican-approved Marian apparition site in the U.S., offering a peaceful, spiritual retreat.
Discover transportation history at the National Railroad Museum and The Automobile Gallery, where vintage and rare vehicles tell stories of innovation. Immerse yourself in Oneida Nation culture with a visit to their museum, buffalo overlook, and casino, or sample traditional Indigenous foods. Whether you’re seeking nature, history, culture, or relaxation, Green Bay is a destination full of meaningful experiences and welcoming Midwest charm.
Lake Michigan
Hobart
Denmark
WELCOME
Some places you visit. Others leave a mark.
Greater Green Bay does both.
As Wisconsin’s oldest European settlement, our story starts centuries ago with Jean Nicolet arriving at Red Banks in 1634 and carries through to the legacy of Vince Lombardi and the spirit that built Titletown. Around here, history isn’t tucked away, it shows up everywhere, adding depth to every experience.
But what makes Greater Green Bay truly stand out for groups goes beyond what you see, it’s what you do, taste, and feel together.
Set out on the Fox River. Explore vibrant districts and scenic spaces. Raise a glass to locally crafted flavor, from small-batch brews to handcrafted sweets. Take in iconic stops, then uncover the unexpected moments that turn a great trip into something unforgettable.
Our Signature and Group Experiences are designed to make planning simple and the results anything but ordinary. Follow a thoughtfully built itinerary or create your own, mixing, matching, and customizing to fit your group perfectly. However you plan it, our team is here to help bring it to life.
And when the day winds down, your group will find a place to recharge with ease. From full-service hotels to comfortable stays, our lodging partners deliver the kind of genuine, welcoming hospitality that keeps visitors coming back.
Planning should feel exciting and we’re here to make it seamless, collaborative, and simple.
Because in Greater Green Bay, the experience doesn’t just meet expectations.
It goes Beyond Legendary.
HISTORY AND CULTURE
Greater Green Bay’s story begins long before its designation as Wisconsin’s oldest European settlement, marked by the 1634 arrival of Jean Nicolet. For generations, this land has been home to Indigenous peoples, including the Menominee and Ho-Chunk Nations, and today, the Oneida Nation continues to shape the region through its culture, traditions, and deep connection to the land.
Located at the mouth of the Fox River, Green Bay quickly became a hub for trade, transportation, and industry. That legacy lives on through experiences like the National Railroad Museum and the Automobile Gallery & Event Center, where groups can explore the evolution of rail and road travel.
Fueled by natural resources and innovation, Green Bay also became a leader in paper production, earning the nickname “Toilet Paper Capital of the World.” Today, that spirit of ingenuity and resilience remains part of the region’s identity, offering visitors a deeper connection to the people and industries that built Greater Green Bay.
top attractions
• Heritage Hill State Park
• Neville Public Museum
• Hazelwood Historic House
• Oneida Nation Museum
• Oneida Nation Culture Park
• The National Railroad Museum
• The Automobile Gallery
• Mulva Cultural Center
01
Museums and Landmarks
Greater Green Bay’s museums and historic sites bring the region’s story to life in engaging, approachable ways for groups. At the Neville Public Museum, visitors can explore exhibits that blend art, science, and history, all rooted in Northeast Wisconsin’s identity. Nearby, the Heritage Hill State Historical Park offers an interactive step back in time, with restored buildings and hands-on experiences that showcase life across generations.
Beyond the museum walls, historic landmarks and preserved spaces add depth to any itinerary—from notable architecture to sites that tell the story of early settlement and community growth. Together, these experiences create a well-rounded look at Greater Green Bay’s past, making it easy for groups to connect with the history that shaped the region.
02
Explore Native American Culture
The Oneida Nation in Wisconsin offers international travelers a rich tapestry of cultural experiences. At the Oneida Nation Museum visitors can explore immersive exhibits showcasing Iroquois artifacts, original artwork, and traditional crafts. Nearby, the Amelia Cornelius Culture Park features a full-scale replica of a traditional longhouse.
Nature enthusiasts can visit the Buffalo Overlook to observe a herd of over 100 buffalo from a covered observation deck. For a deeper connection to the land, the Tsyunhehkwa farm offers tours of its organic fields, where visitors can learn about heirloom white corn and traditional agricultural practices.
Culinary experiences abound, with opportunities to sample traditional dishes like corn soup and wild rice. The Cedar & Sage Grill House offers a menu featuring locally sourced meats, freshwater fish, and produce. These diverse offerings provide a unique and immersive experience into the Oneida Nation’s rich heritage and contemporary culture.
03
American Transportation
Green Bay’s transportation museums offer a uniquely American experience for international travelers. The National Railroad Museum showcases massive locomotives, vintage railcars, and immersive exhibits that tell the story of the U.S. rail industry’s role in shaping the nation.
Nearby, The Automobile Gallery presents a stunning collection of classic and rare vehicles—from muscle cars to iconic American cruisers—celebrating the innovation and artistry of U.S. car culture. Together, they provide an unforgettable journey through America’s engineering and design legacy.
GAMEDAY
LEGENDARY EXPERIENCES
Lambeau Field isn’t just a stadium—it’s a pilgrimage site for football fans across the globe. Home to the Green Bay Packers since 1957, it stands as one of the most iconic venues in all of sports. The team’s rich legacy, dating back to 1919, is deeply tied to the community. As the only publicly owned team in the NFL, the Packers represent something rare and enduring in modern professional sports: loyalty, tradition, and hometown pride.
Visitors come from around the world to experience the “frozen tundra,” tour the Packers Hall of Fame, and immerse themselves in football history. Game days turn the entire city into a celebration, with fans filling the streets in green and gold. Lambeau Field is more than a destination—it’s a symbol of what’s possible when a team and its town grow together. It captures the spirit of Green Bay and keeps its story alive for every visitor.
NCAA Athletics
College sports in Greater Green Bay bring energy, excitement, and a true hometown feel to the fan experience. University of Wisconsin Green Bay Phoenix compete at the NCAA Division I level, offering high-level competition in sports like basketball, soccer, softball and more. With a strong tradition—especially in women’s basketball—UW-Green Bay games deliver an exciting atmosphere where groups can get close to the action without the scale or cost of larger markets.
Just minutes away, St. Norbert College Green Knights provide a classic college athletics experience rooted in tradition and community pride. Competing in NCAA Division III, St. Norbert is known for its nationally recognized football program and competitive teams across multiple sports. Together, these programs give groups the chance to enjoy collegiate athletics in an approachable, highquality setting.
02
Semi-Pro & Amateur Sports
Greater Green Bay’s sports scene extends well beyond the college level, offering fast-paced, affordable, and highly entertaining experiences year-round. The Green Bay Rockers bring summer nights to life with collegiate-level baseball, fan-friendly promotions, and a relaxed ballpark atmosphere that’s perfect for groups. During the winter months, the Green Bay Gamblers hit the ice with high-energy junior hockey that showcases some of the nation’s top up-and-coming talent.
Indoor sports fans can catch the Green Bay Blizzard in action, where fast-paced football and interactive game-day experiences create a lively, engaging environment. These teams combine competitive play with entertainment, making them an easy and memorable addition to any group itinerary.
Tournaments & Championships
Greater Green Bay has built a reputation as a premier host for regional and national sporting events, making it a natural destination for teams, fans, and group travelers alike. From youth tournaments to large-scale championships, the area’s facilities and hospitality infrastructure are designed to handle events of all sizes. Venues like the Resch Complex and surrounding sports facilities regularly welcome athletes and spectators from across the country.
Signature events, including WIAA State Basketball Tournament, bring an added level of excitement and tradition to the community. These events create a high-energy atmosphere throughout the region while offering groups the chance to be part of something bigger—whether competing, spectating, or simply soaking in the action. It’s sports tourism at its most dynamic, and it’s a space where Greater Green Bay truly shines.
THE STATE
Agriculture is at the heart of Green Bay’s heritage, shaping not only the landscape but also the culture and way of life in the region. International visitors looking to explore this deeply rooted tradition will find a variety of authentic agritourism experiences. From family-owned farms to historic homesteads, Green Bay offers opportunities to see Wisconsin’s farming legacy up close. Tour working dairy farms to learn how America’s Dairyland produces its world-famous cheeses—some even offer cheesemaking demonstrations and tastings of fresh curds.
Visit seasonal orchards, sunflower fields, and berry farms, or explore bustling farmers’ markets where you can meet local growers and sample regional specialties. For a hands-on experience, some farms offer pick-your-own produce or corn mazes during the harvest season. Each summer, the Brown County Fair showcases the best of local agriculture, with livestock shows, food competitions, and family-friendly fun. Agritourism in Green Bay is a flavorful, welcoming gateway into Midwest life.
top attractions
• Tsyunhehkw^
• Farmers markets (dates/times/ locations vary by season)
• Sambaba Alpaca Ranch
• Blaser’s Acers
• Brown County Fair (annual in August)
• Scray Cheese
• Ukwakhwa Farm
• Ledgestone Vinyard
Hands-On Farm Experiences
For groups looking to get a little closer to the land, Greater Green Bay offers hands-on farm experiences that are as engaging as they are memorable. Visitors can tour working farms, meet animals, and learn directly from local producers about everything from dairy operations to sustainable growing practices. These experiences offer a personal, behind-the-scenes look at the region’s agricultural roots in a way that feels approachable and authentic.
Beyond the farm, local farmers markets bring that same connection to life in a vibrant, social setting. Seasonal markets throughout the area feature fresh produce, handmade goods, and locally crafted products— giving groups the chance to meet growers, sample regional flavors, and experience the community in motion. Together, these experiences offer a fun and meaningful way to explore Northeast Wisconsin from the ground up.
Just south of Green Bay you’ll find the Farm Wisconsin Discovery Center where groups can explore all that Wisconsin Agriculture has to offer.
02 First Nations Agriculture
Agriculture in Greater Green Bay tells a deeper story—one rooted in tradition, sustainability, and a lasting connection to the land. At Tsyunhehkw^, the Oneida Nation’s organic farm, groups can experience how Indigenous farming practices and modern sustainability come together through fresh foods, education, and a working farm environment.
Nearby, the Oneida Buffalo Overlook offers a memorable stop to view American bison—an animal deeply significant to Indigenous culture. Together, these experiences provide an authentic look at agriculture as a way of life, offering groups a meaningful and uniquely local connection to the region’s First Nations heritage.
Orchards and Vineyards
Greater Green Bay’s orchard and vineyard experiences offer a refreshing way to connect with the region’s agricultural roots. At LedgeStone Vineyards, groups can enjoy locally crafted wines in a scenic countryside setting, while Ahnapee Winery pairs tastings with a relaxed, welcoming atmosphere just a short drive from Green Bay. These experiences blend flavor, storytelling, and landscape—perfect for groups looking to slow down and savor the moment.
Seasonally, orchards like Blaser’s Acres invite visitors to explore working farms filled with apple picking, pumpkin patches, and farm markets stocked with fresh goods. Together, these stops offer a laid-back, authentic slice of Northeast Wisconsin—ideal for adding a little flavor and fresh air to any group itinerary.
SUPPER CLUBBING
THE TOWN
In Green Bay, great food is part of the culture. While you’ll absolutely find classic Wisconsin staples like supper clubs, brats, beer, and cheese, the dining scene goes well beyond the expected. This is a place where tradition meets creativity, with chefs and makers putting fresh spins on local ingredients and longtime favorites.
From globally inspired menus and chef-driven kitchens to cozy cafés, waterfront dining, and locally loved hidden gems, Greater Green Bay offers a surprisingly diverse culinary landscape. It’s approachable, unpretentious, and full of flavor, making it easy for groups to explore, share, and savor something memorable at every stop.
Group Friendly Dining
Bring your appetite. Greater Green Bay is ready to feed a crowd. From spacious dining rooms and private spaces to casual spots with room to gather, groups will find plenty of places where great food and easy hospitality go hand in hand.
It’s not just about size, it’s about flavor. Think chefdriven menus, cozy cafés with personality, and elevated takes on Wisconsin classics. Add in waterfront views, local favorites, and plenty of shareable moments, and you’ve got a dining scene that’s approachable, memorable, and built to satisfy every taste at the table.
Come hungry for more than just a meal. Around here, dining is part of the experience. It’s where stories are shared, flavors surprise you, and every stop feels like a local favorite in the making.
02
Wisconsin Traditions
Come hungry for the classics. In Greater Green Bay, Wisconsin’s most iconic flavors are always within reach and always worth the stop. From Friday fish fries and supper club favorites to brats, cheese curds, and a perfectly poured local beer, these are the dishes that define the region and deliver every time.
The best part? They’re easy to find and even easier to enjoy. Whether you’re sitting down for a full, traditional meal or grabbing a quick bite between stops, these local staples show up across menus throughout the area. It’s comfort food done right, full of flavor, and made to be shared.
Surprising Finds
We go well beyond Wisconsin staples, serving up a dining scene full of global flavor, creativity, and a few unexpected standouts. From international cuisine and Indigenousinspired dishes to refined, chef-driven experiences, there’s plenty here to surprise even the most seasoned foodie.
You’ll find bold flavors from around the world, thoughtfully crafted menus, and chefs who know how to balance creativity with approachability. It’s diverse without being overwhelming and elevated without losing its welcoming feel. Whether it’s a vibrant global dish or a beautifully plated meal, every stop adds something new to the table.
This is where curiosity pays off. Try something different, explore beyond the familiar, and discover a side of Greater Green Bay that goes far beyond expectations.
FRESH AIR
Fresh air comes easy in Greater Green Bay. With the Fox River flowing through the heart of the community and the Bay of Green Bay just beyond, getting outside isn’t just an option, it’s part of the experience.
Cast a line, hit the trail, or tee off with a view. From scenic hiking and biking routes to championship golf courses and year-round water recreation, there’s no shortage of ways to explore. Whether your group is looking to stay active or simply soak it all in, Greater Green Bay offers outdoor experiences that are easy to access, fun to share, and hard to forget.
Wide-open spaces, waterfront views, and a pace that lets you choose your own adventure make it easy to build outdoor time into any itinerary. It’s the kind of place where a quick outing can turn into the highlight of the trip, and where every season brings a new reason to get outside.
And don’t miss our fall colors on our waterways, trails, and urban areas. At peak color the area lights up with brilliant orange, deep red reds, and vibrant gold that can bee seen for miles, rivaling that of the famed New England fall colors, but with a Midwest price tag.
GREAT LAKES WITH BIG ADVENTURE
01
On the Water
Water is at the center of the Greater Green Bay experience, and there’s no shortage of ways for groups to get out and enjoy it. The Fox River flows right through downtown, offering easy access for kayaking, stand-up paddleboarding, and scenic boating. Just beyond, the Bay of Green Bay opens up even more opportunity, from peaceful shoreline paddles to full days spent cruising on the water. It’s approachable, flexible, and perfect for groups looking to add a little adventure to their itinerary.
For those ready to cast a line, this area is a true freshwater playground. Known for world-class walleye fishing and a variety of other species, the river and bay attract anglers from all over. Guided charters make it simple for groups to get out on the water, whether they’re seasoned pros or first-timers. Between the views, the fresh air, and the thrill of the catch, it’s an experience that feels both relaxing and unforgettable.
Fore!
Greater Green Bay delivers a golf experience that punches well above its weight. The area is home to pristine, highly rated public courses that have earned national recognition, including honors from Golf Digest for some of the best public golf in the country. Expect beautifully maintained fairways, scenic layouts, and a variety of courses that welcome players of all skill levels.
It’s also perfectly positioned for those looking to elevate their golf getaway. Just a short drive away, Whistling Straits offers a world-renowned links-style experience along Lake Michigan. Whether you’re staying local or pairing it with a bucket-list round nearby, Greater Green Bay makes it easy to build a memorable golf itinerary.
03
Hit the Trails
Greater Green Bay’s trails and parks make it easy to get outside in every season. From scenic hikes along the Niagara Escarpment to paved paths perfect for biking, there’s something for every pace, from relaxed strolls to more challenging climbs.
In warmer months, explore wooded trails, riverfront routes, and wide-open green spaces, then return for vibrant fall colors that light up the landscape. Winter brings a whole new experience with snowshoeing and cross-country skiing across quiet, snow-covered trails. It’s year-round access to nature, with just the right mix of adventure, beauty, and fresh air.
Michael Cherek Sales ManagerInternational & Motorcoach
michael@greenbay.com
920.770.1470
Nick Meisner Vice President of Marketing & Communication
nick@greenbay.com
920.770.1473
Brad Toll President & CEO
brad@greenbay.com
920.770.1482
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