CATERING, MICRO MARKET, BREAKROOM & STAFFING ONE-STOP COMPREHENSIVE PROGRAM FOR YOUR ENTIRE OFFICE EXPERIENCE
For 47 years, Directed has helped organizations bring their brands and workplaces to life. What began as a printing company in 1980 has evolved into a full-service partner, delivering comprehensive on-site solutions designed to support companies and their employees. Since 2006, we have proudly provided customized catering, breakfast, lunch, and event dining solutions to corporate America. As a trusted hospitality partner, we bring a sophisticated, servicedriven approach to creating exceptional dining experiences for employees and guests.
Our expertise spans menu development, executive dining, corporate events, employee meal programs, and customized culinary solutions tailored to the unique needs of high-performing workplaces. By combining culinary excellence, operational precision, and a deep understanding of corporate culture, we deliver fresh, thoughtfully crafted food and seamless service that enhances the workplace experience.
We believe that delivering an exceptional workplace experience requires the right expertise, resources, and trusted partnerships. Through our carefully selected network of experienced service professionals, we are capable of providing a single source solution for personnel and culinary experiences. Our specialized solutions are designed to support the needs of today’s workplace, including employee wellness, food and beverage programs, pantry and refreshment services, vending, dining support, and other customized workplace amenities. By leveraging the expertise of trusted partners, we provide our clients with a seamless, comprehensive solution while maintaining a single point of contact and a consistent commitment to excellence. This collaborative approach allows us to deliver flexible, scalable services tailored to the unique needs of each organization and its employees. ONE-STOP COMPRHENSIVE BLENED SOLUTIONS FOR YOUR ENTIRE OFFICE EXPERIENCE
From Our Founder Back in 1980 working in an afterschool program in Brooklyn, New York, DirectEd had its genesis. The life lessons instilled from my dad , who was born in 1901 were to perform your duty or task better than anyone else - good things will happen. “He was correct” Dad Lived till he was 94 but his teachings live on. In 2026 that desire to be a resource everyone values, easy to work with and being that single point of contact for our clients is the key to continued success. The legacy of DirectEd will continue through the people we employ Ed Jr and Wendy are integral partners to this firm and their love for helping others makes all the difference everyday. The team is available 7 days a week. Monday – Friday 5am-9PM and on the weekends 8am – 5pm. Our commitment is the service is perfect or its free stays true with everything we provide solutions for. Best of all our food is something you would expect at a 5-star restaurant without the price tag, ask our clients.
Our Family
Your Team Wendy Schwartz oversees all corporate services from catering services to promotional, swag and all corporate events. 'W' as she is known by her friends, brings ideas to life through creative branding, free thinking, enabling us to deliver well-planned events. From organizing giveaways, company merchandise combined with catered events, ensuring every detail comes together.
Wendy takes pride in creating experiences that leave a lasting impression. Her positive attitude, outgoing personality, and ability to connect with people make her an important part of the Directed team. She's always willing to jump in, help wherever needed, and make sure things run smoothly behind the scenes. Outside of work, “W” loves spending time with her three amazing children and making memories with her family.
David Allen is at the heart of everything, our award-winning culinary expert brings together creativity, technical expertise, and a genuine passion for exceptional food. We are committed to using fresh, high-quality ingredients and preparing food with care and precision. From thoughtfully crafted breakfast and lunch programs to executive dining, corporate events, and custom catering, every dish is designed to deliver an elevated experience while meeting the needs and preferences of today’s workforce.
We believe great food is about more than what is on the plate. It is about consistency, presentation, flavor, and the experience created around it. Our chefs work closely with clients to develop menus that reflect their culture, support employee satisfaction, and provide variety throughout the dining program.
Amy Salman, our Wellness Program Director creates meaningful workplace wellness programs that go beyond traditional employee perks. Recognizing that a healthier workforce is more focused, resilient, engaged, and productive. Our programs are thoughtfully customized to align with each organization’s culture, workforce, and business objectives by integrating wellness into the employee experience. Amy’s passion lies in helping professionals navigate these challenges by creating sustainable strategies for balance, resilience, and lasting health. Through a holistic approach, we empower individuals to manage stress, enhance energy, and cultivate a healthier relationship with work and life.
Your Team Ed Sanders Jr. serves as Chief Operations Officer at Directed, where he oversees the company’s real estate projects, sales, IT, solutions, and day-to-day operations. Following in his father’s footsteps, Ed carries forward a family legacy of leadership while helping position Directed for continued growth and expansion. Since joining Directed in 2022, Ed has played an integral role in strengthening the company’s operations, streamlining internal processes, and developing solutions that support long-term business growth. Ed is passionate about creating an environment where people, processes, and partnerships work together effectively. His focus on collaboration and continuous improvement helps Directed deliver greater value to its clients while building a strong foundation for the company’s future.
Kristin Lutz brings more than 12 years of comprehensive experience in the consulting and staffing industry, with a career spanning virtually every aspect of the business. Her diverse background includes sales, strategic partnerships, enterprise management, revenue growth, team leadership, client management, recruitment, talent acquisition, financial budgeting, business forecasting, market planning, and operational process improvement.
Kristin works closely with clients to understand their unique business objectives delivering strategic staffing and workforce solutions that address immediate requirements while supporting sustainable growth and future business goals.
Matt Connelly serves as a Client Food Services professional at Directed, where he oversees the day-to-day coordination of complex assignments and ensures each phase of a project moves forward efficiently, seamlessly, and on schedule. His hands-on approach and ability to manage multiple priorities help ensure that each assignment meets expectations from planning through execution. Matthew brings a team-oriented mindset to project management, drawing on his lifelong passion for sports to approach challenges with strategy, discipline, and collaboration. He understands that successful projects depend on strong communication, attention to detail, and a commitment to seeing every task through to completion.
Operations & Service Model • • • • • • • • • • • • • • •
Our process begins with an interview of some of your key stakeholders and what they wish to achieve. We will learn about your internal clients, their dietary requirements and provide menus which appease everyone Our Nutritionist Amy Salman will work with you and your team to develop a healthy approach to eating All items will have labels with ingredients, calories & dietary values We can offer Fresh Juices that could be a day 2 solution with additional costs Educational classes and individual sessions will happen twice a month, with 14 hours allotted in our scope of work We are located down the block from your building at 1001 Avenue of the Americas. Our attires is business professional. Allowing our team to meet anytime within an hour. Your team leader will be stationed here allowing for first class interactions Day 1, 100, 1000, 10000 Many of our clients are working with us for more than 30 years. Changes can be made within hours or days depending upon what the actionable item/request is. Directed core competencies are based upon satisfying every reasonable request in a timely and efficient manner On a monthly basis we will review the food and satisfaction level There will be an online conduit and suggestion board for requests which we can review together All food and services are certified under NJ and NY legal certifications and will be provided should we engage in a contract
Interview Stakeholders
Meet with Key Personnel
Review Nutrition Requirements
Create Health Oriented Menus
Review Menus & Nutrition information with Key People
Food Sampling & Test Development of Program
Review with Stakeholders Team Members
Review Packaging & Uniform Selections
Establish On Site Nutritionist Dates
Create Portal & Report System
Installation of Toast Payment
Test Food and all Processes on Site
Our Clients
CEO
COO
Example of Personnel for 350 People • • • • • • • •
Director Of Catering Solutions (1) On Site Executive Manager (1) On Site Chef/Kitchen Manager (1) On Site Cafeteria Attendant (1) On Site Catering Attendant (2) On Site Cashier/POS Support (1) On Site Floating/Relief Staff (1) As Required Barista Services Tech (1)
Director of Catering Solutions
On Site Executive Manager
On Site Kitchen Manager
Catering Attendant
Cashier POS
On Site Cafeteria Manager
Barista Tech on Call
Floating Relief
Catering Attendant
Custom Dietary Menus
Key Differentiators – Included • • • • • • •
Standard or Custom Packaging for take aways Standard or Custom Bags for take aways Standard or Custom Uniforms Health & Wellness Days Menus for Employees Visual Displays of Menus and Calories + Ingredients Break Fix for Coffee Machines Refill and Management of Supplies
Custom Packaging
Health & Wellness
Utensils & Plates
Financial Overview • • • •
Cost Plus with Management Fee Full Disclosure of Costs & Profit Technology all included with redundancies Custom or Standard Uniforms Included
• • • •
Health, 401k, Vacation, Workers Comp 10 Million-Dollar Insurance Food escalations/de-escalations based on 40 years of experience Analysis provided below and in excel chart
Name/Position Director of Catering
Service Line
Employees
Hours
Pay Rate
Annual Pay
Taxes & Ben
Administrative
Total Price
Profit %
Annual
Directed
Shared
50
$250,000.00
$125,000.00
$27,500.00
$16,250.00
$168,750.00
$35,000.00
$78,750.00
On-Site Manager
Kitchen
1
50
Not Applicable
$175,000.00
$38,500.00
$22,750.00
$236,250.00
$49,000.00
$285,250.00
Chef/Kitchen Manager
Kitchen
1
45
Not Applicable
$90,000.00
$19,800.00
$11,700.00
$121,500.00
$25,200.00
$146,700.00
Cafeteria Attendant
Kitchen
1
40
$24.00
$49,920.00
$10,982.40
$6,489.60
$67,392.00
$13,977.60
$81,369.60
Catering Attendant
Kitchen
1
40
$24.00
$49,920.00
$10,982.40
$6,489.60
$67,392.00
$13,977.60
$81,369.60
Cashier/POS Support
Kitchen
1
40
$23.00
$47,840.00
$10,524.80
$6,219.20
$64,584.00
$13,395.20
$77,979.20
Floating/Relief Staff
Kitchen
1
24
$23.00
$28,704.00
$6,314.88
$3,731.52
$38,750.40
$8,037.12
$46,787.52
Other
Kitchen
1
8
$23.00
$9,568.00
$2,104.96
$1,243.84
$12,916.80
$2,679.04
$15,595.84
Totals
$575,952.00
$126,709.44
$74,873.76
$777,535.20
$161,266.56
$938,801.76
Type
Employees
Participation
Daily Meals
Weekly Meals
Average Month (22 Days)
Avg Cost PP
Total Monthly Costs
Annual Food
Transportation
Packaging
Breakfast Lunch
350 350
50% 50%
175 175
700 700
2975 2975
$8.00 $15.00
$23,800.00 $44,625.00
$285,600.00 $535,500.00
$36,000.00 $36,000.00
$24,000.00 $8,000.00 $15,000.00 $24,000.00 $8,000.00 $15,000.00
Uniforms
Insurance
Technology
$3,000.00 $3,000.00
Misc
Total
Overhead
Costs
Profit
PB Price
$2,500.00 $374,100.00 $18,705.00 $392,805.00 $78,561.00 $471,366.00 $2,500.00 $624,000.00 $31,200.00 $655,200.00 $131,040.00 $786,240.00 Total Food $1,048,005.00 $209,601.00 $1,257,606.00 Total $777,535.20 $161,266.56 $938,801.76 Personnel Grand Total $2,196,407.76
Overview Breakfast Directed is pleased to propose a comprehensive, full-service on-site cafeteria program designed to deliver a high-quality, convenient, and flexible dining experience for your employees. Our Breakfast program would include: Breakfast service Monday through Friday, from 8:00 a.m. to 10:30 a.m., featuring fresh coffee, tea, breakfast sandwiches, eggs, oatmeal, yogurt, fresh fruit, pastries, and convenient grab-and-go selections.
Breakfast Solution • Breakfast offered Monday through Friday: • Breakfast: 8:00 a.m. to 10:30 a.m. • Freshly prepared food on-site • A balance of made-to-order, grab-and-go, and rotating hot and cold entrée options • Healthy focused dietary and allergen-aware options • Beverage service including coffee, tea, and cold beverages • Cashless payment capability • Menu & seasonal rotation
Overview Lunch Lunch service Monday through Friday, from 11:45 a.m. to 2:30 p.m., with a balanced mix of made-to-order offerings, grab-and-go items, rotating hot entrées, fresh salads, sandwiches, and cold selections. Freshly prepared food on-site, with an emphasis on quality ingredients, chefinspired preparation, and an engaging daily dining experience.
Sandwiches
Sandwiches
Salads
Vegan
Lunch Solutions • Lunch services offered Monday through Friday: • Lunch services: 11:45 a.m. to 2:30 p.m. • Freshly prepared food on-site • A balance of made-to-order, graband-go, and rotating hot and cold entrée options • Healthy focused dietary and allergenaware options • Beverage service including coffee, tea, and cold beverages • Cashless payment capability (including any advanced options such as frictionless checkout) • Menu variety and seasonal rotation • Pricing strategy appropriate for a professional workplace (subsidized and break-even model may be proposed)
Meats & Pasta
Specialties
Seafood
Vegan
Delicatessen Days Pastrami: Heavily seasoned, smoked, and cured beef brisket. Corned Beef: Slow-cooked, salt-cured beef brisket. Roast Beef: Oven-roasted or rare-sliced seasoned beef. Bologna: Finely ground seasoned beef or mixed meats. Ham: Smoked, honey-glazed, tavern, or black forest varieties. Salami: Hard, genoa, or cotto cured sausage styles. Prosciutto: Dry-cured, thinly sliced Italian ham. Capocollo (Capicola): Dry-cured traditional pork shoulder. Mortadella: Finely hashed Italian pork flavored with spices and pistachios. Pepperoni: Cured, spiced pork and beef blend. Turkey Breast: Oven-roasted, smoked, honey-coated, or cracked pepper. Chicken Breast: Sliced roasted or buffalostyle chicken
Meeting & Events We provide a chic corporate office catering experience with a made-to-measure feel. This process begins with an in-person meeting to review your goals and expectations. We talk about the occasion (employee appreciations, anniversaries, product launches, grand openings, conferences, open houses, etc.), give suggestions, request for your feedback, and conclusively customize every element to your liking. We tailor venues, menus, decor and more, assuring that your next corporate event is a memorable occasion for your entire organization. We pride ourselves in providing top-notch catering for Manhattan. No matter the occasion, our corporate office catering for your office will ensure your employees, clients, team members, and executive boards are well-fed.
Payment Processing Modern cashless payment capabilities, including mobile and contactless payment options, with the ability to explore advanced technologies such as frictionless checkout where appropriate.
Seasonal menus and regular menu rotation to ensure variety, freshness, and continued employee engagement throughout the year.
Fast casual POS hardware • Restaurant-grade, cloud-based point of sale designed to accelerate turn times • Handhelds for contactless payments that fully integrate with point of sale and kitchen display system • Self-service options like kiosks and mobile ordering so guests can easily order on their own
Fast casual POS software • Payroll and scheduling to manage team operations in one place • Off premise software to reach more diners and bring them back: email marketing, online ordering, delivery services, loyalty, and gift cards • Inventory management, reporting and analytics, and food costing to improve operations
Tools that simplify growth • 20000+ integrations with popular restaurant partners • Secure & reliable credit card processing with custombuilt rates
AGNOSTIC BREAKROOM SOLUTIONS CULINARY EXPERIENCES MICRO MARKET
Engaging in any activity without a break, whether enjoyable or laborious, makes it difficult for the mind and body to relax and regain balance. This is particularly true in the workplace, where stress can be constant and relief options minimal. Establishing a dedicated area where employees enjoy some downtime during the workday is a strategic move that can reap many positive benefits for the company and workers alike. The basic principle of an employee break room is for employees to temporarily disengage from the steady stream of daily tasks. It only takes a brief respite in this work-free zone for people to relax and recharge, a combination that brings with it a greater level of productivity, job satisfaction and general health.
Some companies have elevated the concept of workplace break rooms to such a level that employees almost feel as though they've been treated to a spa day during their lunch hour. From mood lighting to nature sounds, plants to distilled drinking water, and cushioned floor pads to massage recliners, a growing trend is to create an oasis where people can refresh with meditation, short naps or light exercise.
MICRO MARKETS
Menus Selections APPETIZERS Vegetable Crudité • Caramelized Onion & Eggplant Bruschetta • Antipasto Platter or Skewers Chicken Teriyaki • Gourmet Cheese Display Grilled Vegetable Platter • Tri-Color Chips w/ Salsa & Guacamole • Beet & Goat Cheese Stacks • Jumbo Shrimp Cocktail • Hummus, Olives, Peppers, Pita Deviled Eggs • Tomato Bruschetta • Caprese Skewers • Feta, Watermelon, Mint Skewers (seasonal) Baked Brie w/ Apples BEEF AND PORK Mini Blackberry Meatballs • Cheeseburger Sliders • Mini Beef Wellingtons • Pork & Scallion Dumpling Braised Short Rib over Polenta • Kielbasa Croute • Mini Reubens • Mini Philly Cheesesteak • Loaded Potato Skins • Mini Cubans • Sliced Filet on Crostini Korean Pork Taco CHICKEN AND POULTRY Asian Chicken Lettuce Shots • Mini Chicken and Waffles • Chicken & Scallion Dumpling • Mediterranean Chicken Taco • Bang Bang Chicken Coconut Chicken Bites • Buffalo Chicken Lollipops Mini Chicken Quesadilla • Panko Crusted Chicken Bites • Roast Duck on Scallion Pancake SEAFOOD Mini Lump Crab Cakes • Pan Fried Shrimp Shumai • Shrimp Cocktail Shooters • Ahi Tuna Sliders Crab BLT Sliders • Poached Salmon • Spicy Tuna Tartare Tacos • Tequila Lime Shrimp w/ Fresh Guacamole • Mini Shrimp Quesadillas • Maine Lobster Rolls • Ceviche Shots • Tuna Tartare VEGETARIAN Mini Grilled Cheese w/ Tomato Soup Shot • Bite Sized Rice Balls • Mac and Cheese Bites • Corn Fritters Spanakopita • Vegetable Spring Rolls Sun Dried Tomato Crostini with Smoked Mozzarella Potato Pancakes • Brie and Raspberry Phyllo Cups • Goat Cheese and Apple Croute
GLUTEN FREE Mini Stuffed Peppers with Broccoli & Chive • Bacon Wrapped Apricot Bites • Beet & Goat Cheese Bites • Stuffed Mushroom with Goat Cheese & Roasted Red Peppers • Bacon Wrapped Scallops • Chicken Satays • Bacon and Fontina Stuffed Mushrooms • Beef Satays • Asian Chicken VEGAN Crudité Shots w/ Hummus • Mini Tofu & Veggie Tacos • Buffalo Cauliflower Bites • Veggie Dumplings • Sweet Potato Bites w/ Avocado Gazpacho Shots • Rice Paper Veggie Spring Rolls • Veggie Quesadilla • Teriyaki Tofu Skewers • Chickpea Bruschetta on Vegan Mini Toast
Equipment
Our focus is on putting the finest filtered water at people’s sides. Easily accessible, beautiful to drink, and significantly boosting personal performance. But never adding more plastic to world waste.
Vivreau uses a sub-micron activated carbon block filter. This filter allows us to remove over 99% of contaminants while leaving the minerals intact. Vivreau has eliminated the need for UV sterilization. We use higher quality carbon filters that will remove anything that UV would kill. •Remove over 99% of contaminants while leaving the minerals intact. •Reduce the amount of electricity consumed. •Reduce the amount of stainless steel that needs to be manufactured to build our system, which will reduce our carbon footprint.
Activated Carbon Filtration
COFFEE, ESPRESSO & COLD BREWED UNITS
ATTENTION TO DETAIL The Vitro range of professional hot beverage machines is designed with attention to every detail. After investigating the current design trends in the coffee industry and finding out what consumers and operators expect from an automatic coffee machine, we believe we’ve created a machine which combines our experience as manufacturers with a contemporary, aesthetic and timeless design. Every aspect of Vitro enhances the user experience, the culmination of which sets the range apart from other beverage systems. Thanks to our uncompromising focus on continuous development and innovation, we’ve fused our growing knowledge with the demands of a fast-changing world.
We’ve focused on what’s most important Providing the best machine(s) with the best products We take care of the smallest details providing an unmistakeable personality and identity to the whole Vitro range.
CATERING BREAKFAST LUNCH EVENTS
• One Resource • One Solution • One Conclusion
“Amazing Experience” Since 1980
we gravitate towards the most basic simplistic ideas sustainable responsible environmentally friendly
strategic efficient corporate solutions