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Gold Coast Holiday Homes - Marketing Proposal- SHORT TERM

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Thinking ABOUT TURNING YOUR PROPERTY INTO A HOLIDAY RENTAL?

YOU ARE IN THE RIGHT PLACE.

This guide is designed to walk you through the steps involved with setting up a holiday home and how we take the stress out of holiday letting - from marketing and guest care to cleaning and property maintenance.

Whether this is your first time or you’re looking to switch to a more personalised service, we’ll show you how we manage everything, so you can relax and enjoy the rewards.

LET’S GET STARTED!

WHAT MAKES THE PERFECT

Holiday Home?

LOCATION

Are you on the beachfront or only a short walk to the water / other tourist areas?

STYLE

Is your property inviting, beautifully styled and designed to impress guests?

COMFORT AND CONVENIENCE

Think free, secure carparking, air-conditioning, swimming pools, Wi-Fi, and lifts - all the little extras make a big difference.

WELL MAINTAINED

We (and you!) want your holiday home to be memorable for all the right reasons!

PET FRIENDLY

Is your property suitable for guests travelling with a dog? Pet friendly properties are in short supply and high demand.

DISCOVER

Who We Are

YOUR LOCAL, TRUSTED, FAMILY OWNED BUSINESS WITH OVER 24 YEARS EXPERIENCE

Gold Coast Holiday Homes offers a complete holiday management service for properties on the Southern Gold Coast and Northern NSW.

As a family-owned business, we have been operating since 2001 and pride ourselves on offering friendly and professional service, resulting in many long-time owners and repeat guests.

Our experienced team, supported by professional cleaning and maintenance contractors, will provide peace of mind for your investment.

EXPERIENCED & RESPONSIVE

With a long-standing team of experienced locals, you can rely on familiar faces and attentive, resposive support.

LOCAL FAMILY BUSINESS

Based in the heart of Coolangatta, our team is on the ground delivering personalised service and trusted local insight.

EFFORTLESS MANAGEMENT

An all-in-one holiday home management team that takes care of every detail so you can relax knowing your property is in expert hands.

Why Gold Coast Holiday Homes?

@goldcoastholidayhomes

OWNER FLEXIBILITY

We understand that your holiday home is for you (and your family and friends) to enjoy.

Whether you wish to maximise your rental income or block dates for your own use, there are no restrictions on how often or how long you stay at your property.

Every owner has access to our Owner Portal, where you can view bookings, statements and invoices, and easily block dates for your own use.

OUR MARKETING

We use a wide range of booking and social media platforms to promote our properties and are constantly reviewing our marketing strategies to ensure your property reaches the widest and most relevant audience.

Our holiday properties are listed on:

• Facebook

• Instagram

• Stayz

• Airbnb

• VRBO

• Expedia

• Wotif

• Lastminute

• Trivago

• Google Vacation Rentals

• Booking.com

• TripAdvisor

• and more

Guests pay the website commissions so regardless of which site the guest books through, you'll receive the same amount.

BREAKDOWN OF OUR Fees & Charges

FEES AND CHARGES (GST Included)

• 18.7% management fee

• $47.66 monthly advertising fee

• $9.54 monthly administration/sundry fee

• Guest welcome pack – $11.00 per booking

INITIAL SET UP FEES & CHARGES

• $550 once only set up fee*

• Professional photography package from $160

• Smoke alarm compliance $119 - $129 pa

• Pre-booking clean – at cost

• Pre-booking window clean – at cost

• Pre-booking pool/ yard maintenance if required – at cost

• NSW properties require specific Fire Safety Upgrades including evacuation diagrams, fire extinguishers and blankets – at cost

• NSW properties are required to be registered on the NSW STRA register - approx. $65.00

PROFESSIONAL PHOTO PACKAGES

8 images - $160

10 images - $190

12 images - $220

16 images - $270

20 images - $310

Extra single image $22

Add $60 for dusk photography minimum of 10 photos

*SET UP FEE INCLUDES

• Completing inspection and providing suggestions to increase appeal

• Composing personalised listing text

• Coordinating professional photos

• Listing on all booking platforms

• Completing full inventory report

• Providing assistance with obtaining additional keys/ remotes as required

• Coordinating social media/ online marketing

• Arranging maintenance, pre-booking cleaning, window clean, carpet clean as required

OPTIONS FOR

Cleaning & Linen Options

CLEANING

• The guests pay the cleaning fee, which is increased on all long stay bookings

• Our cleaners complete a full clean on departure and submit a report with photos showing any maintenance issues or extra cleaning required (windows, carpets, pressure washing etc)

• Our Housekeeping Manager regularly inspects properties to ensure they are being cleaned and presented to the high standard we expect

All owners must supply 2 x sets of mattress protectors, pillow protectors and doonas/ bedspread/ coverlets with matching pillowcase plus 2 pillows per person for their properties. Any linen washed at your property during the allocated cleaning time is included in the cleaning fee. Any linen taken home to wash/ soak/is charged to the owner at $15 per load.

OPTION 1

Hire linen arranged for all bookings

We arrange for hire linen to be supplied (including beach towels) and for the beds to be made up for all guest and owner bookings.

The cleaning and linen fees includes linen supply, delivery, laundering and bed make up. The cleaning and linen fees are paid by the guest for guest bookings and the owner for owner bookings.

Pros

• Many guests expect to have all linen supplied and beds made up on arrival.

• Hire linen is hotel quality and commercially laundered Cons

• Linen is supplied for all owner bookings; for owners that stay at their properties regularly, the cleaning and linen costs can start to add up.

• The cleaning fee is slightly more expensive than similar properties which do not supply linen.

OPTION 2

Linen is not provided

Guests have the option of bringing their own linen from home or hiring linen from a local hire company. We recommend you lock off a cupboard inside the property for your personal items and own linen.

Pros

• You are not charged for hire linen to be supplied when you stay at your property.

• Properties without linen can be slightly more affordable for guests to book.

• Guests can save even more money by choosing to bring linen from home.

Cons

• Most holiday travellers expect linen to be supplied and can be unhappy when it is not provided

Preparing YOUR PROPERTY FOR HOLIDAY RENTAL

BEFORE YOUR FIRST BOOKING

Remove personal items and declutter the property (remember ‘less is best’)

Ensure the property is fully furnished with comfortable beds, fresh new bedding, quality kitchenware and appliances (inc smart TV's and WI-FI) see our full checklist provided

Ensure the property is thoroughly cleaned, including windows, tracks and carpets

Ensure all windows and door locks are in working order

Supply us with 4 x sets of keys, fobs and remotes

Arrange yard and pool maintenance if required

Supply any operating instructions/ manuals which may be helpful to guests

Supply warranty information for any appliances or hardgoods which are within warranty periods

Supply a copy of the building bylaws

Supply contact details for the Body Corporate, including onsite committee members

Advise us of any dates you would like blocked for your own use

LEGAL / COMPLIANCE REQUIREMENTS

Public Liability Insurance is required for all holiday rentals

We recommend Landlord Insurance for comprehensive coverage

Smoke alarms and safety switches must be compliant. We use Pacific

Smoke Alarms $109- $129 pa, including unlimited callouts to replace broken/ faulty alarms or flat batteries

Blind cords must be compliant. Refer to QLD Gov / NSW Fair Trading for legislation

If you have a pool, all regulations regarding fencing, signage and pool registration must be met and a compliance certificate must be provided

We recommend checking that you are paying the correct rate category

NSW properties have additional requirements including fire safety upgrades and registration on NSW STRA Register

We can assist with arranging the above for you.

SET UP Checklist

KITCHEN (BASED ON 4 GUESTS)

Appliances:

Freezer

Fridge

Cooktop

Microwave

Oven

Toaster

Dishwasher

Kettle

Coffee machine

Cookware:

Saucepans

1 x large

1 x small

Non stick frypan

1 x large

1 x medium

Baking trays

Cooling rack

Casserole/ oven dishes

Cutlery, crockery and glassware

Cutlery – 6 piece setting

6 x dinner plates

6 x side plates

6 x bowls

6 x coffee mugs

6 x wine glasses

6 x water glasses

6 x champagne flutes

Plastic cups & plates for kids

Utensils

Other

Knife set/block

Can/ bottle opener

Grater

Colander/ strainer

Tongs

Wooden spoon

Ladle

Masher

Egg flip

Peeler

Scissors

Spatula

Whisk

Measuring jug, cups & spoons

Mixing bowl

Serving spoons

Salad servers

Bread board/ chopping boards

Kitchen bin

Fruit bowl

Dish draining rack

Serving bowls/ platters

Cheese/nibbles plates & bowls

Ice trays

Oven gloves

Place mats and coasters

Plastic storage containers

Water Jug

BBQ tongs, scraper and cleaning tools if applicable

BATHROOM

Toilet brush

Waste bin

BEDROOMS

Pillows (2 per person)

Doona (1 per bed)

Doona cover, bedspread or coverlet (1 per bed + 1 spare)

Matching pillowcases for all doona covers, bedspreads or coverlets

Blanket (1 per bed)

Quilted pillow protectors (1 per pillow + some spare)

Quilted mattress protectors (1 per bed + 1 spare)

Bedside lamps

Coat hangers

OTHER

Smart TV/s

Washing machine

Clothes dryer

Iron

Ironing board

Vacuum cleaner

Mop and bucket

Broom

Pedestal fan/ fan heater (if no aircon or ceiling fans)

Clothes airer and pegs

Dustpan and brush

Laundry basket

Spare light bulbs & batteries (to be kept in locked owners cupboard)

Getting Started

IS EASY WITH GOLD COAST HOLIDAY HOMES

SEAMLESS MANAGEMENT FROM DAY ONE

We will meet with you and view your property to provide personalised advice and a tailored appraisal.

We will then guide you through the setup process, and organise all matters including:

• Insurance and compliance requirements

• Professional photography and listing optimisation

• Digital and print marketing

• Maintenance and cleaning

• Guest management

Stay

TAMMY STRINGER

Company Manager tammy@djstringer.com.au

ANDREA THOMAS

Property Manager andrea@goldcoastholidayhomes.com.au

COURTNEY HARTLEY

Portfolio Manager - Phone 0447 853 698 courtney@goldcoastholidayhomes.com.au

JENNIFER CRAWFORD

Housekeeping Manager jennifer@goldcoastholidayhomes.com.au

DANAROSE PATON

Holiday Consultant danarose@goldcoastholidayhomes.com.au

SARAH CLIFFORD

Accounts Manager / Holiday Consultant sarah@goldcoastholidayhomes.com.au

TIA PAGE

Holiday Consultant tia@goldcoastholidayhomes.com.au

Kind Words

FROM SOME HAPPY OWNERS

TRANSPARENT AND DEDICATED MANAGERS

We have found DJ Stringer to be trustworthy managers of our holiday rental. The responsiveness and true commitment shown to us by the team has never waivered. When you live eight hours away, you expect your managers to be your eyes and ears. The DJ Stringer team has our full support because they have shown not only initiative in solving problems for us but made us feel like we were their only clients. The best compliment I could give is we chose them over any other managerial team because of their transparency and dedication and we would never ever leave them.

Peter and Cindy

GOES ABOVE AND BEYOND

I can’t speak highly enough of our holiday rental property manager.. Courtney. From day one, she has gone above and beyond in every aspect of her role. Her communication is exceptional—always prompt, clear, and proactive, which gives us great peace of mind. She is incredibly approachable, friendly, and professional, making every interaction a pleasure.

What really sets her apart is her unwavering dedication; nothing is ever too much trouble. Whether it’s handling guest requests, resolving issues efficiently, or maintaining the property to the highest standard, she takes care of everything with genuine care and commitment. She has truly taken the stress out of managing our rental, and we feel so lucky to have her. Highly recommended Courtney to anyone looking for a reliable, capable, and outstanding holiday rental property manager!

Susie

THANK YOU!

Thank you very much for your professionalism in getting the property up and running in no time at all. The photos are brilliant and present the property at its best. We tried the booking, and found it very straightforward and easy to book. I had a look at the portal and it is comprehensive with many tools for the owner to keep track of all matters related to the property. We look forward to our first booking under your management. Kind regards,

Khaled

Hey Courtney, You’re awesome! Thanks for all your efforts in managing our property. You’re doing a wonderful job and we are happy with all your attention to detail and level of service. Please pass on our thanks to the cleaners! Our unit is spotless and is presented beautifully. Just what you want after a long day of driving. They do a great job. Thanks again!

Ray

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