Gold Coast Holiday Homes - Marketing Proposal- SHORT TERM
Thinking ABOUT TURNING YOUR PROPERTY INTO A HOLIDAY RENTAL?
YOU ARE IN THE RIGHT PLACE.
This guide is designed to walk you through the steps involved with setting up a holiday home and how we take the stress out of holiday letting - from marketing and guest care to cleaning and property maintenance.
Whether this is your first time or you’re looking to switch to a more personalised service, we’ll show you how we manage everything, so you can relax and enjoy the rewards.
LET’S GET STARTED!
WHAT MAKES THE PERFECT
Holiday Home?
LOCATION
Are you on the beachfront or only a short walk to the water / other tourist areas?
STYLE
Is your property inviting, beautifully styled and designed to impress guests?
COMFORT AND CONVENIENCE
Think free, secure carparking, air-conditioning, swimming pools, Wi-Fi, and lifts - all the little extras make a big difference.
WELL MAINTAINED
We (and you!) want your holiday home to be memorable for all the right reasons!
PET FRIENDLY
Is your property suitable for guests travelling with a dog? Pet friendly properties are in short supply and high demand.
DISCOVER
Who We Are
YOUR LOCAL, TRUSTED, FAMILY OWNED BUSINESS WITH OVER 24 YEARS EXPERIENCE
Gold Coast Holiday Homes offers a complete holiday management service for properties on the Southern Gold Coast and Northern NSW.
As a family-owned business, we have been operating since 2001 and pride ourselves on offering friendly and professional service, resulting in many long-time owners and repeat guests.
Our experienced team, supported by professional cleaning and maintenance contractors, will provide peace of mind for your investment.
EXPERIENCED & RESPONSIVE
With a long-standing team of experienced locals, you can rely on familiar faces and attentive, resposive support.
LOCAL FAMILY BUSINESS
Based in the heart of Coolangatta, our team is on the ground delivering personalised service and trusted local insight.
EFFORTLESS MANAGEMENT
An all-in-one holiday home management team that takes care of every detail so you can relax knowing your property is in expert hands.
Why Gold Coast Holiday Homes?
@goldcoastholidayhomes
OWNER FLEXIBILITY
We understand that your holiday home is for you (and your family and friends) to enjoy.
Whether you wish to maximise your rental income or block dates for your own use, there are no restrictions on how often or how long you stay at your property.
Every owner has access to our Owner Portal, where you can view bookings, statements and invoices, and easily block dates for your own use.
OUR MARKETING
We use a wide range of booking and social media platforms to promote our properties and are constantly reviewing our marketing strategies to ensure your property reaches the widest and most relevant audience.
Our holiday properties are listed on:
• Facebook
• Instagram
• Stayz
• Airbnb
• VRBO
• Expedia
• Wotif
• Lastminute
• Trivago
• Google Vacation Rentals
• Booking.com
• TripAdvisor
• and more
Guests pay the website commissions so regardless of which site the guest books through, you'll receive the same amount.
BREAKDOWN OF OUR Fees & Charges
FEES AND CHARGES (GST Included)
• 18.7% management fee
• $47.66 monthly advertising fee
• $9.54 monthly administration/sundry fee
• Guest welcome pack – $11.00 per booking
INITIAL SET UP FEES & CHARGES
• $550 once only set up fee*
• Professional photography package from $160
• Smoke alarm compliance $119 - $129 pa
• Pre-booking clean – at cost
• Pre-booking window clean – at cost
• Pre-booking pool/ yard maintenance if required – at cost
• NSW properties require specific Fire Safety Upgrades including evacuation diagrams, fire extinguishers and blankets – at cost
• NSW properties are required to be registered on the NSW STRA register - approx. $65.00
PROFESSIONAL PHOTO PACKAGES
8 images - $160
10 images - $190
12 images - $220
16 images - $270
20 images - $310
Extra single image $22
Add $60 for dusk photography minimum of 10 photos
*SET UP FEE INCLUDES
• Completing inspection and providing suggestions to increase appeal
• Composing personalised listing text
• Coordinating professional photos
• Listing on all booking platforms
• Completing full inventory report
• Providing assistance with obtaining additional keys/ remotes as required
• The guests pay the cleaning fee, which is increased on all long stay bookings
• Our cleaners complete a full clean on departure and submit a report with photos showing any maintenance issues or extra cleaning required (windows, carpets, pressure washing etc)
• Our Housekeeping Manager regularly inspects properties to ensure they are being cleaned and presented to the high standard we expect
All owners must supply 2 x sets of mattress protectors, pillow protectors and doonas/ bedspread/ coverlets with matching pillowcase plus 2 pillows per person for their properties. Any linen washed at your property during the allocated cleaning time is included in the cleaning fee. Any linen taken home to wash/ soak/is charged to the owner at $15 per load.
OPTION 1
Hire linen arranged for all bookings
We arrange for hire linen to be supplied (including beach towels) and for the beds to be made up for all guest and owner bookings.
The cleaning and linen fees includes linen supply, delivery, laundering and bed make up. The cleaning and linen fees are paid by the guest for guest bookings and the owner for owner bookings.
Pros
• Many guests expect to have all linen supplied and beds made up on arrival.
• Hire linen is hotel quality and commercially laundered Cons
• Linen is supplied for all owner bookings; for owners that stay at their properties regularly, the cleaning and linen costs can start to add up.
• The cleaning fee is slightly more expensive than similar properties which do not supply linen.
OPTION 2
Linen is not provided
Guests have the option of bringing their own linen from home or hiring linen from a local hire company. We recommend you lock off a cupboard inside the property for your personal items and own linen.
Pros
• You are not charged for hire linen to be supplied when you stay at your property.
• Properties without linen can be slightly more affordable for guests to book.
• Guests can save even more money by choosing to bring linen from home.
Cons
• Most holiday travellers expect linen to be supplied and can be unhappy when it is not provided
Preparing YOUR PROPERTY FOR HOLIDAY RENTAL
BEFORE YOUR FIRST BOOKING
Remove personal items and declutter the property (remember ‘less is best’)
Ensure the property is fully furnished with comfortable beds, fresh new bedding, quality kitchenware and appliances (inc smart TV's and WI-FI) see our full checklist provided
Ensure the property is thoroughly cleaned, including windows, tracks and carpets
Ensure all windows and door locks are in working order
Supply us with 4 x sets of keys, fobs and remotes
Arrange yard and pool maintenance if required
Supply any operating instructions/ manuals which may be helpful to guests
Supply warranty information for any appliances or hardgoods which are within warranty periods
Supply a copy of the building bylaws
Supply contact details for the Body Corporate, including onsite committee members
Advise us of any dates you would like blocked for your own use
LEGAL / COMPLIANCE REQUIREMENTS
Public Liability Insurance is required for all holiday rentals
We recommend Landlord Insurance for comprehensive coverage
Smoke alarms and safety switches must be compliant. We use Pacific
Smoke Alarms $109- $129 pa, including unlimited callouts to replace broken/ faulty alarms or flat batteries
Blind cords must be compliant. Refer to QLD Gov / NSW Fair Trading for legislation
If you have a pool, all regulations regarding fencing, signage and pool registration must be met and a compliance certificate must be provided
We recommend checking that you are paying the correct rate category
NSW properties have additional requirements including fire safety upgrades and registration on NSW STRA Register
We can assist with arranging the above for you.
SET UP Checklist
KITCHEN (BASED ON 4 GUESTS)
Appliances:
Freezer
Fridge
Cooktop
Microwave
Oven
Toaster
Dishwasher
Kettle
Coffee machine
Cookware:
Saucepans
1 x large
1 x small
Non stick frypan
1 x large
1 x medium
Baking trays
Cooling rack
Casserole/ oven dishes
Cutlery, crockery and glassware
Cutlery – 6 piece setting
6 x dinner plates
6 x side plates
6 x bowls
6 x coffee mugs
6 x wine glasses
6 x water glasses
6 x champagne flutes
Plastic cups & plates for kids
Utensils
Other
Knife set/block
Can/ bottle opener
Grater
Colander/ strainer
Tongs
Wooden spoon
Ladle
Masher
Egg flip
Peeler
Scissors
Spatula
Whisk
Measuring jug, cups & spoons
Mixing bowl
Serving spoons
Salad servers
Bread board/ chopping boards
Kitchen bin
Fruit bowl
Dish draining rack
Serving bowls/ platters
Cheese/nibbles plates & bowls
Ice trays
Oven gloves
Place mats and coasters
Plastic storage containers
Water Jug
BBQ tongs, scraper and cleaning tools if applicable
BATHROOM
Toilet brush
Waste bin
BEDROOMS
Pillows (2 per person)
Doona (1 per bed)
Doona cover, bedspread or coverlet (1 per bed + 1 spare)
Matching pillowcases for all doona covers, bedspreads or coverlets
Blanket (1 per bed)
Quilted pillow protectors (1 per pillow + some spare)
Quilted mattress protectors (1 per bed + 1 spare)
Bedside lamps
Coat hangers
OTHER
Smart TV/s
Washing machine
Clothes dryer
Iron
Ironing board
Vacuum cleaner
Mop and bucket
Broom
Pedestal fan/ fan heater (if no aircon or ceiling fans)
Clothes airer and pegs
Dustpan and brush
Laundry basket
Spare light bulbs & batteries (to be kept in locked owners cupboard)
Getting Started
IS EASY WITH GOLD COAST HOLIDAY HOMES
SEAMLESS MANAGEMENT FROM DAY ONE
We will meet with you and view your property to provide personalised advice and a tailored appraisal.
We will then guide you through the setup process, and organise all matters including:
• Insurance and compliance requirements
• Professional photography and listing optimisation
We have found DJ Stringer to be trustworthy managers of our holiday rental. The responsiveness and true commitment shown to us by the team has never waivered. When you live eight hours away, you expect your managers to be your eyes and ears. The DJ Stringer team has our full support because they have shown not only initiative in solving problems for us but made us feel like we were their only clients. The best compliment I could give is we chose them over any other managerial team because of their transparency and dedication and we would never ever leave them.
Peter and Cindy
GOES ABOVE AND BEYOND
I can’t speak highly enough of our holiday rental property manager.. Courtney. From day one, she has gone above and beyond in every aspect of her role. Her communication is exceptional—always prompt, clear, and proactive, which gives us great peace of mind. She is incredibly approachable, friendly, and professional, making every interaction a pleasure.
What really sets her apart is her unwavering dedication; nothing is ever too much trouble. Whether it’s handling guest requests, resolving issues efficiently, or maintaining the property to the highest standard, she takes care of everything with genuine care and commitment. She has truly taken the stress out of managing our rental, and we feel so lucky to have her. Highly recommended Courtney to anyone looking for a reliable, capable, and outstanding holiday rental property manager!
Susie
THANK YOU!
Thank you very much for your professionalism in getting the property up and running in no time at all. The photos are brilliant and present the property at its best. We tried the booking, and found it very straightforward and easy to book. I had a look at the portal and it is comprehensive with many tools for the owner to keep track of all matters related to the property. We look forward to our first booking under your management. Kind regards,
Khaled
Hey Courtney, You’re awesome! Thanks for all your efforts in managing our property. You’re doing a wonderful job and we are happy with all your attention to detail and level of service. Please pass on our thanks to the cleaners! Our unit is spotless and is presented beautifully. Just what you want after a long day of driving. They do a great job. Thanks again!