DIGITAL MARKETING
What is digital marketing Digital marketing is the marketing of products or services using digital technologies on the internet ,through mobile phone apps, display advertising, and any other digital mediums.
Advantage of digital marketing Global reach Lower cost Measurable results Personalisation openness Social Currency Improved conversation rates
increase the
necessity for customers
target audiance
Benifits of digital marketing more revenue and sales
cost effective
increase potential customer
Disadvantages of digital Markiting
Skills and Training Time Consuming High competition complaints and feedback security and privacy issues
Search Engine optimization Search engine optimization is the method of strategies and tactics used to increase the amount of visitors to a website by obtaining a high placement in the search results page of a search engine (SERP)-Google Bring, Yahoo and other search engines .
Content Marketing Content marketing is the market and business process for creating and distributing relevant and valuable content to attract ,aquire ,and engaging a clearly defined and understood target audience with the objective of driving profitable customer action
Social Media Marketing Social Media marketing (SSM) is the use of social media websites and social networks to market a companies product and service. Social media Marketing provide companies with a way to reach new customer engage with existing customer
Pay per click pay per click is also known as cost per click, is an internet advertising model used to traffic websites, in which an advertiser pays a publisher when the add is clicked.
Affliate marketing a way for a company to sell its products by signing up individuals or companies who market the companies products for a commision .
E-mail marketing
E mail marketing is the act of sending a commercial message, typically to a group of people, using email.IN the broadest sense every email is sent to the a potential or current customer could be considered email marketing .