Instructor Manual:
Instructor Manual For Marketing Strategy, 8th Edition O. C. Ferrell (Author), Michael Hartline (Author), Bryan W. Hochstein (Author) Chapter 1-10 Ferrell, Hartline, Hochstein, Marketing Strategy; Chapter 1: Marketing in Today’s Economy
Contents Purpose and Perspective of the Chapter ............................................................................................................... 2 Cengage Supplements .................................................................................................................................................. 2 Chapter Objectives ......................................................................................................................................................... 2 Key Terms ........................................................................................................................................................................... 2 What's New in This Chapter ........................................................................................................................................ 4 Chapter Outline ............................................................................................................................................................... 4 Discussion Questions ..................................................................................................................................................... 9
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