1. The Importance of MIS LEARNING OBJECTIVES Q1-1 Q1-2 Q1-3 Q1-4 Q1-5 Q1-6 Q1-7
Why is Introduction to MIS the most important class in the business school? How MIS will affect you? What is MIS? How can you use the five-component model? What is information? What are necessary data characteristics? 2031?
CHAPTER OUTLINE Q1-1 • • • • • • Q1-2 • •
• Q1-3 • • • Q1-4 • • • • • Q1-5 • • Q1-6
Why is Introduction to MIS the most important class in the business school? The Digital Revolution Evolving capabilities Moore’s Law Metcalfe’s Law Other forces pushing digital change This is the most important class in the school of business How will MIS affect you? How can you attain job security? How can Intro to MIS help you learn nonroutine skills? o Abstract Reasoning o Systems Thinking o Collaboration o Ability to Experiment o Jobs What is the bottom line? What is MIS? Components of an information system Management and use of information systems Achieving strategies How can you use the five-component model? The most important component—You All components must work High-tech versus low-tech information systems Understanding the scope of new information systems Components ordered by difficulty and disruption What is information? Definitions vary Where is information? What are necessary data characteristics?
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Accurate Timely Relevant Just barely sufficient Worth its cost 2031?
SECURITY GUIDE Passwords and Password Etiquette 1. Here is a line from Shakespeare’s Macbeth: “Tomorrow and tomorrow and tomorrow, creeps in its petty pace.” Explain how to use these lines to create a password. How could you add numbers and special characters to the password in a way that you will be able to remember? There are several correct ways to create a password from this line. One way might be to take the first letters from each word. The password would then be “tatatciipp.” You could then capitalize a couple of the letters and add in a special character or numbers. The resulting password could be “T&2morrow&tciiPP.” This would be a very secure password. 2. List two different phrases that you can use to create a strong password. Show the password created by each. There will be many correct answers to this question. Using a passphrase to create a password is done by using the first letters in the phrase, then changing some of the letters by substituting in special characters, numbers, or changes of case. For example, the phrase, “I never count my chickens before the eggs have hatched!” could create the password “iNcmCHKNSb4t3ggsHH!” This would be a great password. 3. One of the problems of life in the cyberworld is that we all are required to have multiple passwords—one for work or school, one for bank accounts, another for eBay or other auction sites, and so forth. Of course, it is better to use different passwords for each. But in that case, you have to remember three or four different passwords. Think of different phrases you can use to create a memorable, strong password for each of these different accounts. Relate the phrase to the purpose of the account. Show the passwords for each. There will be many correct answers to this question. For example, a passphrase for a university account may look something like, “I will graduate from state university before 2020 or bust!” This could yield a password that would look like “IwgfSUb42020ORB!” 4. Explain proper behavior when you are using your computer and you need to enter, for some valid reason, another person’s password.
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1-13. Why is there a technology skills gap? Why do employers have the need for highly
skilled workers, and why do too few workers have these skills? It is difficult for a traditional college or university to include every type of technology skill in its curriculum, so graduates will not necessarily know every type of technology an employer requires. In addition, skills required evolve quickly and employees need to be updated and retrained on new technologies. (LO: 2, Learning Outcome: Discuss the role of information systems in supporting business processes, AACSB: Analytic Skills) 1-14. How might a traditional university benefit from a partnership with Pluralsight? Why
might some universities see such a partnership as a threat to their existence while others might see it as a great opportunity? Universities could benefit from a partnership with Pluralsight in several ways. One, a university’s IT staff would undoubtedly benefit from access to these training courses. Two, faculty members in certain fields might like to enhance their own knowledge and skills. Finally, students might like to supplement their more traditional classes with training that is more skills-focused, such as those offered in Pluralsight courses. Many universities would not fear this partnership because their courses are not focused only on technical skills but more on conceptual knowledge. Colleges and universities that do offer focused skills training might find this partnership a little threatening if students preferred the Pluralsight online courses to the traditional university offerings. (LO: 1, Learning Outcome: Explain how IS can be used to gain and sustain competitive advantage, AACSB: Reflective Thinking) 1-15. Suppose you were considering buying stock in Pluralsight. What types of threats
might Pluralsight face in the future? Could a large tech company mimic its business model and threaten its profitability? How could Pluralsight defend against this type of competition? Like any company today, there are constant competitive threats. An example of a threat that could disrupt Pluralsight is the rapid growth of cloud computing. A major cloud computing provider, such as Amazon, could launch a skills training business geared toward all its cloud computing environments and tools that would be far superior to Pluralsight’s. Pluralsight could defend against this by establishing a partnership with Amazon to provide Amazon’s cloud computing skills training. (L O: 1, Learning Outcome: Explain how IS can be used to gain and sustain competitive advantage, AACSB: Reflective Thinking)
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Strategy and Information Systems
LEARNING OBJECTIVES Q2-1 Describe how organizational strategy determines information systems structure. Q2-2 Explain the five forces that determine industry structure. Q2-3 Describe how analysis of industry structure determines competitive strategy. Q2-4 Describe how competitive strategy determines value chain structure. Q2-5 Explain how business processes generate value. Q2-6 Describe how competitive strategy determines business processes and the structure of information systems. Q2-7 Explain how information systems provide competitive advantages. Q2-8 Explain how businesses may use information systems for competitive advantage in 2029.
CHAPTER OUTLINE Q2-1 How does organizational strategy determine information systems structure? Q2-2 What five forces determine industry structure? Q2-3 How does analysis of industry structure determine competitive strategy? Q2-4 How does competitive strategy determine value chain structure? • Primary activities in the value chain • Support activities in the value chain • Value chain linkages Q2-5 How do business processes generate value? Q2-6 How does competitive strategy determine business processes and the structure of information systems? Q2-7 How do information systems provide competitive advantages? • Competitive advantage via products o First mover advantage • Competitive advantage via business processes • How does an actual company use IS to create competitive advantages? • How does this system create a competitive advantage? Q2-8 2031?
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Business Intelligence Systems
LEARNING OBJECTIVES Q3-1 Explain how organizations use business intelligence (BI) systems. Q3-2 Describe how organizations use data warehouses and data marts to acquire data. Q3-3 Describe the three primary techniques for processing BI data. Q3-4 Explain the alternatives for publishing BI. Q3-5 Explain why artificial intelligence (AI) is important. Q3-6 Explain how AI and automation affect organizations. Q3-7 Describe the goal of AI. Q3-8 Explain how AI works. Q3-9 Discuss the future of business intelligence systems in 2031.
CHAPTER OUTLINE Q3-1 How do organizations use business intelligence (BI) systems? • How do organizations use BI? • What are the three primary activities in the BI process? • Using business intelligence to find candidate parts o Acquire data o Analyze data o Publish results Q3-2 How do organizations use data warehouses and data marts to acquire data? • Problems with operational data • Data warehouses versus data marts • Data lakes Q3-3 What are three techniques for processing BI data? • Reporting analysis o RFM analysis o Online analytical processing (OLAP) • Data mining analysis o Unsupervised data mining o Supervised data mining o Identifying changes in purchasing patterns • Big Data o MapReduce
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o Hadoop Q3-4 What are the alternatives for publishing BI? • Characteristics of BI publishing alternatives • What are the two functions of a BI server? • What is the role of knowledge management systems? • Resistance to knowledge sharing • What are content management systems? • What are the challenges of content management? Q3-5 Why is artificial intelligence (AI) important? • Advances in AI Q3-6 How will artificial intelligence and automation affect organizations? • Benefits of automated labor • How will AI affect me? • Unwanted dirty jobs • Retraining and retooling • Surviving a shifting workplace Q3-7 What is the goal of AI? • Integrated enabler of other technology o Saying No to AI Q3-8 How does AI work? • Machine learning o Using machine learning to automatically detect spam o Continuous intelligence • IBM’s Watson o How does Watson work? o The future for Watson Q3-9 2031?
SECURITY GUIDE Capital Data Breach 1. You have likely seen many TV shows or movies depicting hackers in futuristic looking rooms or in poorly lit basements breaking into high-security targets. Do you think these representations glorify criminal activity in a way that may entice people to engage in these activities? Since this is an opinion question, student responses will vary.. 2. One of the biggest assets that financial institutions have to secure is their reputation. If your bank or credit card company was the victim of a breach, would you have trepidation about continuing to use that financial institution? Would you switch to a competitor? What factors would inform your decision? Since this is an opinion question, student responses will vary.
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Hardware, Software, and Mobile Systems
LEARNING OBJECTIVES Q4-1 Describe what business professionals need to know about computer hardware. Q4-2 Describe how new hardware can affect competitive strategies. Q4-3 Describe what business professionals need to know about software. Q4-4 Determine if open source software is a viable alternative. Q4-5 Explain the differences between native and Web applications. Q4-6 Explain why mobile systems are increasingly important. Q4-7 Describe the challenges of personal mobile devices at work. Q4-8 Speculate on the state of hardware, software, and mobile systems in 2031.
CHAPTER OUTLINE Q4-1 What do business professionals need to know about computer hardware? • Hardware components • Types of hardware • Internet of Things o Impact of the Internet of Things • Computer data o Computer data sizes o Specifying hardware with computer data sizes Q4-2 How can new hardware affect competitive strategies? • Digital reality devices o Impact of digital reality devices • Autonomous vehicles o Self-driving vehicles make things easier o Self-driving vehicles make things cheaper o Self-driving vehicles will make things safer o Self-driving vehicles will disrupt businesses o Drones • Industrial robots o The case for robots • 3D printing • FinTech o Cryptocurrencies
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o Risks of cryptocurrencies o The future of cryptocurrencies Q4-3 What do business professionals need to know about software? • What are the major operating systems? o Nonmobile client operating systems o Mobile client operating systems o Server operating systems • Virtualization • Own versus license • What types of applications exist, and how do organizations obtain them? • What is firmware? Q4-4 Is open source software a viable alternative? • Why do programmers volunteer their services? • How does open source work? • So, is open source viable? Q4-5 What are the differences between native and Web applications? • Developing native applications • Developing Web applications • Which is better? Q4-6 Why are mobile systems increasingly important? • Hardware • Software • Data • Procedures • People Q4-7 What are the challenges of personal mobile devices at work? • Advantages and disadvantages of employee use of mobile systems at work • Survey of organizational BYOD policy Q4-8 2031?
SECURITY GUIDE SECURITY GUIDE SECURITY GUIDE 1. CYBER-PHYSICAL ATTACKSIn the hypothetical scenario presented at the beginning of this article, it is reported that changes to the production specifications were altered by external hackers and malware. Is it possible that the production supervisor could have done it?
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Kroenke & Boyle - Using MIS 12th Ed - Instructor’s Manual
3. List all the items in a particular mobile store at or below a list price (in this example, Items in Mobile Store #1 below $100).
4. List all the items offered by customer X at a specific mobile store (in this example, Carol Williams at Mobile Store #1).
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5. List all the classified product items for a specific mobile store (in this case, for Mobile Store #2).
6. List all the items in a particular mobile store for a specific seller type (in this case, Regular customers at Mobile store #1).
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7. List the all the items listed by date received for all mobile stores.
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CASE STUDY 5 5-13. Why do you think so many companies are migrating to the cloud? Consider your own use of technology—do you benefit from any cloud technologies? With the massive amounts of data now being accumulated by businesses, it is far easier to use a 3rd party management service than to try and manage all elements locally. It also provides for data redundancy. Students might mention that they use the cloud using products such as Google Drive, OneDrive, and also cloud technologies related to the data stored from their phone such as iCloud. (LO: 1, Learning Outcome: Discuss best practices for using and managing databases, AA CSB: Use of Information Technology) 5-14. Have you ever used a technology that summarizes/reports data in the form of a digital dashboard? What was the technology, and how did you use it to make a decision? Be ready to share your response with the class. Student responses will vary. (LO: 1, Learning Outcome: Discuss best practices for using and managing databases, AACSB: Use of Information Technology) 5-15. Go to the Customers page on the Datadog website. Take a look at one of the customer case studies available on that page. Be ready to share a brief synopsis with the rest of the class about how Datadog helped the company in the case study. Student responses will vary but should show research as indicated.. (LO: 5, Learning Outcome: Discuss best practices for using and managing databases, AA CSB: Analytic Skills)
5-16. Do you think a university would benefit from using Datadog? How?
Student answers will vary, but will likely mention some of the benefits for the university in having a greater control over the data they are using and storing so that more informed decisions can be made from that information. (LO: 6, Learning Outcome: Discuss best practices for using and managing databases, AA CSB: Use of Information Technology)
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