Real Estate Services Proposal
Date: June 18, 2025
THE IMPORTANCE OF INTELLIGENT PRICING
Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. As Figure 1 illustrates, more buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.
Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market (see Figure 2). Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price (see Figure 3), or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.
We can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
Figure 1 - Percentage of Buyers by Asking Price
Figure 2 - Activity versus Timing
Figure 3 - The Effect of Overpricing
SUBJECT PROPERTY PROFILE FOR
4 POINTER LANE
The following features have been identified to aid in the search for properties that are comparable to yours. This will help in determining proper pricing for your home.
City:
Subdivision: Ladue Pointer
Lot Size:
Abv SqFt:
Style: Colonial
FBaths: 2
Heating: Forced Air
Cooling: Central-Electric
Interior:
Interior:
Taxes:
Floors:
Sewer:
Area: Ladue
Yr Built: 72
Liv Area: 1425
Blw SqFt: Beds: 3
HBaths: 1
Heating:
Cooling:
Interior:
Interior:
Tax Year:
Water:
COMPARATIVE MARKET ANALYSIS SUMMARY
COMPARABLE PROPERTIES
RECENTLY SOLD 8437 Colonial Lane
List Price: $480,000
List$ SqFt: $225
Yr Built: 1942
Bedrooms: 3
Full Baths: 2
Half Baths: 1
Subdiv: Colonial Park
Water: Public
Sewer: Public Sewer
Sold Price: $480,000 DOM: 33
Sold$ SqFt: $225 List Date: 02/02/25
Lot Sz: .160 ac
Orig Price: $495,000
Liv Area: 2135 City: St Louis
Style: Traditional, Oth Area: 151 - Ladue
Heat: Forced Air Int:
Heat: Natural Gas Int:
Cool: Central Air Int:
Cool: Electric Int:
Remarks: OUTSTANDING OPPORTUNITY!!! This Clayton Cutie is sure to please!Great architectural detailing, wood floors, vaulted master suite and MORE! HUGE 4-season addition is where you'll relax in your downtime, and the patio features a hardscape fireplace! Bring your work boots, your creativity, and your builder, and make this one SHINE! again! Schedule a showing today!
RECENTLY SOLD 8463 Colonial Lane
List Price: $507,500
List$ SqFt: $267
Yr Built: 1953
Bedrooms: 3
Full Baths: 1
Half Baths: 1
Subdiv: Colonial Park
Sold Price: $507,500 DOM: 61
Sold$ SqFt: $267
Lot Sz: .151 ac
List Date: 02/02/25
Orig Price: $515,000
Liv Area: 1900 City: Ladue
Style: Traditional, Oth Area: 151 - Ladue
Heat: Forced Air Int: Dining
Heat: Natural Gas Int: Living Room Com
Water: Public Cool: Attic Fan Int: Bookcases
Sewer: Public Sewer
Cool: Central Air Int: Custom Cabinetr
Remarks: Welcome to your new home on the prestigious Colonial Lane! This2-story,3-bedroom, 1.5-bath colonial features stunning hardwood floors throughout, an updated full bath, custom closets, and built-in shelving lining the upper stairway. The inviting living room/dining room with a wood-burning fireplace creates a cozy atmosphere.
RECENTLY SOLD
8 Foxboro Road
is Independently Owned and Operated.
List Price: $560,000
List$ SqFt: $267
Yr Built: 1948
Bedrooms: 3
Full Baths: 2
Half Baths: 1
Subdiv: Foxboro Road
Sold Price: $560,000 DOM: 78
Sold$ SqFt: $267 List Date: 06/23/24
Lot Sz: .300 ac Orig Price: $699,000
Liv Area: 2101 City: Ladue
Style: Traditional, Oth Area: 151 - Ladue
Heat: Forced Air Int: Separate Dining
Heat: Natural Gas Int: Bookcases
Water: Public Cool: Attic Fan Int: Special Millwor
Sewer: Public Sewer
Cool: Ceiling Fan(s) Int: Walk-In Closet(
Remarks: OPEN HOUSE ON SUNDAY SEPT 22 HAS BEEN CANCELLED. Charm aboundsin this 3-bedroom, 2 & 1/2 bathroom home beautifully located in Ladue. The home has been carefully maintained & is offered in as-is condition. Its cheerful striped awnings provide unmatched curb appeal, & the center hall plan is enhanced by lovely hardwood floors & millwork.
COMPARABLE PROPERTIES
RECENTLY SOLD 42 Pointer Lane
List Price: $665,000
List$ SqFt: $296
Yr Built: 1952
Bedrooms: 4
Full Baths: 2
Half Baths: 1
Subdiv: Ladue-Pointer
Water: Public
Sewer: Public Sewer
Sold Price: $665,000 DOM: 120
Sold$ SqFt: $296
Lot Sz: .510 ac
Liv Area: 2248
List Date: 02/14/24
Orig Price: $665,000
City: Ladue
Style: Other, Tradition Area: 151 - Ladue
Heat: Natural Gas Int: Custom Cabinetr
Heat: Electronic Air F Int: Eat-in Kitchen
Cool: Central Air Int: Pantry
Cool: Electric Int: Solid Surface C
Remarks: Fantastic investment opportunity in Ladue.
RECENTLY SOLD 3 Nassau Drive
List Price: $755,000
List$ SqFt: $265
Yr Built: 1950
Bedrooms: 3
Full Baths: 3
Half Baths: 1
Subdiv: Ladue Wood
Water: Public
Sewer: Public Sewer
Sold Price: $755,000 DOM: 104
Sold$ SqFt: $265
Lot Sz: .280 ac
Liv Area: 2849
List Date: 10/21/24
Orig Price: $810,000
City: St Louis
Style: Colonial, Other/ Area: 151 - Ladue
Heat: Forced Air Int: Breakfast Bar
Heat: Natural Gas Int: Kitchen Island
Cool: Attic Fan Int: Custom Cabinetr
Cool: Central Air Int: Granite Counter
Remarks: Est. 1950 - Charming home on quiet street in Ladue Woods. Updatedhome has beautiful hard-wood floors, built-in bookshelves, and custom millwork. Light-filled kitchen has large center island that seats five, premium stainless appliances, granite counters, and an abundance of cabinetry. Built-in cubbies off the garage entry is a smart design.
RECENTLY SOLD 42 Pointer Lane
Independently Owned and Operated.
List Price: $845,000
List$ SqFt: $307
Yr Built: 1952
Bedrooms: 4
Full Baths: 2
Half Baths: 1
Subdiv: Ladue-Pointer
Water: Public
Sewer: Public Sewer
Sold Price: $845,000 DOM: 10
Sold$ SqFt: $307
Lot Sz: .510 ac
Liv Area: 2748
List Date: 07/27/24
Orig Price: $894,900
City: Ladue
Style: Other, Colonial, Area: 151 - Ladue
Heat: Natural Gas Int: Separate Dining
Heat: Forced Air Int: Center Hall Flo
Cool: Central Air Int: Custom Cabinetr
Cool: Electric Int: Eat-in Kitchen
Remarks: Exceptional opportunity on charming Pointer Lane on .5+ acres inLadue. This 2 story colonial has a chic new look on the exterior and many updates on the interior. Updated kitchen and baths, new recessed LED lighting and laundry room added to main level for ease of living. Primary suite on upper with 3 additional bedrooms and full bath.
COMPARATIVE MARKET ANALYSIS
COMPARATIVE MARKET ANALYSIS
COMPARATIVE MARKET ANALYSIS STATISTICS
GRAPHIC ANALYSIS OF RECENTLY SOLD PROPERTIES
Summary Statistics of 6 Properties:
Average Price: $635,416
High Price: $845,000
Low Price: $480,000
Median Price: $612,500
Average $ per SqFt: $271.17
Average Sale Price % List Price: 100.00
Average Days On Market: 67
PRICING YOUR PROPERTY TO SELL
Pricing your property correctly is crucial. You want to sell your property in a timely manner at the highest price possible. Current market conditions determine the value.
Pricing too high or too low can cost you time and money. Realistic pricing will achieve a maximum sale price in a reasonable amount of time.
Analysis of the comparable properties suggests a list price range of:
$617,000 to $655,000
COMPARATIVE MARKET ANALYSIS BY STATUS
RECENTLY SOLD
