REALESTATESERVICESPROPOSAL
Date:March3,2026
PreparedEspeciallyfor:
Stephen&KarenShasserre 1535FawnvalleyDrive StLouis,Missouri63131
Formarketingthepropertylocatedat: 1535FawnvalleyDrive
Preparedby: KatieMcLaughlin
DielmannSotheby'sInternationalRealty 8301MarylandAvenueSuite100
St.Louis
Office:314.725.0009
c.314.283.8444
e.katie.mclaughlin@dielmannsir.com
March3,2026
Stephen&KarenShasserre 1535FawnvalleyDrive StLouis,Missouri63131
DearStephen&Karen:
Thankyouverymuchforgivingmetheopportunitytopresenttheenclosedproposaltomarketyour home.Iappreciatethetimeyouspentwithmereviewingthefeaturesofyourhomeandoutliningyour financialgoalsandtimeconsiderations.
YouwillreceivecompetentandprofessionalservicewhenyouselectmeandDielmannSotheby's InternationalRealtytorepresentyou.Wehaverepresentedmanyfamiliesinthisareaconcluding transactionsthatrealizemaximumvalueinareasonabletime.Ihopeyouwillselectmeasyouragentin thisveryimportanttransaction.
Thisproposalincludesacomprehensivemarketanalysisthatwillassistusindeterminingthemarketvalue andpricingofyourhome.IhopetheinformationincludedonmeandDielmannSotheby'sInternational RealtywillconfirmthatIambestqualifiedtomarketyourhome.
Sincerely,
KatieMcLaughlin GlobalRealEstateAdvisor
DETERMININGTHEVALUEOF YOURHOME
YOURPROPERTYWILLNEEDTOBEUNIQUELYPOSITIONED TOCREATEMAXIMUMINTEREST
Althoughthelistingpriceyouplaceonyourpropertywillinfluenceits sale,therearemanyotherfactorsthatcomeintoplay.Someofthese factorsarewithinyourcontrol,othersarenot.
Factorsnotwithinyourcontrol:
�Yourproperty’slocation
�Recentpropertymarketvalues
�Currenteconomicindicator
Factorswithinyourcontrol:
�Yourproperty’sdistinctiveandcompellingattributes
�Thephysicalconditionofyourproperty(homeandgrounds)
�Theclosingdateyouprefer
�Thereadyaccesstoyourpropertyforshowing
�Theselectionoftherealestatesalesprofessionalyouchooseto representyou
Factorstoconsider:
�Ahousethatispricedrightfromthebeginningachievesthehighest proceeds.
�Takeadvantageoftheinitialexcitementyourhomewilldrawitsfirst fewweeksonthemarketbyrealisticpricing.Thedesiredendresultis tofindapricethatwillattractabuyerinareasonabletime.
�Basedonsupplyanddemand,themarketdeterminestheprice.
�MarketresearchassistsindeterminingOpinionofValue.Our ComparativeMarketAnalysisconsidersbothrecenttransfersaswellas activelistings.
�Ultimatelythesellingpricewillbedeterminedbynotonly comparablepropertiesbutbycompetingbuyers.Buyerswillestablish a“worth”thatyourpropertyhastothem.
�Thebuyingpublicdeterminesthemarketvalueofyourhome.There isnoexactpriceforrealestate.However,pricingdoesaffectsalability.
OPINIONOFVALUEMARKETPRICE
OURMUTUALOBJECTIVEISTOACHIEVETHEHIGHESTSELLINGPRICEFORYOURPROPERTY
MarketresearchassistsindeterminingOpinionofValue.OurComparativeMarketAnalysisconsidersboth recenttransfersaswellasactivelistings.
Ultimatelythesellingpricewillbedeterminednotonlybycomparablepropertiesbutbycompetingbuyers aswell.Buyerswillestablisha“worth”thatyourpropertyhastothem.
Intheauctionworldthehighestpriceforapaintingwillbeachievedbyallprospectsinapositiontoboth affordandappreciatethepainting.Inauctions,theconsignormaysetareserve.Ifthehighestbidisless thanthereserve,thepaintingwillgounsold.Thisisnotunlikearealestatepropertyforsale.
Incontrasttoapainting,however,realestateislocationspecific.Yourpropertyvalueiscloselytiedtothe historyofpricesinyoursamecommunity,regionandstate.
Purchaseofaresidentialproperty,atanyprice,isbothanemotionalandbusinessdecision.Thedecisionto purchaseisdrivenbyemotion.Thepurchasepriceistiedtobothemotionandmarketdata.
THEIMPORTANCEOF INTELLIGENTPRICING
Determiningthebestaskingpriceforahomecanbeoneof themostchallengingaspectsofsellingahome.Itisalsoone ofthemostimportant.Ifyourhomeislistedatapricethatis abovemarketvalue,youwillmissoutonprospectivebuyers whowouldotherwisebeprimecandidatestopurchaseyour home.Ifyoulistatapricethatisbelowmarketvalue,youwill ultimatelysellforapricethatisnottheoptimumvaluefor yourhome.AsFigure1illustrates,morebuyerspurchasetheir propertiesatmarketvaluethanabovemarketvalue.The percentageincreasesasthepricefallsevenfurtherbelow marketvalue.Therefore,bypricingyourpropertyatmarket value,youexposeittoamuchgreaterpercentageof prospectivebuyers.Thisincreasesyourchancesforasale whileensuringafinalsalepricethatproperlyreflectsthe marketvalueofyourhome.
Anothercriticalfactortokeepinmindwhenpricingyour homeistiming.Apropertyattractsthemostattention, excitementandinterestfromtherealestatecommunityand potentialbuyerswhenitisfirstlistedonthemarket(see Figure2).Improperpricingattheinitiallistingmissesouton thispeakinterestperiodandmayresultinyourproperty languishingonthemarket.Thismayleadtoabelowmarket valuesaleprice(seeFigure3),or,evenworse,nosaleatall. Therefore,yourhomehasthehighestchancesforafruitful salewhenitisnewonthemarketandthepriceisreasonably established.
Wecangiveyouup-to-dateinformationonwhatis happeninginthemarketplaceandtheprice,financing,terms, andconditionofcompetingproperties.Thesearekeyfactors ingettingyourpropertysoldatthebestprice,quicklyand withminimumhassle.
Figure1-PercentageofBuyersbyAskingPrice
Figure2-ActivityversusTiming
Figure3-TheEffectofOverpricing
SUBJECTPROPERTY PROFILEFOR
1535FAWNVALLEYDRIVE
Thefollowingfeatureshavebeenidentifiedtoaidinthesearchforpropertiesthatarecomparableto yours.Thiswillhelpindeterminingproperpricingforyourhome.
City:StLouis
Acres:.4
BlwSqft:
Style:Traditional Beds:4
HalfBaths:1
Heating:NaturalGas
Cooling:Electric
FrplFeat:
Parking:AttachedGarage
Interior:OpenFloorplan
LotDesc:
TaxYear:
Sewer:
Subdivision:HarwoodHills AbvSqft:2,174
LivArea:3,404
Levels:Split
FullBaths:3
Heating:ForcedAir
Cooling:CentralAir
#Frpl:1
GarSpaces:3
Basement:Finished-Partially
Interior:SpecialMillwork
Taxes:
Water:
RECENTLYSOLD
COMPARATIVEMARKET ANALYSISSUMMARY
COMPARABLEPROPERTIES
RECENTLYSOLD 823CherryStreet
ListPrice:$825,000
List$SqFt:$314
Bedrooms:4
FullBaths:2
HalfBaths:1
SoldPrice:$825,000 DOM:8
Sold$SqFt:$314 City:StLouis
AbvSqft:2628 Levels:Two
BlwSqft:0
Acres:0.176
LivArea:2628 Lot:Level
Heat:DualFuel/O-Peak Int:DR/LRCombo Style:Other
Heat:ForcedAir Int:DoubleVanity Water:Public Cool:CeilingFans GarSpcs:2
#Frpl:1
Sewer:PublicSewer
Parking:GrgDoorOpenerBsmnt:Concrete
Remarks:StunningHomeinPrimeKirkwoodLocation.Welcometo823Cherry St,a4-bed,3-bathhome.Builtin2016,thismeticulouslymaintainedhomeblends modernelegancewithcharm.Theopenfloorplanfeaturesrichwoodflooringon themainlevel.Thechef'skitchenboastsgranitecountertops,acenterisland, stainlesssteelappliances,andacoffeebar.
RECENTLYSOLD 4IreneCourt
ListPrice:$1,000,000
List$SqFt:$310
Bedrooms:5
FullBaths:3
HalfBaths:1
SoldPrice:$1,000,000
Sold$SqFt:$310 City:StLouis
AbvSqft:2578 Levels:Two
BlwSqft:652
LivArea:3230
Acres:0.4261
Lot:InfillLot
Heat:ForcedAir Int:BreakfastBar Style:Other
Heat:NaturalGas Int:BreakfastRoom Water:Public
Cool:CeilingFans
#Frpl:1
GarSpcs:3
Sewer:PublicSewer
Parking:Attached Bsmnt:Bathroom
Remarks:AdditionalRooms:MudRoom
RECENTLYSOLD
1315WoodgateDrive
ListPrice:$1,100,000
List$SqFt:$281
Bedrooms:6
FullBaths:4
HalfBaths:1
SoldPrice:$1,100,000
Sold$SqFt:$281 City:StLouis
AbvSqft:3311
BlwSqft:600
LivArea:3911
Levels:TwoandaHalf
Acres:0.2576
Lot:
Heat:DualFuel/O-Peak Int:DR/LRCombo Style:Other
Heat:ForcedAir Int:DoubleVanity Water:Public
Cool:CeilingFans GarSpcs:3
#Frpl:1
Parking:Grg
Remarks:Forcomppurposesonly
Sewer:PublicSewer
Bsmnt:Bathroom
COMPARABLEPROPERTIES
RECENTLYSOLD 12429NicholasLane
ListPrice:$995,000
List$SqFt:$202
Bedrooms:5
FullBaths:4
HalfBaths:1
SoldPrice:$1,125,000 DOM:3
Sold$SqFt:$229
AbvSqft:3725
BlwSqft:1197
LivArea:4922
Heat:ForcedAir Int:Bookcases
City:StLouis
Levels:ThreeOrMore
Acres:0.35
Lot:BackYard
Style:Traditional
Heat:NaturalGas Int:BreakfastBar Water:Public Cool:CeilingFans GarSpcs:3
#Frpl:1
Parking:
Sewer:PublicSewer
Bsmnt:Concrete
Remarks:WOW!!OUTSTANDINGRENOVATIONofthis2+storyhomein soughtafterDesPereslocationEof270.5BR,4.5baths.9ftceilingsmainlevel. Mostlywoodflooring.OpenKitchen-Familyrmisamazingspace.Customwhite cabinetrywfloortoceilingpantrycabs.Spectaculargranitecounters.Appliances incl60inchbuilt-inThermadorerefrigerator/freezer,2Thermadoredishwashers.
RECENTLYSOLD
823CHERRYSTREET
ListPrice:$825,000
SoldPrice:$825,000 DOM:8
DESCRIPTION
PROPERTYDETAILS
City:StLouis
Subdivision:823CherryStree
Acres:0.176
AbvSqft:2628
BlwSqft:0
LivArea:2628
Style:Other Levels:Two
Beds:4
FullBaths:2
HalfBaths:1
Heating:DualFuel/O-Peak
Heating:ForcedAir
Cooling:CeilingFans
Cooling:CentralAir #Frpl:1
FrplFeat:LivingRoom GarSpaces:2
Parking:GrgDoorOpener
Basement:Concrete Interior:DR/LRCombo
StunningHomeinPrimeKirkwoodLocation.Welcometo823CherrySt,a4-bed,3-bathhome.Builtin2016,thismeticulously maintainedhomeblendsmodernelegancewithcharm.Theopenfloorplanfeaturesrichwoodflooringonthemainlevel.Thechef's kitchenboastsgranitecountertops,acenterisland,stainlesssteelappliances,andacoffeebar.Thediningareaflowsintothelivingroom, whereagasfireplaceaddswarmth.Upstairs,theprimarysuitecompletewithasoakingtub,doublevanity,andseparateshower.Three additionalbedroomsprovidegenerousclosetspace.Enjoyoutdoorlivingintheprivacy-fencedbackyard,whilethetwo-carattached garageincludesapremiumstoragesystem.Thefullbasementwith9'ceilingsandaroughed-inbathoffersexpansionpotential.Locatedin thetop-ratedKirkwoodSchoolDistrict,thishomeiswalkingdistancetoschools,parks,coffeeshops,anddining.
RECENTLYSOLD
4IRENECOURT
ListPrice:$1,000,000
SoldPrice:$1,000,000
DESCRIPTION
AdditionalRooms:MudRoom
PROPERTYDETAILS
City:StLouis
Subdivision:DesPeresWoods
Acres:0.4261
AbvSqft:2578
BlwSqft:652
LivArea:3230
Style:Other
Levels:Two
Beds:5
FullBaths:3
HalfBaths:1
Heating:ForcedAir
Heating:NaturalGas
Cooling:CeilingFans
Cooling:CentralAir
#Frpl:1
FrplFeat:FamilyRoom
GarSpaces:3
Parking:Attached
Basement:Bathroom
Interior:BreakfastBar
RECENTLYSOLD
1315WOODGATEDRIVE
ListPrice:$1,100,000 SoldPrice:$1,100,000
DESCRIPTION
Forcomppurposesonly
PROPERTYDETAILS
City:StLouis
Subdivision:Westchester1Se
Acres:0.2576
AbvSqft:3311
BlwSqft:600
LivArea:3911
Style:Other
Levels:TwoandaHalf
Beds:6
FullBaths:4
HalfBaths:1
Heating:DualFuel/O-Peak
Heating:ForcedAir
Cooling:CeilingFans
Cooling:CentralAir #Frpl:1
FrplFeat:FamilyRoom
GarSpaces:3
Parking:Grg
Basement:Bathroom
Interior:DR/LRCombo
RECENTLYSOLD
12429NICHOLASLANE
ListPrice:$995,000
SoldPrice:$1,125,000 DOM:3
DESCRIPTION
PROPERTYDETAILS
City:StLouis
Subdivision:Nicholas
Acres:0.35
AbvSqft:3725
BlwSqft:1197
LivArea:4922
Style:Traditional Levels:ThreeOrMore
Beds:5
FullBaths:4
HalfBaths:1
Heating:ForcedAir
Heating:NaturalGas
Cooling:CeilingFans
Cooling:CentralAir #Frpl:1
FrplFeat:FamilyRoom
GarSpaces:3
Parking: Basement:Concrete Interior:Bookcases
WOW!!OUTSTANDINGRENOVATIONofthis2+storyhomeinsoughtafterDesPereslocationEof270.5BR,4.5baths.9ft ceilingsmainlevel.Mostlywoodflooring.OpenKitchen-Familyrmisamazingspace.Customwhitecabinetrywfloortoceilingpantrycabs. Spectaculargranitecounters.Appliancesincl60inchbuilt-inThermadorerefrigerator/freezer,2Thermadoredishwashers,2refrig drawers,Thermadoregasrangew2ovens,6burnersandgrill,PotFiller,&BroanRangeHood,UndercounterMicrowave,&Wine Cooler.Huge10x5CenterIslandwgranite&lotsofbreakfstbarspc.FabulouswindowsacrossbackofhomeinKit-Famrmincl2bay windowslookouttoprivatebackyardwpatio..Kitwindowshaveelectronicblinds.Familyrmhasgasfireplcewbricksurround&flanking built-inbookcases.T-Stairsatentry.Officew2setsFrenchdoors.SeparateDinRmwcustomwalldesign.
COMPARATIVEMARKET
GRAPHICANALYSISOFRECENTLYSOLDPROPERTIES
SummaryStatisticsof4Properties:
AveragePrice:$1,012,500
HighPrice:$1,125,000
LowPrice:$825,000
MedianPrice:$1,050,000
Average$perSqFt:$283.50
AverageSalePrice%ListPrice:103.32
AverageDaysOnMarket:5
INCONCLUSION
Whilerealestatebynatureislocal,themarketforyourhomeisinrealitynational,andincreasingly,global.Sotheby's InternationalRealtyispartofthisglobalnetwork,whichincludesofficesintheworld'smostsought-afterlocations.
SelectingSotheby'sInternationalRealtytorepresentyourpropertywillconnectyoutoagroupofrealestate professionalswidelyrespectedforthequalityoftheirlistingsandthelevelofprofessionalismandexpertisethey offer.Ourassociateshaveadeepunderstandingoflocalrealestatemarketsandstrongtiestothecommunitieswe serve.Weshareastrongcommitmenttodeliveringexceptionalserviceandhavealonghistoryofexceedingthe expectationsoftheworld'smostdiscerningbuyersandsellers.
Welookforwardtoofferingyouseveraluniqueadvantagesincluding:
�Preeminentlocalexpertiseandcontacts.
�Accesstoproprietarymarketingmaterials.
�Strongrelationships,marketingandbrandrecognition inotherkeymarkets.
�Areferralconnectionwithsomeoftheworld'smostsuccessfulagents.
�Aprovenabilitytosellpropertiesinallpriceranges.
�Acomprehensiveinternetmarketingstrategythatincludesfeaturingyourpropertyonsothebyshomes.com, sothebysrealty.comandsothebys.com,anddistributionpartnerssuchasWSJ.com,NYT.com,Yahoo.com, Openhouse.com,Trulia.comandFrontdoor.com.
�Cross-marketingopportunitieswithstrategicpartnerslikeSotheby'sauctionhouse.
�ThelevelofservicethatclientshavecometoexpectfromthenameSotheby's.
EachOfficeisIndependentlyOwnedandOperated.
