1/4/2026
Client: Hotel Rangá
Outlet: East Bay Times
Date: January 1, 2026
UVM: 382,370
Media Type: Newspaper Online
Find your ‘whycation’: Inside 4 travel trends for 2026
Kate Bradshaw and Mindy Sink | January 1, 2026
Plus, where to go in California to explore natural wonders, find peace and quiet, travel sustainably or embark on an epic road trip
It’s the start of a new year and, with that, 12 new months of adventures to plan for — and vacations to book. So how are people looking to travel in 2026?
Hilton Hotels & Resorts surveyed more than 14,000 travelers from 14 countries to understand travel trends in 2026 and coined the term whycation,” which aims to encapsulate the current traveler’s search for meaningful experiences, whether for feelings of deep relaxation, experiences of awe, learning something new, building deeper connections or something else.
This story is based on a recent Denver Post article about the whycation” — a neologism describing purposeful and intentional travel more focused on the why” than the where” — with lots of recommendations for ways to do so amid the Rockies.
We found destinations a bit closer to home here in Northern California, from natural wonder sightings to digital detox retreats, sustainability-minded travel and soul-searching road trips. Here are four ways to find your whycation” and some ideas on where to go to fulfill those travel urges.
See natural wonders
Chase Travel put out a list of 26 Trips to Take in 2026,” which includes an August 2025 survey that identified some current travel trends. For instance, 87% of respondents want to travel to chase natural phenomena,” such as watching a whale migration, pursuing the path of totality for a solar eclipse, witnessing the Aurora Borealis and seeking other fleeting moments of magic.
There’s an upcoming total solar eclipse on Aug. 12, 2026. As the San Francisco-based Exploratorium notes, the path of totality for the solar eclipse will be visible from parts of Russia, Greenland, Iceland and Spain.
Want to see the Northern Lights, waving green, pink, red and even purple lights in the sky at night? Thanks to solar storms in the past couple of years, there have been a few occasions where it’s been possible to see the Aurora Borealis from the Bay, but you’ve got a better shot by heading farther north –like to Alaska or Iceland. Hotel Ranga, an hour from Iceland’s capital, Reykjavik, has wakeup calls for guests so they can rush outside in the middle of the night rather than wait for the sky to light up.
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Client: Hotel Ranga
Outlet: The Mercury News
Date: January 1, 2026
UVM: 3,171,206
Media Type: Website
Find your ‘whycation’: Inside 4 travel trends for 2026
Kate Bradshaw and Mindy Sink
Plus, where to go in California to explore natural wonders, find peace and quiet, travel sustainably or embark on an epic road trip
It’s the start of a new year and, with that, 12 new months of adventures to plan for — and vacations to book. So how are people looking to travel in 2026?
Hilton Hotels & Resorts surveyed more than 14,000 travelers from 14 countries to understand travel trends in 2026 and coined the term whycation,” which aims to encapsulate the current traveler’s search for meaningful experiences, whether for feelings of deep relaxation, experiences of awe, learning something new, building deeper connections or something else.
This story is based on a recent Denver Post article about the whycation” — a neologism describing purposeful and intentional travel more focused on the why” than the where” — with lots of recommendations for ways to do so amid the Rockies.
Here are four ways to find your whycation” and some ideas on where to go to fulfill those travel urges.
See natural wonders
Chase Travel put out a list of 26 Trips to Take in 2026,” which includes an August 2025 survey that identified some current travel trends. For instance, 87% of respondents want to travel to chase natural phenomena,” such as watching a whale migration, pursuing the path of totality for a solar eclipse, witnessing the Aurora Borealis and seeking other fleeting moments of magic.
There’s an upcoming total solar eclipse on Aug. 12, 2026. As the San Francisco-based Exploratorium notes, the path of totality for the solar eclipse will be visible from parts of Russia, Greenland, Iceland and Spain.
Want to see the Northern Lights, waving green, pink, red and even purple lights in the sky at night? Thanks to solar storms in the past couple of years, there have been a few occasions where it’s been possible to see the Aurora Borealis from the Bay, but you’ve got a better shot by heading farther north –like to Alaska or Iceland. Hotel Ranga, an hour from Iceland’s capital, Reykjavik, has wakeup calls for guests so they can rush outside in the middle of the night rather than wait for the sky to light up.
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Restrictions: This email may not be forwarded, shared, reproduced, or redistributed to any individual not included in the original distribution list, including other members of the recipient's organization. Posting, sharing, or republishing any portion of this content on social media platforms, websites, blogs, or any other public or private channels is strictly prohibited.
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Client: Hotel Rangá
Outlet: The Optimist Daily
Date: January 2, 2026
UVM: 23,662
Media Type: Website
Why Icelanders are getting happier every year – and what we can learn from them
The Optimist Daily Editorial Team | January 2, 2026
In a world where happiness in so many places is slowly declining, Iceland is going against the grain. According to the 2025 World Happiness Report, it’s one of the few countries in the top 20 where happiness is actually increasing. Since 2008, Iceland has seen a remarkable 9.1 percent boost in reported wellbeing, a rise nearly unmatched by any other nation.
Ranked third on the happiness scale this year (up from 18th in 2008), Iceland now tops global charts in social support and ranks highly in freedom and generosity. And with a population of just under 400,000, it’s punching well above its weight. So, what makes Icelanders so joyful while many other nations are seeing a slump in spirits?
Balancing tourism with well-being
That doesn’t mean Iceland is without its challenges. The cost of living, particularly in Reykjavík, has risen sharply. The cost of living is steep, especially housing, which can be a struggle for both locals and expats,” says Kevin Mercier, a French photographer and longtime resident.
Tourism has played a role in this rise. With 2.3 million visitors in 2024 alone— nearly six times the country’s population—housing and infrastructure have been stretched. But many Icelanders believe the pros outweigh the cons. Tourism has brought improved roads, community access, and new economic opportunities.
Poteet points to the development of trails at the Fagradalsfjall volcano as a quick and welcome response to rising visitor numbers. The completion of the Ring Road, which now connects even the most remote areas, is another success. It was great for everyone,” she says.
Meanwhile, hotels are leading with purpose. ION Hotels, founded by Sigurlaug Sverrisdóttir, boasts female-majority staff and a focus on sustainability. Hotel Ranga offers guests a Live Like an Icelander” experience, taking them to ancient farmsteads and sacred wells.
From epic scenery to deeply held values, Iceland offers more than just beauty and tranquility. It offers a model of what a happier life might look like; one rooted in nature, fairness, and the strength to adapt. And in an increasingly uncertain world, that may be the most valuable lesson of all.
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Client: Hotel Rangá
Outlet: BRIDES
Date: January 4, 2026
UVM: 2,991,222
Media Type: Website
The 28 Best Bachelor Party Destinations, According to the Experts
Ellie Nan Storck & Ellen O'Brien |
January 4, 2026
Here's
how to plan a trip
that the groom will never
forget.
If you're tasked with planning a bachelor party, there's probably one main question all attendees are asking you: Where are we going? However, before you consider some of the best bachelor party destinations for your celebration, you'll want to make sure you lock in a few details, such as the travel dates and the guest list. "When planning a bachelor party, it is important to plan in advance," explains Allison Odhner, the founder and lead planner of Bach to Basic. "Typically, it takes a bit [of time] to rally a group to commit, submit funds, book flights, etc., so the more time the planner has to wrangle the group, the better," she says. Start planning the trip at least six months in advance, she says. "Of course, we can put together an event in a shorter amount of time, but if you are hoping to get first dibs on everything and the best experience with the least amount of stress, planning as far out as possible is incredibly helpful."
In addition to getting the trip on the books months ahead of the trip, Odhner also emphasizes the importance of making sure logistics and expectations are discussed by the entire group. "Be upfront about costs and a general plan to get everyone on board and encourage guests to purchase flights in a timely manner so they are committed to the trip," she says. Once you've confirmed those details, you're ready to select a location. Whether you’re looking for an all-out party scene or a chill getaway, we've got you covered. From warm and energetic cities like Miami to laid-back, outdoor-forward spots like Alaska, here are the 28 best bachelor party destinations.
22 of 28 Hella, Iceland
Where to stay: Head south in the land of fire and ice and stay at the Hotel Rangá for a lodge-like retreat in the island’s adventure capital, Odhner says. Under Iceland’s clear skies, the resort is one of the best places to see the famous Aurora Borealis while you soak in a geothermal hot tub.
What to do: Explore the country's black sand beaches, glaciers, and geysers for an otherworldly outing with the crew. Take an ATV to an ice cave, chase the Northern Lights in a Super Jeep, hike to the hot springs, or rent a car for the famous Golden Circle road trip. At the end of the day, take in some stargazing with Hotel Ranga’s resident astronomer at the Ranga Observatory. Note that even the dining is venturesome here; at Restaurant Rangá, the fare includes reindeer carpaccio, smoked puffin, and Icelandic lamb.
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Client: Hotel Rangá
Outlet: Travel + Leisure
Date: January 4, 2026
UVM: 200,000
Media Type: Newsletter
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Client: Hotel Ranga
Outlet: Travel + Leisure
Date: January 7, 2026
UVM: 10,233,649
Media Type: Website
Tattoos Are the Ultimate Travel Souvenir—Inside the Rise of 'Tattourism'
Jessica Vadillo | January 7, 2026
These living souvenirs are more meaningful than a T-shirt or postcard.”
And the trend isn't limited to New York. Along Mexico's Pacific Coast, the W Punta de Mita in Riviera Nayarit has partnered with tattoo artist Azü Ibarra, offering guests the chance to permanently ink local artistry onto their skin. Specializing in full-color tattoos, Ibarra transforms beachfront inspiration into lasting mementos. In Iceland, Hotel Rangá offers a similar experience in 2025 through a partnership with Jana Tomanová, allowing guests to book personalized tattoos. Designed to support local artists while giving travelers creative control over how they commemorate their time in the land of fire and ice.
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Restrictions: This email may not be forwarded, shared, reproduced, or redistributed to any individual not included in the original distribution list, including other members of the recipient's organization. Posting, sharing, or republishing any portion of this content on social media platforms, websites, blogs, or any other public or private channels is strictly prohibited.
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Client: Hotel Rangá
Outlet: AOL
Date: January 7, 2026
UVM: 24,144,378
Media Type: Website
Tattoos Are the Ultimate Travel
Souvenir—Inside
the Rise of 'Tattourism'
Jessica Vadillo | January 7, 2026
And the trend isn't limited to New York. Along Mexico's Pacific Coast, the W Punta de Mita in Riviera Nayarit has partnered with tattoo artist Azü Ibarra, offering guests the chance to permanently ink local artistry onto their skin. Specializing in full-color tattoos, Ibarra transforms beachfront inspiration into lasting mementos. In Iceland, Hotel Rangá offers a similar experience in 2025 through a partnership with Jana Tomanová, allowing guests to book personalized tattoos. Designed to support local artists while giving travelers creative control over how they commemorate their time in the land of fire and ice.
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Restrictions: This email may not be forwarded, shared, reproduced, or redistributed to any individual not included in the original distribution list, including other members of the recipient's organization. Posting, sharing, or republishing any portion of this content on social media platforms, websites, blogs, or any other public or private channels is strictly prohibited.
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Client: Hotel Rangá
Outlet: Yahoo
Date: January 7, 2026
UVM: 379,430,737
Media Type: Website
Tattoos Are the Ultimate Travel Souvenir—Inside the Rise of 'Tattourism'
Jessica Vadillo | January 7, 2026
These living souvenirs are more meaningful than a T-shirt or postcard.”
And the trend isn't limited to New York. Along Mexico's Pacific Coast, the W Punta de Mita in Riviera Nayarit has partnered with tattoo artist Azü Ibarra, offering guests the chance to permanently ink local artistry onto their skin. Specializing in full-color tattoos, Ibarra transforms beachfront inspiration into lasting mementos. In Iceland, Hotel Rangá offers a similar experience in 2025 through a partnership with Jana Tomanová, allowing guests to book personalized tattoos. Designed to support local artists while giving travelers creative control over how they commemorate their time in the land of fire and ice.
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Restrictions: This email may not be forwarded, shared, reproduced, or redistributed to any individual not included in the original distribution list, including other members of the recipient's organization. Posting, sharing, or republishing any portion of this content on social media platforms, websites, blogs, or any other public or private channels is strictly prohibited.
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Client: Hotel Rangá
Outlet: Matador Network Newsletter
Date: January 11, 2026
UVM: 15,000
Media Type: Newsletter
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DATE: January 14, 2026
REACH: 30,800
DATE: January 14, 2026
REACH: 30,800
DATE: January 14, 2026
REACH: 30,800
DATE: January 14, 2026
REACH: 30,800
DATE: January 21, 2026
REACH: 198,000
