Sports Event Management And Marketing Playbook 3Rd Supovitz Test Bank

ISBN: 9781394220564

Play 1 Test Bank

1. The P-A-P-E-R Test can be used by organizers to maximize their events’ value by considering the useful framework of:

A. People-Access-Position-Entertainment-Results

B. Promotion-Audience-Partnerships-Environment-Revenue

C. Press-Attention-Publicity-Engagement-Ratings

D. Positive-Action-Planning-Events-Response

E. Prioritize-Act-Prepare-Engage-Respond

2. The best place to begin the sports event management process is:

A. At the beginning, the time when the organizer comes up with the initial idea and concept.

B. On the date when the venue is selected.

C. On a continuing basis as it is an ongoing process

D. At the end, based on the organizer’s vision of what the event will do for the organization.

E. At the 180-day mark prior to the event date.

3. To begin the actual process of planning an event, an organizer’s objectives have to be supported by:

A. Ticket sales.

B. Stakeholders.

C. Tactics.

D. Sponsorships.

E. Media and advertising.

4. The primary set of considerations of a development checklist to ensure the P-A-P-E-R Test is being properly employed can be described as:

A. Strategy-to-tactics.

B. Idea-to-implementation.

C. Expenses-to-revenues.

D. Audience-to-activation.

E. Beginning-to-end.

5. Which of the following most accurately describes the proper application of the P-A-P-E-R Test?

A. Solve basic problems in planning and marketing an event

B. Identify the primary stakeholders’ needs for an event.

C. Organize secondary objectives for an event.

D. Develop ideas for creating an event.

E. Create a paper trail documenting all details associated with the event.

6. Which of the following should come first in the event planning process?

A. Develop a business plan and budget for the event.

B. Create a strategy for executing the event.

C. Identify a primary objective for the event.

D. Identify a host city and venue for the event.

E. Develop a marketing and ticket selling strategy for the event.

7. Which of the following would be considered an event stakeholder?

A. Title sponsor and broadcast partners

B. Host community’s elected officials and working media.

C. Athletes and attendees

D. All of the above.

E. A and B only

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