My journey in graphic design has allowed me to work with various brands, and reshape their identities through impactful visual communication. I focus on understanding each brand’s core message and redefining it into visuals that resonate with their audience.
From here on out, allow me to guide you through my portfolio, which encapsulates my graphic design journey.
About the Designer
The Zora
2017 - on going
Dewi Retno Pertiwi. Born in 1993.
Based in Bandung, Indonesia. dwrp.studio@gmail.com
Work Experiences
Co-Founder
Narimo - Bandung, ID
Graphic Designer
The Zora is a residential cluster in Bumi Serpong Damai, infusing Japanese aesthetics into their architectural concept.
Marketing & Communication Department
The Trans Luxury Hotel & Trans Hotel Group - Bandung, ID
Using wood as its main material, and playful iconography, the signage is warm and inviting, beside serving its directional purposes.
Signage & Placemaking Designer
Bentuk - Jakarta, ID
Freelance Digital Designer
Dentsu Digital - Jakarta, ID
Graphic Design Intern
Business Development and Public Relations
PT Dirgantara Indonesia - Bandung, ID
Education
Bachelor of
Institut Teknologi Bandung 2017
Visual Communication Design
Software
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Google Suite
English Language
Indonesian
native proficiency professional proficiency
Table of Content
page 5-10 page 11-16 page 17-22 page 23-24
curated projects
KAZUMI STREET
Kompong Dewa
The Zora
Hyatt Regency Bali
The 18th Menu
Farm to Table Jamu to Go
E6 - RC House
Barbershop by Gustav Dayak Typeface
Brand Identity
Product Development: Illustration
Sampling
End Product & Packaging
Social Media
Kompong Dewa | Bentuk, 2020
Kompong Dewa is an apartment, office, and casino complex located in Cambodia.
Inspired by Cambodian shadow puppetry known as Sbek, the signage uses two interlaced layers of solid and translucent material to represent the shadowplay. The rod handles of the sbek is represented with the supporting hollow on both sides.
Signage
Mixed-Use Complex
Tenant Directory
3D Rendering by Anthony Yanuarto
Kompong Dewa | Bentuk, 2020 Applications
Drop Off Sign
3D Rendering by Anthony Yanuarto
Floor Number
3D Rendering by Anthony Yanuarto
Mixed-Use Complex
The Zora | Bentuk, 2018
The Zora is a residential cluster in Bumi Serpong Damai, infusing Japanese aesthetics into their architectural concept. I was tasked in creating the signages for the show unit and the parks’ wayfinding. Using wood as its main material, and playful iconography, the signage is warm and inviting, beside serving its directional purposes.
Residential Cluster
Ohana Flowers Hanabi Fireworks Hoshi Stars Kizuna Family Nami Waves
5 Main Parks Symbols
Show Unit
Totem & House Number
Photo by Stella Sadikin
The Zora | Bentuk, 2018
Inspired by Hanami, a festival to enjoy the blooming of Sakura trees. People usually gather to have outdoor party beneath the Sakura trees.
Hyatt Regency Bali | Bentuk, 2018
Hyatt Regency in Sanur, Bali, which originally has been operating since 1973 was going under major renovation before its reopening in 2019.
FACILITIES
The materials used were lime stone for the exterior signage, and teakwood with brass-finished stainless steel for its interior signage.
Floral Walk
Lily Pond
Hanging Flower Trellis
Children Playground
This project was handed over by the previous designer, so my main task is to maintain the visual language consistently and also to oversee the production until installation.
Photos by Stella Sadikin
Shankha Spa Room Number
Pizzaria Totem Sign
Hyatt Regency Bali | Bentuk, 2018 Applications
Engraved and painted Swimming Pool Warning Sign
Exterior signage visual language (material, silhouette, framing) iterated through various sizes
The 18th Menu | The Trans Luxury Hotel, 2022
The project initial goal was to rebrand the digital menu which at the time was useful to cater the need for contactless menu during the pandemic.
With the help of the chefs, I took the pictures for all menu at an angle which can show the contents clearly. I create layouts and choose a plain grey background to accentuate the colors of the dishes.
Then I was tasked to create the printed version of the menu, which acts as the summary for the digital menu. In this project, I consulted with the chef on the signature menus from each section to be featured on the printed menu.
The 18th Menu | The Trans Luxury Hotel, 2022
Allergens and Dietary Restrictions Iconography
Farm To Table | The Trans Luxury Hotel, 2024
For Earth Hour 2024,
The Trans Luxury Hotel initiated a collaboration with IP Farm in Lembang, to create special menus which ingredients were locally-sourced from the farm.
This collaboration aims to foster collaboration between local brands, showcasing the best of both brands in creating high quality food products.
In this project, I was in charge in the photography taking, art direction for the videos and compositing the whole visuals to create a coherent identity of the program.
Left to Right: Homemade Tagliolini, Charcoal-grilled Australian Sirloin and Charcoal-grilled Wagyu MB 4-5 Sirloin. Photos by Dewi Retno Pertiwi.
Executive Chef Francesco Bettoli & Chef de Cuisine Herutama Arjuna through the process of selecting the produce at IP Farm up to formulating and creating the special menus back at The 18th kitchen. Photos by Dewi Retno Pertiwi.
Farm To Table | The Trans Luxury Hotel, 2024 Program Logo and Promotional Video
TO TABLE FARM
TO TABLE FARM
Farm to Table Program Logo made use of lines to depict the process of obtaining ingredients up to presenting the dishes.
Snapshots of the promotional video on @the18th_tlh Instagram Reels.
Hospitality
F&B Program Branding & Promotion
Jamu To Go | The Trans Luxury Hotel, 2024
Jamu has been one of the beverage offered throughout the hotel, mainly during breakfast at The Restaurant - (the hotel’s all day dining resto) or during international meetings where the participants are from all over the world.
I did a facelift of the beverage packaging by creating a label and seal with matching colors.
I use drawings of tropical forest to carry the traditional image, re-layout the short description of the drink to make it more readable, and also created a dedicated color for each variety.
Previous Design
Jamu To Go | The Trans Luxury Hotel, 2024 Label & Seal: Closer Look
E6 - RC House | Sum & Substance Studio, 2020
A house number sign for a private residence in Cimahi.
The architecture strong point was its square and boxy facade, so the sign uses one rounded edge to counterbalance the main features of the house. The shade was an homage to the old house number, while serving its purpose as cover for the house bell.
The typeface used was a modern twist of the old house number.
- RC House | Sum & Substance Studio, 2020
Barbershop by Gustav, 2020
Barbershop by Gustav is a barbershop located in the heart of Bandung, Indonesia. It is located in the middle of a very active, youth-friendly sports center. The barbershop was created as a premium version of its predecessor, Gustav Haircut.
The big idea was from the realization that traditional definitions of masculinity—often characterized as rough, loud, brash, and strong—are too limiting. In reality, modern perception of masculinity is diverse and cannot be confined to just one or two words.
Simplifying the scissors from Gustav’s logo to best express the brand’s clean, refined, premium image.
Thin fine lines to represent cleanliness, precision, and sharpness.
Barbershop by Gustav, 2020
Dayak Typeface | ITB - School Project, 2015 Overview
In this subject, we were tasked to choose one province in Indonesia and make a typeface that represents the culture. There are plenty of subject to choose from; architecture, textiles, food, and so on.
I picked Borneo (Kalimantan) as I remember that it is very well-known for Dayak people’s tattoo, but quite under-represented at the time.
This typeface is an homage to the very organic and detailed body art of the Indigenous people of Borneo.
Culture
Typeface
Dayak Typeface | ITB - School Project, 2015 Idea and Implementation
The shapes that were taken from the tattoo was based on its placement on the arms and legs. It was then implemented in the “body” parts of the letters that have similar characteristics with the human body.
Shapes from the tattoo on the legs were used as the stem of the letters.
With the same principles, shape from the tattoo on the arms and fingers were used on the arms and crossbars of the letters.
Culture
Typeface
crossbar arm
Narimo, 2024 Overview
Narimo is a lifestyle brand that encapsulates everyday moments into pieces of wearable art. Our first line of product is bandana.
I co-founded this brand with my older brother, and the brand name comes from our shared belief on our shared experiences; Narimo Ing Pandum, a Javanese wisdom that means “embracing one’s fate”, a mindset of humility and openness to life’s circumstances.
I bring various skills that I have gathered from my professional experiences over the years, overseeing the entire process of our brand—from design and production to marketing and sales.
Times New Roman as the typeface was chosen for its humble yet graceful feel.
The ‘i’ was a representation for human being, with patterns inside which explains our belief that everyone carries their own stories and universe within, which we hope that the stories in our products resonated with.
The pattern can also be seen in our bandanas, which will remain present in other products of Narimo.
Lifestyle Brand Identity
Narimo, 2024 Product Development: Illustration
The first releases are about the morning. Contrary to the usual conception on morning, the time when people are actively doing their routines, we brings up the story of how mornings are a moment for self reflection.
The first article is Dawn, when the sun had just appeared and the day starts.
Second article is Komorebi, a Japanese word that means “sunlight leaking through trees”.
The illustrations was made in Adobe Illustrator, with some parts were hand drawn by my brother.
Dawn reminds us to appreciate the transitional moment— the mere seconds between the calm of night and the busy morning that offers a chance to pause and reflect before the day begins.
Komorebi is about the wandering mind that moves freely like the dancing leaves, with occasional blips of memories from the past, present and future.
Lifestyle
Illustration by Dewi Retno Pertiwi & Eko Prakoso Darmantoro.
Illustration by Dewi Retno Pertiwi & Eko Prakoso Darmantoro.
