Building Trust in Crisis: How Communication Makes a Difference by Devra Schwartz
In times of crisis, trust is a critical factor that can make or break the response efforts of any organization or community. Effective communication is the primary tool leaders can use to establish and maintain trust during these challenging moments. When a crisis strikes, the public, employees, and other stakeholders look to those in charge for direction and clarity. As defined by Devra Schwartz, if communication is handled poorly or lacks transparency, it can lead to confusion, panic, and a breakdown