DESIGN DELIVERS
TURN “I’M NOT SURE” INTO “LET’S DO IT”
DesignWorks is Pella’s complimentary exterior design service that transforms homeowner ideas into stunning, realistic renderings It’s an easy, powerful way to help customers visualize their new windows and doors, so they feel confident saying yes Whether your customer is debating window colors, grille patterns, or overall style, DesignWorks helps them see the full picture.
What Makes a Strong Request?
To get the best results, make sure your submission includes:
Full elevation - home exterior view
Window configuration
Window color
Grille pattern
PQM number
Customer preferences
Tip: The more detail you share, the more tailored the rendering will be
When You Should Use DesignWorks
DESIGNWORKS BEFORE
Use DesignWorks as a strategic tool throughout your sales process:
Projects you didn’t first-call close → A visual refresh can re-engage interest. Homeowners unsure about design choices → Bring clarity through visualization. Need a different way to follow up? → Send a rendering that reignites the conversation. Want to add value to the sale? → Show customers you’re a trusted design partner.
Take Action
DesignWorks gives homeowners the confidence they need to commit and helps you stand out as a consultative expert. It’s not just a design service; it’s a sales advantage that differentiates Pella from other brands in the market
DESIGN SPOTLIGHT
VISUAL ADVANTAGE THAT CLOSES DEALS
How Pella’s Visual Tools Are Powering Sales Success
Helping homeowners make confident decisions is key and sometimes, that’s easier said than done. One of our reps recently shared a story that perfectly illustrates how DesignWorks can transform uncertainty into excitement
“The homeowner was very indecisive in the deci one of the tools that gave us a head start on our different colors, but once he saw the black exter made my job easier, but it also enhanced the cu
On large projects, committing to an order without visualization can feel overwhelming for homeowners That’s where DesignWorks steps in providing a clear, realistic rendering that helps clients see their dream home before the first product is ordered In this case, the visualization played a major role in moving the project forward.
Why It Matters for You
Differentiate from Competitors: A personalized rendering that sets you apart
Build Confidence: Homeowners feel secure when they can visualize the final look
Accelerate Sales: Visualization reduces hesitation and speeds up decision-making
SEGMENT SPECIFIC
Replacement
Rep: Anthony Marullo - Buffalo
Pella 250 Series Double-Hung
White Exterior
Trade
RENDERED
Rep: Beata Dalcamo - Chicago
Pella Impervia Double Hung
White Exterior
Commercial / Multi-Use
Rep: Matt Nelson - Chicago
Pella Reserve Casements
Morning Sky Gray
Single-Family New
Rep: Andre Morales - Houston
Pella Reserve Traditional White Exterior
True-to-life visualization using Pella products only
True Pella colors and product lines
Exact grille patterns
Realistic placement on the customer’s own home
*This helps remove guesswork and accelerates confidence.*
Solves the biggest barrier to closing: uncertainty
Improves first-call close opportunities
Shortens sales cycles
Helps upsell premium colors and decorative grilles
Gives reps a professional, high-value follow-up tool 2. Competitive Advantage in the Marketplace
Design-forward positioning in the market
Personalized designs for your customer’s home
