DESIGN DELIVERS
DESIGNWORKS + AI IN EXTERIOR DESIGN
AI is the buzzword in nearly every industry right now and at Pella, we’re not steering away from it Instead, we’re embracing AI as a way to enhance the tools we already trust. With DesignWorks, our renderings already help homeowners envision what’s possible Now, by layering in AI, we’re making those renderings even more realistic, inspiring, and persuasive giving our sales teams a stronger advantage in the field.
Knoxville Branch Example
This project highlights how AI can build upon DesignWorks strong foundation by enhancing the tools output.
DesignWorks
The DesignWorks rendering clearly showed before-and-after options Refined shadows and balanced colors helping the homeowner imagine true curb appeal
Artificial Intelligence
AI sharpened details like siding, trim, and finishes to mirror real materials. The homeowner could not only see the change but also feel it as if standing in front of their home.
The Bottom Line
DesignWorks provides the precision AI provides the realism Together, they provide the confidence homeowners need to say yes
DESIGNWORKS BEFORE
DesignWorks delivers gross yield 3× above the national average and the visual says it all
DESIGN THAT SELLS: NICOLE HITS $1.1M
Why Design Works
Homeowners often struggle to visualize changes Nicole Reinhart, a Replacement Representative from Nashville, TN hears it all the time: “I just can’t picture it ” With DesignWorks, she bridges that gap. Whether it’s black windows, new grille patterns, or removing transoms, seeing it on their home makes the difference Offering a high-end service like DesignWorks sets us apart
$100K
“If I don’t first-call close, it’s usually because something couldn’t be decided like color or grille pattern. That’s where DesignWorks comes in.”
Nicole’s Process: Simple, Repeatable, Effective
Snap a photo at every appointment - on arrival or before leaving
-Nicole Reinhart
Send a rendering with a follow-up question: “Here are the grille patterns you liked Which one do you prefer?”
Use it to re-engage: “I worked on this design for your home, what do you think?”
Bring it to the showroom: “Let’s meet and review your options together ”
Beyond the Basics: Upselling with Ease
More than a closer, DesignWorks is a catalyst for growth. Nicole has turned small jobs into full home projects by showing homeowners what’s possible Even if they’re only thinking about a few windows, a rendering of the front elevation can spark bigger ideas and bigger sales
SEGMENT SPECIFIC
Replacement
Trade
Rep: Benjamin Ricard- Greenfield
Pella Lifestyle Double-Hung
Black Exterior
Rep: Adrian Hernandez - Spokane
Pella Lifestyle Casements & Door
White Exterior
Commercial / Multi-Use
Single-Family New
Rep: Greg Sanchez - Wichita
Pella Reserve Casements Black Exterior
Rep: Chris Merkt - Seattle
Pella Reserve Traditional White Exterior
FASTER DESIGN TURNAROUNDS
At Pella, we know speed matters. The faster you can get a rendering back, the faster you can keep your homeowner engaged and excited That’s why Pella DesignWorks has streamlined processes and is now delivering most requests within just a few hours
The takeaway: You’ll enjoy faster timelines on most requests while still getting the detailed, high quality renderings you expect RENDERED BEFORE
October 6 @ 11am CST: Q4 New Rep Training th October 23 @ 12pm CST: Q4 Lunch & Learn rd
