VOLUME 1, 2026 | DESIGNWORKS.COM
CLAD & COLOR
This newsletter is for authorized distributors of Pella® products and should not be distributed.
IN THE KNOW DesignWorks continues to evolve as a true selling partner, providing faster tools, stronger visuals, and fully turnkey support to help you win more in the home. 1. In‑Home FCC Tool (Replacement) Designed to streamline your in‑home sales process. Launching Spring 2026, this in‑home visual experience will help reps guide homeowners with clarity, confidence, and speed. NEW OFFERING
BEFORE
2. Lightning‑Fast Turnarounds Averaging 2 hours. Your requests are being processed faster than ever so you can keep momentum high and deals moving forward. 3. Upleveled, Pella‑Branded Output DesignWorks delivers elevated visuals and layouts that support stronger selling conversations, no extra work required from you.
RENDERED
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ON TREND
WHAT REPS NEED TO KNOW
The 2026 Pella Trends Report highlights major shifts shaping how homeowners think about their spaces and what they expect from window and door solutions. These insights can help reps position Pella as the partner for modern, intentional home design.
1.Ligh t as Luxury
2.Curated Spaces
Homeowners are prioritizing natural light as one of the most valuable “features” in any room. Expansive glass and floor‑to‑ceiling openings are on the rise as people seek calmer, focused, distraction‑free environments.
Customization is no longer a luxury, it’s an expectation. Homeowners seek unique details that reflect how they live and what matters to them.
3.Intentional Design
4.Future‑Focused
Homeowners want quality over quantity. They’re moving away from generic, oversized spaces and toward homes that feel crafted, warm, and personal.
Consumers are prioritizing long‑term durability, energy performance, sustainability, and protection from climate variability more than ever.
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ENGAGE. INSPIRE. SELL. Register Home Transformation The Register project involved replacing 33 windows in a recently purchased home that reflected updates from previous owners. The mix of vinyl and wood windows, paired with tan exteriors, left the house lacking a cohesive look. BEFORE
Black Impervia Window
RENDERED
Driving Confident Decisions The homeowners were unsure about color and style choices. DesignWorks changed that quickly. Renderings helped them confidently choose black exteriors, especially impactful around the front entry, an area they prioritized. Visual comparisons showed how sliding windows could achieve a similar look to wide casements at a more budget‑friendly price point. DESIGNWORKS.COM | 3
ELEVATING DESIGN Smarter Tools. Stronger Output. Better Results. DesignWorks is leveling up our design output using new internal AI tools, giving branches faster, cleaner, more realistic designs to support the selling conversation.
How It Works 1. Submit a Request A rep submits a request in Salesforce. 2. AI‑Powered Renderings Generative AI produces sharper, more lifelike visuals that help homeowners picture the final look.
BEFORE
3. Consistent, On‑Brand Design Every output is professional, polished, aligned, and ready for reps to use immediately. RENDERED
Why Branches Will Love This Faster design turnaround Clearer visuals More consistency in output Fully turnkey support
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THE SCOREBOARD # Design Requests
REPS ON TOP 20 15 10 5 0
19
18
Aaron Olberding
Scott Chitko
15
14
13
Jason Potter
Patrick Cox
Carolyn Mitchell
LARGEST BOOKED JOB OF Q1 BEFORE
SALES REPRESENTATIVE Levi Garcia BRANCH Los Angeles PRODUCT Pella 250 Series Double Hung Black Exterior
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# Design Requests
BRANCHES SETTING THE PACE 60 50 40 30 20 10 0
51
51 35
Cincinnati
Kansas City
Atlanta
30
Pittsburgh
24 Chicago
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FIND YOUR SEGMENT
BEFORE
REPLACEMENT
SALES REPRESENTATIVE Bradley Beeson BRANCH Washington PRODUCT Pella 250 Series Double-Hung Black Exterior
RENDERED BEFORE
TRADE
SALES REPRESENTATIVE Brandon Klinge BRANCH Central Iowa PRODUCT Pella 250 Series Casement Black Exterior
RENDERED DESIGNWORKS.COM | 6
FIND YOUR SEGMENT
BEFORE
COMMERCIAL
SALES REPRESENTATIVE Mark Romaneschi BRANCH Wichita PRODUCT Pella Reserve Direct Set Black Exterior
RENDERED BEFORE
SINGLE-FAMILY NEW
RENDERED DESIGNWORKS.COM | 7
THE VISUAL ADVANTAGE As we head into 2026, our focus is simple: Just One More.
JUST ONE MORE
One more rendering. One more follow‑up. One more visual that helps turn a “maybe” into a confident yes.
If you’re not using it consistently… what are you missing? A single rendering can be the difference between a stalled lead and a closed deal. The reps who win big aren’t doing anything complicated, they’re just using DesignWorks one more time than the next person. Together, we can help the PDSN exceed its 2026 goals. Submitting one extra design request per branch each month will help drive an estimated $10M in additional sales. Just one more. Every time.
UPCOMING DATES
Q2 REP TRAINING APRIL 20 @ 11AM CST
Q2 LUNCH & LEARN MARCH 17 @ 12PM CST
This newsletter is for authorized distributors of Pella® products and should not be distributed. Actual home appearance may vary after remodeling and/or replacement project has been completed. Verify all building codes and design specifications with a licensed architect or contractor prior to any construction as Pella DesignWorks does not perform architectural, structural, or engineering analysis. Pella DesignWorks services are not available in all markets. Other restrictions may apply. Contact your Pella Window & Door Showroom for details. © 2026 Pella Corporation
designworks@pella.com | 641-621-3220