@DESIGNMEHAIR YOUR #1 SOURCE FOR ALL THINGS HAIR & CARE
PRO TIPS & TRICKS PG. 14
POROSITY EXPLAINED PG. 12
FAB MYTH BUSTER PG. 18
DON'T FORGET YOUR VITAMINS FAB.ME multi-vitamin leave-in treatment
Hi babes! Some launches feel extra special, and this is one of them. We’re thrilled to introduce the new FAB.ME multi-vitamin leave-in treatment, a fresh evolution of a DESIGNME favorite, created with the same love, innovation, and performance-driven thinking that guides everything we do. or this next chapter, we looked at every part of the experience. F The formula has been enhanced, the packaging has been reimagined, and even the scent has been refreshed, creating an experience that feels more modern, memorable, and intentional from the very first spray. Inspired by the idea of daily vitamins for your hair, this launch brings a fresh new energy to professional haircare. It’s playful, elevated, and made to deliver the healthy results stylists and clients love. And because great hair is rarely about just one product, FAB.ME was made to fit effortlessly into your DESIGNME routine. Layer it, cocktail it with your go-to stylers, or make it the starting point for whatever your hair needs that day. From discovering it on shelf to making it a staple in your routine, every touchpoint was designed to make the FAB.ME experience feel just as good as the results. e hope this new launch inspires you to treat your haircare routine W with the same care and intention you give to every good habit. Your daily dose of good hair starts here!
With love,
DESIGNME’s Trade Marketing Team VP OF MARKETING AND DIGITAL CYNTHIA DESROCHERS CREATIVE & DESIGN MANAGER JERRIE CRIBBIN GRAPHIC DESIGNER CHLOÉ RACINE PHOTOGRAPHERS ÉMILIE HÉBERT, CLARE NICOLSON HAIRSTYLIST MORGAN THOMAS MAKEUP ARTIST MAXINE GAUTHIER MODELS AMINATA PLANCHON, LAURIE DUPONT, MÉGAN OUELLET-LAMONTAGNE TRADE MARKETING TEAM GALE DELUCA, VALERIA PARDO, LAYLA STEEDSMAN
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OLD SAME ICON ENERGY, NEW VITAMIN GLOW FAB.ME is stepping into a fresh new era with an upgraded multi-vitamin formula, a new sensorial identity, and packaging designed to make haircare feel as good as it performs. 04
NEW
A NEW ERA OF FAB.ME
FAB.ME leave-in treatment • •
Two vitamins
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The standard packaging shape had less shelf impact
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Fragrance experience needed refinement
Purple packaging felt more associated with blonde hair
FAB.ME multi-vitamin leave-in treatment
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Multi-vitamin blend
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New vitamin-inspired packaging
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Fresh blue color story
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Refined fragrance experience
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Premium, playful, and easier to merchandise
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FAB.ME MULTI-VITAMIN LEAVE-IN TREATMENT Your go-to hair dose of smoother, softer, and healthier hair. This lightweight leave-in helps detangle, reduce blow-dry time, smooth frizz, protect from heat up to 230°C, and support pH balance to help equalize porosity and seal the cuticle, all in one easy spray.
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A SCENT WORTH REMEMBERING
Fresh, soft, and playfully sweet, the new FAB.ME scent was created to make every spray feel like a little beauty ritual! Inspired by the feeling of wandering through a sunny farmers market, this refined fragrance blends sweet scents, fresh fruity florals, and juicy notes for that feels bright, clean, and easy to love.
NECTARINE CASSIS
PEACH
FLORALS
Juicy, bright, and fresh
Soft, sweet, and comforting
Light, polished, and feminine
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Fruity, vibrant, and playful
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THE PERFECT VITAMIN BLEND WHAT’S IN YOUR HAIR DOSE? We’re breaking down the vitamin-powered blend behind FAB.ME’s new formula. Each ingredient plays a role in helping hair look and feel smoother, softer, stronger, and more manageable, because good hair days.
NIACINAMIDE
PANTHENOL
VITAMIN B6
VITAMIN C
VITAMIN E
Helps support the scalp moisture barrier and improve overall scalp comfort while promoting healthier hair.
Helps attract and retain moisture within the hair fiber to improve softness, smoothness, elasticity, and shine while reducing breakage.
Helps support a balanced scalp environment and complements the formula’s overall scalpconditioning benefits.
Provides antioxidant support to help defend hair against environmental stressors and maintain healthy hair and scalp.
Helps protect hair against environmental stressors while supporting moisture retention, softness, and shine.
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THE SCIENCE OF SMOOTHER HAIR
POROSITY, BUT MAKE IT PRETTY What is porosity? Porosity is the hair’s ability to absorb and hold onto moisture. More porous hair has a more open and uneven cuticle, which may lead to frizz, tangles, dryness, and faster color fading.
HIGH POROSITY HAIR When the hair cuticle is lifted or uneven, hair can feel rough, tangle more easily, look dull, and lose moisture faster.
Why does pH matter? A pH-balanced formula helps support optimal hair condition. FAB.ME is designed to help balance the hair’s feel, support smoother strands.
What does FAB.ME do? It helps smooth and seal the cuticle, equalize the feel of porous hair, reduce blow-dry time, control static, tame frizz, and improve overall softness.
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LOW POROSITY HAIR FAB.ME helps support a smoother-looking finish by helping balance the feel of porous hair and smooth the cuticle for improved shine.
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ONE SPRAY, SO MANY WAYS FAB.ME multi-vitamin leave-in treatment. The first step that fits into every routine!
STYLING
DETANGLING
HEAT STYLING
Spray throughout damp hair before brushing, blow-drying, or heat styling.
Mist through mid-lengths and ends to help comb through knots with less stress.
Use as a baseline before blow-drying or hot tools to help protect hair from heat up to 230°C.
DRY HAIR TOUCH-UPS
CUTTING SERVICES
COLOR SERVICES
Mist lightly on dry hair to help smooth frizz, reduce static, and refresh softness.
Use while cutting in place of water, to detangle as you go and add care from the first step.
Pro tip: Use between the lightener and toner to detangle and equalize porosity before toning.
PRO TIP: 14
Start with FAB.ME, then layer your styling products depending on the finish you want.
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COCKTAIL LIKE A PRO Our new FAB.ME, plays well with every DESIGNME collection. Use it as your first step, then layer based on your client’s hair goals.
VOLUME PREP FAB.ME + PUFF.ME volumizing mousse For lightweight care before building volume & body.
REFRESH ROUTINE FAB.ME + QUICKIE.ME dry shampoo For in-between wash days when hair needs a quick reset.
ULTIMATE HYDRATION FAB.ME + GLOSS.ME hair oil For hair that needs softness, shine, and a smoother finish.
BLOWOUT PREP FAB.ME + HOLD.ME styling cream For smooth, polished blowouts with frizz control and heat protection.
CURL CARE PREP FAB.ME + BOUNCE.ME curl balm or curl mousse For detangling, soft definition, and a hydrated curl routine.
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AS A PRO, WHEN TO USE FAB.ME? BEHIND THE CHAIR Use before brushing out lightened hair to help detangle with less stress.
AT THE BOWL Mist before toner when hair needs extra slip and manageability.
AT THE STATION Use as your cutting spray to detangle while adding lightweight care.
AT RETAIL Position as the one product every client can take home, no matter their hair type.
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YOUR FAB MYTH BUSTERS Separating hair facts from hair fiction MYTH
MYTH
“Heat protectant is only for flat irons and curling irons.”
“If hair tangles easily, it just needs more conditioner.”
FACT
FACT
Blow dryers count too. FAB.ME helps protect hair from heat up to 230°C / 450°F, making it a smart baseline before blow-drying, hot tools, or any heat-styling routine.
Tangling can also be a sign of roughness, dryness, or uneven porosity. FAB.ME helps smooth the cuticle, improve manageability, and make detangling feel easier with less stress on the hair.
MYTH
MYTH
“pH-balanced haircare is only for damaged hair.”
“One product can’t do that much.”
FACT
FACT
pH-balanced formulas help support optimal hair condition for all hair types. FAB.ME is designed to help support smoother-looking strands, and a healthier finish.
This one can! FAB.ME is a multi-benefit leave-in that helps detangle, reduce blow-dry time, smooth frizz, control.
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THE FAB.ME DOS & DON’TS DO: •
Start styling routines with FAB.ME
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Apply to damp hair for easy detangling and prep
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Use before blow-drying or heat styling
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Layer with your favorite DESIGNME stylers
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Adjust the amount based on hair type, density, and needs
DON’T: •
Overapply on fine hair
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Assume leave-in care is only for dry or damaged hair
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Forget that every hair type benefits from easier detangling
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Treat every hair type with the same exact routine
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WE DESIGN THE PRODUCT, YOU DESIGN THE BEAUTY.