MARKETING PROPOSAL Presented for Rich Eneim Jr. by DLP Marketing
QUALITY HOMES WITH INNOVATIVE DESIGNS
CONTENTS PURPOSE _________________________________________________________________________ 1 MARKETING STRATEGY ______________________________________________________________ 3 BUDGET __________________________________________________________________________ 4 DLP MARKETING TEAM ______________________________________________________________ 5 COMPANY INFORMATION ____________________________________________________________ 5 NOTES ___________________________________________________________________________ 6
KEYSTONE HOMES MARKETING PLAN PURPOSE At DLP: We know marketing. We know builders & developers. We have an innovative approach and know how to position your new community for maximum exposure. We will collaboratively create the branding and strategy for Eastwood, a Keystone Homes exclusive community, for top of mind awareness and to become the most desirable community of choice for people who are looking to downsize and live in Carefree from the surrounding areas. We will facilitate in creating the strategy as well as fostering the implementation. Elements to be created will include branding with logo, onsite and offsite signs, directional signs, site maps and the community map. Traditional print marketing with direct mail postcards, preview event invitations and creation of sales office collateral. Digital marketing to include social media organic and paid ads, search engine marketing and email marketing to Realtors and interest list, as well as print and digital ads for the Arizona Republic. Press releases to notify the media as well as to solicit media coverage and event planning. By educating and raising awareness the strategy will consistently drive traffic to the community. Ultimately this well-executed marketing strategy will maximize exposure to result in income through home sales. We recognize that Keystone Homes has experienced industry professionals whose number one priority is creating the absolute best home buying experience, providing buyers with the most quality built and energy efficient homes they will ever live in.
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KEYSTONE HOMES MARKETING PLAN
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KEYSTONE HOMES MARKETING PLAN MARKETING STRATEGY
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KEYSTONE HOMES MARKETING PLAN BUDGET You have many options for your marketing budget depending on the number of impressions you would like to make. We recommend layering marketing to be present for potential buyers for the most influential mediums to create traffic like direct mail, digital and specific newspaper placement. For example below are some budget options for direct mail to 85377 and the surrounding areas.
Ultimately we will collaborate with you to provide a marketing strategy that has the right coverage for the right results.
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KEYSTONE HOMES MARKETING PLAN DLP MARKETING TEAM
COMPANY INFORMATION DLP Marketing 11445 E Via Linda Suite 2-109 480-460-0996 www.DLPmarketing.com
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KEYSTONE HOMES MARKETING PLAN NOTES
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