Derek Maxfield
Known For His Business Achievements
Introduction Business As A Platform For Good
To Derek Maxfield, success means using business as a platform for good. After 12 years in direct sales software development, Derek launched Younique in 2012 with his sister. The company's innovative use of mobile tools and social selling reshaped the cosmetics industry.
12+ Years in Software
2012 Younique Founded
20+ Years Experience
ENTREPRENEURIAL JOURNEY
Two Decades Of Entrepreneurial Vision
Derek Maxfield brings more than two decades of entrepreneurial experience to his roles as co-founder of Younique and board member of Saprea. After twelve years of developing software for leading direct sales organizations, Derek saw untapped potential in social selling.
Innovation In Social Selling
With his sister, Derek launched Younique in 2012, emphasizing simplicity, mobile technology, and social selling. That success fueled an even greater mission, Saprea, a nonprofit dedicated to bringing healing to survivors of childhood sexual abuse.
Mobile-First
Pioneered mobile tools for social selling at scale Social Selling Reshaped how cosmetics brands reach consumers
Innovation
Set new standards in the direct sales industry
MISSION A Mission Beyond Business
Derek Maxfield is a founding board member of Saprea, a nonprofit dedicated to supporting survivors of childhood sexual abuse. His commitment to Saprea stems from a deeply personal promise to a dying friend, to do something meaningful with his life.
Derek’s entrepreneurial success fueled his greater mission to found Saprea, a nonprofit dedicated to helping survivors of childhood sexual abuse. Beyond his professional accomplishments, Derek values his faith, his wife, and their children.
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