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MEDIA KIT 2011-13
DePaul University | Student Media
About our students
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DePaul University Student Media | Media Kit 2011-2013 | We fill in the blanks
About DePaul The nation’s largest Catholic university, DePaul is nationally recognized for the diversity of its student body, the strength of its service-learning curriculum, its commitment to sustainability and its academic rigor. Highly ranked programs in its 10 colleges and schools include business, psychology, multicultural education, digital cinema, video game development, theatre and music. With more than 25,000 students and another 3,000 faculty and staff members, DePaul is a city within the city. Our students come from all 50 states and more than 80 countries; about 75 percent are from the metropolitan area. DePaul’s two primary campuses are located in retail and housing hot-spots: the trendy Lincoln Park neighborhood on Chicago’s Near North Side and the booming South Loop education corridor, close to the Art Institute, Millennium Park and the State Street and Michigan Avenue shopping districts. In fact, college students spend more than $25 million with Loop-based retailers annually, according to a study sponsored by the Greater State Street Council and the Central Michigan Avenue Association; about one-seventh of those students attend DePaul.
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25,398 total enrollment fall 2011 Undergraduate: 1 6,384 Graduate/Law: 9,014
2011 Enrollment 3% 23% 28% 46%
Other Illinois Out-of-state/International Chicago Surrounding Suburbs
47% 53%
Male Female
35% 65%
Graduate/Law Undergraduate
2011 ENROLLMENT Minority enrollment accounts for 32 percent of total enrollment, 35 percent of undergraduate enrollment and 25 percent of graduate and law enrollment. In 2011: • Hispanic/Latino population is 13 percent of total • African-American population is 9 percent of total • Asian population is 7 percent of total • Multiracial/non-Hispanic population is 3 percent of total • Pacific Islander population is .3 percent of total • Native American population is .1 percent of total • Caucasian population is 55 percent of total These students come from all 50 states and more than 80 countries.
Award-winning Radio Station
Award-winning Newspaper
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DePaul University Student Media | Media Kit 2011-2013 | We fill in the blanks
The DePaulia
Radio DePaul
The DePaulia, an entirely student-run weekly newspaper,
Radio DePaul is a streaming radio station that offers
has won 18 awards from the Illinois Collegiate Press
a vibrant blend of music, talk, news, and sports
Association in the past three years, including awards for
programming. Available globally via the Internet
general excellence. One of its four first-place awards was
(radio.depaul.edu) and on iTunes radio (college and
for in-depth reporting on Chicago’s bid to host the 2016
hip hop categories), the 25-year-old Radio DePaul
Summer Olympics; it was the only student newspaper to
features include talk shows, author interviews, news and
send a reporter to cover the host city announcement in
sports, including live play-by-play of men’s and women’s
Copenhagen in 2009. It also produced a professionally
basketball games. It broadcasts 24/7 throughout the year,
acclaimed 16-page special section on Chicago’s bid to host
including summers.
the 2016 Summer Olympics. The student newspaper has operated continuously since it was created in 1922.
Student-run Radio DePaul was voted the best college radio station in the nation by the Intercollegiate Broadcasting
The website, depauliaonline.com, receives more than
System in March 2010, in addition to receiving eight
25,000 unique visitors per month and operates year round.
other awards. It earned four additional first place awards,
The website is updated on Monday and again on Thursday
including best newscast, in 2011. Radio DePaul won three
for the Weekend Edition, which features entertainment and
Illinois Broadcasting Association Silver Dome Awards in
bar and restaurant reviews.
2011. In 2010, the Huffington Post named Radio DePaul as one of the top nine college stations in the country. Radio DePaul has more than 3,000 site visitors per month.
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Advertising in The DePaulia
Advertising in The DePaulia
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COMBINED ADVERTISING
SIZE
B/W
COLOR
If you place an order for both an online and a print is reduced:
Eighth Page (4x4)
$105.00
$355.00
Quarter Page (5x8)
$280.00
$530.00
Half Page
$420.00
$670.00
$75.00 per week ($20 saving) $250.00 for 4 weeks ($100 saving) • You do not have to use the same ad in the printed
(10x8 or 5x16) Full Page (10x16)
advertisement, the rate of the online advertisement
$840.00
$1,090.00
copy and online to qualify for the discount. However, the ads must be placed at the same time. • All online advertisements must be less than 300 kb and in a standard web image (.jpg, .png or .gif).
ONLINE ADVERTISING
• Online ads will be placed in one section; there is a
• $95.00 per week
10 percent premium if you would like to place the
• $350.00 for 4 weeks
ad in any additional section.
• 300 px wide, 250 px tall • Runs on right side of page • Runs with up to four other ads
The print edition of The DePaulia is distributed on Mondays; 5,000 copies are distributed free at the Lincoln Park and Loop campuses. The online edition, depauliaonline.com, is updated as stories break throughout the academic year and receives more than 25,000 unique visitors each month. The newspaper maintains an active social media presence that drives traffic back to its website. The DePaulia is published in tabloid format. The printing area is 5 columns 10 inches across by 16 inches down. NET RATE $10.50 PER COLUMN INCH
Eighth Page
Quarter Page
Half Page
Full Page
(4"x4")
(5"x8")
(10"x8" or 5"x16”)
(10"x16")
DePaul University Student Media | Media Kit 2011-2013 | We fill in the blanks
PRINT ADVERTISING
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INSERTS The DePaulia charges a flat rate for inserts $935, which includes stuffing costs. Insert ads should be no larger
PUBLICATION DATES
AD RESERVATION
2011-12
PAYMENT POLICY
By Fax:
Invoices and tear sheets will be sent out within 30 days
To reserve an ad by fax, fax the ad reservation
of the publication’s date. It is the responsibility of the
FALL
WINTER
SPRING
September 12, 2011
January 9, 2012
April 2, 2012
form to the attention of Advertising Manager at
advertiser to request the desired number of tear sheets.
September 19, 2011
January 16, 2012
April 9, 2012
(773) 325-7442. If a form is not provided, please
If tear sheet requirements are not specified, advertisers
September 26, 2011
January 23, 2012
April 16, 2012
specify the issue date(s) and the exact size of the ad,
will be sent one full issue. Payment is expected within
• Maximum: 8 ½ x 11
October 3, 2011
January 30, 2012
April 23, 2012
and include all billing information, as well as a contact
30 days of the invoice postmark. Payments not received
October 10, 2011
February 6, 2012
April 30, 2012
name and phone number. Advance notice is preferred.
within 30 days will be charged an additional 5 percent
Tri-folded accordion folds are not allowed.
October 17, 2012
February 13, 2012
May 7, 2012
Ads must be confirmed by the space reservation date
late fee for each week following payment due date. This
October 24, 2012
February 20, 2012
May 14, 2012
in order for publication to be guaranteed.
includes all DePaul on-campus organizations.
October 31, 2012
February 27, 2012
May, 21, 2012
November 7, 2012
March 5, 2012
May 28, 2012
By Email:
If you are mailing a check for payment, please include
than 8.5” x 11” to fit in the paper. There are two standard sizes that are offered for insertions: • Minimum: 4 ½ x 5 ¾
Inserts will not be accepted any earlier than Friday before the insertion date.
To reserve an ad by email, please specify the issue
Two sample copies must be sent to Newsweb
2012–13
Corporation two weeks prior to distribution. After
September 10, 2012
January 14, 2013
April 8, 2013
approval, inserts must be shipped directly to printer at
September 17, 2012
January 21, 2013
April 15, 2013
least one week prior to distribution.
September 24, 2012
January 28, 2013
April 22, 2013
October 1, 2012
February 4, 2013
April 29, 2013
October 8, 2012
February 11, 2013
May 6, 2013
October 15, 2012
February 18, 2013
May 13, 2013
October 22, 2012
February 25, 2013
May 20, 2913
November 5, 2012
March 4, 2013
May 28, 2013
March 11, 2013
June 3, 2013
Ship to: Newsweb Corporation Attn: DePaul University Inserts 1645 W. Fullerton Ave. Chicago, IL 60614-1919
RATE DISCOUNTS 5 percent discount for ads that run for at least three weeks. 10 percent discount for ads that run for at least five weeks. 30 percent discount for ads that run at least nine weeks. 20 percent discount for non-profit organizations. 40 percent discount to university entities.
AD PLACEMENT Placement is at the discretion of the Advertising Department. Suggestions will be taken for the placement of all ads, but cannot be guaranteed.
date(s) and the exact size of the ad, and include all
All space reservations must be made by Tuesday at 5 p.m. for the following Monday publication. All ad artwork and ad copy must be received by noon Wednesday. Changes to artwork or ad copy must be
check: the invoice number to which the payment
billing information as well as a contact name and phone
corresponds or the date for which the specific ad ran.
number. Ad reservations can be emailed to Advertising
Payment should be sent to:
Manager at depauliabusiness@gmail.com. Advance notice is preferred. Ads must be confirmed by the space reservation deadline in order for publication to be guaranteed.
The DePaulia 14 E. Jackson 11th floor Chicago, IL 60604
By Phone: To reserve an ad by phone, please specify the issue date(s) and the exact size of the ad. Make sure to state
DEADLINES
at least ONE of the following on the memo of the
the business (if appropriate), as well as a contact name and phone number. Advance notice is preferred. Ads must be confirmed by the space reservation deadline in order for publication to be guaranteed. The number is (312) 970-9313.
made prior to the Wednesday deadline. The advertiser
By Mail:
is responsible for notifying The DePaulia in a timely
To reserve an ad by mail, mail the ad reservation form to
manner for any ad changes that need to be made.
the address listed below. If a form is not provided, please
The DePaulia accepts no responsibility for mistakes
specify the issue date(s) and the exact size of the ad, and
in advertising that were not changed prior to the
include all billing information, as well as a contact name
Tuesday deadline.
and phone number. Advance notice is preferred. Ads must be confirmed by the space reservation date in order for publication to be guaranteed. Newsweb Corporation Advertising Manager
DEPAULIA ADVERTISING POLICY Ads may be sent either as a hard copy or by email. The DePaulia cannot accept ads by fax or on disk. Photocopies or distorted, fuzzy ads will not be accepted. The advertiser is responsible for submitting its ad according to the specified measurements. The DePaulia assumes no responsibility for the distortion of ads whose size was digitally enlarged or reduced to fit the ad space ordered. Ads can be emailed in the form of PDF, JPEG or TIFF files as long as the file is in PC format. Please do not email ads saved in PageMaker, Microsoft Publisher, or Adobe Illustrator formats. Ads can be emailed to Advertising Manager at depauliabusiness@gmail.com.
Attn: DePaul University
The DePaulia reserves the right to reject any
1645 W. Fullerton Ave.
advertising copy that does not meet newspaper or
Chicago, IL 60614-1919
university standards.
DePaul University Student Media | Media Kit 2011-2013 | We fill in the blanks
DePaul University Student Media | Media Kit 2011-2013 | We fill in the blanks
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Advertising on Radio DePaul
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• Belden (One Month) - $150 • Includes 5+ daily “spins” of your professionally produced commercial • Includes small rotating banner space at radio.depaul.edu • Kenmore (One Quarter) - $350 • Includes 5+ daily “spins” of your professionally produced commercial
Trade • In exchange for goods and services (e.g., coupons, tickets, food for the staff), we will promote and/or advertise your business or organization. The level of promotion or amount of advertising depends on the relative dollar amount of the goods and services that you provide to us. The value of single commercial “spin” is $5. For example purposes, if you were to offer $100 worth of goods or services, your commercial would air a minimum
• Includes a free copy of your commercial
of 20 times. The total number of “spins” will likely
• Includes small rotating banner space at
be much higher.
radio.depaul.edu • Includes (3) 1/8th page ads in The DePaulia newspaper • Sheffield (Three Quarters) - $950
Custom • It may be possible to design custom sponsorship plans based on your needs. Custom plans are the discretion of Radio DePaul.
• Includes 5+ daily “spins” of your professionally produced commercial • Includes a free copy of your commercial • Includes larger rotating banner space at radio.depaul.edu Blue Demon Package - $25 per game
Remote Broadcast Package - $100 per hour
Sponsorship of live sports broadcasts
We broadcast live from your business
• Includes 5+ live mentions of your business during each game • Includes 5+ Tweets per game mentioning your business • Minimum commitment of 4 games (You choose— does not include men’s basketball) Blue Demon Premium Package - $50 per game Sponsorship of live sports broadcasts • Includes 5+ live mentions of your business during each game • Includes 5+ Tweets per game mentioning your business • Includes small rotating banner space at radio.depaul.edu (30 days) • Minimum commitment of 4 games (You choose— includes men’s basketball)
• Includes a minimum of 3 live breaks per hour of remote broadcast • Includes 3+ Tweets per hour of remote broadcast mentioning your business • Includes 5+ daily “spins” of your professionally produced commercial (30 days) • Includes small rotating banner space at radio.depaul.edu (30 days) • Includes a free copy of your commercial
• Includes (9) 1/8th page ads in The DePaulia newspaper • Fullerton (12 months) - $1450 • Includes 5+ daily “spins” of your professionally produced commercial • Includes a free copy of your commercial • Includes a quarterly live remote broadcast from your business • Includes larger rotating banner space at radio.depaul.edu • Includes 1/8th page ads in every issue of The DePaulia newspaper
RADIO DEPAUL SPONSORSHIP POLICY Agreements must be signed and returned or faxed before any promotion or advertising will begin. Checks must be received and cleared before any promotion or advertising will begin. Radio DePaul reserves the right to reject any commercial copy that does not meet broadcast, station, or university standards.
Contact Radio DePaul Scott J. Vyverman, general manager syverma@depaul.edu (773) 325-7399 Radio DePaul 2250 N. Sheffield Ave. Suite 317/Box #640 Chicago, IL 60614 (773) 325-7308 (773) 325-4133 (fax)
DePaul University Student Media | Media Kit 2011-2013 | We fill in the blanks
Mixed Media Packages – Prices and benefits vary