Issuu

Publisher’s Note

High Five

Rising Stars

DENTAL Why Did We Become Dentists, Anyway?

Mango Voice sweeps the 2025 Nifty Awards with five wins.

Seven innovators reshaping dentistry’s future.

LIFESTYLES

NIFTY AWARDS THE FAVORITES OF NIFTY THRIFTY DENTISTS COMMUNITY

Where Heart Meets Strategy:

Honoring Dr. Anissa Broussard, Industry Influencer of the Year

Dr. Ansa Brosard INDUSTRY INFLUENCER OF THE YEAR

THIRTEENTH ISSUE

DENTAL LIFESTYLES • ISSUE NO. 13 2025

DENTAL

Contents >

Issue No. 13 2025

LIFESTYLES Publisher & Editor Glenn L. Vo, DDS CEO, Dental Lifestyles Publishing Managing Editor Ethan Webb Project Manager Hanna Garcia Art Director Jess Beltran Editorial Board Dr. Adam Vega Dr. Brittany Vo Nick Pavlidis Kyle Summerford Contributors Dr. Glenn Vo Ethan Webb Advertising Inquiries info@dentallifestyles.com Send Any Correspondence to: Dental Lifestyles Publishing 2450 Lakeside Pkwy Suite 150-107 Flower Mound, Texas 75022

Industry Influencer of the Year: > Back Into How Dr. Anissa Broussard Is Bringing Heart Dental Marketing... Page 15

Publisher’s Note Why Did We Become Dentists, Anyway?....................................... 4 2025 Nifty Awards Winners Celebrating the “Best of the Best” in Dentistry....................................... 7

The Winners Circle ................ 20 Rising Stars in Dentistry......... 30

Mango Voice Sweeps the 2025 Nifty Awards with Five Wins............... 11

Dental Lifestyles is published quarterly by Dental Lifestyles Publishing Group. Advertisers may sponsor some articles and/or content. Opinions expressed in articles or advertisements do not necessarily reflect the publisher’s opinion. Dental Lifestyles is not responsible for omissions or information misrepresented to the magazine. Advertisers and their agencies assume all liability for advertising content. No part of this publication may be reproduced or transmitted without written permission from the publisher. Dental Lifestyles Publishing Group

DENTAL LIFESTYLES • ISSUE NO. 13 2025

> Publisher’s Note

Why Did We Become Dentists, Anyway? Practice ownership came in I learned early what it meant to be resourceful. I watched my 2009, right in the middle of the recession. It wasn’t a great mom stretch a dollar by coltime to open a practice, but we lecting “buy one, get one free” coupons at McDonald’s when powered through. We didn’t complain or blame the timing. groceries were too expensive. That lesson stuck with me. When We stayed resourceful, thought outside the box, and focused there’s a will, there’s a way. on what we could control. That When my parents split up during experience taught me that you college, my older sister, who had don’t have to follow the status just graduated dental school, quo to survive or thrive. stepped in to help support our family. Was it fair? No. But she As I matured in the profession, did what she had to do. Watchsomething shifted. I realized I ing that made one thing very could help more people than clear to me. Life doesn’t always just the ones sitting in my Dr. Glenn Vo hand you ideal situations. It dental chair. I could help other Dental Lifestyles Magazine hands you responsibility. dentists and dental professionals. Practice owners trying to f you’ve been in dentistry long When I decided I wanted to be- grow. Team members trying to come a dentist, I worked two jobs level up. People who still loved enough, there’s a moment that dentistry but felt stuck, frustratsneaks up on you. It usually hap- to get there. I assisted during the week and waited tables on ed, or burned out. pens on a busy day, somewhere the weekends. Any school break between the second emergency or extended time off, I was still That focus led me to where I am patient and the third insurance waiting tables. Fairness wasn’t today. Helping at the practice phone call. You stop and think, the goal. Progress was. level. Helping people get better How did I end up here? a little bit every day. Creating communities where solutions That question isn’t a complaint. Dental school brought its own lessons. My classmates nickmatter more than complaints It’s a reminder. And it usually named me “Old Tests” because and where real advice and posileads to a much bigger one: Why I had a knack for tracking down tive culture still exist. did I become a dentist in the first previous exams and notes from place? upperclassmen. I collected teeth That mindset is what led to Nifty Thrifty Dentists. It’s not For some of us, it’s a story we’ve from local dentists, scrounged supplies from graduating just a name. It’s a way of life. told a hundred times. For othseniors, and rounded up smart You won’t see me complaining ers, it’s something we haven’t classmates to tutor us before about the state of dentistry or revisited since dental school big exams. I wasn’t trying to arguing about who has it harder. interviews. But in a profession cut corners. I was trying to level You’ll see me being resourceful, that’s constantly changing, and the playing field. Resourcefulfinding solutions, and challengsometimes feels heavier than ness became a skill, not just a ing outdated ways of thinking to it used to, it’s worth pausing to create win-wins. remember what brought us here. mindset.

After graduation, I went into corporate dentistry. Not because it was perfect, but because the I became a dentist because I wanted to help people. That’s the earning potential was higher and my family needed help. honest truth. But I also wanted After years of my sister carrying to help myself and my family. I the load, it was time for me to grew up in a blue-collar immigrant household. My dad was an shoulder some of that burden. I electrician. My mom worked in a learned a lot during those years. bakery. They came from Vietnam Some lessons were about what and raised five kids while chasing to do. Others were about what not to do. But I paid my dues. the American Dream. It wasn’t And many of the best lessons in easy, and resources were often dentistry and in life come from tight. doing exactly that. For me, the answer has evolved.

We became dentists to help people. To build something meaningful. To create opportunity for ourselves, our families, and our teams. So here’s my challenge to you. The next time you feel frustrated, burned out, or disconnected, stop and ask yourself why you became a dentist. Write it down. Revisit it often. Let it guide how you practice, how you lead, and how you show up every day. Because dentistry will continue to change. The pressure will come and go. But if you always remember your why, you’ll never lose your direction.

Recently, I was honored to be inducted as a Fellow in the International College of Dentists, Class of 2025. That recognition didn’t happen alone, and I’m grateful for the mentors, colleagues, and community that made it possible. More than anything, it reinforced something I believe deeply. In a profession that can be stressful, noisy, and overwhelming, we can’t afford to forget why we chose this path. Not for the titles. Not for the production numbers. Not for the recognition. DENTAL LIFESTYLES • ISSUE NO. 13 2025

DENTAL LIFESTYLES • ISSUE NO. 13 2025

Celebrating the Best of the Best in Dentistr y, as Voted by the N ifty Thrifty Dentists Com munity In 2025, I’m proud to announce the third annual Nifty Awards, a peer-driven celebration created within the Nifty Thrifty Dentists community to honor and recognize the very best professionals in dentistry. From the beginning, the Nifty Awards were designed to reflect the voice of the dental profession, and the Nifty Thrifty Dentists group is the heartbeat of that process. Rather than relying on a committee or panel to determine nominees and winners, the awards are shaped entirely by the members of this community. I intentionally recused myself from both the nomination and voting process and removed myself from consideration, ensuring the results reflect the collective voice of dentistry, not personal influence. The Nifty Thrifty Dentists group brings together a wide range of dental professionals. Dentists, hygienists, dental assistants, team members, vendors, consultants, executives, and educators all participate, creating a rare space where the entire dental ecosystem has a voice. Because of this diversity, being nominated for a Nifty Award means more than excelling in one role. It means making a meaningful impact across dentistry as a whole. By anchoring the Nifty Awards in the Nifty Thrifty Dentists community, two important things happen. First, the awards become a true reflection of what dentistry values. Winners are chosen by peers who work in the profession every day and understand who is truly making a difference. Second, the awards elevate leaders and innovators who may not otherwise receive widespread recognition. Through thousands of nominations and votes, the community brings attention to dental professionals, vendors, consultants, and educators who are positively influencing practices and teams across the industry. As in previous years, the Nifty Awards followed a two-round voting process. The first round, held over one month, narrowed each category to five finalists. The second round, conducted one month later, determined the winners from that finalist group. And today, in this edition of Dental Lifestyles magazine, I’m excited to announce the winners of the third annual Nifty Awards, as nominated and selected by the Nifty Thrifty Dentists community. Before doing so, I want to thank every member who participated and recognize all of the nominees. Simply being nominated reflects the trust, respect, and impact you have earned within the dental community. Many of the races were incredibly close, which speaks to the depth of talent represented in the Nifty Thrifty Dentists group. Congratulations to all who were nominated and to this year’s winners. Here’s to another great year in dentistry, strengthened by a community that continues to support, challenge, and elevate the profession.

Dr. Glenn Vo

DENTAL LIFESTYLES • ISSUE NO. 13 2025

NANOPIX

DENTAL LIFESTYLES • ISSUE NO. 13 2025

Nifty Thrifty Dentist Member of the Year

(Dental Humanitarian Award)

Favorite Dental Speaker

Favorite Clinical Instructor

John Hatfield

Dr. Parul Dua Makkar

Dr. Devinn Geeson

Dr. Tyler Brady

Favorite Dental Coach

Favorite Dental Consultant

Favorite Dental Personality

Favorite Sales Rep

Kirk Teachout

Greg Essenmacher

Elijah Desmond

Mackenzie Limtiaco

Favorite Hygiene Instructor

Dental Executive of the Year

Industry Influencer of the Year

MVR (Most Valuable Resource)

Joy Void-Holmes

Kevin Tallman

Dr. Anissa Broussard

Richard May

Most Inspirational Dental Professional

Favorite Marketing Expert

Favorite Dental Attorney

Favorite Accounting/ Financial Services

Dr. Alan Stern

Evan Maass

Justin Withrow

Tim McNeely

Favorite Dental Compliance Expert

Favorite Nifty Thrifty RDA

Favorite Nifty Thrifty RDH

Favorite Nifty Thrifty Dentist

Will Gilmore

Daniela Skeen

Kari Carter-Cherelus

Dr. Adam Vega

Organized Dentistry

Favorite Repair Tech

Favorite Podcaster

Favorite Nifty Thrifty

Dr. Brett Kessler

Dicky Ball

Matthew Brown

Kyle Summerford

Dr. Bob Pick Award

DENTAL LIFESTYLES • ISSUE NO. 13 2025

Dental Executive of the Year

MVR (Most Valuable Resource)

Favorite Sales Rep

Mango Voice Sweeps the 2025 Nifty Awards with Five Wins By Dr. Glenn Vo, Editor-in-Chief of Dental Lifestyles Magazine

When Mango Voice took

home five Nifty Awards this year—including Best Phone Service, Favorite Nifty Thrifty Vendor, Best Dental Executive, Most Valuable Resource, and Favorite Sales Rep—it would be easy to credit a single visionary leader. But ask CEO Kevin Tallman about the achievement, and he’ll quickly redirect the spotlight. “We have an amazing team,” Kevin told me. “When a team comes together for a shared vision, incredible things can happen.” That philosophy has defined Mango Voice’s approach since Kevin became the CEO in 2019. Today, they serve over 14,000 practices across North America and Canada, with roughly 90% of their customer base coming from the dental industry. Their growth hasn’t come from flashy marketing campaigns or aggressive sales tactics—it’s been built on genuine relationships and a team that treats every practice like family.

A team effort, through and through Kevin’s Best Dental Executive award might have his name on it, but he’s quick to share the credit. “This recognition means so much because it reflects

the passion and dedication of the entire Mango Voice team,” he said. “We show up every day to make a real difference for dental practices, and I’m incredibly proud of what we’ve built together.”

shoutouts,” Richard joked, “including my habit of chiming in on every thread that even mentions phones. When you love what you do and who you work with, it just kind of spills onto the internet.”

Mackenzie also pointed to the team dynamic that makes her work fulfilling. “I want to acknowledge my colleagues at Mango Voice—working with such a great team makes my job easy to love,” she shared.

That sentiment echoes throughout the organization. When asked about their Best Phone Service win, the team’s response focused entirely on the community they serve: “We’re truly thankful for the dental industry and for every practice that puts their communication in our hands. Our customers inspire us to keep innovating, improving, and creating tools that make their days smoother and their patient care stronger.”

But behind the humor lies a complete commitment to service. Richard’s philosophy centers on authentic connection: “I treat every practice and partner like they truly matter—because they do. My goal is to listen first, understand what they need, and be the kind of support they can count on. Going above and beyond isn’t extra to me; it’s just how I believe relationships should work.”

More than a vendor—a true partner

The man behind the MVR award Richard May, VP of Business Development, took home the Most Valuable Resource award—a recognition that anyone in the Nifty Thrifty Dentists community would immediately understand. Richard has become something of a fixture in the group, always ready with helpful advice and yes, the occasional Mango Voice mention. “I’d like to thank everyone who tolerates my constant Facebook comments and Mango Voice

When he’s not fielding questions in the Nifty Thrifty group or supporting practices, Richard recharges outdoors—hiking, skiing, and camping. “Having that balance helps me show up fully for the practices and partners I support,” he said.

A favorite face in sales Partner Success Manager Mackenzie Limtiaco rounded out the individual wins with the Favorite Sales Rep award. Her response to the recognition was characteristically humble: “I’m incredibly grateful to be voted a winner for the Nifty Awards. Thank you to this amazing community for always being so supportive and kind.”

The Favorite Nifty Thrifty Vendor award speaks to something deeper than product quality. It reflects the relationships Mango Voice has cultivated within our community over the years. “This community has supported us from the very beginning, and we’re especially thankful for Dr. Glenn Vo, his team, and all of the amazing practices who choose Mango Voice,” the team shared. “We’ll never stop appreciating the fact that we get to spend our days talking about phones and helping offices communicate better. We genuinely love creating solutions that make the front office run smoother and feel more customized to each practice.” That enthusiasm isn’t manufactured—it’s evident in every interaction the Mango Voice team has with the dental community, whether at conferences, in online forums, or during support calls.

DENTAL LIFESTYLES • ISSUE NO. 13 2025

Looking ahead Five awards in a single year is a remarkable achievement, but for the Mango Voice team, it’s validation of an approach they’ve believed in all along: put people first, build genuine relationships, and trust that the results will follow. As Kevin put it: “I want to thank Nifty Thrifty and Dr. Glenn Vo for creating a movement that brings our industry together and lifts all of us up. The dental community is full of hardworking, innovative professionals, and I’m grateful to serve and grow alongside them.” Five awards. One team. And a whole lot of rowing in the same direction. To learn more about Mango Voice, visit mangovoice.com.

DENTAL LIFESTYLES • ISSUE NO. 13 2025

INDUSTRY INFLUENCER OF THE YEAR: How Dr. Anissa Broussard Is Bringing Heart Back Into Dental Marketing

ANISSA

By Dr. Glenn Vo, Editor-in-Chief of Dental Lifestyles Magazine

Every year, the Nifty Thrifty Dentists community comes togeth-

er to recognize the individuals who have made an extraordinary impact on our profession. This year, our Industry Influencer of the Year is someone whose impact on the profession speaks for itself. Dr. Anissa Broussard has spent the better part of two decades helping dentists understand that effective marketing isn’t about offering discounts or gimmicks—it’s about authentic connection. And in an era where AI is reshaping how patients find their providers, her message has never been more relevant. I’ve had the privilege of watching Anissa’s journey unfold over the years, from her early days teaching Facebook marketing to dentists who didn’t even know what a “funnel” was, to her current role leading Digital Floss, one of the most innovative marketing agencies serving the dental industry. For this edition’s cover feature, I sat down with Anissa to discuss her journey, her philosophy, and why she believes we’re standing at a pivotal moment in dental marketing history.

From Popeye’s Chicken to Practice Philosophy To understand Anissa Broussard, you have to understand where she comes from. Growing up in New Orleans, she learned her most important business lesson not from a textbook or a conference but from her father’s experience managing a Popeye’s Chicken restaurant. “My dad walked into what was the least profitable location in New Orleans,” Anissa shared with me. “Employees were stealing chicken, throwing chicken at each other, orders were wrong, and customers were complaining. It was a mess.” What her father did next shaped everything Anissa would become. He called a meeting and addressed the elephant in the room directly. He told the team he’d noticed chicken was going missing at the end of shifts. Rather than threatening or punishing anyone, he simply said he had a daughter at home to feed—and told them to take the chicken if they needed it for their families. He implemented accountability measures for orders, but he also created an incentive program, putting money from his own pocket toward bonuses when they hit their goals. Within a year, that location became the most profitable Popeye’s in New Orleans. Al Copeland himself pulled Anissa’s father out of the restaurant to train managers at Popeye’s University. “The biggest lesson I ever learned, I learned from my dad,” Anissa told me. “When you take care of people, they’ll take care of you.” Her father also instilled in her a belief that would fuel her ambition throughout her career: “It doesn’t matter where you come from. The only difference between you and anyone else is that they know something you don’t know. When you learn what they know, you can have what they have.” That philosophy turned Anissa into a perpetual student—and eventually, a teacher.

Twenty Years of Clinical Excellence, Then a Question Anissa practiced clinical dentistry for two decades, building expertise in complex restorative cases, implants, and veneers. She was heavily involved in the American Academy of Cosmetic Dentistry and built a thriving practice. By most measures, she had achieved success. DENTAL LIFESTYLES • ISSUE NO. 13 2025

Then her practice coach asked her a question that changed everything: “What’s your legacy going to be?”

She chose to help. And that deci- “That messed me up,” she sion set her on a path she never admitted. “I wanted to prove anticipated. I wasn’t just the marketing girl—that I understood systems The Russell Brunson Con- optimization, EBITDA, culture, scaling, all of it.” nection and Finding Her

“I thought about it,” Anissa recalled, “and I realized I wasn’t Voice going to say ‘I’m gonna go prep So she did. She launched more crowns.’ I had more to Anissa created her first Facebook Delivering WOW, a coaching share. That day I said, ‘I’m going marketing course and hosted program that helped hundreds to write a book to share with col- it on ClickFunnels. Wanting to of practices grow and scale over leagues what I had discovered.’” learn more about the platform, 8 years. She created Dentalflix, an educational software platshe attended Funnel Hacking That question sparked a jourform featuring over 80 industry Live—and ended up in Russell ney that would take her from speakers. She proved, to herself Brunson’s inner circle. clinician to author to podcaster and everyone else, that her to marketing expert. She wrote expertise extended far beyond For those unfamiliar, Russell a book about how she built her social media posts. Brunson is widely considered practice. To promote the book, one of the best digital marketers she started a podcast—becoming in the world, having revolution- But everything she built was the first female dentist podized how businesses think about leading somewhere. caster in the industry. And as online sales funnels. Working her listeners grew, something closely with him for eight years “This Is My Last Gift to unexpected happened: dentists gave Anissa a masterclass in Dentistry” started asking about her marconversion psychology that most keting. Three years ago, Anissa was at dental marketers simply don’t a small mastermind in Mexico have. “I had 50,000 followers on with Russell Brunson, Dr. Bensocial media, and I was getting jamin Hardy, and Garrett White. “We were in Kenya on a bus, 50 patients a month from $500 There were only twelve people and I’m sharing with him how in ad spend,” she explained. “I in the room. Russell asked the I’m getting 100 appointment thought that was just normal. group what problems their requests in one week from But other dentists kept asking industries were facing. funnels,” Anissa recounted. me what I was doing.” “He’s like, ‘Wait, I didn’t even “I told him dentists need help know you could use funnels in One dentist in particular, Dr. with marketing—not just dentistry.’ Next thing I know, Robert Malone from California, I’m featured in his book Expert getting leads, but building was relentless. He kept emailSecrets and speaking on stage at authority and understanding ing Anissa, asking her to teach conversions,” Anissa said. “And Funnel Hacking Live.” him her social media stratein that moment, I heard somegies. Initially, she resisted—she But even as her marketing thing clearly: ‘If you don’t help didn’t see herself as a marketing reputation grew, Anissa battled your colleagues with marketing, teacher. But a mentor offered imposter syndrome. A comment who’s going to do it?’” her some perspective: if people from another dentist in a Faceare asking you for help, you have book group particularly stung: That’s when Digital Floss was a choice. Are you going to help born. And Anissa sees it as her “She’s just a marketing girl.” them or not? ultimate contribution to the profession.

“I’ve realized that everything I’ve done has been a prerequisite for this,” she explained. “Being a dentist for 20 years, building a coaching program, creating software, working with Russell on conversions—all of it prepared me to build this agency.” What makes Digital Floss different, according to Anissa, comes down to two words: heart and head.

The Heart and Head Philosophy “Marketing in dentistry is broken,” Anissa stated bluntly. “And the reason it’s broken is that the heart has been taken out.” She sees most dental marketing falling into one of two traps. Some agencies focus purely on lead generation—running Google ads, chasing clicks, competing on price. Others focus on branding—beautiful photos, nice logos—but without any strategy to actually convert that awareness into patients. “It’s not just heart, and it’s not just head,” Anissa explained. “It’s both. And when people understand that, magic happens.” The “heart” side of Digital Floss’s approach centers on authentic content. Every client goes through a copy call with a human copywriter who captures their voice, their story, and their passion for dentistry.

DENTAL LIFESTYLES • ISSUE NO. 13 2025

“These AI systems are looking at everything,” Anissa explained. “Not just your website—your reviews, your social media content, your presence across every platform. And here’s what’s fascinating: AI doesn’t want to read other AI. It’s looking for human content.” That insight shapes Digital Floss’s entire approach. Human copywriters create the content. Doctors deliver the message on camera. The AI systems reward authenticity. The results speak for themselves: 80% of Digital Floss clients rank at the top of Google, AI overviews, and maps—many without spending a dollar on Google ads or traditional SEO. That conversation becomes the foundation for everything— scripts, social posts, website copy, video content.

current AI revolution is the most Building the Future, One significant yet.

The first came in 2001, when websites were just emerging. A “We’re tapping into the soul of friend’s sister, studying comthe doctor,” Anissa said. “When puters in college, told Anissa a patient sees that content and she needed a website. She didn’t goes to do their due diligence, even know what that meant. they’re not making a decision But she built one anyway—posbased on price anymore. They’re sibly the first dental website in saying, ‘I’m not going anywhere Birmingham, Alabama. Eight else.’” years later, she was number one on Google. The “head” side is where strategy comes in. That heartfelt The second came with Facebook. content gets distributed everyWhile other dentists dismissed where—Facebook, Instagram, social media as frivolous, Anissa LinkedIn, YouTube, TikTok, and dove in. Within two years, Google. Geo-targeted ads ensure she had 50,000 followers—all it reaches the right audience. organic, because Facebook ads Funnels capture leads. Automa- didn’t exist yet. When ads finally tions nurture those leads until launched, she had an unfair they book. AI agents follow up advantage that competitors on treatment plans and recover couldn’t replicate. accounts receivable. “Early adopters win,” Anissa “When you don’t have good emphasized. “And we’re in that content, you have no choice window right now with AI.” but to lead with discounts,” Anissa observed. “That’s why so She’s not just talking about many agencies do it. But when ChatGPT as a writing tool. you have content that creates She’s talking about a fundaemotional connection, you don’t mental shift in how patients need to compete on price.” find providers. AI overviews on Google. Recommendations from Three Marketing Eras—And ChatGPT and other large language models. A world where the Why This One Matters first three or four practices that Most establish authority in a given location and specialty may lock Anissa has lived through three in that advantage permanently. pivotal moments in marketing

Morning at a Time

Every morning at 9 a.m., Anissa holds a tech call with her development team. She dreams out loud. They tell her what’s possible. Then they build it.

Why She’s This Year’s Industry Influencer When I think about what makes someone truly influential, I come back to impact. How many lives have they touched? How many practices have they helped transform? How many dentists are better off because this person exists? By that measure, Anissa Broussard stands alone. She’s taught thousands of dentists how to market authentically. She’s built coaching programs, software platforms, and now an agency that’s pioneering the integration of AI with human-centered marketing. She’s maintained her clinical practice with over 20 team members, still understanding firsthand what it means to be a dentist in 2026. But more than any of that, she’s stayed true to the lesson her father taught her at that Popeye’s restaurant in New Orleans: take care of people, and they’ll take care of you.

“We’re creating custom AI ambassadors for each practice,” “I don’t see myself as an influshe shared, clearly excited. “We encer,” Anissa told me. “I see myself as a guide—helping coltake the copy call transcript, leagues understand the changes analyze the emotional tone of happening in marketing so they the doctor’s voice, and train AI systems to communicate in that can thrive.” exact tone. So when an AI voice That humility, combined with receptionist calls a lead one minute after they submit a form, genuine expertise and a relentit sounds like that practice—not less drive to innovate, is exactly why she’s our Industry Influsome generic bot.” encer of the Year. These AI agents can pre-qualify patients for financing, book Connect with Dr. Anissa appointments, follow up on Broussard treatment plans, and recover accounts receivable. And because To learn more about Digital they’re handling those tasks, the Floss and how they’re helphuman team members can focus ing dental practices get seen on what matters most. authentically, visit digitalfloss. com. “Mr. Joe walks in, and instead of the front desk being buried in insurance verification and AR calls, they can say, ‘How’ve you been? How’s your family? Let me get you a cup of coffee,’” Anissa said. “That’s bringing heart back into dentistry.”

history, and she believes the

DENTAL LIFESTYLES • ISSUE NO. 13 2025

For the third year running, Adit has been named Best Patient Communication at the Nifty Awards—a testament to the company's staying power in a competitive landscape. Adit has carved out a unique position in dental technology by bringing everything under one roof. Their platform integrates VoIP, texts, emails, patient forms, online scheduling, analytics, reviews, payments, and more into a single solution designed specifically for dental practices. In an industry where juggling multiple software systems is often the norm, Adit's all-in-one approach has resonated with practices looking to simplify their operations. Josh Gosnell, Vice President of Revenue at Adit, expressed gratitude for the continued recognition from the Nifty Thrifty community. "Being voted a Nifty Award winner for the third year in a row is both humbling and incredibly energizing," Josh shared. "At Adit, we measure success by the impact we make on dental practices every day, so receiving this recognition from the community we serve means the world to us. It's validation that our team's commitment to innovation, customer experience, and measurable practice growth is truly resonating." Josh credited the entire Adit team for making achievements like this possible. "Their passion, creativity, and relentless drive are what make achievements like this possible," he said. "We don't take this honor lightly. It inspires us to keep raising the bar and delivering solutions that help practices thrive." To learn more about Adit, visit adit.com.

In a market crowded with equipment providers, Yeah Dental has carved out a loyal following by focusing on what matters most: innovative products, quality service, and genuine support for the dental community. This year, the Nifty Thrifty community recognized that commitment by naming them Favorite Small Equipment Company at the 2025 Nifty Awards. Co-Owner Bin Huang brings a keen entrepreneurial spirit to Yeah Dental, driving the business forward while ensuring high-quality offerings for dental professionals. But ask Bin about the award, and he's quick to deflect the spotlight. "This award isn't just about me—it's a team of dedicated professionals doing our best to appreciate and support the group every day," Bin shared. "Your support motivates us to keep striving for excellence and growth." Rather than resting on the recognition, Bin sees it as fuel for what's next. "We will not stop here, " he said. "We will continue to invest in our team to make our products and support the best in the industry." Bin also expressed gratitude for the community that has embraced Yeah Dental. "I want to acknowledge Dr. Glenn Vo for creating such an awesome community in dentistry," he added. "Thank you to everyone who voted—this recognition means the world to me, and I'm excited to continue contributing to our field and giving back in ways that uplift others." For dental professionals looking for a small equipment partner that combines quality products with dedicated support, Yeah Dental continues to deliver.

DENTAL LIFESTYLES • ISSUE NO. 13 2025

Compliance isn't the most glamorous topic in dentistry—but it's one of the most essential. And for practices looking to stay on the right side of regulations without drowning in paperwork, William Gilmore has become the go-to expert. As CEO of Elevate Compliance, William has built what he describes as "the best, most efficient online platform for dental compliance." The platform provides high-quality training and written content designed to keep practices compliant so dentists can focus on what they do best: providing exceptional care to their patients. This year, the Nifty Thrifty community recognized William's contributions by naming him Favorite Dental Compliance Expert at the 2025 Nifty Awards. Favorite Dental Compliance Expert

Will Gilmore

"I am thrilled to be a Nifty Award Winner," William shared. "Thank you to all of my amazing clients, dental friends and family, and a special thank you to Dr. Glenn Vo for creating and managing such a fantastic platform for dental professionals." For practices looking to streamline their compliance processes and reduce the stress of keeping up with ever-changing regulations, Elevate Compliance offers a solution that's both comprehensive and accessible. To learn more, visit elevatecompliance.net.

Dental hygienists are the backbone of every practice, and few advocate for the profession quite like Kari Carter-Cherelus. This year, the Nifty Thrifty community recognized her dedication by naming her Favorite Nifty Thrifty RDH at the 2025 Nifty Awards. Kari has built a reputation for elevating the dental hygiene profession and supporting her fellow hygienists through education, collaboration, and a genuine passion for the work. Her efforts to highlight the diverse career paths available within dental hygiene have made her a respected voice in the community. "I'm truly honored to be voted a winner of the Nifty Award," Kari shared. "This recognition means so much because it reflects the passion I have for elevating our profession and supporting my fellow dental hygienists." Favorite Nifty Thrifty RDH

She extended gratitude to the broader dental community and the hygienists who inspire her daily. "I want to extend a heartfelt thank-you to the dental community for believing in my work and to every hygienist who shows up each day with resilience and compassion," she said.

Kari Carter-Cherelus

Kari also acknowledged the companies and organizations she collaborates with, noting that their trust and partnership continue to fuel her mission. "I'm grateful, motivated, and excited to continue serving our profession in bigger ways," she added. For hygienists looking for inspiration and community, Kari Carter-Cherelus is a name worth following.

It is an absolute honor to receive this award. Our passion has always been to help doctors across the country find the right products for their unique needs. We dedicate tremendous energy and resources to studying every product we offer. We hold ourselves to the highest standard in understanding their clinical applications, because we strive to be both the first and the last point of contact for our doctors—providing personal attention and guidance so they can make the best decisions for their practices. We would like to thank every member of the US Dental team for their unwavering dedication to exceptional customer service. We also thank our loyal US Dental customers for giving us the opportunity to serve you and for believing in us. And finally, a special thank you to ʷ˥ʡ ʺ˟˘ˡˡ ˉˢ ˔ˡ˗ ˛˜˦ ˧˘˔ˠ ˙ˢ˥ ˔˟˟ˢ˪˜ˡ˚ ˨˦ ˧ˢ ˦˨ˣˣˢ˥˧ ˔ˡ˗ ˦˘˥˩˘ ˧˛˘ ˁ˜˙˧ˬ ˖ˢˠˠ˨ˡ˜˧ˬʡ -Larry Huynh, VP of Sales and Business Development

DENTAL LIFESTYLES • ISSUE NO. 13 2025

When a handpiece goes down, a dental practice feels it immediately. That's why having a reliable repair partner isn't just convenient—it's essential. For countless practices in the Nifty Thrifty community, that partner is Dicky Ball and his team at Summit Handpiece Express. As founder and CEO of Summit Handpiece Express, Dicky has built a company dedicated to keeping dental practices running smoothly. His commitment to quality repairs and responsive service has earned him a loyal following among dentists who can't afford downtime. This year, the community showed their appreciation by naming Dicky Favorite Repair Tech at the 2025 Nifty Awards. Favorite Repair Tech

Dicky Ball

"It's an honor and a privilege to be acknowledged as Nifty Thrifty's favorite Repair Tech," Dicky shared. "Thank you to everyone who voted and supports Summit Handpiece Express. We appreciate you! Thank you Dr. Glenn Vo for this amazing dental community that we are so proud to serve." For practices looking for a handpiece repair service they can count on, Summit Handpiece Express continues to deliver. To learn more, visit summithandpieceexpress.com.

Kyle Summerford knows the front office inside and out—because that's exactly where he started. With over two decades in dental practice management, Kyle worked his way up from the front desk, mastering leadership, insurance, case acceptance, and team culture through hands-on experience. That journey inspired him to help others do the same. Kyle founded DOMA (The Dental Office Managers Alliance), a national organization built to support and elevate office managers through real-world training, coaching, and community. He also created the Dental Office Managers Community (DOMC), which has grown into the largest and most active online platform for dental teams nationwide. Favorite Nifty Thrifty Front Office

Kyle Summerford

Through his writing, speaking, and the Bagel Method™ for case acceptance, Kyle helps practices build stronger, patient-focused systems that drive real growth. His mission is simple: help dental office managers rise into confident, strategic leaders. This year, the Nifty Thrifty community recognized his impact by naming him Favorite Nifty Thrifty Front Office at the 2025 Nifty Awards. "It feels good and I'm honored to receive this award," Kyle shared. "I want to thank everyone who has supported me through this journey and has supported the mission of DOMA—including my wife Jasmine Summerford." To learn more about DOMA and connect with Kyle, visit dentalofficemanagers.com.

Peak Dental Studio is a full-service dental laboratory partnering with practices nationwide to deliver high-quality restorations with exceptional turnaround times and transparent pricing. Known for combining craftsmanship, advanced technology, and outstanding service, Peak supports clinicians across crowns, bridges, and specialty lab solutions. This year, the community showed their appreciation by voting for Peak Dental Studio the Best Dental Lab at the 2025 Nifty Awards. “On behalf of the entire team at PEAK DENTAL STUDIO, we want to thank all of the amazing practices that not only voted for us, but continue to choose PEAK as their preferred dental lab. We appreciate all of our partners, in particular the NIFTY THRIFTY DENTIST group, that brought us to light to such amazing and talented Doctors. We pride ourselves in providing the best work, price, and experience in the industry and our commitment to excellence. In particular, we want to recognize Dr. Glenn Vo for his incredible work as a doctor, husband, father, entrepreneur, leader, connector of all good people, and friend. I think we can all agree he is all that, and more. “ -Rick Cromar | Head of Sales If you need premium dental lab services, visit peakdentalstudio.com DENTAL LIFESTYLES • ISSUE NO. 13 2025

For anyone familiar with Dr. Alan G. Stern's work, his recognition as Most Inspirational Dental Professional at the 2025 Nifty Awards comes as no surprise. As a practicing dentist, ACE Certified Health Coach, Behavior Change Specialist, and founder of Better, Richer, Stronger, LLC, Alan has dedicated himself to helping fellow dentists find clarity, purpose, prosperity, and happiness in their careers. His message resonates because it comes from experience—after struggling for the first 30 years of his career, Alan found prosperity by restructuring his practice around his own unique core values and prioritizing his own happiness. Most Inspirational Dental Professional

Dr. Alan Stern

Now, through keynote speeches, study clubs, conferences, and individual coaching, Alan helps dentists rekindle their passion for the profession, earn more with less stress, and live happier, healthier lives. And he practices what he preaches: Alan held an 8-minute plank on his 65th birthday and is currently training for 10 minutes when he turns 66 in June. "I am deeply grateful and genuinely humbled to be honored by this community," Alan shared. "Knowing that the Nifty family values both me and my message fills me with energy to keep leveling up my mission—to bring confidence, clarity, resilience, and yes, a whole lot of FUN to our profession.” For Daniela Skeen, being named Favorite Nifty Thrifty RDA at the 2025 Nifty Awards isn't about personal recognition—it's about the people she's helped develop along the way. Daniela has made it her mission to elevate the dental assistant profession through education, mentorship, and leadership. Her partnership with Nova Southeastern University has become one of the most meaningful chapters of her career, culminating this year in the graduation of 12 Expanded Functions Dental Assistants from the program. "Watching these individuals grow into confident professionals, step into leadership, and fully own their potential has been nothing short of inspiring," Daniela shared. "Each graduate carries a unique story. Some aspire to become dentists, others hygienists, and many are committed to becoming exceptional dental assistants and elevating the profession through excellence, leadership, and lifelong learning."

Favorite Nifty Thrifty RDA

Daniela Skeen

Daniela was quick to acknowledge the foundation that made the program possible. "My deepest acknowledgment goes to Donald E. Antonson, D.D.S., M.Ed., Associate Dean for Continuing Education and Intramural Affairs and Professor at Nova Southeastern University College of Dental Medicine," she said. "His mentorship, unwavering commitment to dental assistant education, and bold belief in both me and this initiative laid the foundation for what this program has become." Her philosophy on leadership is clear: impact isn't measured by awards or titles. "True impact is measured by the people we develop, the stories we help shape, and the future we influence, " Daniela explained. "Empowering them to recognize their value and impact is the work I am most proud of." For dental assistants looking for inspiration and a path to growth, Daniela Skeen is leading by example.

Crazy Dental Prices is a direct-to-dentist supplier offering dental practices high-quality products at transparent, no-markup pricing. By cutting out middlemen and focusing on speed, value, and service, the company helps practices reduce overhead without sacrificing quality. This year, the community recognized Crazy Dental Prices as both Favorite Dental Supplier and Favorite Direct-to-Dentist Supplier at the 2025 Nifty Awards. “Exhilarating. I want to thank Dr. Vo and his team for his friendship, care, foresight and leadership in the dental space.” -Jay Glazer | Director of Business Development To take advantage of their awesome deals, visit www.crazydentalprices.com/niftythrifty

DENTAL LIFESTYLES • ISSUE NO. 13 2025

Financial planning can feel overwhelming for dental entrepreneurs juggling the demands of running a practice. That's where Tim McNeely comes in. A Certified Financial Planner (CFP), Certified Investment Management Analyst (CIMA), Certified Exit Planning Advisor (CEPA), and Certified Plan Fiduciary Advisor (CPFA), Tim brings a depth of expertise specifically tailored to helping dentists take control of their financial futures. His mission is straightforward: help dental entrepreneurs reclaim more time, more money, and more confidence. It's work Tim feels called to do—and this year, the Nifty Thrifty community recognized his impact by naming him Favorite Accounting/Financial Services at the 2025 Nifty Awards. Favorite Accounting/ Financial Services

Tim McNeely

"Being voted a Nifty Award winner is deeply meaningful," Tim shared. "It tells me the work I feel called to do is creating real impact. I am grateful for the doctors who trust me, the colleagues who sharpen me, and the community that keeps pulling me toward better." Tim was also quick to acknowledge those who support him behind the scenes. "I am grateful for the grace that has carried me through every season. I know I am not building any of this alone," he said. "And none of it happens without Dana. Her strength, her belief, and her steady presence continue to anchor everything I do." For dentists looking to build a stronger financial foundation, Tim McNeely is a trusted guide.

Dr. Devinn Geeson knows how to build—and how to let go. As a dentist turned coach, she built and sold three practices in under five years for 8.5 times their value. Now she's channeling that experience into helping other dentists recognize what truly matters. Devinn's coaching philosophy goes beyond traditional practice metrics. She helps dentists measure the KPIs of life to support what she calls a "pro-FIT-able" practice—one that prioritizes well-being alongside financial success. Her mantra has resonated with dental professionals worldwide: "Live your today and stop rescheduling joy." This year, the Nifty Thrifty community named her Favorite Nifty Thrifty Dentist at the 2025 Nifty Awards—a recognition that Devinn says validates her mission. Favorite Dental Speaker

Dr. Devinn Geeson

"I am humbled and honored to be selected as a winner," Devinn shared. "Being selected means that my mission to support all the people in our industry is coming to fruition and that my passion for uplifting our industry is being recognized and seen." True to form, Devinn refused to take the spotlight alone. "I share this win with all of the other leaders," she said. "We stand together, we work together, and we win together!" She signed off the way only Devinn can: "Peace, love, and dentistry y'all!" For dentists looking to build practices—and lives—worth living, Dr. Devinn Geeson is leading the way. D-Tech Billing is an outsourced dental billing and revenue cycle management company that helps practices improve collections, reduce claim denials, and streamline back-office operations. Known for its integrity-driven approach and hands-on support, D-Tech allows teams to focus more on patients while maximizing financial performance. This year, the community recognized D-Tech Billing as Best Outsourced Dental Service at the 2025 Nifty Awards. "I’m incredibly honored and genuinely grateful to be voted a winner of the Nifty Thrifty Award. Recognition like this means so much because it comes from an industry and community I deeply respect. 2 years in a row is even more of an honor! This award truly belongs to our entire D-TECH team. Their dedication, integrity, and relentless commitment to serving dental practices with excellence is what makes moments like this possible. I’m also thankful to our clients who trust us with such a critical part of their business and who continually challenge us to innovate, improve, and lead with purpose. Lastly, I want to acknowledge the broader dental community. Being part of an industry rooted in service, care, and impact is a privilege, and this recognition reinforces our mission to support practices so they can focus on what matters most - patient care. We’re excited to keep raising the bar and giving back to the profession that has given us so much." -DeVon Banks | CEO To learn more, visit www.dtechbc.com DENTAL LIFESTYLES • ISSUE NO. 13 2025

Kirk Teachout took an unconventional path to dental coaching. With a background in the music industry, Kirk brings a fresh perspective to dental marketing—one that emphasizes authentic branding and referral-based growth strategies that are both simple and sustainable. But Kirk isn't just teaching theory. As co-founder of a seven-figure dental practice and creator of The Seven Figure Dentist coaching program, he's built his methods on real-world results. That combination of creativity and proven success has made him a sought-after voice in the dental community. This year, the Nifty Thrifty community named him Favorite Dental Coach at the 2025 Nifty Awards—a recognition Kirk doesn't take lightly. Favorite Dental Coach

Kirk Teachout

"Any time your peers and the people you serve vote for you, it means something," Kirk shared. "There are a lot of incredible coaches in dentistry, so to be voted Favorite Dental Coach by more than 63,000 dentists, managers, team members, and vendors is an honor." Kirk credited the practice owners who have trusted him along the way. "None of this happens without the people who are willing to break old patterns, try new things, and hold a higher standard for themselves and their teams," he said. He also acknowledged the person at the center of it all: his wife, Dr. Lauren. "She's the backbone of everything we teach. We built our practice together, and every win comes from the work we've lived out ourselves."

Results speak louder than resumes—and Greg Essenmacher has the numbers to prove it. As founder of GnA Consult, Greg and his team specialize in empowering dentists to achieve their full potential through 1:1 coaching, team development, and practice transition guidance. Their approach focuses on uncovering the "why" behind the "what," helping practices build high-performing teams and sustainable systems. The results? One six-location practice GnA supported grew from delivering one Full Arch case every six weeks to 20 per month in under three years. This year, the Nifty Thrifty community named Greg Favorite Dental Consultant at the 2025 Nifty Awards. But ask Greg about the recognition, and he's quick to share the credit. Favorite Dental Consultant

Greg Essenmacher

"I want to be very clear: this isn't a solo achievement," Greg said. "My GnA Consult team deserves this spotlight. Their consistency, heart, hustle, and commitment to our clients are what make our work possible. I'm privileged to stand beside them." Greg also expressed gratitude to the practices that have trusted GnA with their growth. "To every client who trusted us with your Full Arch growth—thank you. We don't take that trust lightly, " he shared. "We show up every day to build systems, frameworks, and processes that create predictable outcomes in a market that gets more competitive by the minute." He summed it up simply: "This award means a lot. But serving all of you means even more."

DENTAL LIFESTYLES • ISSUE NO. 13 2025

Elijah Desmond is a lot of things—entrepreneur, author, speaker, DJ, auctioneer—but above all, he's a connector. This year, the Nifty Thrifty community recognized that energy by naming him Favorite Dental Personality at the 2025 Nifty Awards. With seven personal exits under his belt, Elijah knows what it takes to build, scale, and sell. As co-founder and co-CEO of Dental Pitch Brokerage, he helps dentists sell their practices for maximum value and ideal terms—guiding them through some of the biggest decisions of their careers.

Favorite Dental Personality

Elijah Desmond

But Elijah's impact extends far beyond brokerage. He's transformed dental education through founding Smiles at Sea Dental CE Cruise and The Dental Festival. His Facebook community, Trapped in an Op Dental Career Alternatives, supports over 25,000 dental professionals exploring paths beyond clinical roles. And his bestselling book, Serial Entrepreneur: From Startup to Success, offers practical strategies for launching and growing businesses with confidence. "I'm truly grateful for this recognition and honestly humbled," Elijah shared. "Dentistry has given me everything, and being able to give back to this community through connection, education, and service means the world to me." He emphasized that relationships drive everything he does. "My mission has always been simple: serve with integrity, be honest, create real outcomes, and help dentists step into their next season with confidence and clarity."

The Dr. Bob Pick Dental Humanitarian Award honors those who embody service, compassion, and a commitment to lifting others up. This year, the Nifty Thrifty community bestowed that honor on Dr. Parul Dua Makkar at the 2025 Nifty Awards. Dr. Makkar has dedicated herself to sharing her experience and knowledge with dental professionals across the nation. As a speaker, she guides audiences in developing their understanding, skills, and preventive solutions—always leading with heart. For Dr. Makkar, this recognition carries deep significance.

(Dental Humanitarian Award)

"I'm incredibly grateful and truly humbled to be voted by my peers for the Dr. Bob Pick Dental Humanitarian Award," she shared. "To be just nominated in the same category as some of the dental giants was itself an honor. Being recognized by colleagues I respect so much means more to me than I can put into words."

Dr. Parul Dua Makkar

She reflected on what the award represents—both as validation of her work and as motivation to continue. "This honor is a reminder of why I do this work and motivates me to keep leading with heart, compassion, and service. It lets me know that I am seen, that the legacy I am creating makes a difference."

Dr. Bob Pick Award

Dr. Makkar also acknowledged the weight of receiving an award bearing Dr. Bob Pick's name. "To be honored in the name of an incredible human, who I didn't get a chance to know well, but whose work still speaks for itself, is a privilege I don't take lightly," she said. "My intent is to continue my work with that same integrity and diligence."

DENTAL LIFESTYLES • ISSUE NO. 13 2025

For dental practices looking to establish a professional online presence without breaking the bank, DocSites has become the go-to solution. And for the third consecutive year, the Nifty Thrifty community has named them Best Website Company at the 2025 Nifty Awards. DocSites was born out of an overwhelming need for affordable, high-quality websites tailored specifically to medical and dental practices. The company offers dozens of pre-made website templates that are then customized for each practice, giving dentists all the elements they need to succeed online without the hefty price tag of a fully custom build. Under the leadership of founder and CEO Ali Soufi, DocSites has grown into a trusted partner for practices across the country. Ali spearheaded the business strategy from the ground up—developing the products and services, building the business model, and directing operations with a clear understanding of what it takes to run a successful company. After more than five years as an active member of the Nifty Thrifty community, the continued recognition clearly means a lot. "Appreciate all the love for over five years in the Nifty community," Ali shared. "It's amazing to win Best Website Company three years in a row. Thank you everyone!" To learn more about DocSites, visit thedocsites.com.

When dentists face complex legal challenges—federal investigations, billing audits, licensing issues, or regulatory compliance questions—they need an attorney who understands the unique pressures of the profession. This year, the Nifty Thrifty community named Justin Withrow Favorite Dental Attorney at the 2025 Nifty Awards. Justin is a Partner at Flannery | Georgalis, where he has developed a nationwide practice representing dentists and other medical professionals in sensitive matters that can make or break careers. His expertise spans federal and state regulatory investigations, federal and private payor billing audits, professional licensing matters, and complex business litigation. Beyond reactive legal work, Justin regularly counsels dentists on state and federal regulatory compliance—helping practices stay on the right side of complex rules before problems arise. He also serves as a member of the litigation counsel for a national dental specialty organization.

Favorite Dental Attorney

For dental professionals whose careers have been complicated by past legal issues, Justin offers another critical service: assisting licensed professionals in sealing or expunging criminal convictions that could jeopardize professional licenses, security clearances, employment opportunities, or international travel. His credentials speak for themselves. Justin is licensed to practice in Ohio, Michigan, West Virginia, and multiple federal courts including the United States Supreme Court.

Justin Withrow

Despite the weighty nature of his work, Justin expressed genuine gratitude for the recognition from the Nifty Thrifty community. "Being selected for a Nifty Dental Attorney award is truly an honor," Justin shared. "I'm grateful for the support and mentorship that made this possible, and it motivates me to continue improving, learning, and giving my best to both my clients and the industry." He also acknowledged the community that welcomed him. "A special thank you to Glenn Vo, who I had the privilege of meeting a little over a year ago. He has welcomed me into the Nifty family with open arms." For dentists navigating complex legal terrain, Justin Withrow is a trusted advocate in their corner.

DENTAL LIFESTYLES • ISSUE NO. 13 2025

Rising Stars in Dentistry By Dr. Glenn Vo, Editor-in-Chief of Dental Lifestyles Magazine

Every year, I have the privilege of meeting dental professionals who are doing remarkable things—not just in the

operatory, but across every corner of our industry. This year's Rising Stars represent that spirit of innovation and service. From emergency preparedness to virtual stafﬁng, cybersecurity to leadership coaching, these seven individuals are solving real problems and making dentistry better for all of us. I'm excited to introduce them to you.

Dr. Jordan Cooper Dr. Jordan Cooper grew up in a dental family—his father a dentist for 47 years, his mother a hygienist. He knew exactly what he was getting into when he chose the profession. After graduating as a Chancellor's Scholar from the University of Arkansas in 1998 with a degree in Spanish—having studied abroad in Mexico, Costa Rica, and Spain—Jordan earned his dental degree in 2006 and joined his father's practice in Arkansas. But he wasn't content to stop there. Jordan founded a bilingual practice in Springdale and built a small DSO of seven practices before selling to Rock Dental in 2015, carving out the family practice from the sale. After taking time to focus on personal projects, he joined MB2 Dental in 2018 as Arkansas State Lead and partner. "MB2 has been a breath of fresh air," Jordan explained. "They've allowed me to grow in Arkansas while taking care of all the parts of management that I either don't like or don't have a strong skill set for." Beyond clinical work, Jordan is an Amazon International Best-Selling author. His book Chasing the Blue Marlin, inspired by completing a list of challenging goals he'd set at an early age, shares insights on goal setting and self-actualization. It sparked a speaking tour that's taken him to keynotes, graduations, and team-building events nationwide.

His latest venture takes him beyond The results speak for themselves. One dentistry altogether. In 2025, he formed El practice Erica worked with was busy but Salvador Hospitality Management with breaking down behind the scenes—constant partners Davesh Sitaram and Drew Ramey, turnover, an exhausted owner, a burned-out bringing roughly 60 years of combined M&A team. They started with clarity: rebuilding experience to the venture. The company scheduling templates, deﬁning roles, aims to acquire, build, and renovate eight establishing a short daily huddle. Within hospitality properties in El Salvador by 2030. months, turnover stopped, the owner started "Dentistry was the foundation," Jordan leaving on time, and production increased. noted, "but building something meaningful That practice is now opening a second has always been the goal." location.

Erica Benavente With 29 years of experience across nearly every role in a dental practice—clinical assisting, front desk, treatment planning, team training, and practice management—Erica Benavente has seen where things break down. More importantly, she's learned how to ﬁx them. As founder of Quest Dental Solutions, Erica now serves as a Fractional COO for dental practices nationwide, helping owners eliminate chaos, strengthen leadership, and build operational foundations for sustainable growth. Her approach is hands-on by design.

"I'd watch practice owners hire consultants who diagnosed problems well, delivered thoughtful recommendations, and then disappeared," Erica explained. "Three months later, nothing had changed. The owner was still overwhelmed, the team was still confused, and the same issues were quietly draining energy and momentum." The Jordan's commitment to giving back runs problem, she realized, wasn't insight—it was deep. He's led 15 dental mission trips to execution. "Dentists don't need more advice. Central America, including brigades to They need someone willing to stay close Honduras, Nicaragua, and Guatemala. Currently, his efforts focus on the new dental enough to implementation to make change real." school in Arkansas, where he serves as Adjunct Faculty at Lyon College of Dental Her methodology centers on what she calls Medicine and Co-Chair of the Lyon's Den "culture-driven systems"—a recognition that program. "I've always considered myself blessed," Jordan shared. "God calls us to serve culture and operations aren't separate concerns. "Culture isn't what you others in whatever capacity we can." declare—it's what shows up when pressure hits," Erica said. "When teams know exactly what's expected and how the day is supposed to run, stress drops and trust rises."

Danielle Kramer Danielle Kramer's 23-year journey through dentistry started in medical billing, wound through clinical assisting and front desk work, and led her to build three businesses solving the pain points she witnessed firsthand. EZ Dental Solutions provides coaching and training for dental teams. Blueprint RCM handles revenue cycle management. The Schedule Squad focuses on scheduling and reactivation services. All three are stateside operations with consistent, reliable support—a detail Danielle emphasizes because she knows how much it matters when you need help fast. Her mission is personal. When Danielle started out in dentistry, she felt there were limited resources available for people in her position—those working hard but lacking guidance on the business side. "Many practice owners lack business training," she noted. "We fill that gap by analyzing metrics, providing consistent coaching, and helping teams improve phone call conversions and overall performance." What sets Danielle's approach apart is her focus on the coordination between dentists, office managers, and front desk staff. She sees the disconnects that cost practices patients and revenue—scheduling stress, unclear metrics, inconsistent follow-up—and her team provides the expertise to address them. For practices that feel stuck, Danielle offers the kind of hands-on support that turns confusion into clarity.

emergencies, there isn't time to read through a manuscript." Meds2U kits include quick-reference guides and cheat sheets designed for high-pressure moments when every second counts.

Dr. Farokh Jiveh

What truly sets Meds2U apart is their automatic drug expiration tracking and Dr. Farokh Jiveh runs a fee-for-service replenishment service. "Dental practice practice where 70% of patients have owners and office managers have a laundry insurance but choose to pay out-of-pocket list of checklists to review," William noted. anyway. The secret? Authenticity, energy, "Our service allows them to focus their and a deep commitment to personal growth. energy elsewhere without having to check individual items, set reminders, or figure out "Being authentic and tapping into your inner how to discard expired medications." Their power is more effective than external direct-from-manufacturer sourcing means motivation," Farokh shared. His philosophy longer shelf life—at least 12 months, often extends beyond chairside manner—he starts 16 to 18—and no shortage headaches that each day with meditation and avoids plague other suppliers. negative media influences to stay focused and present. He believes that maintaining They also offer pediatric-specific kits with positive energy attracts quality staff and appropriately dosed medications, including patients alike, and his results back that up. pediatric epinephrine pens for anaphylactic reactions. "It provides ease to parents The numbers are striking: 96% case knowing the office is equipped to care for acceptance for hygiene and 90% for new young patients," William shared. Outside of patient restorative procedures. Farokh work, he's focused on his three young kids, attributes these results to mindset and his wife, and two dogs—giving them presence as much as clinical skill. "When you experiences he didn't have growing up. change your perspective, you change your outcomes," he explained. "That applies to patient care and every other part of life." Through Palm Beach Dental Academy, Farokh teaches hands-on cosmetic dentistry courses, compressing 20 years of experience into intensive two-day sessions with live patients. He's selective about participants, conducting interviews to ensure the right fit. He's also launching a leadership coaching program featuring weekly live episodes in a private Facebook community, addressing the struggles dental professionals face and offering real solutions.

Dr. William Huynh Dr. William Huynh brings a unique perspective to dental emergency preparedness—he's a licensed pharmacist. When a pediatric dentist friend mentioned she was paying over $1,100 for emergency kits, William did the math and realized he could build a comparable kit for $650. That conversation sparked Meds2U.

Anthony Jurjevic Anthony Jurjevic spent years in corporate consulting, including ethical hacking and cybersecurity work at firms like Accenture. His pivot to dentistry came unexpectedly—helping his wife's dental practice with computer issues revealed a massive gap in the market. Now his company provides comprehensive IT and cybersecurity services exclusively for dental practices. The threats facing dental offices are real and growing. Anthony described ransomware attacks using double extortion tactics—encrypting data and backups while simultaneously stealing and publishing patient information on the dark web. "A basic firewall and antivirus aren't enough anymore," he explained. "You need a layered security approach."

His company covers support, security, and infrastructure management under a single ﬂat fee. When onboarding clients with His pharmacy background shapes everything problematic networks, they typically wipe and rebuild the system, resulting in a 20% about the company's approach. "In productivity improvement. His team of six pharmacy, we're taught to explain things so technicians maintains a lean, proactive they're easy, logical, and convenient," operation—and they've never experienced a William explained. "Especially in breach under their care.

What differentiates Anthony's approach is accountability. "General IT providers often act as vendors without taking ownership of the technology," he noted. "They might disable security measures to access servers and never tell you. We take full accountability for our clients' systems." For practices unsure about their current security posture, Anthony offers a complimentary security assessment to identify vulnerabilities before they become disasters.

Medina Scott Medina Scott has spent her career in dentistry watching practices struggle with the same problems: staff turnover, administrative overload, and owners stuck in day-to-day operations instead of growing their business. As CEO of GetVWire, she's built a solution. The company provides virtual assistants to dental offices across the U.S., handling operations, revenue cycle management, and staffing support. Because their VAs are trained specifically in dental workflows and office culture, onboarding is fast and friction-free. When a team member is out sick or leaves unexpectedly, GetVWire ensures the practice keeps running smoothly. "The role of an office manager should focus on growing and scaling the business," Medina explained. "We take on tasks like billing and insurance verification to free them up for high-level responsibilities." GetVWire was founded over six years ago when COVID-19 exposed staffing and systems inefficiencies across the industry. Medina saw an opportunity to provide reliable, consistent support that practices desperately needed. She emphasizes a boutique approach—customized solutions rather than cookie-cutter packages. "We're not trying to be everything to everyone," Medina said. "We tailor our services to each practice's needs." Their referral-based business model speaks to client satisfaction, and Medina believes in letting the work speak for itself rather than locking clients into long-term contracts. She also sees AI integration as the future but stresses that the human touch in patient care will never be replaceable.

Dr. Jim Arnold Dr. Jim Arnold has spent over 25 years building, scaling, and transforming dental practices into high-proﬁt businesses. He's been the seller, the buyer, and the corporate afﬁliate—and that experience taught him there's a third option most dentists never consider. Jim built, scaled, and sold three fee-for-service practices, each achieving 31% EBITDA—well above industry benchmarks. He's played a role in over $100 million in practice transactions and helped grow four DSOs through strategic acquisitions. Along the way, he earned the National Doctors' Choice Award, the only dentist selected nationwide by his peers. Now, as founder of Foundation Dental Alliance, Jim is helping dentists escape what he calls "the insurance treadmill." The organization provides networking, growth strategies, and education for dentists looking to scale smarter and exit on their own terms. "Fee-for-service isn't just a payment model," Jim explained. "It's a freedom model." Foundation Dental Alliance operates through six pillars: Leadership and Identity, Clinical Excellence, Business Systems, Patient Communication, Marketing and Growth, and Wealth and Legacy Planning. Jim's mastermind groups connect dentists with top industry mentors, and his luxury dental retreats offer high-impact learning in exclusive destinations. What sets Jim apart is his focus on legacy. He engineers what he calls "continuations, not closings"—transitions where clinical vision survives ownership change. His mentees have averaged a 39% increase in production, and his advisory board includes 15 industry veterans covering 21 specialty areas. "Independence doesn't mean isolation," Jim emphasized. "We're proving you can maintain autonomy while accessing everything DSOs promise—without the strings."

DENTAL LIFESTYLES • ISSUE NO. 13 2025

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Dental Lifestyles Magazine – 13th Issue| Featuring Dr. Anissa Broussard and the Nifty Awards Winners