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San Carlos-Selling-Guide-(Standard)-March 2026_Francis

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DEDICATED DESIGNER THROUGHOUT THE ENTIRE PROCESS

Your designer will manage your home preparation and unleash your home’s potential value. They will coordinate directly with vendors to prepare your home, which includes scheduling start and end dates for the project, overseeing the work, and making sure the work is appropriately performed. Our designers work extensively with the top staging companies in Silicon Valley and will select the one that best fits your home.

ADVANTAGEOUS PRICING FROM PREFERRED VENDORS

Due to our high volume of listings, we are able to negotiate special pricing with many local vendors. Our designers will guide these vendors on exactly which repairs or improvements will result in a higher sale price. There is no markup or other referral fee from any vendor who works with DeLeon Realty - all savings are passed directly to you.

“… [the DeLeon Team] transformed our house so that we fell in love with it all over again, and apparently so did potential buyers!” - Jackie L.

DEDICATED FIELD COORDINATOR

Our field coordinator, who is an experienced handyman, will assist with preparation at your property at no charge. Services include a multi-point, pre-inspection checklist, so simple items can be addressed before the buyers arrive. These may include gutter cleaning, landscaping, checking or installing mandated smoke and carbon monoxide detectors, replacing light bulbs, oiling squeaky hinges, and much more.

COMPLIMENTARY PROPERTY AND PEST INSPECTIONS

DeLeon Realty will pay for your property inspection, natural hazard disclosure report, and pest inspection, and we will not be reimbursed at closing for these services.

EXPERT GUIDANCE AND SOLUTIONS

The DeLeon Team can provide guidance to help simplify both the home preparation process and relocation. Our design coordinators offer solutions to our clients to help them downsize, declutter, move items to storage, and even move into their new home. We have a number of resources, including 1,500 moving crates, that are available for our clients to use at no additional charge to them.

PRESENT YOUR HOME

Inspire buyers with engaging & memorable home tours

DeLeon Realty hosts open houses that are regularly well-attended, thanks in large part to promoting the events via e-blasts, online and newspaper ads, TV commercials, radio ads, and on social media.

Our open house events often create a buzz around the home and add to the high number of offers that we receive. Plus, busy open houses make potential buyers feel like the home is more desirable, and the attendance we generate at these events contributes directly to our strong sales statistics.

”The team addressed everything from staging, maintenance and landscaping. Our home had multiple offers and sold within six days.” - Madeline B.

720 VISTA DRIVE

1045 LASSEN DRIVE

FOR $5,858,888 Seller paid 2.5% commission to buyer’s agent

FOR $5,488,000

FOR $4,387,000 Seller paid no commission to buyer’s agent (Represented by Non-DeLeon Realty agent) LISTED FOR $4,288,000

3503 ALMA VILLAGE CIR

ALTO

FOR $3,110,000 Seller paid no commission to buyer’s agent

FOR $2,788,000

37 VALLEY ROAD ATHERTON

154 BRYANT STREET PALO ALTO

1470 CHANNING AVE

MORE THAN REAL ESTATE,

WE CARE ABOUT PEOPLE

DeLeon Realty owes much of its success over the past 14 years to the immensely talented people who work for us. We attract the best with our competitive compensation, full benefits, and abundant company perks.

At the heart of our company’s core values, DeLeon Realty strives to provide JOYFUL EXPERIENCES for our employees and make MEANINGFUL CONNECTIONS with the community.

A HAPPY TEAM MAKES HAPPY CLIENTS

• We host community outreach events that strengthen local connections and give back

• Uplifting & festive office activities

• One-of-a-kind cultural events

• Inspiring team building outings

CONFLICTS OF INTEREST: SELLER FAQS

What does “conflict of interest” mean in real estate?

A conflict of interest often occurs when a listing agent or brokerage represents both the seller and the buyer in the same transaction. In that situation, the agent or brokerage is financially rewarded on both sides—making it very difficult to advocate fully for the seller while also representing the buyer.

Is dual representation common?

Yes. Most agents and brokerages represent both buyers and sellers and almost all (except DeLeon Realty) collect commission from both sides of the deal. While legal, this structure creates competing incentives that sellers should clearly understand.

Why is this a problem for sellers?

When an agent or brokerage earns more money if a specific buyer wins, negotiations can become compromised. Sellers may feel pressure to accept an early offer, avoid countering aggressively, or choose a buyer tied to the listing brokerage— sometimes without realizing the financial incentive behind it.

Can this happen without sellers knowing?

Unfortunately, yes. In some cases, another agent writes the offer while the listing agent still receives a buyer-side commission or referral fee. Sellers often learn about this only after the transaction has closed.

How does DeLeon Realty handle this differently?

DeLeon Realty mitigates the conflict by never taking commission from both sides of a transaction. Our brokerage does not collect buyer-side commission on our listings— period.

Does Francis Lopez benefit if the buyer comes from DeLeon?

No. Francis is a salaried employee, not a commissionbased agent. He does not receive referral fees, bonuses, or incentives based on who buys your home—whether the buyer is represented by DeLeon or an outside brokerage.

Who pays buyer-agent commission on DeLeon listings?

If the buyer is represented by DeLeon, no one pays buyeragent commission to DeLeon Realty. Neither the seller nor the buyer is charged with buyer-side commission on our listings. It should be noted that the DeLeon buyers agent is also a fulltime salaried employee that DeLeon Realty still pays, even if the company does not collect commission.

How does this protect me as a seller?

It ensures full transparency and total loyalty. With no financial incentive tied to the buyer’s side, every decision is made with one goal: achieving the highest possible price and best terms for you.

What makes DeLeon Realty unique?

DeLeon Realty is the only brokerage that we know of offering a true Buy Direct model—designed to remove conflicts of interest, eliminate hidden incentives, and protect sellers at every step of the transaction.

When incentives are misaligned, results suffer.

Speak with Francis Lopez to learn how a conflict-free approach leads to better outcomes.

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