The IkamvaYouth logo is a key part of our identity. It should appear in all our communications and always be used in a way that is clear and legible. The following pages explain more about using our logo. Please take time to understand how it is applied so it will always appear consistent across all media and communications. Our logo is made up of two vital components that are essential to the brand. The relationship between the two is fixed and should never be altered.
1. ICON AND NAME The icon has been developed to represent the core aspects of the brand: • Educational achievement represented by a star • Working together - represented by a child’s outstretched hand. The hand also ties in with the strapline “The future is in our hands”
This is the primary version of the logo and is to be used wherever possible.
• The 5 core values of our model - represented by the 5 ‘flames’ within the yellow rectangle. IkamvaYouth is the official name of the organisation.
2. THE STRAPLINE
TOP TIP
VERTICAL FORMAT
‘The future is in our hands’ is an English translation of the Xhosa saying ‘Ikamva Lizezandeleni Lethu’.
These elements should only be OUR LOGO NEEDS separated when the logo is being 2017 | annual report TO BE USED used at a small size that would make CONSISTENTLY AND the strapline wording unreadable. CORRECTLY.
Commitment drives our impact
HORIZONTAL FORMAT This is a secondary version of the logo and is to be used only when the space around the logo suits a horizontal format.