Issuu

A New AP Course Built for Business Leaders AP® Business with Personal Finance reinforces the performance indicators and business and marketing decision-making skills central to DECA competitive events, chapter leadership, and preparation for state competitions and ICDC. It aligns to CTE Business Pathways, fulfills personal finance graduation requirements in many states, and offers students the opportunity to earn college credit in a course designed for programs like yours. Ready to bring it to your students? Let’s get started: cb.org/ap-deca

Six Steps to Get Started: 1. Build awareness now. Strong enrollment starts early. Now is a great time to introduce the course to students, families, and administrators as they think about next year’s schedules. Even a short conversation with students in your current classes can begin building interest.

2. Review the Course and Exam Description (CED). The CED is your road map. It outlines required content, skills, learning objectives, and the AP Exam structure so you can clearly see how students demonstrate mastery. Want to talk through scope and sequence or how it fits into your existing DECA or CTE program? Schedule a free 1:1 Zoom conversation with a course content expert.

3. Partner with your administration early. If the course fits your vision, begin conversations now about adding AP Business with Personal Finance to your 2026-27 course catalog. Since course codes, graduation requirements, and CTE alignment are determined locally, early planning ensures smooth approval.

4. Initiate the AP Course Audit. To label your course “AP,” you’ll complete the AP Course Audit to confirm alignment with required curricular elements. Once approved, students can receive AP designation on transcripts, signaling rigor and college readiness.

5. Request an APSI grant.

Bring college-level business to your students. Strengthen your CTE pathway. Expand opportunities for college credit.

APD-972

Launching strong starts with preparation. Eligible teachers can request a grant for free AP Summer Institute (APSI) tuition. Funds are limited and available through June or until distributed.

6. Register for an AP Summer Institute. Choose an in-person or online APSI that fits your schedule. You’ll receive 30 hours of project-based professional learning, detailed implementation guides, and ongoing support—so you’re ready from day one.

WELCOME

GREETINGS FROM YOUR EXECUTIVE OFFICERS Welcome to Louisville, Kentucky, where ambition meets action, and Southern charm meets a city rich in history! From the banks of the Ohio River to the heart of downtown, Louisville is the perfect backdrop for an unforgettable conference. Known for its vibrant culture, iconic traditions and spirit of innovation, this city is ready to inspire you to connect, grow and discover your Next Big Thing. Every spring, thousands of people gather here in their finest attire for the Kentucky Derby. This weekend, Louisville welcomes the next generation of DECA leaders dressed in their blazers and ready for the Ultimate Power Trip. Over the next few days, you’ll learn from business professionals, sharpen your skills in role-plays, create connections with fellow members and grow as a leader. With members from all four regions in one place, this is a rare chance to connect as one organization. Look forward to energizing general sessions, inspiring keynote speakers, college, career and company exhibits, interactive leadership and learning labs, the competitive excellence experience, and the educator professional learning series. The learning doesn’t stop there! Join us Saturday night for DECA After Dark at the Louisville Slugger Museum & Factory. This conference isn’t only about what you gain. It’s about how you’ll apply it. We hope you’ll bring the insights, strategies and friendships you build here home to your chapters and communities. Share your journey by posting with #DECAPowerTrip and tagging your Executive Officer Team.

CHRYSANTHI EURIPIDES

High School Division President hsdecapresident

ABIGAIL HUITT

Central Region Vice President decacrvp

ANNA ALDRICH

North Atlantic Region Vice President decanarvp

3 #DECAPOWERTRIP

Let’s make this Ultimate DECA Power Trip one to remember.

Accounting

A CAREER THAT CAN TAKE YOU anywhere

Start your free membership today! Career development resources Scholarship opportunities Exclusive student webinars And much more! re e h k c i Cl ThisWayToCPA.com/join

WELCOME

GREETINGS FROM KENTUCKY DECA Welcome to Louisville, Kentucky – the Bluegrass State, and to the Ultimate DECA Power Trip! If you’ve never been to Kentucky before, we hope you discover a few things while you’re here: our famous hospitality, some great food, a horse or two, and, if you’re lucky, someone saying “y’all!” Most importantly, we hope you experience what makes DECA so special. The Ultimate DECA Power Trip is more than attending sessions. It’s about connecting, learning and challenging yourself. It’s about meeting someone you might never have met back home and discovering you have more in common than you expected. And it’s about taking home new ideas that can make a difference in your chapter, your school and your community. So here’s your challenge for Power Trip: say YES to something new. Talk to someone you don’t know. Ask a question. Share an idea. Take a risk. Make an unforgettable memory! You never know how one conversation, one idea or one connection at a DECA conference might change your future. All of us in Kentucky DECA are proud to be your hosts. When you leave Louisville, we hope you remember more than the sessions you attended and the places you visited. We hope you remember the people you met, the ideas you shared, the laughs you had and the energy you felt being part of DECA. Get ready to CONNECT, LEARN, LEAD, and most importantly, discover your NEXT BIG THING.

KENTUCKY DECA

ASSOCIATION OFFICER TEAM kentuckydeca

#DECAPOWERTRIP

YOUR IDEAS. YOUR FUTURE. YOUR NEXT BIG THING. START CREATING. adobe.com/education/express/

× Adobe, the Adobe logo, Adobe Express, and the Adobe Express logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. Copyright © 2026 Adobe. All rights reserved.

AGENDA AT-A-GLANCE FRIDAY | NOVEMBER 20

SATURDAY | NOVEMBER 21

9:00 AM - 11:00 AM

7:30 AM - 4:00 PM

■ Louisville Marriott Downtown, Bluegrass Room

■ Kentucky International Convention Center, M113

12:00 PM - 5:00 PM

7:30 AM - 4:00 PM

■ Churchill Downs | Advance purchased ticket required.

■ Kentucky International Convention Center, M109-M110

4:00 PM - 7:00 PM

8:00 AM - 4:00 PM

■ Louisville Marriott Downtown, Bluegrass Room

■ Kentucky International Convention Center, Third Street Concourse | See pages 35 + 37

Registration

DECA at the Downs Registration

6:00 PM - 9:00 PM

Shop DECA

■ Kentucky International Convention Center, M109-M110

6:30 PM - 10:15 PM

Conference Headquarters ■ Kentucky International Convention Center, M113

7:00 PM - 7:45 PM + 8:00 PM - 8:45 PM

Connect Leadership Labs

■ Kentucky International Convention Center | See pages 13 + 15

9:15 PM - 10:30 PM

Opening Session ■ Kentucky International Convention Center, Ballroom ABC | See page 17

11:30 PM

Curfew

Conference Headquarters Shop DECA

College, Career and Company Exhibits 8:00 AM - 4:00 PM

Competitive Excellence Experience ■ Kentucky International Convention Center, Hall A | See page 19

8:30 AM - 11:30 AM

Learning Labs

■ Kentucky International Convention Center | See pages 21-25

8:30 AM - 4:00 PM

Advisor Professional Learning Series ■ Kentucky International Convention Center, M112 | See page 33

11:15 AM - 12:45 PM

Lunch on Your Own 11:30 AM - 12:45 PM

Leadership Luncheon Honoring DECA’s chartered association officers and chartered association advisors. This event is by invitation only. ■ Louisville Marriott Downtown, Marriott Ballroom

1:00 PM - 4:00 PM

Learning Labs ■ Kentucky International Convention Center | See pages 27-31

EVENING - YOUR CHAPTER’S ASSIGNED TIME

DECA After Dark

11:30 PM

Curfew

SUNDAY | NOVEMBER 22 8:30 AM - 10:00 AM

DOWNLOAD THE CONFERENCE APP deca.org/app

Closing Session ■ Kentucky International Convention Center, Ballroom ABC | See page 41

#DECAPOWERTRIP

■ Louisville Slugger Museum + Factory | See page 39

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CLASSROOM CONNECTION The Ultimate DECA Power Trip reinforces Career Ready Practices identified as part of the National Career Clusters Framework. These practices form the core of the modernized National Career Clusters Framework and represent the skills needed to succeed in the modern workplace. By participating in interactive sessions, DECA members will enhance their readiness to be able to: Navigate an education and career path aligned to strengths, work style, interests and goals. Lead as a contributing and professional employee. Collaborate productively while using cultural and global competencies. Apply appropriate academic and technical skills. Communicate clearly, effectively and with reason. Think critically to make sense of problems and persevere in solving them. Use digital skills and technologies to enhance productivity and make datainformed decisions.

WILL YOU BE AN

ULTIMATE DECA MEMBER? Track your individual participation in the Learning Labs, Competitive Excellence Experience and College, Career + Company Exhibits through the Goosechase app. Gain points towards awesome prizes while at #DECAPowerTrip. You’ll also be able to complete fun challenges to gain additional points. Complete as many missions as you can by 10:30 PM on Saturday for your chance to win. The winners will be announced during the Closing Session on Sunday.

Demonstrate a creative and innovative mindset.

Consider the environmental and social impacts of decisions. Remain resilient in a changing workplace and world of work. Act as a good steward of organizational and personal finances and resources. AdvanceCTE

Download the Goosechase iOS or Android app. Play as a guest, or register for a personal account, with a username and password of your choice. Search for and select the “Ultimate DECA Power Trip” game, or search by game code VP5IUP.

9 #DECAPOWERTRIP

Manage time and space effectively.

Go Beyond the Classroom this Summer Real-world internships that make a difference SUMMER 2027 LAW

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Go beyond simulations and gain hands-on experience with professionals in your field of interest.

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COLLEGE ADVANTAGE

Receive one-on-one application guidance, SAT/ACT prep, essay support, and recommendation letters.

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EXCLUSIVE SCHOLARSHIPS Receive an exclusive $1,000 scholarship, with additional need-based financial aid available.

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FRIDAY

12:00 PM CHURCHILL DOWNS

Experience the excitement and spectacle of racing at legendary Churchill Downs with ten thrilling races. DECA at the Downs features a private viewing area, lunch, a make-your-own hat experience and a panel presentation at one of the most hallowed shrines in American Sports. Derby attire or track casual are suggested. •

Do’s: Vests, shirts with collars, sweaters, dresses, pantsuits, dress jeans, dress shorts and slacks are appropriate, as are golf shorts and capris. Jackets and blazers optional.

•

Don’ts: Worn or torn garments, crop or midriff tops, athletic wear, swim wear, frayed or torn denim, and flip-flops are considered inappropriate attire.

Advance purchased ticket required.

11 #DECAPOWERTRIP

DECA AT THE DOWNS

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BUY YOUR LOOK: General restrictions applicable to all offers. Present discount code in-store or enter at online checkout to receive 10% off your entire purchase. Discount is applied after any public-facing promotions and discounts are applied, but before taxes and shipping are imposed. Discount cannot be used toward the purchase of gift cards or on alterations, rentals, or the fees and taxes associated thereto. No cash or credit value. Customers returning items purchased with this code will forfeit the portion of the discount used for those items; the Men’s Wearhouse return policy will apply to the remainder of the purchase. Product selection varies by store and online. Discount is valid for use on multiple visits but can only be redeemed once per transaction. This discount may be modified or cancelled anytime and cannot be transferred. Perfect Fit points are earned only on amounts expended by you in connection with the purchase and are deducted for any returns. Expires December 31,2026 11:59 p.m. CT. TAILORING: General restrictions applicable to all offers. Present discount code in-store to receive 10% off your alteration order. Discount is applied before taxes are imposed. Discount cannot be used toward the purchase of gift cards, rentals, or the fees and taxes associated thereto. No cash or credit value. Customers returning items purchased with this code will forfeit the portion of the discount used for those items; the Men’s Wearhouse return policy will apply to the remainder of the purchase. Product selection varies by store and online. Discount is valid for use on multiple visits but can only be redeemed once per transaction. This discount may be modified or cancelled anytime and cannot be transferred. Perfect Fit points are earned only on amounts expended by you in connection with the purchase and are deducted for any returns. Expires January 30, 2027, at 11:59 p.m. CT.

To find the store nearest you visit Menswearhouse.com/store -locator

CONNECT LEADERSHIP LABS

FRIDAY

7:00 PM KENTUCKY INTERNATIONAL CONVENTION CENTER

DIRECTOR’S CUT: CRAFTING YOUR COMPETITIVE PERSONA

PUT YOUR BEST DERBY HAT ON! INSIDE A JUDGE’S MIND

Lights, camera, competition! Step into the director’s chair and take control of how to stand out in competitive events. Explore how voice, tone, body language, speaking points and personal brand can shape how others see you and how you perform. Learn how to make intentional choices that build confidence, strengthen teamwork and bring your competitive persona to life.

What if you could sit on the other side of the table? Through hands-on practice, learn how to engage with judges during presentations, adapt your delivery in real time and craft an experience that stands out in any lineup. Gain a judge’s-eye view of competition and the tools to walk into your next competition ready to be remembered.

■ South Carolina DECA Association Officer Team

M100-M103

■ California DECA Association Officer Team

M104-M107

MARKET NONSENSE Put your marketing skills to the test by creating advertising campaigns for some very non-traditional businesses. Tap into your creative side and have some fun collaborating with your design team. ■ Massachusetts DECA Association Officer Team

M112

RAZZLE-DAZZLE Ready to razzle-dazzle your audience? Learn effective strategies and engaging techniques to confidently facilitate meetings and workshops. From keeping your audience engaged to creating an energetic and memorable experience, gain the skills you need to lead with confidence and make every presentation shine! ■ Arkansas DECA Association Officer Team

Race against the clock, think quickly on your feet and discover the secrets behind conversations that open doors. Get ready for a game you’ve played before, but never like this. You’ll take on a fast-paced challenge encouraging you to break the ice, keep the dialogue flowing and make a lasting impression, all under pressure. ■ Arizona DECA Association Officer Team

M105-M106

M101-M102

SLINKY DOG LEADERSHIP Step into a high-energy, hands-on challenge designed to push your team’s adaptability, trust and communication to the absolute limit. As unexpected twists and evolving constraints derail your usual problem-solving strategies, you’ll learn to think on your feet, lean on each other’s hidden strengths and discover what it truly takes to lead under pressure. Expect a fast-paced experience where precision matters and every move counts. ■ Virginia DECA Association Officer Team

M108-M111

#DECAPOWERTRIP

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CONNECT LEADERSHIP LABS FROM AWKWARD TO AWESOME: HOW TO BREAK THE ICE AND OWN THE ROOM Ready to break the awkward energy? Learn how to read a room, build energy and turn strangers into a team. Then test those skills with fast-paced icebreaker challenges designed to sharpen communication, collaboration, creativity and leadership. ■ Texas DECA Association Officer Team

M100-M103

FRIDAY

8:00 PM KENTUCKY INTERNATIONAL CONVENTION CENTER

OFF THE MAP Step off the path you’ve been on and chart a course of your own. Through high-energy networking activities, interactive energizers and hands-on challenges, explore how adaptability, confidence and connections can shape your leadership journey. Navigate unexpected “detours,” connect with fellow DECA members and discover that sometimes the most meaningful opportunities are found when you go off the map. ■ Kentucky DECA Association Officer Team

IT’S A PIECE OF CAKE! COMPETITIVE EVENTS…CHOOSING AND PREPARING With so many competitive events, how do you begin to choose the best fit for yourself? Explore an app that quickly gives you the best answer! Just like following a recipe, preparation is the key for every competitor. We will guide you through the steps to success in your competitive event. IT’S A PIECE OF CAKE! ■ North Carolina DECA Association Officer Team

M108-M111

LET IT GROW Think your brand could speak for the trees? Step into the world of The Lorax and learn how purpose, personality, audience and design can make a brand stand out and stick with people. See what makes a brand memorable, and then put your own ideas to the test. It’s time to let your brand grow!

M101-M102

OWN THE BOARD: THE ULTIMATE DECA CHALLENGE Think you’ve got what it takes to own the board? Roll into an interactive, Monopoly-inspired workshop where strategy, teamwork and leadership determine who comes out on top! Compete alongside fellow DECA members in fast-paced business challenges, unexpected chance cards and high-stakes decisions to earn “money” and build your team’s empire. Are you ready to make your move? ■ New York DECA Association Officer Team

M105-M106

■ Georgia DECA Association Officer Team

M104-M107

#DECAPOWERTRIP

Your Passport to Career Success Paid co-op positions, study abroad, student clubs, industry conferences and careers take Saunders hospitality students around the world.

rit.edu/business/passport Recent Co-op Placements for RIT Hospitality & Tourism Management Students

Amal Aboushanab

Daniel Hooper

Alexandria (Allie) Borkowski

Management Trainee Program Beaches and Cream Renaissance Sharm El Sheikh Disney College Program Golden View Beach Resorts The Walt Disney Company Sharm El Sheikh, South Sinai, Egypt Orlando, Florida

Housekeeping Intern The New Yorker, A Wyndham Hotel New York, New York

Additional Recent Co-op Placements Amistat Beach Hostel Barcelona Aspen Meadows Resort Caesars Palace Casper Horseheads Baseball Club Constellation Brands The Hershey Company

Honda R&D Americas Hotel Plaza Athenee Marriott International PGA Championship Park Hyatt Shanghai Walt Disney World

NEW! Global Hospitality Rotation Spend one semester at RIT’s global campus in Croatia and study hospitality and management on the Mediterranean coast. Get a first hand look at how luxury tourism creates entrepreneurship opportunities and positive impacts for local and global economies.

Saunders College of Business at RIT is a proud sponsor of DECA. Visit us online to learn more.

rit.edu/business/deca > $1,000 DECA Scholarship > Request application fee waiver > DECA teachers - get classroom resources > Inquire to get free gear Or visit us at booth #27 at the DECA Power Trip conference to enter our VISA gift card giveaway.

FRIDAY

9:15 PM KENTUCKY INTERNATIONAL CONVENTION CENTER

OPENING SESSION

CLINT PULVER Clint Pulver is an Emmy award winner, speaker hall of fame inductee, author, ProDrummer musician, helicopter pilot, speaker coach and workforce expert. Known as the leading authority on employee retention, Clint has transformed how corporations like the NBA, Microsoft, Red Bull and NASA create lasting loyalty through his work and research as the Undercover Millennial. He is also the author of the #1 bestselling book, “I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave.” He has been featured by Business Q Magazine as a “Top 40 Under 40,” and is the president and founder of Dream Machines, a youth foundation that gives the gift and magic of flight to children with disabilities.

#DECAPOWERTRIP

DE SOLE SCHOOL OF BUSINESS INNOVATION

We mean business. Today’s creatives shine at SCAD and across 100 art, business, design, and STEM disciplines. Here, they learn to become tomorrow’s leaders at the helm of their own innovative brands and at global companies, from Apple and Bulgari to BMW, NASA, and beyond. scad.edu/innovation

CONNECT WITH SCAD

Lea Bagi | 2025 SCAD Savannah salutatorian

Now accepting applications.

B.F.A., advertising and branding, 2025; B.F.A., illustration, 2025 Digital designer for social media, MAC Cosmetics, Estée Lauder

SATURDAY

8:00 AM KENTUCKY INTERNATIONAL CONVENTION CENTER

Become the ultimate competitor in a DECA Marketing Communications Series role-play. At your assigned time, report to the Kentucky International Convention Center, Hall A to prepare for a role-play. The top performers will be recognized with medallions on stage during Sunday’s Closing Session. DECA members who participate will receive credit toward their quest to become the #UltimateDECAMember.

19 #DECAPOWERTRIP

COMPETITIVE EXCELLENCE EXPERIENCE

BUILD YOUR RÉSUMÉ. BETTER THE WORLD. JOIN THE SOCIAL IMPACT LEADER OF TOMORROW CHALLENGE Gain hands-on experience in project planning, strategy, and marketing, all while supporting NPCF’s mission to help kids battling cancer.

#DECAPOWERTRIP

Vincent Cancer Warrior

COLLEGE LEARNING LABS

SATURDAY

8:30 AM KENTUCKY INTERNATIONAL CONVENTION CENTER

COLLEGE SUCCESS 101

MAKING THE MOST OF COLLEGE

Discover how to navigate college life and find success in your college or university. Learn firsthand from college administrators and recent graduates on how to make the most of your four years. ■ Belmont University, Massey College of Business

There are many experiential opportunities in college, including study abroad programs, major projects and internships. Learn the benefits of taking advantage of these opportunities and how they can translate into career success.

■ Leadership Initiatives

■ Bellarmine University

■ Virginia Commonwealth University School of Business

■ George Mason University, Costello College of Business

M100-M103

■ Savannah College of Arts and Design (SCAD)

M101-M102

FINDING THE RIGHT FIT Discover the tools to choose the college or university that best meets your needs, aligns with your interests and enhances your skills and abilities. Gain a stronger understanding of what you want from your college experience, so you can make a decision that supports both your goals and your future.

PREPARING FOR COLLEGE Learn the steps to discovering the right college for you! This session focuses on becoming strategic about the college search and selection process, staying organized and understanding that deciding where to apply involves both your head and heart.

■ IE University, Spain

■ Fashion Institute of Technology (FIT)

■ Saunders College of Business at RIT

■ University of Hartford, Barney School of Business

■ University of Nevada, Las Vegas (UNLV), Harrah College of Hospitality

M108-M111

M105-M106

FIRST YEAR FORWARD: PERSPECTIVES FROM CURRENT COLLEGE STUDENTS Get real insights into college life from current college students who share their fresh perspectives on the transition to college, including the successes, challenges and lessons they wish they’d known as high school seniors. In this candid discussion, you’ll hear stories from those who were in your shoes not too long ago, about adjusting to new routines, building friendships, balancing academics with independence and more. ■ Abigail Huitt | Luther College

M104-M107

#DECAPOWERTRIP

■ Angela Ye | University of Nevada, Las Vegas (UNLV)

YOUR POTENTIAL, UNLOCKED. AMONG THE TOP

The Barney School of Business at the University of Hartford provides intentional preparation so you graduate success ready, empowered to put your purpose to work with confidence. You’ll learn to navigate the business world with clarity, gain real-world experience, and become an effective leader in your field.

of business schools worldwide accredited by AACSB

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BIG OPPORTUNITIES. REAL VALUE. $95 million in scholarships and grants awarded each year. Academic scholarships starting at $28,000 annually.

of our students complete an internship

Experiential learning, career-ready programs, and a supportive campus community.

Fortune 500 companies are situated in Connecticut, Massachusetts, and New York

600+ Employers in UHart’s network

APPLY NOW hartford.edu/apply ACCREDITATION AND RECOGNITION: We are among the top 6 percent of business

Named one of the Best

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schools worldwide, as represented by our

Business Schools by

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The Princeton Review in 2025

Partner

CAREER LEARNING LABS BUILDING COMMUNITIES: CAREERS IN THE APARTMENT AND RENTAL HOUSING INDUSTRY Discover the wide range of careers available in residential property management, including leasing, marketing, customer service, property management, maintenance, finance, technology, supplier services and leadership. Learn how entry-level opportunities can lead to long-term career growth. ■ JD Carey | Louisville Apartment Association ■ Rachael Gordon | Wimsatt Management

SATURDAY

9:30 AM KENTUCKY INTERNATIONAL CONVENTION CENTER

MARKETING THE BIGGEST BAT IN THE WORLD How do you swing for attention in the age of scrolling? Go behind the scenes at the Louisville Slugger Museum & Factory to discover how the team tells the story of an American icon in a digital world and turns its 120-foot-tall Big Bat into a must-see Louisville attraction. ■ Andrew Soliday | Hillerich & Bradsby Co., Louisville Slugger Museum & Factory

M100-M103

■ Jody Offutt | Denton Floyd Real Estate Group ■ Shellie Sims | NAAEI

M101-M102

CAREERS IN TOURISM + HOSPITALITY: WORKING IN THE EXPERIENCE ECONOMY Every trip, event and memorable visit is the work of a team of professionals. Learn how Louisville Tourism, the official destination marketing organization for Louisville, collaborates with community partners to enhance the city’s economy through tourism. Learn from leaders in Louisville’s tourism and hospitality community about how the industry works and how they built their careers.

NOW BOARDING: THE MARKETING BEHIND AIRLINE ROUTES How does a city get a new direct flight? It takes more than a popular destination. Learn from the Louisville Regional Airport Authority how aviation marketing and analytics professionals use market research, passenger data and economic analysis to convince airlines to add routes. Discover how air service and airlift bring visitors who fill hotels, restaurants, attractions and events and how the airport is an important engine for travel and tourism. ■ Louisville Regional Airport Authority

M105-M106

■ AJ Templeton, Ph.D | University of Louisville ■ Nicole Twigg, CTIS | Louisville Tourism ■ Samantha Wilcox | Frazier Kentucky History Museum ■ Nichole Williams | Kentucky Derby Museum

M104-M107

Explore the journey of an initial product idea to a beverage on the shelf. Get a behind-the-scenes look at how an idea moves from concept and product development through branding, sales, and ultimately onto the retail shelf. ■ Ben Hoheisel | Talking Rain ■ Ellen Tell | Talking Rain

M108-M111

23 #DECAPOWERTRIP

FROM IDEA TO AISLE: HOW A BEVERAGE BRAND COMES TO LIFE

Opportunity Is Knocking What do Residential Property Management (RPM) professionals do? RPM professionals run rental housing communities. They help people find apartments, make sure residents have a great place to live and work to create a welcoming community. They also make sure everything in the community is functioning smoothly and that the property complies with laws and regulations.

A lot of people don’t understand that property management is a very big career. There’s multiple things that you can do.” – KERRIANN SMITH-HEATH Leasing Specialist

In RPM Careers, There’s a Career Path for Everyone! COMMUNIT Y MANAGE RS

MAINTE NANCE PROFESSIONAL S

LEASING CONSULTANTS

PRODUCT & SE RVICE SUPPLIE RS

RPMCareers.org

Explore the NAAEI Career Map and ﬁnd a career path that ﬁts!

CAREER LEARNING LABS

SATURDAY

10:30 AM KENTUCKY INTERNATIONAL CONVENTION CENTER

GAME PLAN: BREAKING INTO SPORTS AND ENTERTAINMENT MARKETING

SPENDING TO SERVE: HOW CITIES BUY WHAT COMMUNITIES NEED

From the sidelines to the scoreboard, careers in sports and entertainment marketing begin long before graduation. Hear from college students who are already working in sports photography, gameday marketing, fan engagement and broadcast production. They’ll share how they turned campus involvement into real-world industry experience and how you can start building your own playbook now.

Discover how public agencies transform purchasing decisions into community impact. Explore the procurement process from contract negotiation to service delivery, revealing how government officials strategically manage taxpayer dollars to meet public needs. Learn the business principles behind public spending and understand why every contract represents a commitment to citizens.

■ Morgan Davenport | The Louisville Cardinal, Louisville Rugby and Louisville Men’s Volleyball Club

■ Natalie Tankersley | National Association of State Procurement Officials (NASPO)

■ Khayley Tharp | Ville’ns, Louisville Athletics and NASCAR

M101-M102

■ Gabrielle Vence | University of Louisville Sport Administration and Cardinal Zone

M108-M111

RUN FOR THE ROSES: INSIDE THE KENTUCKY DERBY Every May, millions of people tune in to watch the fastest two minutes in sports. But the Kentucky Derby isn’t just about the horses—it’s a massive, highstakes blend of sports marketing, live entertainment, celebrity culture and fashion. Learn how planning, strategy and guest experiences come together to host this world-class event.

THE WONDERFUL WORLD OF HOSPITALITY Take a career journey with one hospitality professional and hear exciting stories and lessons to help you get ahead. We’ll discuss the imperative role hotels play in supporting major citywide conventions, sporting events and music festivals in Louisville’s dynamic downtown market. ■ Michelina Grosso | Marriott Louisville Downtown

M105-M106

■ Sarah Contardo | Kentucky Derby and Churchill Downs Racetrack

M104-M107

SOLD OUT! THE BUSINESS OF BOOKING ARENA EVENTS

■ Taki Pappas | KFC Yum! Center

M100-M103

25 #DECAPOWERTRIP

Ever wonder how a major concert, tour or sporting event ends up in your city? Go backstage of arena booking to see how events are selected, negotiated and brought to Louisville and the business decisions that determine whether a show happens at all. Then discover where the live events industry is going, how ticketing is evolving, what fans now expect and how changes in the touring landscape are reshaping the work of everyone from promoters to venue teams.

a ONCE in a Lifetime Experience

CAREER LEARNING LABS CAREERS AT COSTCO AND BEYOND Get an inside look at the wide range of opportunities available in retail, from warehouse operations and member service to e-commerce, distribution, merchandising, accounting, technology and leadership. Learn how early experiences can lead to long-term career growth.

SATURDAY

1:00 PM KENTUCKY INTERNATIONAL CONVENTION CENTER

WHAT YOU NEED TO KNOW ABOUT BUSINESS BEFORE 20

■ Diane Tieskie | Costco Wholesale

Learn fundamental economic concepts every entrepreneur needs, from market development to understanding how businesses form and succeed in a free-market economy. You’ll discover how to spot new opportunities and turn them into successful business models.

M101-M102

■ Rachel Cooper | Foundation for Economic Education

LEADING WHEN IT COUNTS Gain a practical look at how the Army ROTC program develops leaders at every level. Explore how to lead a team, make decisions and earn trust quickly. Learn about the ROTC benefits and scholarship opportunities. Discover ideas you can apply in your chapters, teams and future careers. ■ U.S. ARMY ROTC

M105-M106

LIGHTS, CROWDS, COUNTDOWNS: MARKETING AN ENTERTAINMENT DISTRICT How does a marketing team fill venues, festivals and events night after night? Follow the journey from brand creation to a major event like New Year’s Eve, and discover what it takes to make an entire entertainment district the place to be.

M100-M103

YOUR INTERESTS. YOUR SKILLS. YOUR ACCOUNTING FUTURE. Accounting isn’t just one career — it’s a skill set that can take you almost anywhere. From sports and entertainment to technology, fashion, entrepreneurship and more, discover how accounting shows up in the industries that excite you. Connect your interests and strengths to careers you may not have considered. Then learn how to start building your professional network now and create a personal action plan for exploring the opportunities ahead. ■ Emily Donovan, CPA | Humana ■ Julia Davis, CPA, CFE, | FBI U.S. Department of Justice ■ Ian Van Deventer, CPA Ph.D. | Spalding University

M108-M111

■ Katelyn Ganninger | Live! Hospitality & Entertainment

M104-M107

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Real Impact

Procurement professionals are “behind-the-scenes” heroes, responsible for government purchases including complex IT systems, public safety, human services, and so much more. Procurement makes a REAL IMPACT Procurement every single day.professionals are “behind-the-scenes” heroes, responsible

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CHAPTER LEARNING LABS BEYOND THE POST Social media is more than likes, followers and trends. When used strategically, social media can be a tool to help build your chapter’s reputation, connect with your community and open doors for your future. ■ Janelle Arrighi | DECA Inc. ■ Joy Suh | DECA Inc.

M101-M102

THE BLACK BOX: HOW GRIT GETS RECORDED Build the grit and perseverance to push through turbulence. Like an airplane’s black box, learn to study what went wrong, apply those lessons and navigate life’s challenges with greater resilience. ■ Anna Aldrich | North Atlantic Region Vice President

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CULTIVATE A POSITIVE CULTURE Learn actionable leadership skills and chapter techniques that create effective leaders and empowering, inspiring chapter cultures. Leave with new friends, leadership skills and a plan on how to intentionally build an engaging chapter culture. ■ Chrysanthi Euripides | High School Division President

SATURDAY

2:00 PM KENTUCKY INTERNATIONAL CONVENTION CENTER

ELEVATE YOUR DECA CHAPTER WITH ADOBE EXPRESS Discover practical ways to integrate Adobe Express into your DECA chapter! Through live demonstrations, learn to create polished prepared event projects prepared event projects, design engaging social media posts and bring DECA campaigns and challenges to life. Explore logo design and the brand kit feature to build a consistent chapter identity. Leave with ideas you and your members can put to work right away. ■ Bozeman High School DECA, MT

M105-M106

PRESSURE TO PURPOSE: TURN STRESS INTO STRENGTH Turn pressure into motivation, confidence and growth. Learn how to tell healthy pressure from harmful stress, and then build a personalized plan for handling pressure in ways that sharpen your performance instead of limiting it. Through self-reflection, handson challenges and action steps, you’ll leave ready to perform at your best when it matters most. ■ Abigail Huitt | Central Region Vice President

M104-M107

M100-M103

#DECAPOWERTRIP

Find Your Path to a Creative Business Career

Clockwise from top right: FIT’s campus in Chelsea; industrystandard knitting lab; the Annette Green Fragrance Foundation Studio, the only fragrance lab on a U.S. college campus; fully equipped broadcast studio.

At FIT, where education, creativity, and industry come together, we offer: • AAS and BS degree programs in Cosmetics and Fragrance Marketing, Fashion Business Management, Advertising and Marketing Communications, and more

• Career pathways to fashion buying, social media management, apparel manufacturing, and so much more—or focus on entrepreneurship and start your own business

• Industry internships with leading companies

• Vibrant campus and residential life in the heart of New York City

• World-class education at a fraction of the cost of private colleges

• 60+ student clubs and NJCAA Division III athletic teams

Find out more at fitnyc.edu/deca or scan the QR code.

COMPETE LEARNING LABS THE ALPHA + OMEGA OF AN EPIC PERFORMANCE™

SATURDAY SATURDAY

3:00 PM KENTUCKY INTERNATIONAL CONVENTION CENTER

THE JUDGES SAY

Elite competitors don’t simply answer questions; they create unforgettable presentations. Explore the new DECA rubrics. Develop stronger openings and more memorable closes. Learn about the storytelling framework and how you can impact how the judge feels, thinks and acts.

Ever wonder, “What is the judge looking for in a presentation?” Now’s your chance to hear from business professionals who have judged at multiple DECA competitions and discover their expectations of what DECA members should do when participating in role-play events or presenting prepared events.

■ Dr. CarolLynn Nute

■ Panel of DECA Volunteer Judges

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M108-M111

DRESS FOR SUCCESS

PITCH PERFECT

Men’s Wearhouse not only interviews applicants for open positions in its stores but also helps individuals prepare for other job opportunities. Learn how Men’s Wearhouse combines its hiring experience with customer insights to provide practical tips that will help you become a top candidate in the interview process.

Learn how to turn an idea into a clear, confident and compelling pitch. Through interactive activities, explore simple frameworks for organizing your ideas, identifying the most important talking points and building a pitch that captures an audience’s attention. Leave with a framework you can use in DECA competition, the classroom and beyond.

■ Richard Dorval | Men’s Wearhouse

■ Michigan Association Officer Team

M101-M102

M104-M107

FANTASY DECA: TURN YOUR CHAPTER INTO A LEAGUE Want more excitement and participation in your chapter? Learn about Fantasy DECA, a points-based game inspired by fantasy football. Chapter officers draft teams that earn points for everything from weekly practice to competing at districts, while a live leaderboard keeps everyone engaged all season. Our student leaders will walk you through the draft, scoring system, prizes and lessons learned. You’ll leave with a plan to start your own league! ■ Sacramento Country Day School DECA, CA

31 #DECAPOWERTRIP

M105-M106

Business Skills Training Works

Completing an NRF Foundation credential helps earners see:

$5,000+

wage increase after 1 year

$16,200+

wage increase after 5 years

43%+

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Thousands of new small businesses launch every year. Our credentials - Retail Industry Fundamentals, Customer Service & Sales, Business of Retail and Supply Chain, Inventory & Logistics - provide the operations skills that entrepreneurs need to chase their dreams. Connect with the NRF Foundation Retail Training team today to learn how our RISE Up certifications align with Advance CTE’s three cross-cutting clusters – Digital Technology, Management & Entrepreneurship, and Marketing & Sales. These transferable skills and career pathways are relevant to every industry. retailtraining@nrf.com

ADVISOR PROFESSIONAL LEARNING

SATURDAY

KENTUCKY INTERNATIONAL CONVENTION CENTER ROOM M112

COACHING STUDENTS FOR AN EPIC PERFORMANCE: GREAT COMPETITORS NEED GREAT COACHES Get your game on! Want to coach with greater confidence, consistency and measurable results? Learn the coaching systems behind competitive success. In this first segment, learn how to prepare your competition team for the playoffs by building your program, implementing effective practice systems and refining your coaching techniques for competition. ■ Dr. CarolLynn Nute

9:30 AM

COACHING STUDENTS FOR AN EPIC PERFORMANCE: THE ULTIMATE PLAYBOOK Building on the earlier session, learn how to interpret the DECA scoreboard, explore the best tools for competition preparation and discover how to coach using the ultimate playbook. ■ Dr. CarolLynn Nute

10:30 AM

CONNECTING DECA AND AP BUSINESS WITH PERSONAL FINANCE The AP Business with Personal Finance course has officially debuted this school year. Learn from DECA advisors who are teaching the course how it aligns seamlessly with DECA’s prepared competitive events. Discover resources, including a DECA Toolkit, that are available to help chapter advisors connect the course to specific components of DECA’s competitive events. If your school is not offering the course yet, learn how to bring this course to your school – now is the time to start. ■ Myra Bost | Lakeview High School, MI ■ Kristin Lidstrom | Hamilton Southeastern High School, IN ■ Monice Maurice | Bourne High School, MA

1:00 PM

FROM IDEA TO IMPACT: DESIGNING WITH ADOBE EXPRESS Get practical, hands-on strategies for using Adobe Express to bring classroom and chapter content to life. Discover how students can quickly create professional-quality graphics, presentations and promotional materials that capture attention. ■ Vicki Sullivan | Olive Branch High School, MS

2:00 PM

SETTING THE NEW STANDARD: NEW COMPETITIVE EVENTS RUBRICS Explore DECA’s redesigned competitive event rubrics for 2026–2027, including the new novice-toexemplary framework, a dedicated solution category and clearer presentation criteria. Learn what changed and why, so you can coach with confidence this year. Gain insights into what judges should be looking for at every level. ■ Debbie Taylor | Director of Programs, DECA Inc.

3:00 PM

MARKETING YOUR DECA CHAPTER FOR SUCCESS Chapter marketing is more than just promotion — it’s about visibility, credibility and connection. Learn practical strategies, discover new tools and gain inspiration to effectively promote your chapter this year and boost engagement and visibility. ■ Janelle Arrighi | Chief Marketing + Communications Officer, DECA Inc.

33 #DECAPOWERTRIP

8:30 AM

EXHIBITS COLLEGE, CAREER + COMPANY

SATURDAY

8:00 AM KENTUCKY INTERNATIONAL CONVENTION CENTER

Massey College of Business

Exhibitors continued on page 37.

#DECAPOWERTRIP

8:00 AM KENTUCKY INTERNATIONAL CONVENTION CENTER

37 #DECAPOWERTRIP

EXHIBITS COLLEGE, CAREER + COMPANY

SATURDAY

EVENING LOUISVILLE SLUGGER MUSEUM & FACTORY

LOUISVILLE SLUGGER MUSEUM & FACTORY Where wood meets wonder. Go behind-the-scenes on the factory floor, check out the batting cage and step inside the Bat Vault, where you’ll see historic player-model bats from legends like Babe Ruth, Roberto Clemente and Ken Griffey Jr. The experience will be capped off with an exclusive surprise. Chapters will receive an assigned tour time at registration.

#DECAPOWERTRIP

DECA AFTER DARK

YOUR PURPOSE Is Our Purpose.

We know you have talents, passions and a purpose that is all your own. We’re not here to tell you who to be; we’re here to ask what a life full of meaning looks like for you — then help you get there.

190+ Fields of Study

Welcome to Belmont, a private Christian university in Nashville, Tennessee. Here, you’ll find a dynamic environment (hello, Music City!), hands-on learning experiences and a community that’s always cheering you on. Because in case you don’t know: your dreams are incredible — they just need the right place to take off.

200+ DISCOVER BELMONT

12:1

STUDENT/FACULT Y

Ratio

• Architecture

• Liberal Arts

• Art

• Music

• Design

• Music Business

• Business

• Nursing

• Entrepreneurship

• Pharmacy

• Health Sciences

• Sciences & Mathematics

• Law

ST U D E N T O RG A N I Z AT I O N S

9,000

U N D E RG R A D UAT E S & G R A D UAT E ST U D E N T S

BELMONT UNIVERSITY • NASHVILLE, TENNESSEE • BELMONT.EDU

SUNDAY

8:30 AM KENTUCKY INTERNATIONAL CONVENTION CENTER

CLOSING SESSION

From growing up in a small suburb outside of Chicago on welfare to being televised internationally in 70 countries with 2.2 million viewers, A’ric’s high-energy, experience and passion for making a difference shows in his speaking, coaching and writing shows so vividly in his speaking. A’ric has a commitment to make a difference in the lives of youth such that they take on their dreams, achieve them and pass it on to others. Generation Leadership is his high-energy, heart-reaching keynote that challenges students to see leadership differently. Through powerful storytelling, humor, honest reflection and practical takeaways, A’ric helps students understand that leadership is found in how they show up, the choices they make, the way they use their voice and the impact they have on others. He provides not only the inspiration, but the tangible tools to take a dream and make it a reality. Not only is A’ric an award-winning speaker, he is also a five-time published author.

41 #DECAPOWERTRIP

A’RIC JACKSON

CONFERENCE INFORMATION Welcome to the Ultimate DECA Power Trip! Nearly 2,000 DECA members, advisors, alumni and corporate professionals are participating in this year’s conference. The following will help ensure a quality experience.

CONFERENCE HEADQUARTERS

Kentucky International Convention Center: M113

NAME BADGES

Your name badge is your all-access pass to all conference events. Please wear it at all times during the conference. Lost badges may only be replaced by chapter advisors at conference headquarters.

DRESS CODE AND CODE OF CONDUCT

All delegates should adhere to the dress code and code of conduct for the duration of the conference. DECA prides itself on the professional behavior and dress of its members.

PROFESSIONALISM

All delegates are expected to show courtesy and respect to all workshop speakers, presenters, exhibitors and conference staff. Please arrive promptly and stay for the duration of the workshops and general sessions. Please only use cell phones to engage in social media activities relevant to the workshop. If a workshop is full, please select another option.

HOTEL ETIQUETTE

Please keep your room in an orderly fashion during the conference so hotel staff can service all rooms. It is customary to tip housekeeping $5 per day. Split the tip with your roommates. If you have excess trash, please ask for additional trash bags from the front desk. Rooms left with damage will be reported to conference staff, and the local school will be responsible for damages.

ELEVATORS

Please be mindful that the elevators will be in high demand throughout the conference. Please do not delay the elevators. Allow people leaving elevators to get out before you board. Please use common sense and do not overload elevators.

CURFEW

Curfew is 11:30 PM each night. All delegates must be in their designated rooms with the doors locked and noise kept to a minimum. Room service and deliveries are not allowed after curfew.

MEDICAL ASSISTANCE AND EMERGENCIES

In the event where medical attention is required, contact the front desk of the hotel as well as your chapter advisor, chaperone or conference staff member. Medical consent forms should be in the possession of each chapter advisor. If an emergency, call 911.

GRATUITIES

When dining, please consider these guidelines for gratuities: 15% of bill for good service and 20% of bill for exceptional service.

VALUABLES

Please use caution when carrying cash or leaving personal items unattended. DECA Inc. is not liable for lost or stolen items.

CHECK-OUT

Hotel check-out is 11:00 AM

DRESS CODE Business representatives, press personnel, hotel staff and guests will be seeing DECA’s finest members—let’s be sure to show them a professional business image.

BUSINESS CASUAL

CONFERENCE SHIRT OR BUSINESS CASUAL ATTIRE

• Casual slacks (e.g. chinos), blouse or shirt, casual shoes • Jeans, t-shirts and athletic shoes are not included in business casual attire.

Participants may wear the conference shirt, jeans and athletic shoes, or business casual attire.

BUSINESS ATTIRE

SATURDAY WORKSHOPS, COMPETITION + EXHIBITS

• Business suit or sport coat or blazer (blazer optional) • Dress slacks, dress skirt or business dress • Collared dress shirt, dress blouse or dress sweater • Dress shoes • Necktie/scarf (optional)

SUNDAY CLOSING SESSION

CASUAL ATTIRE

DECA AFTER DARK + FREE TIME

Neat casual clothing is acceptable. Shoes must be worn.

UNACCEPTABLE ATTIRE

The following are unacceptable during any DECA activities: skin-tight or revealing clothing, athletic clothing, midriffbaring clothing, swimwear (unless swimming) and clothing with printing that is suggestive, obscene or promotes illegal activities.

NON-DISCRIMINATION POLICY DECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, or socio-economic status are treated equally and respectfully. Any behavior in the form of discrimination, harassment or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate. DECA Inc. photographers and videographers will be taking photos and video throughout the meeting for use in any manner DECA deems appropriate, including, but not limited to, DECA publications, use on DECA websites and in connection with competitive events. Names will not appear on photos or in videos. By attending the conference, you grant DECA the right, without approval, to photograph, record, use and edit your photograph, video, image, likeness, appearance, performance and any other indication of identity, in any format whatsoever, and to publish, disseminate, exhibit, publicly display, give, sell and/or transfer the same in any and all forms of media or distribution now known or hereafter discovered or developed (including, but not limited to, print media, internet, web casting, video streaming, television or radio), for the use of DECA, its affiliates or any individual, organization, business, publication, network or other third party, in perpetuity, without payment or any consideration.

43 #DECAPOWERTRIP

FRIDAY OPENING SESSION + WORKSHOPS

INDUSTRY-RECOGNIZED MARKETING CREDENTIAL NOW AVAILABLE As a leader in marketing education and research, the American Marketing Association (AMA) offers premier certifications for marketing professionals. In partnership with the AMA, DECA members can now earn a credential aligned to DECA’s marketing pathway and competitive events program to prove their readiness for the dynamic world of marketing. By earning the AMA Associate in Marketing Management Certificate, DECA members demonstrate their ability to apply key marketing concepts in real-world scenarios, giving them a competitive edge in the job market. The certificate validates members’ understanding of foundational marketing topics, including: • Ethical marketing • Value propositions • Product differentiation • Market research

ELIGIBILITY This credential is available to DECA members who earn a score of 70% or above on the DECA Marketing Cluster Exam at their association conference or at the DECA International Career Development Conference. ACCESSING THE CREDENTIAL The Associate in Marketing Management Certificate is available for eligible members via DECA’s membership portal marketplace for a fee of $25 per qualified member. DECA members receive both a digital certificate that can be shared with colleges, employers and scholarship committees and digital badge that can be placed on social media profiles.

Learn how to purchase your certificate and digital badge

KENTUCKY INTERNATIONAL CONVENTION CENTER

MAPS VIEW AN INTERACTIVE MAP ON THE CONFERENCE APP

221 S 4th St Louisville, KY 40202 (502) 595-4381

MAIN CONCOURSE Advisor Professional Learning College, Career + Company Exhibits General Sessions

Headquarters Leadership + Learning Labs Shop DECA MARKET STREET

MARKET STREET PRE-FUNCTION NORTH PRE-FUNCTION

M101- M100-M103 M102

TION PRE-F U NC

THIRD STREET

FOUR TH S TREE T

BOARDROOM

BALLROOM C

M116 M115

M105M106

M104-M107

M109M110

M108-M111

M114 M113

BALLROOM A

BALLROOM B SOUTH PRE-FUNCTION

M112

JEFFERSON STREET PRE-FUNCTION

JEFFERSON STREET

UPPER CONCOURSE Competitive Excellence Experience Skybridge to Louisville Marriott Downtown and Hyatt Regency Louisville MARKET STREET

HALL A

TO GENERAL SESSIONS WORKSHOPS + EXHIBITS SKYBRIDGE TO LOUISVILLE MARRIOTT + HYATT REGENCY

JEFFERSON STREET

#DECAPOWERTRIP

You belong at W. P. Carey, Where Business is Personal® Transform your future with direct admission to 30+ business degrees, designed for where the world is headed. ■ Multiple campus options ■ 50+ business clubs ■ Career coaching ■ 140,000+ alumni

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“I have been impressed with the accessibility of the professors and how they really care for students. I am incredibly happy I chose ASU and know it was the right choice for me.” Nathan Consalvo, BS Management/Supply Chain Management

DOWNTOWN LOUISVILLE

MAPS VIEW AN INTERACTIVE MAP ON THE CONFERENCE APP

S 9TH ST

W LIBERTY ST

S 7TH ST

W MAAIN ST

S 8TH ST

W MARKET ST

W JEFFERSON ST

S 8TH ST

Kentucky International Convention Center

S 7TH ST

221 S 4th St Louisville, KY 40202

Louisville Slugger Museum & Factory 800 W Main St Louisville, KY 40202

S 7TH ST

Hyatt Regency Louisville

320 W Jefferson St Louisville, KY 40202

S 6TH ST

Louisville Marriott Downtown 280 W Jefferson St Louisville, KY 40202

S 5TH ST

S 4TH ST

S 5TH ST

S 4TH ST

S 3RD ST

Omni Louisville 400 S 2nd St Louisville, KY 40202

2 S 3RD ST

DOWNLOAD THE CONFERENCE APP deca.org/app

#DECAPOWERTRIP

S 1ST ST

W MAAIN ST

S 2ND ST

S 2ND ST W MARKET ST

W LIBERTY ST

S 2ND ST

W JEFFERSON ST

S 1ST ST

YOUR ULTIMATE MEMBER HUB CAREER INSIGHTS

CHAPTER STRATEGY

COLLEGE SUCCESS

CONFERENCES + EVENTS

COMPETITION TIPS + TRICKS

decadirect.org

MEMBER SPOTLIGHTS

LEADERSHIP ADVICE

49 #DECAPOWERTRIP

Your go-to source for the latest DECA news, tips and ideas to fuel your membership

PARTNER NEWS + OFFERS

2027

ICONIC CONFERENCES

SOLD OUT

January 27-31

Orlando, FL

Sports + Entertainment Marketing Conference deca.org/sem

July 12-15

Emerging Leader Summit deca.org/els

Anaheim, CA

April 17-20

International Career Development Conference deca.org/icdc

Arlington, VA

December 3-5

San Francisco, CA

The Ultimate DECA Power Trip deca.org/power

CHECK US OUT AT THE

KENTUCKY INTERNATIONAL CONVENTION CENTER IN ROOM M109-M110 FRIDAY | 6:00 PM - 9:00 PM SATURDAY | 7:30 AM - 4:00 PM

S HO PD E C A .O R G

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