DECA-25-Power Trip-Program

GREETINGS FROM YOUR EXECUTIVE OFFICERS

We are thrilled to welcome you to Arlington, Virginia—where ambition meets action and America’s story comes alive! Just across the river from our nation’s capital, Arlington stands at the crossroads of history and innovation, making it the perfect backdrop for an unforgettable conference experience.

Arlington blends historic significance with modern energy, offering inspiring monuments, museums, a thriving business community, and a diverse cultural scene. Whether you are drawn to its history or its vibrant food and arts, there is something here for everyone.

Throughout this conference, you will broaden your perspective by engaging in role-plays, building connections with fellow members, and sharpening your leadership skills. DECA members from all four regions will be together in one place, creating an incredible opportunity to connect as an organization.

Conference highlights include energizing general sessions, inspiring keynote speakers, the college, career and company exhibits, interactive leadership and learning labs, the competitive excellence experience, and the educator professional learning series. Cap it all off with DECA After Dark on Saturday night as you take in the breathtaking views of Washington, D.C. lit at night.

This conference isn’t just about what you gain—it’s about what you’ll give back. Take the insights, strategies, and connections you build here and channel them into transforming your chapters and communities back home. Document your journey, celebrate your wins, and inspire others by posting with #DECAPowerTrip and tagging your Executive Officer Team.

Let’s make this Ultimate Power Trip one to remember and always strive to #GoTheExtra!

GREETINGS FROM VIRGINIA DECA

Welcome to the Ultimate DECA Power Trip 2025! Virginia DECA is so excited that you’re here! To kick off our weekend, we wanted to share a few favorite fun facts about our amazing state.

First, did you know that the beloved Chick-fil-A sauce was created here in the Spotsylvania Mall in Fredericksburg, Virginia? Our state is also known as the “Mother of Presidents,” producing eight U.S. presidents— more than any other state! Virginia is even considered the peanut capital of the world.

One of the best things about Virginia is that you truly get to experience all four seasons— from colorful fall leaves and snowy winters to bright spring blooms and sunny summer days. Our state also offers the best of every landscape: beautiful beaches along the Atlantic Ocean, the lush farmlands of the Piedmont region, the breathtaking Blue Ridge Mountains and Appalachian Trail, and the stunning Shenandoah Valley. Plus, we have vibrant city life in Richmond and the greater Washington, D.C. area.

And of course, our favorite fact of all: Virginia is for lovers. We hope you fall in love with our beautiful state and enjoy every moment of your time here at the Ultimate DECA Power Trip!

AGENDA AT-A-GLANCE

FRIDAY | NOVEMBER 21

12:00 PM - 10:30 PM Shop DECA

■ Crystal Gateway Marriott, Pentagon Room

3:00 PM - 5:30 PM Registration

■ Your Assigned Hotel

6:30 PM - 10:15 PM Conference Headquarters

■ Crystal Gateway Marriott, Arlington Desk

Arizona, California, Colorado, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Ohio, Utah, Washington, Wisconsin, Wyoming

7:00 PM - 8:15 PM Opening Session

■ Crystal Gateway Marriott, Arlington Ballroom | See page 13

8:30 PM - 9:00 PM + 9:15 PM - 9:45 PM

Connect Leadership Labs

■ Crystal Gateway Marriott | See page 15

8:30 PM - 9:45 PM Advisor Reception

■ Crystal Gateway Marriott, Sky View

Arkansas, Connecticut, District of Columbia, Florida, Georgia, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, West Virginia

7:00 PM - 7:30 PM + 7:45 PM - 8:15 PM Connect Leadership Labs

■ Crystal Gateway Marriott | See page 11

7:00 PM - 8:15 PM Advisor Reception

■ Crystal Gateway Marriott, Sky View

8:45 PM - 10:00 PM

Opening Session

■ Crystal Gateway Marriott, Arlington Ballroom | See page 13

11:30 PM Curfew

SATURDAY | NOVEMBER 22

7:30 AM - 4:00 PM Conference Headquarters

■ Crystal Gateway Marriott, Arlington Desk

7:30 AM - 4:00 PM Shop DECA

■ Crystal Gateway Marriott, Pentagon Room

8:00 AM - 4:00 PM College, Career and Company Exhibits

■ Crystal Gateway Marriott, Ballroom Foyers | See pages 35-37

8:00 AM - 4:00 PM Competitive Excellence Experience

■ Crystal Gateway Marriott, Arlington Ballroom 4 | See page 17

8:30 AM - 11:30 AM Learning Labs

■ Crystal Gateway Marriott | See pages 19-23

8:30 AM - 4:00 PM Advisor Professional Learning Series

■ Crystal Gateway Marriott | See pages 31-33

11:15 AM - 12:45 PM Lunch on Your Own

11:30 AM - 12:45 PM Leadership Luncheon

Honoring DECA’s chartered association officers and chartered association advisors. This event is by invitation only.

■ AC Hotel National Landing

1:00 PM - 4:00 PM Learning Labs

■ Crystal Gateway Marriott | See pages 25-29

7:00 PM DECA After Dark: D.C. Night Tour

■ Your Assigned Hotel | See page 39

11:30 PM Curfew

SUNDAY | NOVEMBER 23

8:30 AM - 10:00 AM Closing Session

■ Crystal Gateway Marriott, Arlington Ballroom and Grand Ballroom | See page 41

Your Passport to Career Success

Paid co-op positions, study abroad, student clubs, industry conferences and careers take Saunders hospitality students around the world.

Recent Co-op Placements for RIT Hospitality & Tourism Management Students

Amal Aboushanab Management Trainee Program

Renaissance Sharm El Sheikh

Golden View Beach Resorts

Sharm El Sheikh, South Sinai, Egypt

Daniel Hooper Beaches and Cream Disney College Program

The Walt Disney Company Orlando, Florida

Alexandria (Allie) Borkowski Housekeeping Intern

The New Yorker, A Wyndham Hotel New York, New York

Additional Recent Co-op Placements

Amistat Beach Hostel Barcelona

Aspen Meadows Resort

Caesars Palace

Casper Horseheads Baseball Club

Constellation Brands

The Hershey Company

Honda R&D Americas Hotel Plaza Athenee Marriott International PGA Championship Park Hyatt Shanghai Walt Disney World

Hospitality Rotation Spend one semester at RIT’s global campus in Croatia and

hospitality and management on the Mediterranean coast.

CLASSROOM CONNECTION

The Ultimate DECA Power Trip reinforces Career Ready Practices identified as part of the National Career Clusters Framework. These practices form the core of the modernized National Career Clusters Framework and represent the skills needed to succeed in the modern workplace. By participating in interactive sessions, DECA members will enhance their readiness to be able to:

Navigate an education and career path aligned to strengths, work style, interests and goals.

Lead as a contributing and professional employee.

Collaborate productively while using cultural and global competencies.

Apply appropriate academic and technical skills.

Communicate clearly, effectively and with reason.

Think critically to make sense of problems and persevere in solving them.

Use digital skills and technologies to enhance productivity and make datainformed decisions.

Demonstrate a creative and innovative mindset.

Manage time and space effectively.

Consider the environmental and social impacts of decisions.

Remain resilient in a changing workplace and world of work.

Act as a good steward of organizational and personal finances and resources.

WILL YOU BE AN ULTIMATE

DECA MEMBER?

Track your individual participation in the Learning Labs, Competitive Excellence Experience and College, Career + Company Exhibits through the Goosechase app. Gain points towards awesome prizes while at #DECAPowerTrip. You’ll also be able to complete fun challenges to gain additional points.

Complete as many missions as you can by 10:30 p.m. on Saturday for your chance to win. The winners will be announced during the Closing Session on Sunday.

Download the Goosechase iOS or Android app.

Play as a guest, or register for a personal account, with a username and password of your choice.

Search for and select the “Ultimate DECA Power Trip” game, or search by game code LWE1NE.

PROTECT OUR AIRSPACE FROM THE GROUND UP

Elevate your

CONNECT LEADERSHIP LABS

FRIDAY

7:00 PM + 7:45 PM

DECA members in these associations will attend two of the workshops below and then attend the Opening Session at 8:45 p.m.: Arkansas, Connecticut, District of Columbia, Florida, Georgia, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia and West Virginia.

CHIPOTLE — BUILD YOUR OWN CONNECTIONS

Build your perfect Chipotle bowl while learning to mix the right ingredients for a strong, authentic networking style.

■ Georgia Association Officer Team

GRAND BALLROOM A-B

DISCOVER SURVIVAL!

Your plane has crash-landed on a remote island. Resources are scarce, time is short, and survival depends on teamwork, critical thinking, and tough choices. Join this fun and interactive team-building and problem solving workshop!

■ New Jersey Association Officer Team ROSSLYN

HOW TO BECOME A CANDY BOSS: SWEET LESSONS IN BUSINESS AND BRANDING

Turn your creativity into candy-coated success! Explore the four Ps of marketing, design and promote your own candy brand, and strengthen teamwork, communication and entrepreneurial skills through a fun DECA-style challenge.

■ West Virginia Association Officer Team

NATIONAL LANDING 2

LEADERSHIP LIFTOFF: MISSION UPLIFT

Tackle fast-paced challenges that test your creativity, teamwork, and problem-solving. Every challenge you complete helps build care packages for teens in foster care or create uplifting cards for children in hospitals, so your skills don’t just shine, they change lives. Are you ready to lead, compete and make a difference?

■ Virginia Association Officer Team

GRAND BALLROOM C-D-E

LINKEDIN WARRIOR

Think LinkedIn is just for job seekers? Think again. Learn how to strategically grow your network to 500+ connections, attract recruiters and stand out. From crafting the perfect “About” section to mastering the art of the cold connect, you’ll walk away ready to grow your personal brand like a true professional.

■ Maryland Association Officer Team NATIONAL LANDING 3

MARKET NONSENSE

DECA members should be prepared to market absolutely anything! Put your skills to the test by creating advertising campaigns, jingles and slogans for some very nontraditional businesses. Tap into your creative side and have some fun as you collaborate with your design team.

■ Massachusetts Association Officer Team GRAND BALLROOM F-G-H

PITCH PERFECT!

In this session where ideas take flight and voices find their power, we’ll be forging key persuasive speaking skills, sharpening our delivery, and polishing our elevator pitches until they shine. Learn how to captivate an audience, communicate value with confidence, and transform nerves into narrative magic. By the end, you won’t just be talking — you’ll be pitching with precision, passion and personality.

■ Texas Association Officer Team GRAND BALLROOM J-K

#2 Best Small College Town in America

#5

Public School for Experiential Learning

3 Departments

10 Majors with our own Career Services Center to help better serve the students in the School of Business Administration

USA Today 2025

Only1 of its kind of program in the nation

ONCE in a Lifetime Experience A competitive academic program only for Business, Engineering, and Accountancy majors

OPENING SESSION

EDDIE SLOWIKOWSKI

Three minutes and 58 seconds. That is the amount of time it took Eddie Slowikowski to run the mile. Whether it’s as a Gold Medal winner for the USA Track & Field Team, a three-time NCAA All-American, or the world’s most dynamic professional speaker, Eddie knows a thing or two about peak performance. He has always had the can-do spirit of an entrepreneur, in all walks of life.

Throughout all the accomplishments and medals, Eddie sought to enrich his life with service and empowerment for himself and others. Through month-long service projects in Central America and helping the homeless in the city of Chicago, Eddie widened his worldview beyond the life of sports. One thing is for sure: with Eddie Slowikowski, you’ll learn how to energize your performance to get the best out of your ability.

12 majors, 8 co-majors offering unique combinations to achieve your career goals

137,000+ Kelley school alumni

97% of graduates report full-time employment or graduate school admission

1,500+ companies hired Kelley students for internships and full-time positions

CONNECT LEADERSHIP LABS

FRIDAY

8:30 PM + 9:15 PM

DECA members in these associations will attend the Opening Session at 7:00 p.m. and then attend two of the workshops below: Arizona, California, Colorado, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Ohio, Utah, Washington, Wisconsin and Wyoming.

BUSINESS UNDER PRESSURE: TEST YOUR DECA SKILLS

Meet the ultimate DECA challenge! Push through various challenges as you and your team work together to design the perfect product for a business with a problem. Test your communication, problemsolving, creativity, and more!

■ Kansas Association Officer Team GRAND BALLROOM A-B

LIGHTS, CAMERA, LEADERSHIP!

Every great production needs a strong director - and that’s YOU! Step into the spotlight to Go The Extra in your leadership abilities. Discover what it takes to guide your team, inspire others and shine under pressure.

■ Kentucky Association Officer Team GRAND BALLROOM C-D-E

PERPETUAL VISUALS: “EYE-SEE” DC GLASS WINNING STRATEGIES

Discover the secrets behind ICDC. Learn how to craft creative, impactful visuals that are guaranteed to impress your judges, master role-play and prepared events, and learn trade secrets from ICDC winners themselves. Walk away with the confidence to get that DECA Glass.

■ California Association Officer Team GRAND BALLROOM F-G-H

POST WITH PURPOSE

Gain practical strategies for building and improving your social media presence. Learn how to create an effective posting plan, develop engaging content across four key categories (inform, engage, celebrate, and recruit/promote), and use various social platforms effectively. Discover tips for using tools to stay on brand and tracking engagement to ensure consistent, impactful communication.

■ Michigan Association Officer Team GRAND BALLROOM J-K

ROCK THE ROLE-PLAY!

New to DECA? No problem! Join this engaging workshop designed to help new members overcome nerves and gain confidence in DECA role-plays through fun and interactive activities!

■ Rhode Island Association Officer Team NATIONAL LANDING 2

THE SUMMER I TURNED MY CHAPTER INTO A POWERHOUSE: THE FUND ISLAND CHALLENGE

What makes a DECA chapter a powerhouse? It’s not just competition — it’s connection, creativity and community impact. In this dynamic, hands-on workshop, learn how to transform big ideas into successful events, from concerts that raised over $40,000 for local nonprofits to township-wide mental-wellness summits and sponsor-backed fundraisers that became annual traditions.

■ Pennsylvania Association Officer Team

ROSSLYN

Explore the World

Real Impact

Procurement professionals are “behind-the-scenes” heroes, responsible for government purchases including complex IT systems, public safety, human services, and so much more. Procurement makes a REAL IMPACT every single day.

Ascend Rapidly

Procurement professionals are on a career path that covers broad areas of expertise, constant learning, and opportunities for advancement. High-performing professionals are afforded the prospect to ASCEND RAPIDLY in their careers.

Problem-Solving Power

Procurement professionals work tirelessly to solve real-world problems. They are often tasked with solving the logistics of natural disasters, ensuring students have educational supplies, and working to meet challenges for government services. You could use PROBLEM-SOLVING POWER to discover new ways to help your community.

Check out naspo.org for details! tail Please visit joinppa.org to join! tail

SATURDAY 8:00 AM

CRYSTAL GATEWAY MARRIOTT ARLINGTON BALLROOM 4

COMPETITIVE EXCELLENCE EXPERIENCE

Become the ultimate competitor in a DECA Marketing Communications Series role-play. At your assigned time, report to the CRYSTAL GATEWAY MARRIOTT ARLINGTON BALLROOM 4 to prepare for a role-play. The top performers will be recognized with medallions on stage during Sunday’s Closing Session. DECA members who participate will receive credit toward their quest to become the #UltimateDECAMember.

COLLEGE LEARNING LABS

COLLEGE VISITS + FAIRS

Discover the tips and pre-work students should do prior to visiting a college campus. Learn do’s and don’ts during a college visit, including key questions to ask. Get introduced to a scorecard for evaluating a school and determining how it relates to your own personal college fit needs.

■ FOCUS Training

ARLINGTON BALLROOM 1-2

COLLEGE SUCCESS 101

Discover how to navigate college life and find success in your college or university. Learn first hand from college administrators and recent graduates how to make the most of your four years.

■ Belmont University - Massey College of Business

■ George Mason University - Costello School of Business

■ Indiana University Bloomington - Kelley School of Business

GRAND BALLROOM A-B

FINANCING COLLEGE

Learn what to look for when selecting a specialized college program and discover scholarship opportunities that could help take you all the way to the top.

■ Florida Atlantic University - Hospitality & Tourism Management Program

■ Leadership Initiatives

■ New York Institute of Technology

GRAND BALLROOM C-D-E

FINDING THE RIGHT FIT

Discover the tools you need to choose the college or university that best meets your needs, interests and abilities.

■ Fashion Institute of Technology (FIT)

■ Rochester Institute of Technology - Saunders College of Business

■ Savannah College of Art and Design (SCAD)

■ University of Mississippi - School of Business Administration

GRAND BALLROOM F-G-H

8:30 AM

FIRST YEAR FORWARD: PERSPECTIVES FROM CURRENT COLLEGE STUDENTS

Get real insights about college life from current college students who share their fresh perspectives on the transition to college life, including the victories, challenges and surprising revelations they wish they’d known as high school seniors.

■ Rohan Misra | University of Virginia

■ Cullen Watanuki | Oklahoma State University

SKY VIEW

MAJORS + COLLEGE SELECTION

Choosing a major or selecting your college shouldn’t feel like a guessing game. Learn how to identify your academic “North Star,” explore your true interests, and find colleges that fit you — not just a ranking. We’ll debunk common myths about majors, share practical steps to align your interests and strengths with real-world impact, and show how to research schools strategically.

■ Prequel ARLINGTON BALLROOM 5-6

MAKING THE MOST OF COLLEGE

There are many experiential opportunities in college, including study abroad programs, major projects and internships. Learn the benefits of taking advantage of these opportunities and how they can translate into career success.

■ Arizona State University - W.P. Carey School of Business

■ Drexel University

■ IE University

GRAND BALLROOM J-K

PREPARING FOR COLLEGE

Learn the steps to discovering the right college for you! This session focuses on becoming strategic about the college search and selection process, staying organized and understanding that deciding where to apply involves both your head and heart.

■ Empowerly

■ National Student Leadership Conference

■ Virginia Commonwealth University - School of Business

ROSSLYN

CAREER LEARNING LABS

CAREER PANEL WITH RAISING CANE’S LEADERS

What does it take to succeed in today’s workplace? Hear firsthand from key leaders at Raising Cane’s about their role, how they support one of the fastest growing restaurant companies in America and their journey that led them to where they are today.

■ Raising Cane’s Leaders Panel GRAND BALLROOM A-B

DESIGN LIKE A PRO: CREATE FLYERS, SOCIAL POSTS (AND MORE!) WITH ADOBE EXPRESS

Ready to make your ideas pop? In this fun, engaging session, you’ll learn how to design scroll-stopping flyers, posters, and social media posts using Adobe Express — no experience needed. Whether it’s for your DECA competition, school event, or personal brand, you’ll discover how to use templates, photos, and AI tools to create pro-level designs in minutes.

■ Claudio Zavala Jr., Education Evangelist | Adobe ARLINGTON BALLROOM 1-2

DISCOVER INSURANCE: LAUNCH YOUR CAREER

Think insurance is just about car accidents and paperwork? Think again. The insurance industry is a high-growth field full of dynamic, diverse careers that are essential to our communities and economy. Learn from professionals who are at the forefront of technology, data science and business strategy.

■ Whitnee Dillard, Executive Director | National Invest Program

■ Invest Partner Panelists

GRAND BALLROOM C-D-E

NETWORKING LIKE A PRO

70% of all jobs are found through networking. Knowing how to effectively network can benefit students in jobs, college and competition. Learn the tools needed to grow and maintain your own personal network.

■ Latrell Armstong, Trainer | FOCUS Training SKY VIEW

9:30 AM

SKILLS MARKETERS NEED FOR 2026 AND BEYOND

Marketing is evolving rapidly in an age of new technology, new regulations, and new consumer expectations. We’ll take you through proprietary research from the American Marketing Association on how marketing teams should prepare for what’s next. You’ll learn the most in-demand skills today as well as those that will be most relevant in 2030.

■ American Marketing Association GRAND BALLROOM F-G-H

START A BUSINESS BEFORE YOU ARE 20

Learn fundamental economic concepts for every entrepreneur, which are also crucial for market development and understanding. We will focus on innovation and value creation that will help you discover new opportunities and be able to turn them into successful business models.

■ Foundation of Economic Education ARLINGTON BALLROOM 5-6

WHERE WE RALLY: GRADUATE HOTELS

Inspired by the dynamic and unique college towns that we call home, Graduate by Hilton is a collection of welcoming, one-of-a-kind experiences rich with local history, charm, and pop culture nostalgia. Learn about this always original and never boring hotel brand, including its target audience and brand experience, and how it delivers on that promise.

■ Kate Gillis, Director, Brand Management | Graduate by Hilton GRAND BALLROOM J-K

SURPRISE SESSION

There’s one additional session, and it’s a surprise! Check the DECA Power Trip app to unveil this session’s title, description and presenter.

■ Check the DECA Power Trip app for this session.

ROSSLYN

See what a future with Merrill can offer

Let’s talk. Visit us at booth No. 33.

CAREER LEARNING LABS

BUSINESS ETHICS

After an introductory discussion on ethics, excellence, and human nature, you’ll be challenged to respond to several real-life situations which involve a conflict between multiple stakeholders. Wrestle with how to meet the needs of all stakeholders in the face of limited resources and difficult choices.

■ Foundation of Economic Education ARLINGTON BALLROOM 5-6

DECIDE TO LEAD: ARMY ROTC CAREER PATHWAYS

Discover how Army ROTC offers more than just a job—it’s a launchpad for your future. Whether you’re interested in business, technology, healthcare, engineering, or logistics, the Army provides scholarships, hands-on training, leadership development, and real-world experience.

■ U.S. Army ROSSLYN

GAME PLAN: CAREERS IN SPORTS AND ENTERTAINMENT MARKETING

From courtside to the corporate suite, sports and entertainment marketing offers careers as dynamic as the industry itself. Learn from professionals who will share their journeys, give you the inside scoop on what they do every day, and equip you with a game plan to compete for your spot in this exciting field.

■ Justin delos Reyes | Monumental Sports & Entertainment

■ Meredith Geisler | George Washington University

■ Amanda Whitley | Washington Wizards GRAND BALLROOM A-B

HEART OF THE RESTAURANT

Discover what happens in the fast-paced world of restaurant operations. Explore how front and back of house work together to create memorable dining experiences. Learn the leadership skills that drive successful service under pressure and the daily realities of running a successful restaurant.

■ Christina Bradshaw, Associate Culinary Director | Barcelona + Corsica

■ Carlos Penado, Senior General Manager | Barcelona ARLINGTON BALLROOM 1-2

MONEY MOVES: EXPLORING WEALTH MANAGEMENT CAREERS

Ever wonder what financial advisors do? Learn what it’s like to help people meet their financial goals, hear real stories, and discover career paths available in the wealth management space, We’ll also cover how to prepare now, including college majors, internships, and essential skills.

■ Francisco Castellanos, Managing Director – Senior Market Executive – Washington DC | Merrill Wealth Management

■ Merrill Wealth Management Partner Panelists GRAND BALLROOM C-D-E

PROCUREMENT UNCOVERED: THE DECISIONS BEHIND TRILLIONS

Want to make decisions that move money, shape communities and change lives? Hear wild stories, tackle a decision-making challenge, and see how this career path empowers you to lead behind the scenes.

■ Daniel May, Director of Procurement Talent Development | NASPO

■ Natalie Tankersley, Procurement Talent Development Specialist | NASPO

GRAND BALLROOM F-G-H

RETAIL REIMAGINED: REAL TALK WITH RETAIL TRAILBLAZERS

Step into the world of retail through the eyes of rising stars! Hear from young professionals making waves in the retail industry and university students studying retail. From fashion and tech to sustainability and social media, discover how retail is evolving—and how you can be part of it. Retail isn’t just shopping—it’s strategy, creativity, and impact.

■ Annalea Soundry-Maurer, Senior Director, University Relations & Programs | NRF Foundation

■ NRF Partner Panelists

GRAND BALLROOM J-K

TEAM BUILDING

Teams are challenged to recreate a hidden model while navigating roadblocks. This fun and challenging leadership experience unifies a team behind a common goal and strengthens delegation, time management, and team dynamics.

■ Latrell Armstong, Trainer | FOCUS Training SKY VIEW

YOUR PURPOSE Is Our Purpose.

We know you have talents, passions and a purpose that is all your own. We’re not here to tell you who to be; we’re here to ask what a life full of meaning looks like for you — then help you get there.

Welcome to Belmont, a private Christian university in Nashville, Tennessee. Here, you’ll find a dynamic environment (hello, Music City!), hands-on learning experiences and a community that’s always cheering you on. Because in case you don’t know: your dreams are incredible — they just need the right place to take off.

190+ Fields of Study

• Architecture

• Art

• Design

• Business

• Entrepreneurship

• Health Sciences

• Law

• Liberal Arts

• Music

• Music Business

• Nursing

• Pharmacy

• Sciences & Mathematics

9,000

UNDERGRADUATES & GRADUATE STUDENTS

CAREER LEARNING LABS

ASSOCIATIONS HAVE EMPLOYEES TOO

Did you know that there are over 60,000 trade and professional associations in the United States? Associations bring groups of people together to advance a common cause. Whatever you are interested in or whatever cause you support, there is an association working to advance that industry.

■ Kristie Kelly, Workforce Development Director | CEWD

■ Eliza McCoy, VP of Programs and Impact | AHLA Foundation

■ Edessa Polzin, Director, Strategic Partnerships | AMA

GRAND BALLROOM A-B

CAREER AND EDUCATION PATHWAYS IN THE U.S. AIR FORCE

Learn about the wide range of opportunities the U.S. Air Force offers to help students explore careers, gain hands-on experience, and build valuable professional skills. With more than 200 career options, including technology, engineering, business, healthcare, logistics, and communications, the Air Force provides diverse pathways for career exploration.

■ Technical Sergeant Steven Stoy | U.S. Air Force

GRAND BALLROOM C-D-E

CREDIT, BANKING AND FRAUD, OH MY!

Achieving financial well-being as an adult is about more than how much money you make or whether you’re able to do your taxes, set money aside for retirement, or pay your bills. Learn about credit scores and reports, how to select the best bank account for your situation, and how to avoid common frauds and scams.

■ Leslie Jones, Youth Financial Education Analyst | Consumer Financial Protection Bureau

GRAND BALLROOM F-G-H

ENGAGE WITH MDA

Muscular Dystrophy Association (MDA) is the number one volunteer health organization in the United States for people living with muscular dystrophy, ALS and related neuromuscular diseases. Explore the various ways to engage with MDA, including cause raising, volunteering and the Disability Is Diversity Challenge.

■ Tawny Saunders, Account Director | MDA

ROSSLYN

SATURDAY 1:00 PM

LAUNCH A PASSION PROJECT WITH AI

Want to stand out to top colleges and future employers? Discover how to turn your ideas into a real-world passion project using the power of AI – no coding or tech background needed. Walk away with tools to generate project ideas, build apps or create websites to give that impression. Don’t just talk about leadership and innovation — show it.

■ Essam Aboukoube, Program Manager | Prequel GRAND BALLROOM J-K

REAL TALK WITH A RECRUITER

Discover what recruiters are really looking for when reviewing internship applications and learn how to position your DECA experience and other extracurriculars to stand out. Explore how to effectively leverage AI tools in the workplace to boost productivity and showcase your skills in a modern, tech-savvy way.

■ Briana Medley, Strategic Talent Sourcing Manager | Levi Strauss ARLINGTON BALLROOM 5-6

TIME MANAGEMENT + PRIORITIZATION

This is one of the most important life skills, and it becomes even more relevant when the independence of college is looming. Identify how you are spending your time, and learn how to adjust priorities. Get an introduction to practical time management tools.

■ Latrell Armstong, Trainer | FOCUS Training SKY VIEW

SURPRISE SESSION

There’s one additional session, and it’s a surprise! Check the DECA Power Trip app to unveil this session’s title, description and presenter.

■ Check the DECA Power Trip app for this session. ARLINGTON BALLROOM 1-2

GAIN EXPERIENCE THAT MAKES AN IMPACT

JOIN THE SOCIAL IMPACT LEADER OF TOMORROW CHALLENGE

BUILD YOUR RÉSUMÉ. BETTER THE WORLD.

Presented by the National Pediatric Cancer Foundation (NPCF), the Social Impact Leader of Tomorrow Challenge invites DECA members to design their own fundraising campaign heart to fund research for less toxic, more targeted treatments for kids battling cancer.

Gain hands-on experience and teamwork, all while supporting a mission to lives of pediatric cancer warriors.

Top-performing teams will earn travel stipends to attend DECA ICDC 2026 in Atlanta, GA.

Learn more at nationalpcf.org/deca or email Jenna Largent at JLargent@nationalpcf.org for details.

CHAPTER LEARNING LABS

BLOOM TOGETHER: THE POWER OF UNITY IN YOUR CHAPTER

Explore your individual role within your DECA chapter through creative flower symbolism. Discover how your personal contributions strengthen the team. Learn practical strategies for building unity and collaboration, regardless of your chapter’s structure or size and the importance of building together as one team, even if you’re all sitting in rows.

■ Mason St. Jean | Southern Region Vice President GRAND BALLROOM J-K

FROM NERVES TO CONFIDENCE: MASTERING THE MINDSET

Your thoughts are your power. Think success, and success will follow. Transform your thoughts into your greatest leadership tool. Master strategies to flip nerves into confidence, stay calm under pressure, and command any room—whether competing in your first role-play or speaking to hundreds. Learn actionable techniques to boost confidence and project success in competition and leadership settings.

■ Hannah Heidari | North Atlantic Region Vice President GRAND BALLROOM F-G-H

INDIVIDUALITY IN YOUR LEADERSHIP

Recognize and embrace your unique qualities as leadership assets. Through self-reflection, group activities, and storytelling, discover how your individuality fuels authentic leadership and build renewed confidence in your personal leadership style.

■ Asher Leventhal | High School Division President GRAND BALLROOM A-B

INVEST IN LEADERSHIP: THE DECA LEADERSHIP TANK

Unlock the leadership power within your chapter. Learn how effective leaders adapt to changing conditions, collaborate strategically, and pitch compelling visions that rally support. Discover practical techniques to lead dynamically rather than statically.

■ Cullen Watanuki | Central Region Vice President GRAND BALLROOM C-D-E

MARKET MADNESS

Learn about synergy and trust as small teams compete and strategize. Learn how your individual responsibilities contribute to the overall success of a team and organization. The results of the greater collective are stronger than the individual wins.

■ Latrell Armstrong, Trainer | FOCUS Training SKY VIEW

PURSUE YOUR POTENTIAL: FOSTERING AUTHENTIC LEADERSHIP

Discover your authentic leadership voice and learn to stand out confidently in any environment. Align your personal values with your leadership style, overcome internal barriers like fear and imposter syndrome, and develop strategies for continuous growth while leading others. Gain practical tools, stronger confidence, and the understanding that true leadership is not about being perfect — it’s about being authentically you.

■ Praveena Mahendran | Western Region Vice President ARLINGTON BALLROOM 1-2

REV UP YOUR SBE LEARNING LAB

Start your engines and get ready to Rev Up Your School-based Enterprise! Learn how to take your school store from zero to full throttle as we discuss proven strategies for inventory management, marketing, customer service, and financial performance that drive results. Explore what it takes to earn DECA’s prestigious Gold Certification, gaining insider tips, best practices and real-world examples.

■ East Paulding High School (GA) ARLINGTON BALLROOM 5-6

SOCIAL IMPACT LEADERS OF TOMORROW

Learn about the mission of the National Pediatric Cancer Foundation and how you can use your marketing and entrepreneurial skills to make a difference in the lives of children battling cancer.

■ Jenna Largent, Marketing and Events Manager | National Pediatric Cancer Foundation ROSSLYN

TWO TRUSTED BRANDS.

An All-in-One CTE Solution.

Learn. Simulate. Practice. Certify. The four pillars of Stukent CTE provide you with a comprehensive set of resources to prepare students for college and careers!

Stukent CTE courseware puts standards-aligned CTE courses at your fingertips. Teach what you want, when you want with modular, engaging course content.

A Stukent CTE Simternship®, or simulated internship, allows your students to apply concepts to real-world scenarios.

Stukent CTE offers turnkey prep and resources for Intuit and Microsoft industry-based certifications, and other third-party certifications.

Role-plays, performance indicators, and a little humor all in one. Get a free competition prep resource for students!

Stukent CTE Certifications provide students with credentials that demonstrate proficiency, boost employability, and prepare them for future careers.

Scan the QR code to explore Stukent CTE!

COMPETE LEARNING LABS

COMPETITIVE EXCELLENCE

Learn to use a competitive excellence system through interactive lectures and simulated competition to illuminate the keys to success in testing, judge interaction, prep time and case study analysis.

■ Latrell Armstrong, Trainer | FOCUS Training SKY VIEW

DECALAND

Ready to sweeten your test-prep? Dive into DECAland, where players navigate the game board starting at Power Trip Plaza and ending at the DECA Glass Palace. Answer DECA test questions from each of the cluster exam categories as you travel through the Marketing Mountains, Business Administration Nation, Finance Forest, the EntrepreneurShip, and the Tourism Tundra! Find out how to play, the tools you need and the game variations that will best set you and your chapter up for success.

■ Tolland High School (CT)

GRAND BALLROOM A-B

FROM DECA ROOKIE TO EPIC LEGEND

Do you know how to give an EPIC performance in your role-play? Learn some quick ideas and get great worksheets to help your performance Go the Extra! Discover insights from an advisor who’s had winners at ICDC for the past 20 years.

■ Dr. CarolLynn Nute

ARLINGTON BALLROOM 1-2

GETTING STARTED IN THE STOCK MARKET GAME: FOR BEGINNERS

Join us for an enlightening session designed to introduce attendees to the DECA Stock Market Game! This session is tailored to beginners.

■ Greg Eppes | Clements High School (TX) ROSSLYN

GOING THE EXTRA WITH VBC

Learn about the basics of running and managing your own virtual business through the Virtual Business Challenge.

■ Churchill High School (MD)

ARLINGTON BALLROOM 5-6

PRESENTATIONS 101: MASTERING PREPARED AND ROLE-PLAY EVENTS

Do you need help channeling confidence and creativity in your presentations? Join ICDC winners and chapter officers as we share our best presentation techniques that could help you win glass in your competitive event!

■ The Harker School (CA)

GRAND BALLROOM C-D-E

THE JUDGES SAY!

Ever wonder, “What is the judge looking for in a presentation?” Now’s your chance to hear from business professionals who have judged at multiple DECA competitions and discover their expectations of what DECA members should do when participating in role-play events or presenting prepared events.

■ Panel of DECA Volunteer Judges

GRAND BALLROOM F-G-H

WOW WITH YOUR PREPARED EVENTS

Need help with your prepared event? Gain the skills necessary to succeed in your DECA competitive events. Learn tips and steps for a dynamic presentation for judges.

■ Kim Edwards | Myers Park High School (NC)

GRAND BALLROOM J-K

Perfect for future leaders in marketing, business, and beyond!

You heard right — it’s free for K-12.

Empower your classroom with Adobe Express—your all-in-one creative tool for standout presentations, videos, infographics, and more. Designed specifically for K–12, Adobe Express includes built-in safeguards for generative AI to keep content classroom-appropriate and student-friendly. It’s perfect for future leaders in marketing, business, and beyond.

Learn more about Adobe Express for your classroom: adobe.com/education/express

ADVISOR

SATURDAY

PROFESSIONAL LEARNING

8:30 AM

ADOBE X DECA CHALLENGES

Discover how to bring out students’ creativity using Adobe’s DECA Challenges in the classroom using free Adobe Express for Education tools! The Adobe Personal Branding Challenge inspires members to develop a personal brand that includes a logo, résumé and personal vision statement, while the Adobe Food Truck Challenge encourages members to form teams to create a food truck concept.

■ Jordan Whittecar | Jenison High School (MI)

NATIONAL LANDING 3

9:30 AM COMPETITIVE EXCELLENCE: THE BUTTERFLY EFFECT

Do you want to make an impact on your students and help them get that coveted DECA glass? Learn some wisdom from a retired DECA advisor who had finalists (AND some glass) for 20 consecutive years. Discover how to “Go the EXTRA” and the tips to help you and your students win!

■ Dr. CarolLynn Nute

NATIONAL LANDING 2

10:30 AM INTRODUCING AP BUSINESS WITH PERSONAL FINANCE

Give students the tools to take control of their careers. Join us for an overview of the new AP Business with Personal Finance course, launching in the 2026-27 school year. Learn more about the course content and skills, the free course resources, and why schools should consider offering this course. You’ll also get an insider’s look at how the course can align with DECA.

■ Megan Beaulieu | Danvers High School (MA)

■ Kristin Lindstrom | Milton Southeastern High School (IN)

■ Monice Maurice | Bourne High School (MA)

NATIONAL LANDING 2

8:30 AM GO FOR THE GOLD

Starting a School-based Enterprise (SBE) and earning gold certification may seem daunting, but it doesn’t have to be. Learn from a seasoned professional who started and successfully operated two SBEs in two different schools. Gain “gold” nuggets of information including how to get started, how to get students involved, teachable moments and getting gold certified.

■ Dr. CarolLynn Nute

NATIONAL LANDING 2

9:30 AM FROM APPLICATION TO ACTION: LAUNCHING A SUCCESSFUL YEAR

Discover what it takes to build a strong and effective DECA chapter officer team. Learn how leaders are selected, the timeline for applications, and the essential kickoff steps that set the tone for an impactful DECA year. Perfect for chapters looking to strengthen their structure, streamline leadership transitions, and start the year with energy and purpose.

■ Jessica Catley | Blacksburg High School (VA)

NATIONAL LANDING 3

10:30 AM SMART

STRATEGIES FOR FINANCIAL SAVVY YOUTH

Achieving financial well-being as an adult is about more than how much money you make or whether you’re able to do your taxes, balance your checkbook, or pay your bills. It’s about having control over your money and being able to make choices that allow you to enjoy life. Learn about free financial literacy activities that you can incorporate in your classroom and find ideas and free resources to share with your colleagues.

■ Leslie Jones, Youth Financial Education Analyst | Consumer Financial Protection Bureau

NATIONAL LANDING 3

Shape Tomorrow’s Leaders in Business, Marketing, Finance, and Life

ADVISOR

SATURDAY

PROFESSIONAL LEARNING

1:00 PM

BRING DECA STORIES TO LIFE: ENGAGING VIDEO PROJECTS WITH ADOBE EXPRESS

Discover how easy it is to turn classroom ideas and DECA projects into dynamic videos with Adobe Express! Explore ready-to-use video project guided activities that help students plan, create, and share polished promotional and competitive videos— all from one simple platform. Learn how students can script, record, and edit videos with built-in templates, captions, and voiceovers to showcase their creativity and business ideas.

■ Claudio Zavala Jr., Education Evangelist | Adobe NATIONAL LANDING 2

2:00 PM

CRACKING THE CAREER CODE: HELP YOUR STUDENTS EXPLORE CAREERS IN A HANDS-ON WAY

Discover an engaging, movement-based activity designed to help students connect their personal interests and strengths to a variety of business, entrepreneurship, sales, marketing, and finance careers. You’ll walk away with a ready-to-use strategy to enhance career exploration in your introductory business courses.

■ Jimmy Benson | McGraw Hill

NATIONAL LANDING 2

3:00 PM

BRING PROJECT MANAGEMENT TO LIFE

Learn how to bring project management to life both in the classroom and the community. Discover how to guide students as they turn ideas into action—identifying local needs, creating measurable plans, and delivering real results. The session will highlight inspiring examples of student-led initiatives, showcasing how these experiences build leadership, creativity, and confidence along the way.

■ Megan Beaulieu | Danvers High School (MA)

NATIONAL LANDING 2

1:00 PM

BUILDING AN SBE FROM THE GROUND UP

Are you ready to take the first steps toward launching a School-based Enterprise (SBE) at your school? Whether you’re just beginning or looking to strengthen an existing program, learn the foundational tools and strategies needed to build a successful, student-centered SBE that enhances classroom instruction and aligns with your CTE program standards.

■ Allison Bentley | Loganville High School (GA)

NATIONAL LANDING 3

2:00 PM

INTEGRATING ROLE-PLAYS INTO THE CLASSROOM

Role-plays don’t have to be separate from the classroom; they can easily be integrated into classroom instruction as fun, active learning opportunities. Gain strategies on breaking down role-plays with students and making them an extension of your classroom instruction.

■ Joel Hunt | Berkley High School (MI)

NATIONAL LANDING 3

3:00 PM

PITCH PERFECT: MASTERING THE ART OF THE PITCH DECK

Discover tools and strategies to guide your students in crafting winning pitch decks. Explore elements of a compelling pitch—storytelling, key design principles and alignment to DECA competitive events. Discuss frequently asked questions with the move to pitch decks.

■ Debbie Taylor, Director of Programs | DECA Inc.

NATIONAL LANDING 3

EXHIBITS COLLEGES + CAREERS

A College of Business and Technology, Art and Design of the State University of New York

Business programs ranging from Production Management to Advertising and Marketing Communications to Entrepreneurship for the Fashion and Design Industries

Nearly 50 programs to select from, blended with a rigorous liberal arts foundation, real-world curriculum, and career-based internships

Live on campus and study in the heart of New York City

Choose from 60+ student clubs and a wide range of athletics

Join a community that fosters collaboration, a global perspective, and innovation

EXHIBITS

COLLEGES + CAREERS

8:00 AM

SATURDAY 7:00 PM

DECA AFTER DARK D.C. NIGHT TOUR

There is no better way to experience Washington’s finest monuments and memorials than at night. As the city calms down from the hustle and bustle of the day, the monuments shine brightly under the magical glow of the moon, creating the best photo-ops for guests wanting to catch that perfect shot.

Tour will feature stops at the U.S. Capitol Building, World War II Memorial, Washington Monument, Lincoln Memorial, Vietnam Memorial, Korean War Memorial, Martin Luther King, Jr. Memorial, Iowa Jima Memorial and the White House. Sites visited may vary pending traffic conditions.

Please refer to your assigned boarding time and location on your ticket provided in your registration materials. You will join your group and be escorted to your bus for the evening.

SUNDAY 8:30 AM

CRYSTAL GATEWAY MARRIOTT ARLINGTON BALLROOM & GRAND BALLROOM

CLOSING SESSION

JOSH SUNDQUIST

Josh Sundquist is a Paralympic ski racer and bestselling author who has been featured in The New York Times, CNN and Forbes and has spoken across the world. His high-octane blend of energy and humor inspires organizations and individuals to adopt his training motto, 1MT1MT (one more thing, one more time) as their new standard of excellence.

In his keynote, One More Thing, One More Time, Josh shares stories from his journey to the Paralympics—plus some hilarious Halloween costumes—to impart motivation for facing adversity and reaching peak performance.

You belong at W. P. Carey,

Transform your future with direct admission to 30+ business degrees , designed for where the world is headed.

New programs in AI and fintech

Multiple campus options

40+ business clubs

Where Business is Personal ®

Career coaching Join us!

“I

have been impressed with the accessibility of the professors and how they really care for students. I am incredibly happy I chose ASU and know it was the right choice for me.”

Nathan Consalvo, BS Management/Supply Chain Management

CONFERENCE INFORMATION

Welcome to the Ultimate DECA Power Trip! More than 3,000 DECA members, advisors, alumni and corporate professionals are participating in this year’s conference. The following will help ensure a quality experience.

CONFERENCE HEADQUARTERS

Crystal Gateway Marriott: Arlington Desk

NAME BADGES

Your name badge is your all-access pass to all conference events. Please wear it at all times during the conference. Lost badges may only be replaced by chapter advisors at conference headquarters.

DRESS CODE AND CODE OF CONDUCT

All delegates should adhere to the dress code and code of conduct for the duration of the conference. DECA prides itself on the professional behavior and dress of its members.

PROFESSIONALISM

All delegates are expected to show courtesy and respect to all workshop speakers, presenters, exhibitors and conference staff. Please be prompt to arrive and stay for the duration of the workshops and general sessions. Please only use cell phones to engage in social media activities relevant to the workshop. If a workshop is full, please select another option.

HOTEL ETIQUETTE

Please keep your room in an orderly fashion during the conference so hotel staff can service all rooms. It is appreciated to tip housekeeping $5 per day. Split the tip with your roommates. If you have excess trash, please ask for additional trash bags from the front desk. Rooms left with damage will be reported to conference staff, and the local school will be responsible for damages.

DRESS CODE

ELEVATORS

Please be mindful that the elevators will be in high demand throughout the conference. Please do not delay the elevators. Allow people leaving elevators to get out before you board. Please use common sense, and do not overload elevators.

CURFEW

Curfew is 11:30 p.m. each night. All delegates must be in their designated rooms with the doors locked and noise kept to a minimum. Room service and deliveries are not allowed after curfew.

MEDICAL ASSISTANCE AND EMERGENCIES

In the event where medical attention is required, contact the front desk of the hotel as well as your chapter advisor, chaperone or conference staff member. Medical consent forms should be in the possession of each chapter advisor. If an emergency, call 911.

GRATUITIES

When dining, please consider these guidelines for gratuities: 15% of bill for good service and 20% of bill for exceptional service.

VALUABLES

Please use caution when carrying cash or leaving personal items unattended. DECA Inc. is not liable for lost or stolen items.

CHECK-OUT

Hotel check-out is 11:00 a.m.

Business representatives, press personnel, hotel staff and guests will be seeing DECA’s finest members—let’s be sure to show them a professional business image.

BUSINESS ATTIRE

OPENING SESSION + WORKSHOPS

• Business suit or sport coat or blazer (blazer optional)

• Dress slacks, dress skirt or business dress

• Collared dress shirt, dress blouse or dress sweater

• Dress shoes

• Necktie/scarf (optional)

CLOSING SESSION

Participants may wear jeans, conference shirts and athletic shoes, or business casual attire.

CASUAL ATTIRE

DECA AFTER DARK + FREE TIME

Neat casual clothing is acceptable. Shoes must be worn

UNACCEPTABLE ATTIRE

The following are unacceptable during any DECA activities: skin-tight or revealing clothing, athletic clothing, midriffbaring clothing, swimwear (unless swimming) and clothing with printing that is suggestive, obscene or promotes illegal activities.

NON-DISCRIMINATION POLICY

DECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, or socio-economic status are treated equally and respectfully. Any behavior in the form of discrimination, harassment or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate.

CRYSTAL GATEWAY MARRIOTT

1700 Richmond Highway Arlington, VA 22202 (703) 920-3230

LOBBY LEVEL

Advisor Professional Learning

Leadership Labs

FIRST LEVEL

College, Career + Company Exhibits

Competitive Excellence Experience General Sessions Help Desk

Leadership + Learning Labs Shop DECA

ARLINGTON/ CRYSTAL CITY CONFERENCE HOTELS

AC Hotel National Landing

1999 Richmond Highway Arlington, VA 22202

Crystal Gateway Marriott 1700 Richmond Highway Arlington, VA 22202

Renaissance

Arlington Capital View

2800 South Potomac Ave Arlington, VA 22202

Residence Inn Arlington Capital View 2850 South Potomac Ave Arlington, VA 22202

Ritz-Carlton Pentagon City 1250 South Hayes Street Arlington, VA 22202

Westin Crystal City Reagan National Airport

1800 Richmond Highway Arlington, VA, 22202

April 25-28, 2026

deca.org/icdc

July 11-13, 2026 Tysons, VA

deca.org/els

November 20-22, 2026 Louisville, KY deca.org/power

Build financially smart, business-savvy leaders

AP® Business with Personal Finance gives students the tools to take control of their careers, to understand how businesses shape the world, and to make confident, informed decisions about their finances. Whether they’re planning for college, a career, or their own company, students will find that this course helps them build the mindset and skills to lead with purpose.

And with the opportunity for college credit, they’re not just learning— they’re leveling up. Bring AP Business with Personal Finance to your school in 2026–27!