OCTOBER 13, 2025 | MIPCOM SPECIAL ISSUE
Introducing the most granular measurement globally for YouTube 237M
20%
additional reach for Lego from user-generated content
of the top 500 YouTube channels rely on long-form content
76%
#1
View-Through Rate of Jimmy Kimmel Live in the United States
South Korea has highest YouTube viewing time at 167 mins per day
Download our free report to learn more about viewing on YouTube, or email ash.stedman@digital-i.com to meet up at MIPCOM
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9/29/25 4:00 PM