

MISSION
NCTC IS COMMITTED TO TRANSFORMING LIVES AND STRENGTHENING OUR COMMUNITIES THROUGH ACCESSIBLE, HIGH-QUALITY EDUCATION AND TRAINING.

VISION
NCTC ENVISIONS A FUTURE WHERE STUDENTS THRIVE, CONNECTIONS ARE MADE AND COMMUNITIES BENEFIT FROM STRONG EDUCATIONAL PARTNERSHIPS WITH PURPOSE. WE WILL CONTINUE TO REDEFINE WHAT IS POSSIBLE BY CONNECTING PEOPLE AND IDEAS, WHILE WORKING TO BUILD STRONGER COMMUNITIES FOR GENERATIONS TO COME.

VALUES
OPPORTUNITY
COMMUNITY
STUDENT
EMPOWERMENT
LEARNING
ENGAGEMENT & ENRICHMENT INNOVATION
We create and expand access to education and career advancement.
We build and support strong regional relationships that uplift people and places.
We support learners in achieving their goals with tools, guidance and encouragement.
We provide structured, guided pathways to help students earn degrees, credentials, transfer opportunities and career success.
We foster belonging and relationships that strengthen the college experience.
We embrace new tools, technology and ideas to prepare students for the future.

COMMUNICATION STRATEGY
INTERNAL COMMUNICATION & COORDINATION
EVENT, CRISIS & FACILITIES COMMUNICATION 1 2 3 4 5
Strengthening collaboration across departments & leadership levels
CAMPUS-SPECIFIC & GEOGRAPHIC ALIGNMENT
Promoting consistent communication across all locations, including rural and satellite campuses
TECHNOLOGY, TOOLS & PLATFORMS
Modernizing communication systems for greater integration, functionality and ease of use
Increasing meaningful communication between senior leadership and the NCTC community LEADERSHIP VISIBILITY & TRANSPARENCY
Enhancing preparedness and responsiveness through clear protocols and reliable updates
RESOURCE NEEDS
HUMAN
RESOURCES & STAFFING
Expanding staffing capacity in critical areas and ensuring balanced workload distribution
TECHNOLOGY & SYSTEMS
Investing in up-to-date, user-friendly platforms that support teaching, learning and operations
FACILITIES & EQUIPMENT
Maintaining and enhancing learning spaces and infrastructure across all campuses
STUDENT RESOURCES & SERVICES
Broadening access to advising, wellness, academic support and career development services
Providing faculty with the tools, training and flexibility needed to innovate in the classroom
STUDENT INVOLVEMENT & EXPERIENCE
CAMPUS IDENTITY & BELONGING
1
2
Cultivating welcoming environments where every student feels a sense of pride and connection
3
STUDENT LIFE & CAMPUS ENGAGEMENT
Expanding opportunities for students to connect, lead and participate in campus activities
4
COMMUNICATION & ACCESS
Streamlining communication to reduce confusion and enhance participation in college life
STUDENT SUPPORT & INFRASTRUCTURE
Coordinating services such as advising, onboarding and mentorship to provide seamless student support
BRAND & COMMUNITY
1
2
COMMUNITY ENGAGEMENT AND VISIBILITY
Building strong partnerships with local businesses, schools and civic organizations
3
BRAND IDENTITY AND PROMOTION
Refreshing and promoting NCTC’s image to reflect its values
4
DIGITAL PRESENCE AND COMMUNICATION
Enhancing our website, social media and digital outreach to connect with broader audiences
INSTITUTIONAL ALIGNMENT AND CULTURE
Ensuring our internal design is reflective of our external commitments and reinforces a shared sense of purpose