DayGlo Color Corp. is widely recognized as a pioneer in color technology.
Through our unwavering commitment to excellence and relentless innovation, we created DayGlo colors. These celebrate our dedication to providing the cosmetics and personal care industry with cuttingedge solutions that unlock the door to color like never before. It’s now possible to create new shades or color-shifting effects with DayGlo’s unique products, for bronzers that illuminate, lipsticks that shine and eye shadows that shimmer.
Imagine softer or brighter shades of pink, orange or red. Create fresh looks using individual colors, or layer and blend with others for sheer or full coverage. It all starts with our unique color portfolio. We never stop pushing the boundaries of creativity and functionality, so you can do the same.
THE POWER TO NATURALLY ENHANCE
Elara LuxeTM
Color. As nature intended. DayGlo Elara LuxeTM products are truly game-changing.
Using the latest colorant technology–based on organic rice protein – Elara LuxeTM is the first high-performance, biodegradable and non-microplastic fluorescent pigment created for use in the cosmetics and personal care industry.
Not only do they offer an average of 2.5 times greater lightfastness than first generation fluorescent colorants, but this is achieved in a range of products that dramatically reduce our impact on the environment.
Why choose Elara Luxe TM
– Industry leading, 4th generation cosmetic grade product
– Fluorescent pigment technology for color enhancing hues
– Formulated to meet clean beauty standards
– Based on all-natural rice protein
– Easily dispersed pigments mean no grinding is required
The embodiment of clean beauty standards.
Elara LuxeTM is developed to meet the most stringent clean beauty standards. Here are some ways we meet these standards:
– Microplastics free. EU legislation against microplastics means formulators won’t use a microplastics containing pigment for anything from 2024 – Made from > 97% renewably plant-sourced material
– Meets ISO16128
– Vegan, Halal and Kosher certified
– Inherently biodegradable
– Pthalate, sulfate, and paraben free
A range of applications
Elara LuxeTM colorants are a celebration of possibility – to imagine depth of color only seen in nature. They can be used in oil-based, solvent, or water-born formulations for cosmetics and personal care products, including:
– Lipstick and lip gloss
– Lotions
– Creams
– Soaps
– Face paints
– Temporary hair color
– Nail lacquer and polishes
– Candles
NON GMO CLEAN COSMETIC NATURAL
ALCOHOL FREE NON TOXIC CERTIFIED
CRUELTY FREE SILICONE FREE SUSTAINABLE
GLUTEN FREE KOSHER VEGAN VERIFIED
Color like no other ElaraTM
Elara™ is our third generation of regulatory approved fluorescent colorants for cosmetics.
From the first generation of fluorescent colorants, lightfastness performance has been improved by an average of x 2.5 – this truly is color that changes everything.
By incorporating a revolutionary new thermoset polymer that’s resistant to the solvents widely found in nail enamels and hair sprays, Elara™ excels when used in a host of personal care products.
A range of applications
– Hand sanitiser
– Nail polish
– Face paint
– Lip balm
– Lipstick and lip gloss
– Lotions
– Soaps
– Temporary hair color
– Candles
MAKE A LASTING IMPRESSION THROUGH COLOR.
Radiant ICE
Radiant ICE are daylight and ultra-violet responsive fluorescent pigments created using cutting-edge thermoset polyester-amid polymer technology. The result is a revolution in color.
Designed for use in a wide range of cosmetic formulations where exceptionally bright color is required, they’re ideal for water, solvent and oilbased applications. Formulations must be processed at temperatures below 80°C, and it’s recommended that the pigments be used in slightly acidic and neutral conditions, not in alkaline conditions.
Conventional colors
– ICE-0-1194US* Yellow
– ICE-0-1204EC* Yellow
Standard colors
ICE-0-1192US Chartreuse
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– ICE-0-12O3EC Chartreuse
– ICE-3-1201US Orange
– ICE-3-1205EC Orange
– ICE-5-1206 Red
– ICE-7-1196 Pink
– ICE-8-1197 Magenta
– ICE-8-1202* Purple Magenta
– ICE-9-1198* Violet Blue
– ICE-9-1199* Blue
No staining in solvent based systems
Improved gloss in solvent nail enamels
Can be used in hot pours
Preferred choice for UV curable nail products
Works well in oil based Systems
Brighter than conventional color
Brighter shades
Microplastic free
Plant-based
UV Curable chemistry
US: allowed on the American Market. EC: Allowed on the European Market
* Non fluorescent colors/no UV response
ELARA TM ELARA LUXE TM ICE
Daylight fluorescent pigments
We’re the world’s largest manufacturer of daylight fluorescent pigments. But that’s only part of our story. Our color changes everything – products, experiences and materials – into the most unforgettable, must-see and must-have.
That’s
why there’s nothing else quite like DayGlo.
We don’t look at color the way others do. Like moths to a flame, we’re attracted to the power of pigments and the sensational joy that color brings. We work on a different wavelength, driven by rigorous science and the constant question of ‘what if?’
For us, it’s not only what color brings to life, it’s the life inside color where we push the spectrum of possibilities and create thrilling transformations. Every day, we rethink how color can excite and enhance our lives and provide breakthroughs for brands and businesses.
We’re the catalyst for color expression – shaping it, shifting it and illuminating the unseen. And although we think outside the box, our endless dedication to the highest precision and world-class quality never fades. That’s why we glow with pride every day as the inventors and innovators of the brightest, boldest color on the planet.
1946
Founded as Switzer Bros.
Incorporated by siblings Robert and Joseph Switzer.
1960’s
Originally used in movie posters, and fluorescent panels on airplanes.
1950
Used in packaging and other applications for consumer products, including the iconic Tide® bottle.
1969
Changed the name to DayGlo Color Corp.
1991
Acquired by RPM International.
2022
DayGlo rebrands and introduces the “Color Burst” representing the science behind fluorescent color.
