DAWNVALE GROUP HOSP ITALITY FIT-OUT
STADIUM & ARENA PORTFOLIO
WHO WE ARE At Dawnvale, we take your idea for a new hospitality venue and make it a reality. With over 35 years of specialist experience, our in-house team delivers every stage of the project with skill, precision, and care. We’re a trusted partner to some of the UK’s leading operators, offering a streamlined, single-point-of-contact approach that removes the need for you to deal with multiple contractors, saving you time, money, and stress.
- Whatever your space, we’ll make it work.
OUR SERVICES FIT-OUT We take your project from concept to completion, always delivered on time. Design and planning, project management, build, and handover, we manage every stage with care and precision, with a dedicated client manager keeping you informed every step of the way. BAR DESIGN + INSTALL Our team design, manufacture and install beautiful bespoke commercial bars, taking into account style, fixtures and operational layout to craft an innovative solution to suit your business and clientèle perfectly. COMMERCIAL KITCHENS Each kitchen is unique. We design and install commercial, low-energy, and theatre kitchens, combining state-of-the-art equipment with expertly planned layouts to suit even the busiest venues. CONTRACT FURNITURE The right furniture can transform any space, from a bustling family restaurant to an intimate boutique lounge. We design, supply, fabricate and finish contract furniture that’s perfect for any scheme. SERVICE + MAINTENANCE Recognising the uniqueness of each venue, we offer a comprehensive selection of pre-planned maintenance packages (PPM) tailored to accommodate your facilities requirements.
MANCHESTER CITY F.C. ETIHAD STADIUM
One of our longest-running clients, we’ve spent over a decade on an incredible journey alongside the best club in the world— helping them set the benchmark for stadium hospitality and matchday revenue. Inside the stadium, we’ve designed and delivered four of their main flagship hospitality suites, including a complete, high-spec transformation constructed in an astounding four-week window. We’ve also extended and upgraded multiple other suites to elevate the matchday experience and maximize yield—all completed mid-season without a single disruption to operations.
PROJECTS The Ardwick
Kiosk Upgrades X 13
M-Gate
City Store
Managers Corner
Control Room
Kits
Etihad Airway Vip Suite
The Tunnel Club Extension
Etihad Vip Box
The Chairmans Club Extension
Vip Boxes 57 Vip Boxes 58
THE ARDWICK Lots of fans love heading to the pub before a match, so the club put one in the stadium. What makes it even more impressive is we built directly in an underused concourse space, in just six weeks. Transforming a space generating zero revenue into a hospitality suite that adds 74 extra covers at an average £250 per match.
74
NEW COVERS
6
WEEK BUILD TIME
£250
AVG TICKET PER GAME
MANAGERS CORNER As experts in making every square foot generate revenue, we turned a back-of-house storage room and a bit of concourse into a premium matchday space. The Manager’s Corner transformed dead space into 68 high-end covers at an average of £200 per head.
68
NEW COVERS
4
WEEK BUILD TIME
£200 AVG TICKET PER GAME
ETIHAD AIRWAYS VIP BOX Lots of fans love heading to the pub before a match, so the club put one in the stadium. What makes it even more impressive is we built directly in an underused concourse space, in just six weeks. Transforming a space generating zero revenue into a hospitality suite that adds 74 extra covers at an average £250 per match.
74
NEW COVERS
6
WEEK BUILD TIME
£250
AVG TICKET PER GAME
MANAGERS CORNER As experts in making every square foot generate revenue, we turned a back-of-house storage room and a bit of concourse into a premium matchday space. The Manager’s Corner transformed dead space into 68 high-end covers at an average of £200 per head.
68
NEW COVERS
4
WEEK BUILD TIME
£200 AVG TICKET PER GAME
MANCHESTER CITY F.C. TRAINING CAMPUS
Far beyond matchday, we’re trusted inside their world-class training grounds—building the behind-thescenes facilities that power the best club in the world. With expert kitchen designers inhouse, we’ve built and improved key kitchen facilities across the entire campus—creating high-performance spaces that fuel some of the best players on the planet. We’ve completed multiple projects across the site, including full fit-outs for their refectory areas and the complete interior build for the new Women’s First Team facility. That level of trust inside the heart of their performance environment proves what we deliver when standards are non-negotiable. When you partner with us, you get the team trusted by the very best in global sport.
PROJECTS Media Reception
Scolars Refectory
Hq Reception
Womens First Team Refectory
Hq Reception Offices
Hq Toilet Areas
First Team Refectory
First Team Kitchen Extension
WOMEN’S FIRST TEAM REFECTORY With years of delivering and perfecting high-quality commercial kitchens for the club, when it came to building their new Women’s First Team facility, City, they entrusted us to design and install the new players’ refectory, ensuring the squad received an uncompromised, top-tier standard.
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6
WEEK BUILD TIME
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HQ RECEPTION As the primary entry point for players, executives, and VIPs, the HQ reception defines the club’s first impression. City relied on our expertise to deliver a premium space that immediately reflects the prestige and standards of the club.
0
HOURS DOWNTIME
3
WEEK BUILD TIME
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WHAT TO PUT HERE
ACCRINGTON STANLEY NEW STAND HOSPITALITY SUITES
When the club built their brand-new stand, Dawnvale was appointed to fit out four brand-new hospitality spaces. To complement these upgraded areas, we also installed a state-of-the-art commercial kitchen, expanding food service capabilities to match the elevated hospitality menus. The flagship 1968 Lounge hosts over 200 fans with custom oak bars, while behind Crittall doors, The Snug acts as a standalone, glass-fronted VIP suite with pitch views and waiter service. Both feature flexible layouts and local NORI brickwork. Coley’s primary supporters bar caters to 300 fans with fast-service stations and a 185-inch screen. Completing the project, the Chairman’s Lounge provides executive pitch-view dining and self-serve bars, giving the venue flexible matchday and community assets.
PROJECTS The 1968 Lounge
The Chairmans Vip Box
Coley’s Sports Bar
Central Kitchen
The Snug
THE 1968 LOUNGE Lots of fans love heading to the pub before a match, so the club put one in the stadium. What makes it even more impressive is we built directly in an underused concourse space, in just six weeks. Transforming a space generating zero revenue into a hospitality suite that adds 74 extra covers at an average £250 per match.
74
NEW COVERS
6
WEEK BUILD TIME
£250
AVG TICKET PER GAME
COLEY’S BAR As experts in making every square foot generate revenue, we turned a back-of-house storage room and a bit of concourse into a premium matchday space. The Manager’s Corner transformed dead space into 68 high-end covers at an average of £200 per head.
68
NEW COVERS
4
WEEK BUILD TIME
£200 AVG TICKET PER GAME
BIRMINGHAM CITY F.C. STADIUM RENNOVATION
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PROJECTS Alliance Suite
Box 2 Box
Kop Reception
City Suite
The Garrison
Main Kitchen
The Sponsors Lounge
All Offices
The Jewel
Fan Park F&B
The 13
The Chairmans Vip Box
The Globe & Ball
THE JEWEL SUITE Originally the boardroom, this space was compartmentalized by multiple internal walls. By removing these, we opened up the footprint to maximize covers, stripped the room back to bare brick for a complete M&E upgrade, and extended the floor space to create six new private dining rooms.
60
ADDITIONAL COVERS
6
NEW MEETING ROOMS
£349 AVG TICKET PRICE
BOX 2 BOX Not part of the original brief, we discovered this space while searching for a keg room. After excavating over 200 tonnes of dirt, we set to work creating a vibrant GA bar, perfect for boosting dwell time, easing halftime rushes, and doubling as a versatile event space.
1
BRAND NEW HOSPITALITY SPACE
8
NEW SERVING STATIONS
500
PERSON CAPACITY
THE CHAIRMANS VIP BOX Lots of fans love heading to the pub before a match, so the club put one in the stadium. What makes it even more impressive is we built directly in an underused concourse space, in just six weeks. Transforming a space generating zero revenue into a hospitality suite that adds 74 extra covers at an average £250 per match.
74
NEW COVERS
6
WEEK BUILD TIME
£250
AVG TICKET PER GAME
THE ALLIANCE As experts in making every square foot generate revenue, we turned a back-of-house storage room and a bit of concourse into a premium matchday space. The Manager’s Corner transformed dead space into 68 high-end covers at an average of £200 per head.
68
NEW COVERS
4
WEEK BUILD TIME
£200 AVG TICKET PER GAME
NEC BP PULSE LIVE PREMIUM HOSPITALITY REVAMP
Delivered as one fast-track project in 7 weeks, Dawnvale completed a full design and build fit-out across the NEC Arena. Partnering with Jump Studios, we transformed three hospitality venues alongside all connecting corridors, stairwells, and reception areas. We built three flagship spaces: Tempo Lounge, Showdeck, and 4/4 Lounge. The design turns underused areas into vibrant social hubs, with Showdeck giving premium ticket holders direct views into the arena bowl to enjoy food and drink during live events. Upgrading the staircases, reception, and corridors ensured the high-end look carried through every guest route. Delivered around live event schedules, our staff ensured a flawless, cohesive finish across the entire campus with zero disruption to operations.
PROJECTS Premium reception
The Four Four
The Tempo Lounge
Stairs & Hallways
The Show Deck
THE TEMPO LOUNGE Lots of fans love heading to the pub before a match, so the club put one in the stadium. What makes it even more impressive is we built directly in an underused concourse space, in just six weeks. Transforming a space generating zero revenue into a hospitality suite that adds 74 extra covers at an average £250 per match.
74
NEW COVERS
6
WEEK BUILD TIME
£250
AVG TICKET PER GAME
THE FOUR FOUR LOUNGE As experts in making every square foot generate revenue, we turned a back-of-house storage room and a bit of concourse into a premium matchday space. The Manager’s Corner transformed dead space into 68 high-end covers at an average of £200 per head.
68
NEW COVERS
4
WEEK BUILD TIME
£200 AVG TICKET PER GAME
UTILITA ARENA PREMIUM HOSPITALITY REVAMP
As part of the NEC’s multi-stage upgrade across the Utilita and BP Pulse Arenas, Dawnvale delivered the full transformation of four major hospitality venues—The Frequency Deck, Remaster Deck, Electric Lounge, and Acoustic Lounge—all as one unified project. Working with Jump Studios, we reimagined underused areas into premier destinations. From bespoke bars and private dining to luxury seating with direct arena bowl views, each space was crafted to elevate the guest experience and maximize dwell time. The project also included complete overhauls of connecting corridors, stairwells, the premium reception area, and a VIP box. Delivered in just 12 weeks alongside additional suites across both sites, our staff ensured a flawless, high-end finish.
PROJECTS Premium Reception
Remaster Lounge
Acoustic Lounge
Vip Box 7
Electric Lounge
Kitchen Area
Frequency Deck
Corridors And Stairs
THE ELECTRIC LOUNGE Lots of fans love heading to the pub before a match, so the club put one in the stadium. What makes it even more impressive is we built directly in an underused concourse space, in just six weeks. Transforming a space generating zero revenue into a hospitality suite that adds 74 extra covers at an average £250 per match.
74
NEW COVERS
6
WEEK BUILD TIME
£250
AVG TICKET PER GAME
THE ACOUSTIC LOUNGE As experts in making every square foot generate revenue, we turned a back-of-house storage room and a bit of concourse into a premium matchday space. The Manager’s Corner transformed dead space into 68 high-end covers at an average of £200 per head.
68
NEW COVERS
4
WEEK BUILD TIME
£200 AVG TICKET PER GAME
MANCHESTER CITY F.C. NORTH STAND NEW BUILD
The North Stand was a major, earlystage project where Dawnvale consulted on kitchen design before winning the tender to fit out all hospitality spaces. Despite navigating complex site challenges and tight contractor timelines, our teams delivered seamlessly. In total, we completed 55 distinct, high-spec hospitality suites across the new stand. Each room was designed and fitted to a premium standard, dramatically boosting matchday revenue potential and elevating the club’s guest hosting capabilities. Working closely alongside main contractor Sisk, our staff stayed flexible and proactive throughout. Thanks to hard work and straightforward project management, we delivered all 55 suites on schedule, creating a premier matchday destination.
PROJECTS Zadies
Raddison Hotel Reception
City Hall
Raddison Hotel Bar
Cross Bar
Fan Zone Area 1
Sky Walk
Fan Zone Area2
Vip Suite
Fan Zone Area3
Main Concourse
MEDLOCK SQUARE Originally the boardroom, this space was compartmentalized by multiple internal walls. By removing these, we opened up the footprint to maximize covers, stripped the room back to bare brick for a complete M&E upgrade, and extended the floor space to create six new private dining rooms.
8
NEW HOSPITALITY SPACES
7
DAYS PER WEEK ACCESS
3000 PERSON CAPACITY
CITY HALL A brand-new hospitality suite directly adjacent to the buzz of Medlock Square. Designed as a high-energy matchday destination, this spacious venue features flexible furniture that allows it to seamlessly transition into a standalone event space or integrate with the outdoor terrace.
150
NEW HOSPITALITY SPACES
7
DAYS PER WEEK ACCESS
1000 PERSON CAPACITY
ZADIES Lots of fans love heading to the pub before a match, so the club put one in the stadium. What makes it even more impressive is we built directly in an underused concourse space, in just six weeks. Transforming a space generating zero revenue into a hospitality suite that adds 74 extra covers at an average £250 per match.
74
NEW COVERS
6
WEEK BUILD TIME
£250
AVG TICKET PER GAME
HOTEL BAR As experts in making every square foot generate revenue, we turned a back-of-house storage room and a bit of concourse into a premium matchday space. The Manager’s Corner transformed dead space into 68 high-end covers at an average of £200 per head.
68
NEW COVERS
4
WEEK BUILD TIME
£200 AVG TICKET PER GAME
CO-OP LIVE ARENA FRICTIONLESS KIOSK
As the UK’s largest music venue, Coop Live appointed Dawnvale just seven months after launch to build Europe’s first dual-technology frictionless kiosk. Sitting opposite Medlock Square, the setup optimizes fan experience and boosts matchday and event flow. Combining AiFi’s computer vision with Boxbar’s self-dispensing drinks wall, guests scan a card, grab hot food, pour drinks, and walk out. Dawnvale built the full infrastructure, installing speed gates, utility routes, and adapted kiosk housing. By replacing traditional taps with automated dispensers, the layout quadruples pour capacity and eliminates concourse congestion. This zero-queue design accelerates transaction velocity, slashing wait times while maximizing overall venue return on investment.
BURTON ALBION FANZONE
As part of Burton Albion’s stadium upgrades at the Pirelli Stadium, Dawnvale was appointed to design and build a permanent, purposebuilt fan zone replacing temporary food units. The new facility offers supporters a dedicated space for pre-match food, drink, and live entertainment. The project delivers a long-term, revenue-generating asset that transforms matchday fan engagement while providing a flexible space for non-matchday events. Working closely with the club and consultants, our team ensured a high-quality, practical hospitality environment. Just before Christmas, our team attended a networking event hosted inside the new fan zone. It was a great opportunity to see the space bustling in full use, catch up with industry colleagues, and celebrate the project’s success.
LANCASHIRE CRICKET HILTON GARDEN INN LOUNGE
While we’ve attended many events and matchdays at Lancashire Cricket Club over the years, this project marks our first official work at the ground— another iconic stadium to add to our ever-growing portfolio. Driven by ongoing investment into guest hospitality and open-air event spaces, the venue is constantly evolving. Our team is proud to contribute to that journey as we begin refurbishing the Hilton Garden Inn Emirates Old Trafford. With works now underway, we look forward to sharing progress updates as the project develops.
MANCHESTER UNITED 20 X IN-SEASON KIOSK REFURBISHMENTS
As part of our ongoing work at Old Trafford, Dawnvale was tasked with refurbishing the fronts and upgrading the internal layouts of Manchester United’s concourse kiosks to significantly boost operational efficiency and speed up matchday service. Rather than waiting for the offseason, we proposed a phased liveenvironment delivery—upgrading 1 to 2 kiosks at a time between home fixtures with zero downtime, ensuring every unit was fully operational before the next kickoff. Over a 12-week period, our teams successfully upgraded 20 concourse kiosks. This rolling delivery enabled the club to start generating increased food and drink revenue a full eight months ahead of their original planned schedule.
AO ARENA SELF SERVE BEER WALL
Partnering with Boxbar, Dawnvale was brought in by the AO Arena to build a custom self-serve beer wall. We constructed a seamless stud wall with easy back-of-house keg access, ensuring swift maintenance and utility integration for six automated pour terminals. Self-serve technology revolutionizes stadium bars by slashing queue times by 74% and delivering up to 240 drinks per hour per station. By streamlining operations and reducing staffing overheads, venues can increase average spend while keeping matchday crowds moving. Eliminating bulky traditional bars reclaims valuable concourse footprint, vastly increasing guest capacity. As proven at Birmingham City, replacing standard taps with self-serve walls transforms underused areas into highvolume social hubs that drive higher venue revenue.
Call us 0161 684 7879 Email us sales@Dawnvale.com