TOTAL DONUT SOLUTIONS FROM DRY MIXES TO FILLINGS AND DECORATIONS. ©2025 Dawn Foods
OUR HERITAGE
MORE THAN
A TASTY STORY
Sometimes things are so good that everyone wants them. Over a century ago, two bakers in Jackson, Michigan (USA) discovered that their donuts became so famous that everyone wanted the recipe. But instead of giving it away, these clever entrepreneurs put a ready to make donut mix on the market so that bakers throughout the country could make the tastiest donuts themselves. This was the start of the Dawn Donut Company, a family run company. Over a century later, we still produce that famous donut mix and our range of donut ingredients has since expanded so that bakers and manufacturers can turn to us for any donut solution.
1920
2020
Donut mixes is where it all started for Dawn. We’re proud to build on this heritage with a broad portfolio of donut ingredients and solutions that meet the diverse and ever changing tastes of consumers. Whether it’s a yeast raised or a cake donut, we offer solutions from mix to concentrate to make your plain donut. With fillings and decorating options, we help you create sugared, filled, or gourmet style donuts. With new innovative variants such as vegan, we can statisfy growing market demands. We have everything you need to create limitless donut variety.
Your partner for
donut variety
TRENDS & MARKET INSIGHTS
DONUTS ARE ON THE RISE Donut launches in Europe peaked in 2024
+8% Average annual growth of new donut launches tracked in Europe Source: Mintel, CAGR 2020-2024
Top European countries for donut launches
The United Kingdom France Spain Italy Germany Source: Mintel database, Europe, 2024/2025
4 out of 5 4 out of 5 consumers like
consumers like sweet bakedsweet goodsbaked goods that remind that themremind them of childhood. of childhood.
3 out of 4 3 out oflike 4 a new spin
like a new spin on a traditional on a traditional sweet bakerysweet bakery item. item.
4 out of 5
80% 80%
consumers likeNearly Nearly sweet baked goods buy sweet baked buy sweet baked that remind them goods for social goods for social of childhood. gatherings.gatherings.
72% of consumers believe
that sweet baked goods are affordable 3 out of 4 luxuries. like a new spin on a traditional sweet bakery item.
72% 3 out of 4 72% of consumers believe of consumers believe that sweet baked
like to try new that sweet baked goods are affordable foods and goods are affordable luxuries. experiences. luxuries. Nearly buy sweet baked goods for social gatherings.
80%
3 out of 4 3 out of 5
3 out of 4like to try new agree that like to try new foods and Limited Time foods and experiences. Offers experiences. capture attention and drive purchases. Source: Dawn Global Bakery Trends Study, April 2025, Europe (UK, France, Spain, Germany, Netherlands, Poland) n=1492
OUR EXPERTISE
OUR TECHNICAL EXPERTISE Our technical experts are here to help and support you to build your donut offering. They know our products and their attributes and can advise you on how to choose the right mixes to fit your specific needs and processes. They have experience with different types of equipment and can offer ingredient solutions that work in every situation. Do you want to start producing donuts? Whether it is in your bakery or donut shop or on a bigger scale manufacturing line, our teams know how to help you optimise your production process. They support you to get the best quality donuts with our Dawn products and ensure a consistent result every time.
Alexandre Deschamps
Herman Eikemper
Our experts’ insights ON THE DONUTS CHANGING LANDSCAPE “Over the past 20 years, I have witnessed the Donut landscape in Europe evolve and advance at an impressive speed. When I started working at Dawn in 1998, donuts were an ‘exotic cake’, not known by many people.” Herman Eikemper Senior International Application Manager
“Over recent years, donuts have experienced a revamp and grown in popularity. This can be seen by the opening of a number of multinational donut franchises and independent donut shops that continue to expand their presence across Europe.” Alexandre Deschamps International Application Manager
KNOWLEDGE & INNOVATION Innovation can be breakthrough, or something small that has an impact. That’s what drives us at Dawn: innovation that makes a difference big or small. We are committed to innovation that matters to you and what impacts the lives of your customers. It is baked into our legacy of developing products and solutions that enable you to work smarter and better meet consumer needs. Building on that heritage, our R&D teams have developed several innovations in the donut landscape: As the vegan trend is here to stay, we have created a great performing new Dawn Balance® Vegan Donut Mix: • Suitable for vegan, vegetarian and flexitarian diets • Amazing taste and texture, better than making from scratch • Excellent moisture keeping and shelf life properties
Products with a longer shelf life are a great solution for reducing waste. Traditionally though, longer shelf life products have impacted taste and quality. Not anymore. We have developed specific mixes to make donuts that remain fresh longer after baking, while maintaining the same delicious taste and texture. Our Dawn Exceptional® Non-Sticky Donut Glaze is a breakthrough innovation that delivers perfectly glazed donuts, even when packaged. A product designed to: • Improve the appeal of packaged glazed donuts: no more stickiness and mess • Work very well on large industrial scale donut production lines • Extend the shelf life and freshness of the donut • Answer to the rising demand for individually packaged products Our latest addition, the Dawn Exceptional® Pak Perfect Non-Sticky Icing is now completing the Pak Perfect range (read more on page 13).
The latest addition to our donut offering is the Strawberry Cake Donut Mix. With a cakier and sturdier texture and a signature star shape in the center, it will offer a new texture experience to consumers in an all time favourite flavour (see page 11 for more details).
Scan the qr code here and watch the video
OUR DONUT INGREDIENTS PORTFOLIO
WHAT WE DO Dawn is with you every step of the way with a full range of donut ingredients to support you in 3 application elements:
THE DONUTS
THE FILLINGS
THE DECORATIONS
OUR PILLARS When you partner with Dawn, you get more than just great products. You get the partnership, expertise and dedication to help make your business a success. Our donut ingredients are organized under different ranges to make it easy for you and your team to find the right product every time.
TRUSTED QUALITY
OUR VERY BEST
BETTER FOR YOU
DAWN
DAWN EXCEPTIONAL
DAWN BALANCE
Tried and true products that provide consistent quality and performance.
Dawn’s premium, differentiated product line that delivers category-leading quality and performance.
Better-for-You products that don’t sacrifice taste or performance.
Dawn donut mixes, icings, glazes and fillings that are made with high-quality ingredients and provide delicious donuts you can depend on.
Dawn Exceptional® donut mixes, icings, glazes and fillings that deliver premium quality with specific attributes to differentiate and fit your requirements (ex: natural flavour, longer shelf-life).
Dawn Balance® donut ingredients such as vegan mixes or reduced sugar fillings that meet your customers’ desire for “better-for-you” donut solutions, without compromising on taste.
YEAST RAISED DONUT MIXES
YEAST RAISED DONUT MIXES OFFER Dawn has set the world standard for a true American yeast raised donut: the typical, traditional airy, soft donut. We have a broad range of solutions in our portfolio to fit all your needs: mixes, bases, premixes and concentrates. In line with the growing demand for vegan products, we have also developed a Vegan Donut Mix, allowing you to offer a vegan variant to mindful consumers.
TAILORED SOLUTIONS Beyond our standard portfolio, we understand that you may have unique needs. Combining your objectives with our industry expertise, we collaborate to develop products and solutions that
meet your specific requirements and challenges. We work with you as strategic partners, connecting you with our chefs and R&D team. Whether you want to create efficiencies in your operations or rework existing applications or processes to reduce waste and improve profitability, we can develop specific donut solutions to fit your needs. As part of our capabilities, we can therefore tailor solutions for specific requests such as low fat absorption donut mixes, reduced sodium mixes or cleaner label options. We can also use a broad variety of oils for our donut mixes, to match diverse consumer preferences. Our products can be made available in different packaging sizes, from 10kg to big bags of 1T.
GOOD TO KNOW YEAST RAISED DONUT MIXES Require only the addition of water and yeast YEAST RAISED DONUT BASES Require the addition of water, yeast and flour (1:1) YEAST RAISED DONUT CONCENTRATES Require the addition of water, yeast, greater than 1:1 flour and sometimes shortening/oil Mixes are the easiest solution for less experienced and smaller scale donut producers. Bakers only need to add water and yeast. It is more convenient and robust, safeguarding the quality of the dough. Other solutions can be tailormade for specific (larger scale) production lines with the addition of flour, oil and shortening next to water and yeast. Our teams are here to support you in managing those processes.
Yeast raised donuts range Type
Item Code
Product Name
Packaging
Shelf-life
Make-up recipe
0.00671.900
DAWN RAISED DONUT MIX PREMIUM PLAIN
12,5 KG BAG
9 months
ADD WATER AND YEAST
0.00932.154
DAWN EXCEPTIONAL® RAISED DONUT MIX PLAIN LONG LIFE
12,5 KG BAG
9 months
ADD WATER AND YEAST
6.21938.266
DAWN EXCEPTIONAL® BERLINA PLUS MIX PLAIN RSPO MB
20 KG BAG
6 months
ADD WATER AND YEAST
2.43728.119
DAWN BALANCE® DONUT MIX PLAIN VEGAN
10 KG BAG
12 months
ADD OIL, WATER AND YEAST
0.00652.950
DAWN RAISED DONUT BASE PREMIUM PLAIN
25 KG BAG
9 months
ADD FLOUR 1:1, WATER, YEAST
0.01363.340
DAWN EXCEPTIONAL® RAISED DONUT BASE PREMIUM PLAIN
12,5 KG BAG
9 months
ADD FLOUR 1:1, WATER, YEAST
0.00533.598
DAWN RAISED DONUT CONCENTRATE 2:1 PLAIN
16 KG BAG
6 months
ADD FLOUR 2:1, WATER, YEAST
Mix
Base
Concentrate
CAKE DONUT MIXES
CAKE DONUTS
They have a cake-like and sturdier texture and offer additional possibilities when it comes to flavouring and shaping the dough.
Whether you want to add variety to your current yeast raised donut offering, or be able to prepare fresh donuts on the spot in no time: cake donuts are a great option!
The latest additions to our cake donut mixes range are a strawberry flavoured version and a vegan variant.
STRAWBERRY
VEGAN A TREND THAT IS HERE TO STAY
AN ALL TIME CONSUMER FAVOURITE
+30%
+17% average annual growth
growth in European sweet bakery launches tracked with strawberry flavour in 2022 when compared with 2021
of sweet bakery launches tracked with a vegan claim (Europe)
Source: Dawn Global Bakery Trends Study 2022
Source: Mintel - CAGR 2018-2022
Attributes
Benefits
• High tolerance of the mix (when working with deeper fryers) • Made with easy equipment (hopper and fryer) • No fermentation needed • Longer freshness of finished products than yeast raised donuts • Allows for mini sizes and shapes (with depositer on the plunger) • Fits nicely with Dawn Icings and Dawn Exceptional® Compounds
• Donuts come up faster in the fryer and don’t crack • Saving space in the bakery/shop • Fresh donuts ready in 20 minutes • More efficiency and less waste • Allows for a wide and varied offer • Creating signature offers with unlimited decoration options
For Strawberry: • No transfer of flavour in the oil
• No need to change the oil in the fryer
For Vegan: • No compromise on taste and texture • Vegan certified
• Similar eating experience than with regular ones • Answers need for certification
Cake donuts range Type
Mix
Item Code
Product Name
Packaging
Shelf-life
6.83385.111 DAWN CAKE DONUT MIX MAJESTIC PLAIN
20 KG BAG
6 months
0.00542.557 DAWN CAKE DONUT MIX MAJESTIC PLAIN
12,5 KG BAG
6 months
0.00572.471 DAWN CAKE DONUT MIX HERITAGE PLAIN
25 KG BAG
9 months
2.43814.128 DAWN CAKE DONUT MIX STRAWBERRY
10 KG BAG
12 months
2.43813.119 DAWN BALANCE CAKE DONUT MIX PLAIN VEGAN
10 KG BAG
12 months
Make-up recipe
ADD WATER
COMPARISON YEAST RAISED & CAKE DONUTS
Discover how to make authentic American donuts:
Depending on your needs and wants, you can choose between yeast raised and cake donuts, or simply make both to broaden your offer.
From yeast raised to cake donuts, understand tips and tricks to always get the perfect consistent result with Dawn products and get inspiration on the variety of the offering you can create!
Processes and equipment are slightly different. Here are the main make-up recipe differences between yeast raised and cake donuts:
Scan the QR code here and watch the videos
CAKE DONUT • Chemical leavening (baking powder)
• Moist cakey, sturdy texture
• Signature “star” formation
PREPARATION (20 MINUTES): requires only the addition of water
Cake donut batter is mixed 2-3 minutes with a paddle to incorporate ingredients
Only resting time (no fermentation time) 10-15min
Batter is placed in a hopper and deposited through a plunger
Fresh donuts can be ready for consumption in about 20 minutes
YEAST RAISED DONUT • Leavened by yeast
• Soft & airy texture
PREPARATION (2 ½ hours):
Yeast raised dough is mixed 10-12 minutes to develop gluten in the dough
Dough is fermented, sheeted and cut
Dough is proofed before frying
Fresh donuts can be ready for consumption in about 2 ½ hours
YEAST AND CAKE DONUTS VARIETIES
DONUT VARIETIES From yeast raised to cake donuts, discover the broad variety of applications to build a creative offering. Yeast raised donut mixes offer great versatility in making different formats and shapes: rings, long Johns, holes, twists, honeymooners, danish, fritters and so on...
Rings
Twists & pershings Long johns & bismarks
Plain
Cake donuts are great for mini formats and the dough can be flavoured and coloured. To keep a good, strong flavour, it is best to have the flavour already added to the mix. With our mixes you will not get flavour transfer in the oil and you don’t need to worry about getting the right ratio without impacting the performance of the dough or the flavour strength.
Flavoured
Holes
Fritters
Honey mooners
Yeast raised donuts Cake donuts
French Crullers
FILLINGS AND DECORATIONS
COMPLIMENTARY PRODUCTS With our assortment of fillings, compounds, glazes and icings, you can fill and decorate your donuts to create a varied signature offer.
TO FILL: JAMS Dawn Confibel are jam-like fillings, made from fruit purees and especially suitable for industrial bakeries. They’re smooth and without pieces, with a soft texture making it easy to use & inject. Most are stable in freezing. They contain around 30% in fruit content and have an authentic and refined taste.
TO DECORATE: ICINGS We know that convenience, easy to use products and versatility are key to your success. That is why our icings give you the complete solution for your finishing needs. Dawn Glossy Icings are ideal for icing, dipping, filling or decorating your donuts. They are easy to use and freeze- and thaw-stable, with perfect shine and natural flavours. You can also create custom flavour & colour combinations with Dawn Exceptional® Compounds.
Item Code
Product Name
Packaging
7.73023.100 DAWN EXCEPTIONAL® GLOSSY ICING CHOCOLATE RACMB
14 KG BUCKET
7.73024.100 DAWN EXCEPTIONAL® GLOSSY ICING CARAMEL FLAVOURED
14 KG BUCKET
7.73037.100 DAWN EXCEPTIONAL® GLOSSY ICING CARAMEL FLAVOURED
7 KG BUCKET
7.73026.107 DAWN EXCEPTIONAL® GLOSSY ICING CHOCOLATE RACMB
7 KG BUCKET
7.73032.100 DAWN EXCEPTIONAL® GLOSSY ICING WHITE
12 KG BUCKET
7.73038.100 DAWN EXCEPTIONAL® GLOSSY ICING WHITE
6 KG BUCKET
CREME Our Dawn Creme Filling Vanilla Flavour can be used in a variety of applications including filling donuts, pastries, muffins and more. Our delicious, sweet and creamy filling has a smooth texture and glossy appearance. Made with natural flavours, it is also vegan suitable.
DONUT GLAZES Our Dawn Crystal Glaze is developed especially for donut manufacturers who would like to have a great performing donut glaze. Item Code
Item Code
Product Name
Packaging
8.02270.300
DAWN CONFIBEL APRICOT W/O E120
13 KG BUCKET
8.03272.300
DAWN CONFIBEL RASPBERRY WITH PITS
13 KG BUCKET
8.02747.301
DAWN CONFIBEL RASPBERRY WITH PITS
6,5 KG BUCKET
8.03272.301
DAWN CONFIBEL RASPBERRY WITH PITS
3,6 KG BUCKET
8.03413.313
DAWN CONFIBEL RASPBERRY WITH PITS CL
13 KG BUCKET
8.02871.352
DAWN CONFIBEL STRAWBERRY W/OGLUTE
2x10 KG BUCKET
8.03152.300
DAWN CONFIBEL BLUEBERRY
13 KG BUCKET
8.03401.313
DAWN CREME FILLING VANILLA FLAVOUR
12 KG BUCKET
Product Name
Packaging
2.77153.840 DAWN CRYSTAL GLAZE RSPO SG
1250 KG
2.79025.114 DAWN CRYSTAL GLAZE PREMIUM
7 KG
PAK PERFECT NON-STICKY RANGE
ROYAL STEENSMA SOUPLESSE
Our Non-Sticky Donut Glaze resolves a long standing issue in the donut industry: the stickiness and dissolving of the glaze on packaged donuts. It will improve the appeal of packaged glazed donuts, with no more stickiness and mess. It works very well on large industrial scale donut production lines and helps extending the shelf life and freshness of the donut. Following this successful introduction, our next innovation, the Pak Perfect Non-Sticky Icing, is enabling you to sell iced bakery goods packaged in clamshells that: • Have a revolutionary non-sticky texture that leaves no residue • Have 5-day packaged shelf-life • Are thaw stable and fat free With these two products, we have a great answer to the rising demand for individually packaged donuts.
We are proud to extend our existing range of fat-based fillings with the fat-based coatings of Royal Steensma. The range offers a selection of colours and flavours, allowing you to easily create new variations for your customers.
Item Code
Product Name
Packaging
8.03403.313 DAWN EXCEPTIONAL® PAK PERFECT NON-STICKY ICING
14 KG BUCKET
8.03376.313 DAWN EXCEPTIONAL® NON-STICKY DONUT GLAZE
14 KG BUCKET
Item Code
Product Name
Packaging
8.30002.715 RS SOUPLESSE DARK RACMB SG
3 KG tub
8.30002.717 RS SOUPLESSE DARK RACMB SG
12,5 KG tub
8.30003.715 RS SOUPLESSE NEUTRAL SG
3 KG tub
8.30003.717 RS SOUPLESSE NEUTRAL SG
12,5 KG tub
8.30009.715 RS SOUPLESSE MILK RACMB SG
3 KG tub
8.30004.715 RS SOUPLESSE BANANA SG
3 KG tub
8.30005.715 RS SOUPLESSE LIMONCELLO SG
3 KG tub
8.30006.715 RS SOUPLESSE ORANGE SG
3 KG tub
8.30007.715 RS SOUPLESSE STRAWBERRY SG
3 KG tub
8.30010.715 RS SOUPLESSE BLUEBERRY FLAVOUR SG
3 KG tub
8.30008.715 RS SOUPLESSE CAFE FLAVOUR RACMB SG
3 KG tub
8.30011.715 RS SOUPLESSE PISTACHIO FLAVOUR SG
3 KG tub
8.30012.715 RS SOUPLESSE CARAMEL FLAVOUR RSPO SG
3 KG tub
CREATIVE IDEAS
RECIPE INSPIRATION CHOCOLATE & PEANUT FILLED DONUT
Made with the following Dawn ingredients: • • •
DAWN RAISED DONUT MIX PREMIUM DAWN BALANCE® CRUNCHY PEANUT BUTTER DAWN EXCEPTIONAL® GLOSSY ICING CHOCOLATE
APPLE CRUMBLE VEGAN CAKE DONUT
Made with the following Dawn ingredients: • • • •
DAWN BALANCE® CAKE DONUT MIX PLAIN VEGAN DAWN EXCEPTIONAL® NON STICKY DONUT GLAZE DAWN EXCEPTIONAL® DELIFRUIT XTRA APPLE 10/10 DAWN CRUMBLE MIX
VEGAN CRUFFIN
Made with the following Dawn ingredients: • • •
DAWN BALANCE® DONUT MIX VEGAN PLAIN DAWN DELIFRUIT CLASSIC VERY BERRY DAWN QUELLI
We understand that with constantly evolving consumer demands, you need more than exceptional products to inspire new levels of success. You need a true partner: one who’s walked the walk and understands the various challenges of running your day-to-day operation. A complete partner, with the tools, solutions and support to help you stand out in today’s highly competitive marketplace. An innovative partner, one that is always looking ahead for ideas and inspiration to create new excitement. We are creators. Collaborators. Experts and inspirers. For growing your business, we are the total package: your partner for bakery success.
DO YOU HAVE MORE QUESTIONS ABOUT OUR PRODUCTS OR WANT MORE INSPIRATION? Go to www.dawnfoods.com or contact us WWW.DAWNFOODS.COM/EU/CONTACT-US