TOTAL COOKIE SOLUTIONS FROM DRY MIXES TO INCLUSIONS AND DECORATIONS. ©2025 Dawn Foods
DAWN STORY AND COOKIE EXPERTISE
More than just a story For over 100 years, Dawn has been focused on bringing customers the insights, innovations and strategies to help you grow. What started with a recipe for great tasting donuts has grown into a global network of experts working every day to be your trusted advisor to help grow your business and meet the needs of your customers. From artisanal bakeries to leading manufacturers, Dawn helps you and your customers celebrate life’s sweet moments.
Cookies: A timeless treat with endless possibilities Cookies are more than just a sweet indulgence - they’re easy to produce, universally loved, and full of potential for creativity. In today’s competitive bakery market, they remain one of the most versatile and profitable products you can offer. For professional bakers and manufacturers, cookies present a unique opportunity to combine tradition with innovation. Whether you’re running an artisanal bakery or a large-scale production line, cookies are a high-margin item with broad customer appeal, low waste, and flexible formats. They allow for multiple variations in flavour, texture, and presentation. Whether chewy, crunchy, filled, or frosted, cookies can be tailored to suit any occasion or consumer palate. This brochure dives deep into the world of cookies, offering practical insights into:
Inspiring trends we see in the market
Application tips for consistent quality
Our broad portfolio, from mixes to fillings and decorations, including new Better-for-You options
Creative recipe ideas to stand out in a crowded market From classic favourites to modern reinventions, cookies go beyond the simple sweet treat — they’re a smart business move! Whether your goal is to boost efficiency, reduce costs, or expand your product range with trend-forward options, Dawn will help you unlock the full potential of cookies in your bakery operation.
TRENDS & MARKET INSIGHTS
Top countries of cookie launches
UK 17%
Germany 14%
Spain 11%
France 7%
Poland 7%
NL 6%
Greece 4%
Italy 3%
CZ 3,0%
Ireland 3%
Source: Mintel Database, Europe Jun 2024-Jun 2025
Top claims of cookie launches Vegetarian
18,3%
Vegan/No animal ingredients
16,8%
Gluten free
15,6%
Seasonal
12,8%
Palm oil free
12,7%
Free from added artificial colouring
6,8%
Free from added artificial flavouring
5,3%
No added sugar
5,3%
High added protein
4,1%
Source: Mintel Database, Europe Jun 2024-Jun 2025
Top flavours of cookie launches Chocolate remains the leading cookie flavour featured in
1 out of 5 new cookie launches over the past 12 months Source: Mintel Database, Europe Jun 2024-Jun 2025
2024
2025
24% of European consumers stated they consume cookies more often compared to a year ago
72% of European consumers agree that sweet baked goods are an affordable luxury
70% of European consumers like to try sweet baked goods with surprising texture
Viral Food Trends have major influence on the Bakery Industry
1 in 2
European consumers agree with this statement
“I like to try the latest viral food trends”
Viral cookie trends through the years… 2025: DUBAI CHOCOLATE
2024: THE CROOKIE
Source: Dawn Global Bakery Trends Study, April 2025, Europe (UK, France, Spain, Germany, Netherlands, Poland) n=1492
2023: S'MORES COOKIE
OUR COOKIE INGREDIENTS PORTFOLIO
What we do Dawn is with you every step of the way with a full range of cookie ingredients to support you in three application elements:
THE COOKIES
THE FILLINGS AND INCLUSIONS
THE DECORATIONS
Our pillars When you partner with Dawn, you get more than just great products. You get the partnership, expertise and dedication to help make your business a success. Our cookie ingredients are organised under different ranges to make it easy for you and your team to find the right product every time.
TRUSTED QUALITY
OUR VERY BEST
BETTER FOR YOU
DAWN
DAWN EXCEPTIONAL
DAWN BALANCE
Tried and true products that provide consistent quality and performance.
Dawn’s premium, differentiated product line that delivers category-leading quality and performance.
Better-for-You products that don’t sacrifice taste or performance.
Dawn cookie mixes, inclusions and coatings, that are made with high-quality ingredients and provide delicious cookies you can depend on.
Dawn Exceptional® cookies mixes, flavouring options and fillings that deliver premium quality with specific attributes to differentiate and fit your requirements (ex: natural colours & flavours).
Dawn Balance® cookie mixes that meet your customers’ desire for “better-for-you” solutions, without compromising on taste, like vegan or reduced sugar.
Baking classics, rooted in taste & shaped by trends! With Dawn cookie mixes, just add water and butter and you are on your way to Authentic American style cookies, chewy on the inside and crunchy on the outside. Our cookie mixes are available in three popular flavours: vanilla, chocolate and oatmeal.
decorated, dessert-inspired treats. Combine them with Dawn fillings, compounds, icings and coatings to offer endless possibilities to flavour and elevate your creations. Delight your customers and stand out by offering unforgettable limited-time offerings.
Dawn Cookie mixes offer incredible versatility, making it easy to strike the perfect balance between rich indulgence and everyday simplicity. Ride the wave of viral cookie trends - from decadent filled creations to beautifully
We also offer Better-for-You options to suit every customer needs, from vegan, to reduced sugar, mixes with protein and longer shelf-life.
Attributes
Benefits
Crispy outside, chewy inside
Trendy Authentic American style
Great spread and thickness, offering a distinctive, cracked surface
Appealing visual
For Dawn Exceptional®, made with rapeseed oil, only one e-number (considerably less than market alternatives), natural colour & flavour
Answering the demands of manufacturing customers producing for retail
Easily combines with Dawn products
Bringing great versatility
Possibility to play around with the application recipe
Offering a variety of textures to consumers
Our cookie mixes Pillar
Dawn
Dawn Exceptional®
Dawn Balance®
Item code
Product name
Packaging
0.00551.813
DAWN COOKIE BS PLN PRAIRIE MB
12,5 KG
0.01279.969
DAWN COOKIE BS PLN PRAIRIE
12,5 KG
0.00401.985
DAWN COOKIE BS VAN PRAIRIE MB
6.00658.047
DAWN COOKIE MX CHOC RACMB
0.00551.821
DAWN COOKIE BS DARK DEVILS CHOC MB
6.00343.050
DAWN COOKIE BS DD CHOC MB RACMB
6.00077.006
DAWN AMERICAN COOKIE MIX
4 x 3,5 KG
6.00078.006
DAWN AMERICAN COOKIE MIX CHOC RACMB
4 x 3,5 KG
0.02395.813
DAWN EXCEPTIONAL® COOKIE MIX PLAIN
12,5 KG
0.02395.871
DAWN EXCEPTIONAL® COOKIE MIX CHOCOLATE RACMB
12,5 KG
2.43726.119
DAWN BALANCE® COOKIE MIX COCOA VGN RACMB
10 KG
2.43727.119
DAWN BALANCE® COOKIE MIX PLAIN VGN
10 KG
0.02411.966
DAWN BALANCE® COOKIE MIX OATMEAL
12,5 KG
25 KG
NEW
12,5 KG 25 KG
*made to order DAWN BALANCE® COOKIE MIX WITH PROTEIN 6.00669.083
DAWN BALANCE® COOKIE MIX PLAIN RSUG RAP
6.00670.083
DAWN BALANCE® COOKIE MIX CHOC RSUG RAP
12,5 KG
12,5 KG
NEW
12,5 KG 12,5 KG
OUR COOKIE INGREDIENTS PORTFOLIO
NEW
A new cost-efficient chocolate cookie mix
At Dawn, we are always focused on delivering greater efficiencies and smarter solutions to help you meet new challenges. Our focus remains on supporting our customers with practical solutions, adapting with agility, and staying dependable.
Cocoa prices have been rising sharply over the past year, following supply disruptions alongside record-low inventories. Other factors such as regulatory pressures and speculation also resulted in intensified price volatility. We understand how these factors are putting pressure on your daily operations, no matter the size of your business. We are here to support you and offer solutions to face these challenges. That is why we have created a new cost-efficient chocolate cookie mix — crafted to keep the rich chocolatey flavour your customers love, without compromising on quality. This recipe is rebalanced and optimised to bring you the same efficient results and value at a more competitive price.
Product attributes: • • • • • • •
Pillar Dawn
Item Code
Rich chocolatey flavour More cost-control, facing volatility of cocoa prices Great colour and spread Natural flavours; no colourants Made with rapeseed oil Only 1 e-number Cocoa is Rainforest Alliance certified
Product Name
6.00658.047 DAWN COOKIE MX CHOC RACMB
Packaging
12,5 KG Bag
Application recipe: • • • • •
1000g Dawn Cookie Mix Chocolate 160g Butter or Margarine 70g Water Add 125g inclusions (if required) Bake at 150°C in a fan oven (190°C deck oven) for 10-12 minutes
OUR COOKIE INGREDIENTS PORTFOLIO
NEW
Two new cookie mixes with 30% less sugar
The days of one-size-fits-all are over as inclusivity becomes a key driver in consumer choices. Growing demand for options that align with dietary needs and personal values requires bakeries to take a customised approach. This shift calls for variation in ingredients, products, sizes, and messaging to cater to diverse preferences. This trend pushes bakeries to offer personalised options to remain relevant and appealing to a broader audience in an evolving marketplace.
Following the growing demand from today’s health-conscious consumers, we have developed two new cookie mixes (plain and chocolate) with 30% less sugar than in comparable products— delivering the same delicious taste and quality for a more balanced indulgence. Addressing your concerns regarding sustainability, these mixes are made with rapeseed oil and maintain their freshness and quality for an extended period of 7 days.
"I'm interested in sweet baked goods that are better for me (less fat, reduced sugar)"
Product attributes: • • • • • •
30% reduced in sugar (vs comparable products) for a less sweet agreable taste Great colour and spread Natural flavours; no colourants Extended freshness of 7 days after baking, allowing for better waste management Made with rapeseed oil Cocoa is Rainforest Alliance certified
7 10 out of
European consumers agree with this statement
Source: Dawn Global Bakery Trends Study, April 2025, Europe (UK, France, Spain, Germany, Netherlands, Poland) n=1492
Pillar
Item Code
Product Name
Packaging
Dawn Balance®
6.00669.083
DAWN BALANCE® COOKIE MIX PLAIN RSUG RAP
12,5 KG Bag
Dawn Balance®
6.00670.083
DAWN BALANCE® COOKIE MIX CHOC RSUG RAP
12,5 KG Bag
Application recipe plain:
Application recipe chocolate
• • • • •
• • • • •
1000g Mix 150g Butter or Margarine 90g Water Add 125g inclusions (if required) Bake at 160°C in a fan oven for 10-12 minutes. (190°C in a deck oven)
1000g Mix 160g Butter or Margarine 110g Water Add 125g inclusions (if required) Bake at 160°C in a fan oven for 10-12 minutes (190°C in a deck oven)
TIPS & TRICKS & VERSATILITY
Functionality
Time/Cost efficiency
Add the butter cold with the mix, never melt it, it can have a bad impact during the baking process > results in a more biscuit type cookie, without the chewy center
Add inclusions (chunks, candied fruits,…) before the water, to have a homogeneous mixture
Pay attention to the baking temperature according to the type of oven • 150C° to 160C° for fan oven • 190C° to 200C° for deck oven
Leave the cookies to cool for a minimum of 30 minutes after baking
Replace butter with margarine, either fully, or 50-50%
Add cocoa powder to the plain dough for a cocoa flavoured dough
Add flour to the mix to get more yield (200g flour for 1kg mix)
Prepare cookies in advance, freeze as pucks, then bake off on demand
Use it in other types of applications to maximise value: as a base of a cake, flan, cheesecake or a tartlet
Basic application recipe: Mix + butter/margarine + water + inclusions
Application tips
Add compound to flavour the batter
To get a different texture: • •
Optimal inclusions ratio: 10-15%
Three different shaping methods: make a roll of dough or use a ring or a scoop
Fill a cookie
• •
More butter: a richer colour, small cracks and deep flavour; Add 10% sugar: sweeter, crisper edges and chewier texture; More water (30%): wider spread, larger cracks and softer texture; Add 120g eggs: more biscuit- like texture and wider spread.
FILLINGS & DECORATIONS
Almond pastes & Marzipan
COMPLIMENTARY PRODUCTS
Dawn offers almond pastes and marzipan in a range of qualities and price points to suit diverse production needs.
With our assortment of inclusions, fillings, compounds, icings and coatings, you can fill and decorate your cookies to create a varied signature offer.
Our marzipan is ideal for molding and decoration, while our almond pastes deliver smooth consistency and rich flavour for fillings – ensuring reliable results across many bakery applications.
TO FILL Inclusions: Chunks and Candied fruits Use Dawn Chocolate Chunks or Royal Steensma Candied Fruits to add some bite and flavour to your cookies. 10-15% inclusions/kg of dough is a good ratio.
Item Code
Product Name
Packaging
upcoming
RS MARZIPAN 30%
10 KG BIB
upcoming
RS ALMONDS PASTE 57%
10 KG BIB
upcoming
RS CONFECTIONARY KERNEL PASTE
10 KG BIB
Fillings Dawn Delicream and other fillings are the perfect way to fill your cookies in a convenient way. They will give your customers the best in taste, flavour and texture. These highly versatile fillings are ready to use, easily spreadable and are highly suitable for unbaked applications, to make a sandwich cookie for instance.
Item Code
Product Name
Packaging
2.79004.113
DAWN CHOCOLATE CHUNKS WHITE
TUB 3,75 KG
2.79005.113
DAWN CHOCOLATE CHUNKS DARK
TUB 3,75 KG
2.79010.113
DAWN CHOCOLATE CHUNKS MILK
TUB 3,75 KG
8.40000.771
RS CANDIED ORANGE 6X6
BOX 12.5 KG
8.40001.771
RS CANDIED ORANGE FINE
BOX 12.5 KG
8.40002.770
RS CANDIED APPLE 7X7
BOX 10 KG
8.40003.772
RS CANDIED FRUITMIX 6X6
BOX 15 KG
8.40006.772
RS FRUITEASE SOUR CHERRY AJC
BOX 10 KG
8.40007.771
RS CANDIED ORANGE 4X4
BOX 12.5 KG
8.40008.771
RS CANDIED CITRON 3X3
BOX 12.5 KG
8.40008.773
RS CANDIED CITRON 3X3
BOX 5 KG
8.40010.772
RS CANDIED PAPAYA 6x6 DUCOLORE
BOX 12.5 KG
8.40011.772
RS CANDIED GINGER MINCED 2-7MM S
BOX 10 KG
Item Code
Product Name
Packaging
8.40013.770
RS CANDIED MIXED PEEL 4x4 8020
BOX 10 KG
5.30671.502 DAWN DELICREAM BUENO SG
TUB 5 KG
8.40016.771
RS CANDIED ORANGE PEEL MARM STRIPS
BOX 10 KG
5.30678.502 DAWN DELICREAM COCONUT SG
TUB 5 KG
8.40004.772
RS FRUITEASE CULT BLUEBERRIES AJC
BOX 10 KG
8.02749.303 D_EXC DELICREAM LEMON SG
TUB 5 KG
8.40005.772
RS FRUITEASE WILD BLUEBERRIES AJC
BOX 10 KG
5.30588.508 D_BAL CRUNCHY PEANUT BUTTER
TUB 3 KG
Compounds Dawn Exceptional® Compounds are flavouring pastes ideal for a wide range of applications. They are made with concentrated fruit juice, extracts and/or fruit puree.They bring a variety of intense tastes and colours to all your bakery creations and are specifically good to colour and flavour icings and dough to decorate your cookies.
Item Code
Product Name
Packaging
TO DECORATE
2.02001.320 DAWN EXCEPTIONAL® COMPOUND ORANGE
4x1 KG TUB
Icings
2.02002.320 DAWN EXCEPTIONAL® COMPOUND PINEAPPLE
4x1 KG TUB
2.02004.320 DAWN EXCEPTIONAL® COMPOUND LEMON
4x1 KG TUB
2.02004.325 DAWN EXCEPTIONAL® COMPOUND LEMON
5 KG BUCKET
2.02005.320 DAWN EXCEPTIONAL® COMPOUND CHERRY
4x1 KG TUB
2.02012.320 DAWN EXCEPTIONAL® COMPOUND BANANA
4x1 KG TUB
2.02014.320 DAWN EXCEPTIONAL® COMPOUND STRAWBERRY
4x1 KG TUB
2.02018.313 DAWN EXCEPTIONAL® COMPOUND CARAMEL
12,5 KG TUB
2.02018.320 DAWN EXCEPTIONAL® COMPOUND CARAMEL
4x1 KG TUB
2.02020.320 DAWN EXCEPTIONAL® COMPOUND RASPBERRY
4x1 KG TUB
2.02024.320 DAWN EXCEPTIONAL® COMPOUND PASSION
4x1 KG TUB
2.02027.320 DAWN EXCEPTIONAL® COMPOUND KIRSCHWASSER
4x1 KG TUB
2.02032.305 DAWN EXCEPTIONAL® COMPOUND MOCHA
5 KG TUB
2.02032.320 DAWN EXCEPTIONAL® COMPOUND MOCHA
4x1 KG TUB
We know that convenience, easy to use products and versatility are key to your success. That is why our icings give you the complete solution for your finishing needs. Dawn Glossy Icings are ideal for icing, dipping, or decorating your cookies. They are easy to use and freezeand thaw-stable, with perfect shine and natural flavours. You can also create custom flavour & colour combinations with Dawn Exceptional® Compounds. Item Code
Product Name
Packaging
7.73023.100 DAWN EXCEPTIONAL GLOSSY ICING CHOCOLATE RACMB
14 KG BUCKET
7.73024.100 DAWN EXCEPTIONAL GLOSSY ICING CARAMEL FLAVOURED
14 KG BUCKET
7.73037.100 DAWN EXCEPTIONAL GLOSSY ICING CARAMEL FLAVOURED
7 KG BUCKET
7.73026.107 DAWN EXCEPTIONAL GLOSSY ICING CHOCOLATE RACMB
7 KG BUCKET
7.73032.100 DAWN EXCEPTIONAL GLOSSY ICING WHITE
12 KG BUCKET
7.73038.100 DAWN EXCEPTIONAL GLOSSY ICING WHITE
6 KG BUCKET
®
®
®
®
®
®
Coatings The Royal Steensma Chocuise range is designed for refining your sweet baked goods. It has a chocolate-like taste and the shine and snap typical of chocolate. It also impresses with its excellent coverage, short solidification time and smooth texture. Chocuise is ideal for baked goods stored at room temperature.
2.02044.320
DAWN EXCEPTIONAL® COMPOUND MARC DE CHAMPAGNE
4x1 KG TUB
2.02050.320 DAWN EXCEPTIONAL® COMPOUND MANGO
4x1 KG TUB
2.02342.320 DAWN EXCEPTIONAL® COMPOUND CAPPUCCINO
4x1 KG TUB
2.02344.320 DAWN EXCEPTIONAL® COMPOUND EGG LIQUEUR
4x1 KG TUB
2.02344.325 DAWN EXCEPTIONAL® COMPOUND EGG LIQUEUR
12 KG TUB
8.02754.301 DAWN EXCEPTIONAL® COMPOUND ORANGE CL
5 KG BUCKET
8.03194.305
DAWN EXCEPTIONAL® COMPOUND STRAWBERRY NATFLV
8.03208.301
DAWN EXCEPTIONAL® COMPOUND COCOA NATFL RACMB
2,5 KG BUCKET
8.03208.302
DAWN EXCEPTIONAL® COMPOUND COCOA NATFL RACMB
13 KG BUCKET
5 KG TUB
Packaging
8.03265.320 DAWN EXCEPTIONAL® COMPOUND BLUEBERRY
4x1 KG TUB
RS CHOCUISE FLAKES DARK RACMB SG SA20KG
20 KG
8.03269.352 DAWN EXCEPTIONAL® COMPOUND BANANA
2x10 KG BUCKET
RS CHOCUISE FLAKES MILK RACMB SG SA20KG
20 KG
8.03310.320 DAWN EXCEPTIONAL® COMPOUND COCONUT
4x1 KG TUB
20 KG
8.03425.320 NEW! DAWN EXCEPTIONAL® COMPOUND YUZU
4x1 KG TUB
Item Code
Product Name
8.30014.719 8.30015.719
8.30016.719 RS CHOCUISE FLAKES WHITE SG SA20KG
CREATIVE IDEAS
Royal Steensma Souplesse The range of fat-based coatings of Royal Steensma offers a selection of colours and flavours, allowing you to easily create new variations for your customers.
Item Code
Product Name
Packaging
8.30002.715 RS SOUPLESSE DARK RACMB SG
3 KG tub
8.30002.717 RS SOUPLESSE DARK RACMB SG
12,5 KG tub
8.30003.715 RS SOUPLESSE NEUTRAL SG
3 KG tub
8.30003.717 RS SOUPLESSE NEUTRAL SG
12,5 KG tub
8.30009.715 RS SOUPLESSE MILK RACMB SG
3 KG tub
8.30004.715 RS SOUPLESSE BANANA SG
3 KG tub
8.30005.715 RS SOUPLESSE LIMONCELLO SG
3 KG tub
8.30006.715 RS SOUPLESSE ORANGE SG
3 KG tub
8.30007.715 RS SOUPLESSE STRAWBERRY SG
3 KG tub
8.30010.715 RS SOUPLESSE BLUEBERRY FLAVOUR SG
3 KG tub
8.30008.715 RS SOUPLESSE CAFE FLAVOUR RACMB SG
3 KG tub
8.30011.715 RS SOUPLESSE PISTACHIO FLAVOUR SG
3 KG tub
8.30012.715 RS SOUPLESSE CARAMEL FLAVOUR RSPO SG
3 KG tub
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Recipe inspiration Whether you're looking for cookies with premium inclusions, indulgent dessert-style varieties, filled cookies, or innovative applications, our newest creations are designed to inspire and help you elevate your offering. Explore our latest recipe collection!
Filled cookies
Toppin g
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We understand that with constantly evolving consumer demands, you need more than exceptional products to inspire new levels of success. You need a true partner: one who’s walked the walk and understands the various challenges of running your day-to-day operation. A complete partner, with the tools, solutions and support to help you stand out in today’s highly competitive marketplace. An innovative partner, one that is always looking ahead for ideas and inspiration to create new excitement. We are creators. Collaborators. Experts and inspirers. For growing your business, we are the total package: your partner for bakery success.
DO YOU HAVE MORE QUESTIONS ABOUT OUR PRODUCTS OR WANT MORE INSPIRATION? We’ve got the answers and more. Visit DAWNFOODS.COM