Meaningful and Traditional Celebration Día de los Muertos is one of the most meaningful celebrations in Hispanic culture, creating a unique opportunity for bakeries to connect with customers through tradition, remembrance, and food. At the heart of the celebration is Pan de Muerto, a sweet bread that symbolizes the circle of life and serves as an important part of family altars and gatherings. Research shows that 4 in 10 consumers purchase Pan de Muerto specifically for the holiday, while many continue purchasing throughout the surrounding season. The selling opportunity extends well beyond traditional breads. Encourage customers to build a complete Día de los Muertos bakery display with: • Traditional Pan de Muerto • Decorated cakes and cupcakes inspired by marigolds, sugar skulls, and vibrant seasonal colors • Festive donuts featuring colorful glazes and Día de los Muertos decorations • Family-sized offerings perfect for celebrations and gatherings Consumer insights show that: • The Pan de Muerto season runs from August through late November • 44% of consumption occurs during breakfast or dinner occasions • Traditional flavors remain favorites, led by orange blossom/ citrus and butter-style varieties • Family and sharing formats are highly popular during the celebration season
We’ll Help You Promote It To make activation easy, Dawn will provide promotional tools designed to help customers build awareness and drive traffic, including: • Point-of-sale poster • Window cling • Recipe inspiration
44% of Pan de Muerto consumption occurs during breakfast or dinner occasions. *
*Source: Dawn Foods Shopper Insights Study 2022.
Selling opportunites include more than traditional breads. Click for recipes
The season spans August thru November. August
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Stock up for the season and save. Go to go.dawnfoods.com/dia-de-los-muertos to access $5 off select Dawn products and prepare for Día de los Muertos demand.
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Dawn Foods helps customers grow their business by providing industryleading products, innovation, profitable solutions, and expertise you can depend on. From corner bakeries and leading manufacturers to foodservice operators and in-store bakeries, Dawn is your partner for bakery success. 1.800.292.1362 • DawnFoods.com
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