The Complete
Social Media
Content Planner Master Your Social Media Game: Plan, Create, Succeed 12 Months of Content Strategy Inside!
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Introduction Welcome to the Social Media Content Planner. We have created a downloadable social media calendar, packed with key dates, national events, and holidays, this has been designed to work in tandem to you. Download the social media content calendar for free at www.datumcp.com/social-media-calendar
This planner is a hands-on companion to the digital calendar, use it to translate key dates from the calendar into actionable social media posts. There's something special about a physical book that tech can't replicate – it's there for your spontaneous ideas, meeting notes, and desk-side brainstorming sessions, all without the barrier of logging in or switching between screens. Before we start planning Here’s an additional gift. As social media is just one component of the digital marketing, we’re offering an expert review of your website and marketing. Request your free review and receive a customised action plan to grow your business at: www.datum.agency
Now, let’s get started planning your social media content strategy.
Your Brand Before you dive into creating your social media content, it’s important to have a clear understanding of your brand. Your brand acts as the compass for your content and writing style. Investing time in this section now will greatly benefit the effectiveness of your social media marketing by making your brand more relatable, consistent, and engaging to your customers. Brand name Here, write down your brand name. Consistency is vital - ensure you use the same spelling and capitalisation across all your social media posts.
Brand story The unique history and story of the brand, which can help to establish authenticity and build a connection with the audience.
Products / Services Focus on highlighting your top products or services to clearly showcase your strengths.
Target Audience Identify your ideal customer. Understanding the demographics, interests, and behaviours of your target audience is crucial for effective messages.
Core Values List the values that are important to your brand. Examples could include a commitment to quality, competitive pricing, exceptional customer service, sustainability, reliability, and trust.
Unique Value Proposition Describe what sets your brand apart. It could be your innovative approach, the unique benefits of your product, affordable price, 5 star reviews, or the exceptional service you provide.
Brand Voice If your brand were a person, how would they communicate? Describe their personality and style of language. Are they witty and playful, or more formal and sophisticated?
Desired Emotional Impact Consider the emotional response you want to evoke with your content. Emotions drive decisions. Do you want your audience to feel inspired, reassured, excited, or perhaps a sense of urgency? Even seemingly negative emotions, like concern, can be powerful if used appropriately.
Look & Feel This section is all about defining the visual and sensory elements that make up your brand’s identity. It’s these elements that will set the tone for how your brand is perceived and remembered. Just like your brand’s voice and values, the look and feel should be consistent across all platforms and materials. Brand Colours Identify the primary and secondary colours that represent your brand.
Typography Choose the fonts that will be used in your branding materials. Consider readability and character that aligns with your brand personality.
Logo and Iconography Describe your brand’s logo and any associated icons. Consider how these elements communicate your brand’s essence.
Imagery Style Define the style of images and graphics that best represent your brand. This could range from professional photographs to hand-drawn illustrations.
Overall Aesthetic Describe the overall aesthetic of your brand. Is it modern and minimalistic, warm and rustic, or bold and energetic?
Sensory Elements If applicable, describe any other sensory elements associated with your brand, like sounds, scents, or textures.
Off Brand Identify elements or styles that should be avoided to preserve the integrity of your brand’s visual identity. This includes colours, types of imagery, font choices, or design trends.
? FAQs
How often should I post on social media?
Consistency is key. Aim for a realistic schedule you can maintain - 1 post a week is better than sporadic bursts of activity. A good starting point is 3 posts a week. Which social media platforms should I use?
Your platform choice should be based on where your target audience is most active. For B2B, LinkedIn might be ideal, whereas beauty products may do well on Instagram and Facebook. What types of content are most engaging? Focus on content that encourages interaction: videos, free downloads, polls, competitions, special offers, and humorous posts often engage audiences effectively. How should I handle negative comments on social media? For constructive feedback, respond with thanks and an invitation to discuss further via direct message. Delete and block in cases of abuse or inappropriate language. Should I use paid ads to boost my social media posts? Paid ads can be effective for reaching a larger audience. Consider your budget and goals when deciding if paid ads are right for your strategy.
How much time should I spend on social media? With practice, you can efficiently manage your social media. Planning, creating, and scheduling approximately 12 posts a month can be effectively done in a 2-3 hour session. This approach helps maintain consistency while optimising your time. How can I create professional social media graphics? Tools like Canva offer templates and stock images for easy graphic creation. Adcreative. ai is another AI-based option for generating graphics. How can I create professional social media videos? Tools like InVideo and Adobe Spark offer templates and easy-to-use interfaces for creating professional-quality videos. How can I get more followers? Avoid buying fake followers. Grow your audience organically with quality content, relevant hashtags, engaging with others, and, if budget allows, using paid ads. How do I track website visitors, leads, and sales from social media? Use tools like Google Analytics to track visitors from social media. UTM parameters can help in tracking the effectiveness of specific campaigns. Which tools do you recommend for scheduling posts? Tools like Hootsuite, Buffer, and Later are great for scheduling posts and managing multiple social media accounts efficiently. What is best practice for hashtag use? Research and use relevant hashtags. Don’t overcrowd your posts; a few well-chosen hashtags are often more effective than a long list. How should I balance promotional and informative content? Follow the 80/20 rule: 80% informative, engaging content and 20% promotional content. Can you recommend someone to manage my social media? As the creators of this planner and experts in digital marketing, we offer social media management services. Our offerings include regular posting, follower growth strategies, and targeted ad management, tailored to enhance your online presence effectively. Visit https://www.linkdigital.co.uk to find out more. Are there any legal considerations to keep in mind when posting on social media? In the UK, it’s essential to respect copyright and intellectual property laws, adhere to GDPR for user privacy and data protection, ensure honest advertising in accordance with the Advertising Standards Authority (ASA) guidelines, comply with rules for contests and promotions as per UK law, and avoid defamatory or harassing content to safeguard your business and uphold your brand’s reputation.
Month Ahead WEEKLY OBJECTIVES / DIARY DATES / CONTENT IDEAS
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“Marketing is no longer about the stuff that you make, but the stories that you tell.” C R E AT I V E , P R I N T A N D D I G I TA L
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“The best marketing doesn’t feel like marketing.”
C R E AT I V E , P R I N T A N D D I G I TA L
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“Your brand is what people say about you when you’re not in the room.” C R E AT I V E , P R I N T A N D D I G I TA L
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April Review HOW DID YOU DO THIS MONTH?
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“Content is fire; social media is gasoline.”
C R E AT I V E , P R I N T A N D D I G I TA L
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May Review HOW DID YOU DO THIS MONTH?
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“Behind every bad bit of content is an executive that asked for it.”
C R E AT I V E , P R I N T A N D D I G I TA L
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June Review HOW DID YOU DO THIS MONTH?
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“Marketing with content is not the same as content marketing.”
C R E AT I V E , P R I N T A N D D I G I TA L
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July Review HOW DID YOU DO THIS MONTH?
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“Marketing is too important to be left to the marketing department.”
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“Don’t find customers for your product, find products for your customers.” C R E AT I V E , P R I N T A N D D I G I TA L
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September Review HOW DID YOU DO THIS MONTH?
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“Content is king, distribution is queen, and she wears the pants.”
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MOST POPULAR POST:
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NOTES
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“The best advertising is done by satisfied customers.”
C R E AT I V E , P R I N T A N D D I G I TA L
Month Ahead WEEKLY OBJECTIVES / DIARY DATES / CONTENT IDEAS
Goals
Week 1
Order a Social Media Planner for next year
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November Review HOW DID YOU DO THIS MONTH?
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SHARES
MOST POPULAR POST:
LEAST POPULAR POST:
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NOTES
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“Either write about something worth doing or do something worth writing about.” C R E AT I V E , P R I N T A N D D I G I TA L
Month Ahead WEEKLY OBJECTIVES / DIARY DATES / CONTENT IDEAS
Goals
Week 1
Week 2
Week 3
Week 4
Week 5
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December Review HOW DID YOU DO THIS MONTH?
FOLLOWERS/ CONNECTIONS
POSTS
LIKES
COMMENTS
SHARES
MOST POPULAR POST:
LEAST POPULAR POST:
WEBSITE VISITORS:
LEADS/SALES:
JAN
NOTES
FEB
MAR
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“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” C R E AT I V E , P R I N T A N D D I G I TA L
End of Year Review As the year draws to a close, it’s essential for any successful business to take a moment to reflect on the journey and accomplishments of the past twelve months. Writing down your thoughts and reflections serves as a valuable exercise in self-assessment and planning for the future. It allows you to capture the highs and lows, the lessons learned, and the achievements made. This practice not only helps in celebrating your successes but also in identifying areas for improvement and setting clear goals for the upcoming year. By documenting your thoughts and insights, you create a foundation for better decision-making and continued growth, ensuring that your business evolves and thrives.
Further Help and Advice Enhance your social media marketing skills with these online resources. Whether you’re a beginner or looking to refine your strategies, these tools and websites offer valuable insights and guidance. Websites for Learning and Inspiration
Online Courses and Certifications
Social Media Examiner
Google Digital Garage
https://www.socialmediaexaminer.com
https://grow.google
Hootsuite Blog
Coursera
https://blog.hootsuite.com
https://www.coursera.org
Buffer’s Social Media Library
Udemy
https://buffer.com/library
https://www.udemy.com
Sprout Social Insights https://sproutsocial.com/insights Datum Blog https://www.datumcp.com/blog If you have any questions about anything in this book, or have a suggestion for us to improve it, feel free to reach out to us at sales@datumcp.com Remember, social media marketing is an ever-evolving field, so staying informed and adaptable is key to success. Keep exploring, learning, and experimenting!
Before You Go Thank you for choosing our Ultimate Social Media Content Planner. To further support your journey, we’d like to offer you a free expert review of your website and digital marketing. This personalised review extends beyond social media, including how to improve your conversion rate and search engine visibility. Conducted by a marketing expert at Datum, not an automated tool. Claim your free review at: www.datum.agency If you’ve found this planner useful, we’d be grateful for a Google Review. Your feedback not only supports us but also helps others discover the social media planner. Leave your review easily at: http://tinyurl.com/datum-review or scan the QR code below:
Thank you
Maximise Your Social Media Impact with the Ultimate Social Media Content Planner This indispensable planner, designed for savvy marketers and business owners, streamlines your social media strategy for a full year. It’s the perfect tool for capturing spontaneous ideas, facilitating group planning sessions, and undistracted strategising. What’s Inside?
• Brand Clarity: A step-by-step guide to defining your brand message and visuals.
• 12 Months of Content Planning: Fill-in-the-blank pages for easy and effective planning.
• Weekly and Daily Planning: Organise post titles, hashtags, descriptions, calls-to-action, and more.
• Monthly Progress Reviews: Track followers, posts, likes, and other key metrics.
• Flexible Year-Round Planning: With 5 undated weeks each month, start any time of year and enjoy 12 months of planning.
• Social Media Platforms: Suitable for Facebook, Instagram, X, LinkedIn, YouTube, and TikTok.
• FAQs: Gain insights with expertly answered questions. • Free UK Event Calendar: An annually updated downloadable
calendar filled with key events and holidays, perfect for sparking content ideas.
Brought to you by Datum, this planner represents more than a decade of digital marketing expertise, during which we’ve helped over 400
www.datum.agency