Pull Up for the Roar is a public relations campaign created to address student attendance and engagement at Savannah State University athletic events. The campaign was developed after reviewing research on student behavior, communication habits, and event participation trends.
The research revealed that low student turnout is often not caused by a lack of interest in sports. Instead, it is more often linked to communication gaps. Students are more likely to attend when they know about events in advance, receive reminders close to game time, understand the event details clearly, and feel that their peers will be there.
The campaign focuses on changing student behavior by improving how athletic events are promoted. Instead of using communication that simply announces a game, Pull Up for the Roar emphasizes the emotional and social value of attendance. It promotes games as exciting student experiences connected to school pride, campus energy, and shared memories.
The campaign is designed for Savannah State students, especially undergraduates who are highly active on social media and influenced by peers, campus organizations, and student culture. It uses communication strategies rooted in relevance, repetition, convenience, and social proof.
Key campaign communication tools may include:
• Social media graphics
• Countdown posts
• Short hype videos
• Student testimonials
• Student organization involvement
• Event reminder messaging
• Game-day information graphics
The long-term purpose of the campaign is to make athletic attendance part of student routine and identity. By building stronger awareness and stronger emotional connection, Pull Up for the Roar helps turn spectatorship into participation.
News Release
FOR IMMEDIATE RELEASE
Savannah State Launches “Pull Up for the Roar” Campaign to Boost Student Attendance at Athletic Events
Savannah, GA Savannah State University is launching a new student-focused campaign, Pull Up for the Roar, to increase student attendance and engagement at athletic events by turning game day into a stronger part of campus life.
Developed through research on student behavior, the campaign responds to a clear communication challenge: many students are aware of games, but they do not always attend because the events are not promoted in ways that feel timely, social, and relevant to their daily lives. The campaign is designed to change that by using mobile-friendly messaging, peercentered storytelling, and high-energy visuals that reflect the real student experience.
Pull Up for the Roar will promote games as more than athletic competitions. The campaign presents them as campus moments where school spirit, student pride, and community all come together. Messaging will focus on excitement, convenience, and belonging, while also giving students the information they need to attend, such as game time, location, event themes, and student-focused highlights.
Research behind the campaign showed that students are more likely to attend events when communication is repeated, easy to understand, and connected to social value. In response, the campaign will use digital promotion, peer influence, student organization participation, and same-day reminders to encourage stronger turnout.
“Students want experiences that feel worth their time,” the campaign team found through its research. “When games are positioned as social, energetic, and meaningful parts of campus culture, attendance becomes more likely.”
The campaign supports Savannah State’s broader goal of strengthening school spirit and increasing campus engagement through athletics. By making game-day communication more strategic and student-centered, Pull Up for the Roar aims to create a stronger connection between students and the Tiger experience.
For more information about Savannah State Athletics and upcoming events, follow official university and athletics channels
Media Contact:
Daton Vaughn PR Strategist
Savannah State University
Dvaughn7@student.savannahstate.edu 217-606-9191
Fact Sheet
Fact Sheet: Pull Up for the Roar
Campaign Name: Pull Up for the Roar
Organization: Savannah State University Athletics
Campaign Type:
Student engagement and attendance campaign
Main Problem:
Students are not consistently attending athletic events due to weak event communication, unclear logistics, and low perceived social value.
Target Audience:
Savannah State University undergraduate students, especially ages 18–24
Primary Goal:
Increase student attendance and engagement at athletic events
Behavior Change Objective:
Move students from awareness to action by getting them to attend games
Research Insight:
Students are more likely to attend when communication is:
• early
• repeated
• mobile-friendly
• socially relevant
• easy to understand
Campaign Strategy:
Use peer-driven, experience-focused communication that makes game day feel important, social, and easy to join.
Key Message:
Don’t just hear about the moment. Be in it.
Tagline: Pull Up for the Roar
Tone:
Energetic, bold, student-centered, pride-driven
Communication Channels:
• Instagram
• Student organization outreach
• Digital flyers
• Tiger Roar TV spots
• Peer ambassadors
• Text/reminder messaging
• Campus promotion
Expected Outcomes:
• Higher game attendance
• Better student awareness
• More student section participation
• Stronger school spirit
• Improved game-day atmosphere
DON'T JUST WATCH THE CULTURE.
SHOW UP FOR IT.
Pull Up for the Roar is about making every game feel like a campus moment.
STAY CONNECTED
• Follow Savannah State Athletics
• Check game-day posts and reminders
• Bring your friends
• Wear your blue and orange
• Show up and be heard
PULL UP FOR THE ROAR
PULL UP FOR THE ROAR
GAME DAY STARTS HERE
Be part of the moment. Be part of the crowd. Be part of the pride.
Savannah State game day is more than a matchup. It is energy, tradition, pride, and student life in action.
Clear details. Student energy. Real campus moments.
Check the posts. Bring your friends. Wear your blue and orange. Show up ready to roar.
WHY IT MATTERS
WHY STUDENTS ATTEND
WHAT TO EXPECT
Game day is where Tigers come together.
When students show up, the atmosphere changes. The energy gets louder, the pride gets stronger, and the experience becomes bigger than the scoreboard.
Your presence matters.
Students are more likely to attend when events feel:
• social
• exciting
• easy to join
• worth their time
That is why Pull Up for the Roar focuses on:
• clear event details
• strong visuals
• student-centered messaging
• real campus energy
At Savannah State athletic events, students can expect:
