Author: Audience Building Roundtable Author email: terri@theisenconsulting.com Subject: Audience Building Blog: Find Out How the Rialto increased ticket sales by 14% over last year! Sent datetime: 05/01/2018 14:00:55
May 1, 2018 Blog
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Our guest blogger today is Darlene Hamilton from the Rialto Center for the Arts at Georgia State University. Darlene received a scholarship from The Arthur M. Blank Family Foundation’s Audience Building Roundtable to attend the National Arts Marketing Project Conference in November 2017 - and what she learned is paying off in audience growth for the Rialto. Darlene shares how she deployed new audience building strategies to increase ticket sales by 14% over last year and gain a 24% jump in subscribers for the Rialto’s season series. Darlene and her colleagues at the Rialto are implementing practices from the Audience Building Roundtable to great effect - and you can, too. Click the link below to learn more. The Audience Building Roundtable supports member organizations in building audiences: attraction of new audiences and deepening of relationships with existing audiences has been the cornerstone of this innovative work since we began in the fall of 2015. Please visit www.audiencebuildingroundtable.org for new additions to the site. CLICK HERE to read the blog from Darlene Hamilton. Here’s to a wonderful spring season filled with art and culture!
Penny McPhee President The Arthur M. Blank Family Foundation
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