2 Hummingbird Court MARKETING PLAN
Presented by Taylor Brown
Your Marketing Plan Photography & Videography The marketing plan revolves around professional photography, highlighting the elegance and beauty of the home. The highest quality professional photography is executed to showcase the listing. All content is put through a rigorous editing and quality-control process. Marketing Collateral The Daniel Ravenel Sotheby’s International Realty in-house marketing team will prepare high-quality brochures and a captivating custom-written description of the property. Whisper Campaign Private e-mail campaign to Daniel Ravenel Sotheby’s International Realty brokers with an internal network of investors and clients throughout the Lowcountry and beyond. Email Campaign Announce your property to Hilton Head Island and Bluffton MLS agents and Sotheby’s International Realty agents. Online Presence Your property will be displayed on SothebysRealty.com and DanielRavenelSIR.com. Once a home is showcased on sothebysrealty.com, it is exclusively distributed to the most authoritative news, luxury lifestyle, financial, and real estate-centric websites around the world. Apple TV – Real estate app on Apple TV with expertly curated high-resolution photography and high-definition videography Barrons.com – A standalone luxury real estate website powered by Mansion Global that connects buyers with extraordinary homes
FT.com (Financial Times) – Over five million registered users with an average personal income of over $300,000 House24.com – Italy’s leading property magazine, specializing in luxury properties around the globe JamesEdition.com – The world’s first marketplace to span across multiple product categories and has a strong presence on the sales market across the luxury space, from private jets to exclusive cars Juwai.com – China’s premiere real estate portal, combined with Baidu, China’s largest search engine LandandFarm.com – The finest rural property marketplace, with more than 2 million visits and 16 million pageviews monthly. This provides access to a range of different property types, from farms, ranches, residential land, and more LandsofAmerica.com – The premier rural estate site with farms, ranches, and more. This connects more than 12 million engaged land buyers with sellers, providing unrivaled access to one of the most visited land listing marketplaces LandWatch.com – An online leader in rural properties, land, and more. Overall, as part of the network, this connects more than 12 million engaged land buyers with sellers, providing unrivaled access to one of the most visited land listing marketplaces LeFigaro.com - Showcases the French art of living through its real estate website, bimonthly magazine, mobile app, and online platform. Since 2016, it has included international listings, offering luxury homes, rentals, and holiday properties to nearly 500,000 monthly visitors. LuxuryEstate.com – The largest selection of luxury properties distributed throughout Europe – hosted from Italy MansionGlobal.com – Standalone luxury real estate site presented by The Wall Street Journal, translated in three languages, exclusive to high-value property listings MarketWatch.com – A standalone luxury real estate website powered by Mansion Global and connects wealthy global buyers with extraordinary homes NextDoor.com – Connects neighbors to each other and to everything nearby. 1 in 4 U.S. households have an account, 270,000 neighborhoods globally Nikkei.com – Reaching over 29 million monthly readers – the first real estate portal in Japan – Japanese viewers can access property offerings in over 70 countries and territories PropGoLuxury.com – Fastest growing property portal in China and the Asia Pacific region Realtor.com – SIR’s partnership provides enhanced listing detail pages that include virtual and 3D tours, videos, branding, and property metrics accessible via ListTrac RobbReport.com - The Robb Report is luxury without compromise, attracting a discerning audience with a shared appreciation and desire for quality, luxury, heritage and exclusivity SIR Mobile – The mobile app is designed to have the same user experience, features, and functionality of sothebysrealty. com – language translation, currency conversion, inclusion of your HD property videos, 3D virtual reality tours, lifestyle searches, destination pages, developments, and more WSJ.com (The Wall Street Journal) – 25 Million monthly visitors US, 3.1 million monthly visitors Europe, 4.8 million monthly visitors Asia
Media Outreach Your property will be submitted for relevant press opportunities through Sotheby’s International Realty. Social Media Your property will be featured on the Daniel Ravenel Sotheby’s International Realty Instagram, Facebook, and YouTube accounts. Broker Open House Hilton Head Island and Bluffton MLS agents will be invited to an open house event. Additional Exposure Your property will be nominated for additional exposure through Sotheby’s International Realty. Exposure opportunities include: Top Tier eGallery - Highlights extraordinary properties in the rotating carousel on Apple TV across Sotheby’s International Realty Offices. The Global Property Search Ad Unit - This exclusive, geotargeted placement lets viewers browse multiple homes based on their search criteria. One click takes them to the listing page on sothebysrealty.com. The unit runs across multiple media publisher sites, including Architectural Digest, The New York Times, The Wall Street Journal, Financial Times, Nikkei, Google, and Facebook. Homepage - Properties have the potential to display on the homepage of sothebysrealty.com as a cover property if selected for exposure, and by the location searched by the visitor. Social Media - The Sotheby’s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day.
Sotheby’s International Realty Performance
Advertising Opportunities* NATIONAL ADVERTISING
Wall Street Journal Inclusion in the Sotheby’s International Realty Wall Street Journal ad National print circulation of 525,734
MansionGlobal.com 30-day featured property upgrade corresponding with Wall Street Journal print placement
New York Times Takeover Inclusion in the Sotheby’s International Realty New York Times Takeover 160,000+ copies distributed to select high-net worth neighborhoods in the New York Metro Area
*Ad placements are tentative options subject to availability and schedule when property launches
Advertising Opportunities* REGIONAL ADVERTISING
FEATURE COVER HOME
Luxury Home Magazine Full page ad inside in Charleston + the Lowcountry Luxury Home Magazine. Per issue readership of 80,000
Charleston Magazine Inclusion in a company ad in Charleston Magazine Per issue readership of 115,850
Charleston Mercury Inclusion in a company ad in the Charleston Mercury Per issue readership of 50,000
*Ad placements are tentative options subject to availability and schedule when property launches
Client Testimonials “Working with Taylor was easy and a pleasure. She had confidence in the property we were listing and the results were so much better than we could have dreamed. She was reassuring that the right buyer was out there and if we had the time, we would find that buyer. We had some time, but it was not necessary. Property under contract before listing pictures taken! She offered all kinds of marketing tools, but they were not necessary. Her office team was equally responsive in coordinating the closing with crossed “T”s and dotted “I”s.” “I just had to take a moment to rave about my incredible realtor, Taylor Boatman Seriously, she has become more than just a realtor to me; she’s a friend! Working with Taylor has been an absolute success. We’ve been through thick and thin together on several deals, and I couldn’t be more grateful for her unwavering support and expertise. Taylor has this amazing ability to make you feel like you’re her top priority. She’s always there to listen, reassure, and guide me through the process. From the finding the properties to the nail-biting moments leading up to closing, she stood by my side like a true friend. But it’s not just about the transactions with Taylor. She genuinely care about your well-being and happiness beyond just closing deals. I’ve lost count of the times she went the extra mile to ensure I felt comfortable and confident with my decisions.So, to my friend and the realtor I respect, Taylor, thank you from the bottom of my heart. You’ve made what can be a stressful experience into something memorable and successful.” “We have worked with Taylor through seven real estate transactions over the course of the last four years and she has been consistent and dependable throughout each one. She worked hard to make sure our needs were met, patiently communicated as our needs changed, and was always available to answer questions or just chat. She expertly navigated the marketing of the two properties she sold for us and made the selling process smooth and quick, while ensuring we optimized the value of our homes. On the by buying end, Taylor represented us well and pushed hard to secure the right homes for us in a competitive market. Taylor has the energy and drive that make her great at what she does.”
“I loved working with Taylor Boatman! Her customer service is exceptional. She is very professional and went out of her way to assist me. In an area that is saturated with realtors, she stands head and shoulders above them all. Do yourself a favor and interview her for your next sale or purchase.” “Taylor was incredibly invested in our personal needs and wants when it came to the selling and buying of our homes. She was understanding when it came to any set backs and dilemmas. During those times Taylor was very diligent in finding a solution and fixing the problems at hand.” “Working with Taylor is a great experience. Not only has she helped us find our home, she was instrumental in selling our old one prior to moving here even though she was not the listing agent. She is great at alleviating stress and knows the market well. We cannot speak highly enough about her. We were under time pressure to sell our home and she repeatedly held open houses to market the house. She has been our agent in two purchases and one sale.” “My wife and I moved to Hilton Head from the Midwest and Taylor did a great job of showing us around HHI and Bluffton. She gave us a lot of information about both areas based on our interests. Her responsiveness and dedication to show us a house as soon as it was available was excellent. We highly recommend Taylor to anyone searching for a new home.” “Taylor was wonderful in every step of our journey. She sold our home prior to making it to the active market for a price I never would’ve dreamed we could sell our home for. She also represented us in buying a home. Taylor was very aggressive in the negotiating process securing a home that might have gone in to a bidding war otherwise. She was always available and clearly had our best interest in mind. Too many good things to say about Taylor and her entire office staff.. highly recommend!”
Client Testimonials “Taylor was amazing! Taylor throughout our search for a home was always professional and was open to hearing our needs as a family. She never hesitated to tour a home for us and send videos if we needed it. She was warm and understood in moments we were not 100% sure on a particular property. When homes would come up we liked Taylor never waisted anytime to draw up an offer for us multiple times on different homes. In this crazy and intense market we were happy to have Taylor who always pushed through with class, and professionalism never skipping a beat to make sure our families needs were met. She was honest and reliable. She was an absolute pleasure to work with and her broker Mark Mayer was very supportive and knowledgeable with real estate law and ethics. Engel and Volkers real estate company was all around high class from Mark to Taylor. The whole team process made our real estate journey a success. They both demonstrated authenticity, class and professionalism. We were grateful for the opportunity to work with them both in our journey to find a home. Taylor is an outstanding agent and I would recommend her in a heartbeat.” “I have been investing in real estate for almost 20 years now in over half a dozen states. If I had to choose one agent to work with going forward it would be Taylor. Her knowledge, professionalism and work ethic are very impressive. She cares about getting it right and understanding what her clients want. This is rare with realtors today. Too many only think about the commission, but don’t want to do the work to get that commission. I will absolutely work with her again!” “Taylor is an amazing agent. She had been showing us houses for a year. We have looked at so many homes and she has always been so positive, kind, and not at all pushy. She has gone above and beyond in so many ways like working with a for sale by owner home to help us get the best deal. She was determined to find us the home we wanted and she did. She is selfless, kind, professional, and skillful. She doesn’t mind admitting when she doesn’t have an answer but quickly finds out an answer for us. Would recommend Taylor over and over again. She seamlessly sold our home and helped us purchase our new home. Our home sold in 7 days. She isn’t just our realtor but has become our friend.”
“We took a chance on Taylor and we were not disappointed, in fact she’s one of the best realtors I’ve ever had! When looking to buy a second home from a distance, we needed someone who would excel at communication and do all the leg work. In a very volatile market, she found us the perfect home before it even hit the market. As a beginner, we hesitated at first, but Taylor proved to be proactive, determined, honest, and always asked questions when she didn’t know the answer. I highly recommend her as you are in good hands with Taylor.” “Taylor Boatman is an exceptional young lady. I was looking for a condo close to my place of business, the Sunny Spa. I was looking for a few months and every time I would find a potential property, it would sell immediately. I called about a property Taylor had listed and though the condo had sold, she listened to my needs and she told me that she would look up homes that matched my requirements. She was very professional, answered all my questions, and always answered all my calls. Dealing with realtors in the past, they hardly answered the phone but Taylor was always available to answer/return all of my calls. Buying real estate is a big commitment and Taylor made the transaction very easy; she found a property that wasn’t even listed in the market that was within my price range and met all of my requirements. I am so glad I got to work with Taylor, she followed through the whole process. I was very impressed with her work ethic and I highly recommend her for anyone looking to buy/ sell real estate.” “We listed our home in the Crescent with Taylor and she marketed it aggressively. She was very responsive to calls and texts and always got back to us quickly. She followed up on every single showing and provided us with frequent updates. She had many helpful suggestions that helped us to negotiate favorable terms. She also was very pro-active in helping us to find another home to purchase. What impressed me most was that, even after we had closed on both properties, she continued to be helpful and responsive. She recommended a contractor for some remodeling work and followed up with us to find out if the work had been satisfactorily completed.”
Client Testimonials “Taylor was outstanding, her no pressure approach, patience, market knowledge, communication skills, and ability to manage expectations were all instrumental in helping us find the perfect home. In addition her professionalism and expertise helped us navigate through the negotiations smoothly, knowing she had our best interest at heart. Would definitely recommend her if you’re looking to buy or sell your home.” “Taylor was extremely helpful and efficient. She was always quick to respond and offered many helpful local recommendations and resources which was important since we were purchasing out of state without seeing the property firsthand. She went above and beyond with taking extra videos and inventory of the home and following up/assisting after closing. If you are looking for a HHI home give Taylor a call!” “Taylor totally knows the ins and outs of this market. Not just the homes but she pointed out the financial institutions that also know this market. Gotta be careful re mortgage fiends. She hooked us up with the right company. We were not familiar with this market at all and she spent the entire week with us. Keep in mind we didn’t expect to buy - we were just looking to see if we liked the area. She got us acquainted with the beaches, the Old Town area, restaurants, etc.. Lo and behold, she showed us the perfect home (good sales people listen well. She focused on our needs and steered us that way)...we made an offer and she managed our negotiations to perfection. At the end of the day we got our perfect home, perfect neighborhood.......it didn’t feel like she was trying to make a sale...seemed like she was working to find the right fit. Her patience is admirable. Immediate returned calls. Best of all though, she was not shy in the negotiation process with the sellers. She totally went to bat for us. We’ve bought and sold many homes. This was best realtor experience we’ve had!”
“Where to start...After reading her reviews, it is no surprise that the feedback is as glowing as she is. I officially met Taylor while interviewing agents prior to the completion of my renovation project. She came prepared and approached the conversation not from a sales perspective, but from an advisory role. Initially the most impressive factor and what ultimately led me to go with Taylor is her willingness to support and collaborate prior to, and without a formal agreement in place. From that point on that is exactly what we did, collaborate. Taylor has managed to capture an amazing balance of calm, confident and consistent communication in a space full of temperamental ups and downs. Enough can’t be said about her willingness to go above and beyond one’s expectations for even the best of agents... Whether 8am or 8pm, wrench in hand or ready for videography, there was never a time or task that was too much to ask of Taylor. Her work ethic is unparalleled in the industry and as high as my expectations were for her, she consistently blew them away. Taylor is a great listener, confident advisor, and she truly takes a genuine team approach in what can so commonly be a mere monetary transaction for many agents. I wouldn’t just recommend, instead I would urge and insist that anyone looking for a real estate advisor do themselves a favor and contact Taylor.” “Taylor Boatman is one of the best real estate agents on Hilton Head Island. Taylor truly cares about her clients. Her level of professionalism, integrity, honesty and her knowledge is impressive. She was extremely helpful and very responsive to all of my questions during the entire process of finding and purchasing a property. I can strongly recommend her. Taylor is amazing!”
Taylor Brown REALTOR® Taylor@DanielRavenelSIR.com 843.758.7255
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