THE MARKETING ROADMAP
PREPARED EXCLUSIVELY FOR
123 MAIN STREET
COLD SPRING HARBOR, NY
PREPARED BY
UNDERSTAND
Every home has a story
Every home has features.
The most memorable homes have a story.
Before recommending a single marketing initiative, we first seek to understand your home— what makes it unique, how you’ve enjoyed living here, and why someone else will fall in love with it. Our recommendations are built around your home’s architecture, setting, lifestyle, history, and the insights you share with us through the homeowner questionnaire. Because exceptional marketing begins with listening.
POSITION
Crafting Your Story
Every successful sale begins with positioning.
Our role is to identify what cannot be duplicated and transform those qualities into a compelling narrative that resonates with the right buyers.
For this property, we’ll identify:
• Signature architectural details
• Lifestyle opportunities
• Community advantages
• Emotional selling points
• Buyer motivations
Rather than relying on a one-size-fits-all checklist, every recommendation is intentionally selected to strengthen your property’s market position.
REACH
Connecting with the Right Buyer
Not every buyer is the right buyer.
We define primary, secondary, and aspirational buyer profiles before selecting marketing channels. From local move-up buyers to relocation clients and lifestyle purchasers, every campaign is designed to reach the audiences most likely to recognize your home’s value.
LAUNCH
Our Marketing Strategy
POSITION
Define what makes your home different.
PRESENT
Professional photography, cinematic video, copywriting, brochures, social media assets, and digital storytelling.
PROMOTE
Targeted digital campaigns, print advertising, email marketing, community outreach, and strategic exposure.
PERFORM
Monitor engagement, evaluate results, and adjust recommendations to maintain momentum.
LAUNCH
Recommended Marketing Initiatives
Professional Photography
Property Brochure
ActivePipe Campaign
Additional Recommended Marketing Initiatives
• Cinematic Video
• Drone Photography
• MoxiPromote
• Fresh Content Campaign
• Google Business Posts
• New York Times Takeover
Direct Mail
• Robb Report
• Financial Times
• Wall Street Journal
• One Million Impressions Campaign
• Broker Preview
• Community Partnerships
SUSTAIN | THREE-MONTH ROADMAP
Month One | Listing Photo/Video Shoot | Company Quiet Exclusive | Property will be listed as a company exclusive.
Broker’s Open House
Host a broker’s open house for premarket exposure.
Property Brochure
A custom 8-page property brochure will be created for distribution to potential customers and clients. The digital brochure will be uploaded to Issuu which provides powerful analytics that can determine where we spend our marketing in the future. The digital brochure is featured on our Linked-in page and your agent’s email signature.
Just Listed Mailing
A custom-designed Just Listed mailer will be sent to a targeted mailing list of potential buyers on Long Island.
eMarketing
An ActivePipe (eMarketing) piece will go out to agents’ sphere with retargeting anyone who opens it.
SUSTAIN | THREE-MONTH ROADMAP
Month Two
One Million Impressions Campaign
The One Million Impressions program is a customized banner advertising program with guaranteed impressions and click-throughs. Through beautifully detailed property photography, your listing can be customized to showcase its unique selling features while targeting affluent buyers by country, region, state, and city.
Mansion Global Hero Shot
With a 130-year history, The Wall Street Journal is the #1 Most Trusted Source, reaching an audience of more than 25 million across generations of wealth. Mansion Global connects high-net-worth buyers with luxury listings and investment opportunities around the world.
Financial Times
The Financial Times showcases the finest residential properties on the market and provides sage advice to a discerning audience of high-end private owners and investors. Targeting upscale readers who are passionate about home and living, this internationally focused publication delivers global exposure among affluent audiences
SUSTAIN | THREE-MONTH ROADMAP
Month Three
Fresh Content Campaign
Launch a strategic series of new social media assets designed to showcase the estate’s most compelling waterfront lifestyle and entertaining features. Content will highlight the property’s 243 feet of Long Island Sound frontage, direct sandy beach access, breathtaking sunset views, expansive Ipe Brazilian walnut decking, beautifully manicured grounds, private cul-de-sac setting, and exceptional indoor-
The New York Times Takeover
The New York Times is widely recognized as one of the world’s most influential news sources, reaching sophisticated and affluent readers throughout the New York metropolitan area. Promote your property through this premium advertising opportunity designed to maximize visibility among high-net-worth consumers.
MEASURE
Measuring Success
Marketing doesn’t end when the listing goes live.
We’ll continually review:
• Buyer engagement
• Online performance
• Showing activity
• Feedback
• Competitive inventory
• Market conditions
This ongoing evaluation allows us to refine the strategy as needed.
PARTNERSHIP
Moving Forward
Your home deserves more than exposure. It deserves a thoughtful strategy.
By combining local expertise, in-house creative talent, strategic marketing, and the global reach of Sotheby’s International Realty, we create a roadmap designed specifically for your home— not a template copied from the last listing.
Together, we’ll introduce your property with purpose, create momentum, and position it for the strongest possible result.
SIGNATURE FEATURE
From the Homeowner
Throughout the presentation, incorporate short quotes from the homeowner questionnaire. These authentic moments make every presentation personal, emotional, and impossible to duplicate.
Examples:
• “Summer dinners on the patio became a family tradition.”
• “The kitchen morning light made us fall in love with this home.”
• “Walking into the village every Saturday became our favorite ritual.”
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” Summer dinners on the patio became a family tradition.
“
” The kitchen morning light made us fall in love with this home.
Each Office is Independently Owned and Operated.