World dairy expo daily edition 10 01 by Dairy Star

2017 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM • 95.7 FM

Expo Daily Edition Sunday, October 1, 2017

ATTENDEE INFORMATION 2016 ATTENDANCE: 74,572 total attendees International attendees: 3,108 from 102 countries

In This Issue: One-OnOne with Garvin Anderson page 5

Back for round two page 7

Exhibitors arrive to setup for WDE page 8

Purple banner dreams page 12

Word on the Street page 13

A farewell to a familiar face WDE celebrates retirement for Stampfl, welcomes Miller, Dommisse, Ripp to staff BY KRISTA KUZMA Staff writer

For the past 28 years, Ruth Stampfl has been a familiar face for many people who interact with the World Dairy Expo office; however, this year brings about change for Expo’s staff. After starting her career with World Dairy Expo in 1989, Stampfl retired from the organization in June. “Ruth’s welcoming personality was part of the World Dairy Expo experience for many of our attendees and exhibitors – both commercial and dairy cattle over the last 28 years. We will certainly miss her as an employee,” said Scott Bentley, World Dairy Expo General Manager. At the time of her retirement, Stampfl served as

WORLD DAIRY EXPO

Ruth Stampfl retired in June after spending the past 28 years with World Dairy Expo. Stampfl first joined the staff in 1989 as Executive Secretary and finished her career as the Administrative Services Manager. the Administrative Services Manager. “I never thought of it as work. I just loved doing what I did and loved working with

the people I worked with. The [World Dairy Expo] Board of Directors was great, too,” Stampfl said. When she first took

the position in January 1989, Stampfl started as the Executive Secretary at World Turn to WDE STAFF | Page 3

Creating Expo’s merchandise

Ameriprint Apparel is official clothier for Expo BY JERRY NELSON Staff writer

Today's highlights: 10 a.m. 6:30 p.m.

Youth Fitting Contest in the Estrumate Sale Pavilion

Bovikalc Cattle Exhibitor BBQ in the Estrumate Sale Pavilion

SHOWRING RESULTS Text WDERESULTS to 727-4-WDEXPO for Showring results

#WDE2017

People who attend a memorable event, such as World Dairy Expo, often like to bring home a little something to remind them of their experiences. At Expo, the Purple Cow Gift Shop™ is the perfect place to find such items, including hats, T-shirts, jackets and key chains. Ameriprint Apparel has been supplying clothing items to the Purple Cow Gift Shop for the past 20 years. Kim Erb is the owner of Ameriprint Apparel, located in Sun Prairie, Wis. “I was a marketing rep for a large insurance company,” Erb said. “That job gradually went away, so I began working at my husband’s retail store located on State Street in Madison. Groups, such as sports teams or high schools, would come in and ask for custom-printed T-shirts, so we started a small custom-printing business. Before long, our printing and embroidering business grew to the point where we had to relocate our equipment to a former chicken coop on my husband’s parents’ farm.” Erb soon began to get orders from cheese shops located in the region. “We were supplying cheese gift shops with dairy-related T-shirts at the time,” recalled Erb. “Our salesperson

PHOTO SUBMITTED

Kim Erb (left) and Melissa Carlson, of Ameriprint Apparel, show this year's Reserve Supreme Champion award blanket. For more than 20 years, the company has provided signature memorabilia and clothing for World Dairy Expo.

contacted World Dairy Expo to see if they would carry our merchandise and the rest is history.” As an official supplier of World Dairy Expo garb, Erb works closely with Expo staff to design products that will be popular and memorable for attendees. “We meet with Annette Ziegler, WDE Accounting Manager and manager of the Purple Cow Gift Shop, and other Expo staff, and pitch them

ideas,” Erb said. “There is always a theme for Expo, so that makes our job easier. Expo staff will look at our ideas and make suggestions. Our two graphic designers and I go back and forth with Expo staff until we come up with something that we all like. It’s a creative process; we really enjoy it.” In addition to T-shirts and jackets, Erb’s business supplies the polos Turn to MERCHANDISE | Page 4

Page 2 • Expo Daily Edition • Sunday, October 1, 2017

PHOTO OF THE DAY Share a picture of the hidden logo with us using #WDE2017 for a chance to win an exclusive prize.

JENNIFER COYNE/DAIRY STAR

Royce Booth (left) and Logan Brass play catch Saturday afternoon as they wait for their cattle to arrive in New Holland Pavilion 1. Booth is the son of Chris and Courtney Booth of Booth-Haven Holsteins in Plymouth, Wis., and Brass is the son of Mark and C.J. Brass. If you have a photo to submit to the Expo Daily Edition, use #WDE2017 on social media and look for it in tomorrow's issue.

DAIRY ST R

The Expo Daily Edition is published by Dairy Star in conjunction with World Dairy Expo.

www.dairystar.com

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Sales Manager - Jeff Weyer (Northern MN, East Central MN) 320-260-8505 (cell) jeff.w@dairystar.com Mark Klaphake (Western MN) 320-352-6303 (office) 320-248-3196 (cell) Laura Seljan (National Advertising, SE MN) 507-250-2217 fax: 507-634-4413 laura.s@dairystar.com Jerry Nelson (SW MN, NW Iowa, South Dakota) 605-690-6260 jerry.n@dairystar.com Mike Schafer (Central, South Central MN) 320-894-7825 mike.s@dairystar.com Lori Menke (Eastern Iowa, Southern WI) 563-608-6477 • lori.m@dairystar.com Megan Stuessel (Western Wisconsin) 608-387-1202 • megan.s@dairystar.com

Get Social with World Dairy Expo! SUNDAY: Bovikalc Cattle Exhibitor BBQ at 6:30 p.m.

Join fellow dairy cattle exhibitors for free food and entertainment in the Estrumate Sale Pavilion.

WEDNESDAY: WDE Welcome Reception from 5:00 - 6:30 p.m.

Celebrate WDE Recognition Award Winners with a Wisconsin cheese display and refreshments in the Exhibition Hall.

Wednesday: Happy Hour in The Tanbark, presented by DeLaval, Inc. from 4:00 - 6:00 p.m. Complimentary beverages will be served while supplies last.

Thursday: Happy Hour in The Tanbark, presented by Slot Drain Systems from 4:00 - 6:00 p.m. Complimentary beverages will be served while supplies last.

Friday: Happy Hour in The Tanbark, presented by Slot Drain

Systems from 4:00 - 6:00 p.m. Complimentary beverages will be served while supplies last.

Friday: Expo in the Evening from 8:00 - 11:00 p.m.

Bluegrass band, WheelHouse, will be on the stage in The Tanbark with complimentary drinks available. More details can be found in the daily schedules available at the information booths, located on Fairgrounds Drive, New Holland Pavilion 1, the Coliseum and Exhibition Hall.

Expo Daily Edition • Sunday, October 1, 2017 • Page 3

Continued from WDE STAFF | Page 1

WORLD DAIRY EXPO

World Dairy Expo new hires (from left) Dawn Dommisse, Cassi Miller and Crystal Ripp are molding into their roles as Administrative Services Manager, Program Assistant and Trade Show Manager, respectively. Dairy Expo – one of only three employees – working alongside then General Manager Tom McKittrick, and a part-time employee who answered phones. One of her fondest memories of those earlier years was working with McKittrick to choose a theme and build the display for the Showring. Stampfl put in long-houred days and often recruited her family to help prepare for the event. “My husband (Richard) and Tom built the first Showring outside the old office. They started nailing pieces together and then put it on a trailer to move it over to the Showring,” said Stampfl, reminiscing about the Japanese Pagoda theme in 1989. “That’s just how we did it. We used what we had to work with and we got through it.” Over the years, her role did not require as much hammering or building, but still entailed being an integral part of the day-to-day tasks planning for and running the five-day event.

“I wanted to be behind the scenes. I didn’t need to be upfront. I just did what I could do to make it happen,” said Stampfl, whose tasks ranged from ordering awards to coordinating meetings, and many other jobs in between. Throughout the years, one of her favorite parts about her job has been working with the volunteers. “They are the driving force that makes us successful every year. There aren’t enough eyes and hands to do everything. They come in and pick up where we need help,” Stampfl said. During her career, Stampfl experienced many changes, especially in technology. “In 1989, we had no computer, fax machines or bookkeeping. I had an electric typewriter. That’s all we had. It was exciting after that first year when the World Dairy Expo Executive Committee finally approved to get a computer and a fax machine. That helped us communicate a little bit better. We just kind of grew from there,” Stampfl said.

Today, that technology includes social media and being able to show the workings of World Dairy Expo year-round, Stampfl said. Other changes include an upgrade in office buildings, along with the addition of a warehouse. The staff has also grown to 11 full-time

employees. As Stampfl transitioned into retirement, World Dairy Expo hired Dawn Dommisse to take over her role, which also includes overseeing fellow new-hire, Cassi Miller. “Change can be incredibly positive. Dawn brings a fresh perspective but also a very seasoned professional work experience and resume. Cassi has youthful enthusiasm. Both have a strong customerservice mindset and ensure attendees experience a friendly and welcoming face at the counter,” Bentley said. Miller came on staff last November as the Program Assistant, making sure the office runs smoothly by directing phone calls, sorting mail and offering assistance to all departments. “The best part about my job is I get to touch every department, so I get to help with the Trade Show, Dairy Cattle Show, attendee services and a little with media,” Miller said. Dommisse joined the staff in May as the Administrative Services Manager. Other than a four-year stint at an A.I. company prior to taking this position, Dommisse has no other agricultural background. “It’s exciting to learn

something new because I’m a city girl,” said Dommisse, who worked in the credit union industry for more than 20 years. “It’s very much a people-helping-people industry. I like that feeling … it’s very down-to-earth and a great group of people. I think that’s a huge draw and that’s part of the reason why I wanted to stay in the industry.” In July, WDE also welcomed back a familiar face, as Crystal Ripp rejoined the Expo staff as Trade Show Manager. Ripp was previously employed by World Dairy Expo from 2013 to 2016 in the Trade Show department. With her return, Kayla Sonnenburg has now transitioned into a new role as Sponsorship Manager. “I’m excited to be back on the team at WDE,” said Ripp. “I’m very fortunate to work alongside Kayla as we transition roles, which will allow us to each provide topnotch service to our Trade Show exhibitors and sponsors, and to further expand each of these areas in future years.” These new staff members can be found all week around grounds and in the Expo Office on the third floor of the Coliseum.

WORLD DAIRY EXPO

World Dairy Expo staff – (front, from left) Dawn Dommisse, Ruth Stampfl, Annette Ziegler and Scott Bentley; (back, from left) Liz Matzke, Kayla Sonnenburg, Cassi Miller, Ann Marie Magnochi, Melissa VanderSanden, Laurie Breuch, Kristin Olson, Joan Judd and Katie Schmitt – celebrate Stampfl's time with Expo during a retirement party held in June.

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Page 4 • Expo Daily Edition • Sunday, October 1, 2017

Continued from MERCHANDISE | Page 1

worn by all junior exhibitors in the Showring. There is one special class of items, however, that only a select few will take home from Expo. “We make the championship blankets that are draped across the Supreme Champion and Reserve Supreme Champion in the Junior Show and the Open Show,” Erb said. “It’s an honor to have the opportunity to provide those blankets.” Caps with the World Dairy Expo logo emblazoned across them are one of the most popular items at the

Purple Cow Gift Shop. But, the store is never standing still. For the first time, the Purple Cow Gift Shop is selling dri-fit performance products, including hoodies, T-shirts and long sleeve shirts this year. “We work all year long to make sure that we have enough stock on hand for Expo,” Erb said. “We like to be able to offer a variety of options to folks who shop at the Purple Cow Gift Shop.” This variety is important to her customers, especially her dairy

PHOTO SUBMITTED

Throughout the year, Erb and her co-workers create different apparel for purchase during the week of World Dairy Expo.

PHOTO SUBMITTED

Kim Erb wears this year's jacket, which depicts the logo for the event theme, "Discover New Dairy Worlds." Only a limited number of jackets are available at The Purple Cow Gift Shop each year.

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farming customers who Erb has formed lasting friendships with. “I get to see many of the same farmers every year,” she said. “They always make a point of stopping by and saying ‘Hi.’” Some of Erb’s friendships even have an international flair. “One year, a man from South Africa stopped at the Purple Cow Gift Shop to buy a jacket,” Erb said. “He was a big guy and hard to fit. We happened to have a jacket that fit him like a glove. He doesn’t come to Expo every year, but when he does, he always stops in at the Purple Cow Gift Shop and says to me, ‘It’s still my favorite jacket!’” Many things have changed over the past two decades. Ameriprint Apparel’s production facility has been relocated from the former chicken coop to an industrial building in Sun Prairie. Moreover, the company no longer has a physical retail outlet, but instead conducts much of its marketing through its website. Even with all the change, one thing has remained consistent. “World Dairy Expo has always been my favorite show,” Erb said.

“It’s a great event and I love working with the staff at the Purple Cow Gift Shop. The people who attend Expo are some of the nicest folks you’ll ever meet. The atmosphere at

“We work all year long to make sure that we have enough stock on hand for Expo. We like to be able to offer a variety of options to folks...” – KIM ERB

Expo feels like a hometown where everyone is friendly and supportive of each other. It reminds me of my childhood.” The Purple Cow Gift Shop is located in the lobby of the Exhibition Hall and opens on Monday, from 3:00 p.m. to 7:00 p.m. and Tuesday through Saturday from 9:00 a.m. to 5:30 p.m.

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Ameriprint Apparel creates memorabilia for each year of World Dairy Expo. Last year, commemorative 50th Anniversary caps were available for purchase at The Purple Cow Gift Shop.

One-on-One

Expo Daily Edition • Sunday, October 1, 2017 • Page 5

with Garvin Anderson, Expo Security

Garvin Anderson Hometown: Stoughton, Wis. Tell us about yourself and your experience with event security. I have been married for 51 years to my wonderful wife, Patti. We have two sons and two grandchildren. Patti is the CFO and administrative manager of my younger son's concrete business, and our home. In 2001, after 30 years in law enforcement, I retired from the Dane County Sheriff's Office as a detective. Since retirement, I have taken a part-time position as a background investigator for Dane County Public Safety Communications. During my career in law enforcement, I worked security as a deputy for numerous events, such as Eastside Continued below

Businessman's Festival, Madison Area Repeater Association, What do you enjoy most about being a part of World Dairy Midwest Jewelry Association Expo, Monroe Cheese Days, Angel Expo security? The things I enjoy most about World Dairy Expo Park Speedway and Rhythm & Booms. are the people, especially the staff and volunteers helping put on the event. I also enjoy the visitors who attend the event from How did you get involved with being a part of security for across the U.S., Canada and the world. Seeing people enjoying all World Dairy Expo? I first worked security as a deputy during aspects of WDE gives you a feeling of pride to be a part of such WDE in the late '70s, early '80s, to guard two large tents in the a great event. north parking lot adjacent to the Coliseum. The tents were needed to house the overwhelming number of commercial exhibitors that What do you like doing at World Dairy Expo when you’re not had out-grown available space on campus. Deputy Willis Hartwig on duty? I really enjoy seeing all the people come to the show coordinated security for WDE when I started. In 1998, Willy from different nations and across the U.S. I enjoy the exhibits and passed away from cancer. Before Willy passed, he asked me to am overwhelmed by the size of the cattle. It's fun to see people help schedule deputies to work the event. After Willy's death, Tom enjoy the show. McKittrick, then WDE General Manager, asked me to take the position as security coordinator. What does the week of World Dairy Expo look like for you? The week of World Dairy Expo is very busy. The logistics of moving 1,000-plus head of cattle into the New Holland Pavilions, while keeping driving lanes open and motor vehicles moving safely around the campus is a challenge. Parking is at a premium and finding places to park vehicles, trucks and trailers is on going throughout the event. Seeing that commercial exhibits outside and inside are secure and safe, day and night, is always a concern. We also watch to see that dairy cattle exhibitors and commercial exhibitors follow and abide by the regulations and rules set forth by WDE and the Alliant Energy Center. How many people are on your team? I have eight to 10 Dane County Deputies and staff security personnel on duty during show hours, and three to four deputies on duty overnight on the campus. How do these responsibilities differ from your day-to-day responsibilities? Since I've retired from the sheriff's office, my days are less stressful and pretty easy going. Here, there are a lot of small details we need to consider that you normally wouldn't think about, like directing cattle, people and vehicular traffic to where there's ample parking and easy access. What are common issues you deal with throughout the week? A primary concern throughout the week is to see that dairy cattle exhibitors adhere to the policies pertaining to no parking in fire lanes and only unloading during designated times. This is important for safety and to allow facilities management to clean properly. Tell us about the most unique experience you’ve had while on duty at Expo. I had a cattleman call, wanting to make arrangements to fly in and land his helicopter on the ground to visit the show. After some checking with Dane County Airport, we landed him on Willow Island.

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Forage Seminars are a must-do at Expo

World Dairy Expo Crossword Puzzle Name:

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3 4

8 9 10

12 13

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Across: Across Down 6. 6.This area decorated shavings since music 1984in the This area hashas been been decorated with colored with colored 1. This breed listens to bagpipe since 1984 used during World Dairy Showring 8. shavings The hashtag Expo 2017 8. The hashtag used during World Dairy Expo 2017 2. Friday night activity with live music 9. 9. WDE's 50th Anniversary gift to the Alliant Energy Center WDE's 50th Anniversary gift to the Alliant Energy 3. This breed had the first 5-time WDE Grand 14.Center Held on Wednesday at 5 p.m. in theChampion Exhibition Hall . Held breed on Wednesday at 5current p.m. 4 . ExpoTV's newest channel 16.14The of the WDE Supreme Champion The breed of the current WDE Supreme 5. Expo's pub-style restaurant 17.16. Expo's official newspaper Champion 7. A list of new products in the Trade Show 18.17.This held its first show at Expo 1995 10.in Over 850 companies can be found here Expo'sbreed official newspaper

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Dairy Expo Down: 12. Yodeling can be heard in the Showring for this 1. This breed listens to bagpipe music inbreed's the Showring Grand Champion selection 2. Friday night activity with live music 13. 'It's the ____!' was proclaimed at the conclusionChampion of the Parade of Champions in 2007 3. This breed had the first 5-time WDE Grand 15. Expo's news station 4. ExpoTV's newest channel 5. Expo's pub-style restaurant 7. A list of new products in the Trade Show 10. Over 850 companies can be found here 11. The last breed to show each year at World Dairy Expo 12. Yodeling can be heard in the Showring for this breed's Grand Champion selection 13. 'It's the ____!' was proclaimed at the conclusion of the Parade of Champions in 2007 15. Expo's news station

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Throughout the week of World Dairy Expo, The World Forage Analysis Superbowl will host several seminars to better inform producers of important forage topics, such as impacts of genetic changes and safety protocols, among others. Beginning Wednesday, Oct. 4, seminars will be held on the Dairy Forage Seminar Stage, located on the east end of the Arena Building. Below is a complete schedule of the 2017 Forage Seminars: Wednesday, Oct. 4 at 10 a.m.: "Cereal-Grain Forages: Providing Nutrient Management Options and Dairy Forage" with Wayne Coblentz, Research Agronomist and Dairy Scientist at the U.S. Dairy Forage Research Center. Wednesday, Oct. 4 at 1:30 p.m.: "Cereal-Grain Forages: Points to Consider When Adding Them to Dairy Cattle Diets" with Matt Akins, Assistant Scientist, Department of Dairy Science at Marshfield Agricultural Research Station and University of Wisconsin-Madison. Thursday, Oct. 5 at 10 a.m.: "What Are the Cows Saying About Reduced Lignin Alfalfa?" with Mark McCaslin, Vice President of Research with Forage Genetics International. Thursday, Oct. 5 at 1:30 p.m.: "How do Advances in Corn Breeding Improve the Corn for Silage?" with Natalia de Leon, Professor of Agronomy at the University of Wisconsin-Madison. Friday, Oct. 6 at 10 a.m.: "Bunker and Pile Safety – Get Your Wake-Up Call Today" with Keith Bolsen, Professor Emeritus at Kansas State University. Friday, Oct. 6 at 1:30 p.m.: "Undigested Fiber in Forages – What Does It Mean to a Dairy Cow?" with Dave Combs, Professor of Dairy Science at the University of Wisconsin-Madison. Saturday, Oct. 7 at 10 a.m.: "Reducing Leaf Loss During Alfalfa Harvest," with Dan Undersander, Forage Extension Specialist at the University of Wisconsin-Madison.

Expo Daily Edition • Sunday, October 1, 2017 • Page 7

Back for round two Businesses find value in Trade Show, return after first year BY JENNIFER COYNE Staff writer

For more than 50 years, World Dairy Expo has been the place for all things dairy – cattle, innovation and education. Dairy producers are not the only ones who find value in such a show; commercial exhibitors do, as well. Last year, 881 companies took part in the World Dairy Expo Trade Show and sponsorship program. Of those, 83 were first-time participants. “This is one of the best trade shows in the world, and I knew it would be the right focus for our target customers,” said Jouni Pitkäranta, co-founder of

4dBarn. While having attended World Dairy Expo as a visitor many times prior, in 2016, Pitkäranta was able to showcase his business to Expo attendees as a commercial exhibitor in the Trade Show. Pitkäranta is a Finnish architect whose interest in barn design was sparked at a young age on his own dairy farm. Now, the business owner strives to provide a barn design that emphasizes cow comfort and labor efficiencies, specifically related to automated setups. “We’ve done extensive research across Europe and the U.S. Based on the research, we found there’s a need for NINA LINTON PHOTOGRAPHY

The 4dBarn booth is set up days prior to the opening of the 2016 World Dairy Expo. Every year, new commericial exhibits are added to the World Dairy Expo Trade Show.

WORLD DAIRY EXPO

4dBarn first exhibited at World Dairy Expo last year, featuring barn designs for automated milking systems.

troubleshooting of existing robot barns and new types of functional robot barn design, and coaching,” Pitkäranta said. “As the market for robot barns in the U.S. continues to grow, we want to be there to help.” The Finnish-based company was not the only business that exhibited for the first time in 2016 and found value in returning to the WDE Trade Show. Similar to Pitkäranta’s efforts, Brian Casola, of CoolCalf Covers, saw an untapped market in the industry to help

dairy producers better their operations. “We first attended World Dairy Expo to increase our distribution channels, but more importantly to help farmers,” Casola said. Retired Texas A&M

University professor Dr. Ted Friend approached Casola, with Star Metalizing, to create a calf hutch cover that would reduce the stresses of humidity and heat in the summer on young calves. First launched in April 2016, Casola used his presence at Expo to showcase the innovative product, made from reflective films, by educating show-goers and giving the product further exposure. “This allowed for

“We first attended World Dairy Expo to increase our distribution channels, but more importantly to help farmers.” – BRIAN CASOLA

Turn to ROUND TWO | Page 10

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Page 8 • Expo Daily Edition • Sunday, October 1, 2017

Exhibitors arrive to setup for World Dairy Expo

DANIELLE NAUMAN/DAIRY STAR

The Red Dirt Genetics and Pfaffsway/Highlife strings set up their displays Saturday afternoon.

JENNIFER COYNE/DAIRY STAR

Bill Atkins, of NuVista Contract, completes one of the Trade Show exhibits in the Exhibition Hall.

DANIELLE NAUMAN/DAIRY STAR

Barb and Mason Ziemba pack up their washrack supplies.

DANIELLE NAUMAN/DAIRY STAR

Exhibitors and animal check-in volunteers ensure all health papers are in order.

“Can't wait for this great event that will bring thousands of #dairy enthusiasts to Madison!” – MARIAH MARTIN DANIELLE NAUMAN/DAIRY STAR

Noah Bilz (left) and Lucas Peterson hang fans for their showstring.

JENNIFER COYNE/DAIRY STAR

Gavin Ireland, with Showtime Mobile Detailing, powerwashes a piece of equipment Saturday morning.

Expo Daily Edition • Sunday, October 1, 2017 • Page 9

JENNIFER COYNE/DAIRY STAR

Dairy Cattle Exhibitors line the entrance of World Dairy Expo to provide health certificates and unload their cattle.

“It's where it's at! And where I'm at for the next week!” – JOAN LAU

JENNIFER COYNE/DAIRY STAR

Riley Miller, of the Badger Dairy Club, assembles an information stand in the Coliseum.

Julie Hemp washes her heifer on Saturday morning.

DANIELLE NAUMAN/DAIRY STAR

Beth Clark takes a moment to fluff tails on her Guernsey calves.

“Just a beautiful day in Madison, Wis., getting ready for WDE! We look forward to seeing #dairy farmers & enthusiasts from around the world next week.” – KUHN NORTH AMERICA

JENNIFER COYNE/DAIRY STAR

Larry Binish (left) and Ron Fritsch set up calf panels as part of their Outdoor Trade Show display, located in the Trade Show Mall.

Page 10 • Expo Daily Edition • Sunday, October 1, 2017

Continued from ROUND TWO | Page 7 people to see it and see how it really works,” Casola said. With more than 74,000 industry representatives – from producers to researchers, including several thousand international attendees – last year’s Trade Show brought great success to new commercial exhibitors, like Casola and Pitkäranta, and even Bob Engler, representing Marloo Equipment, LLC. For several years, Marloo Equipment, formed in 2009, wanted to exhibit at the world-renowned dairy show, but could not get off the waiting list. Last year, however, Engler landed a booth location in the Outdoor Trade Mall, where the company could showcase its Peecon TMR mixers, VLM mower and several hay tools. “Leon Van Loon, founder of Marloo Equipment, had always wanted to exhibit at this show,” Engler said. “When we finally had a spot in the Trade Show, that was the icing on the cake for him.” All three new companies were able to increase their customer base and showcase their products in a setting unlike any other. “We were able to meet directly with dairy farmers, but most importantly, we solidified leads to establish our long-

WORLD DAIRY EXPO

Marloo Equipment provides a display for World Dairy Expo attendees to look at in the Outdoor Trade Mall. 2017 will be the equipment dealer's second time represented at Expo, where they are looking forward to further market their products.

WORLD DAIRY EXPO

Cool-Calf Covers has an interactive display allowing World Dairy Expo attendees to see the product and how it fits on a calf hutch. This year, the company will be featuring new products for cold weather.

term market in the U.S.,” Pitkäranta said. After the five-day event, the exhibitors returned to their headquarters and began planning for this year, hoping for a similar outcome as 2016. While returning with the same consulting services, Pitkäranta is bringing his entire team to assist in answering questions and explaining his platform. Additionally, 4dBarn will feature a mobile app to measure labor efficiency in robot barns. Engler, too, will have a similar setup as last year, but feature newer equipment models. For Engler and Marloo Equipment, the presence at Expo is more important than providing a different display year after year. “We really don’t do a lot of advertising. Most of our business is through word of mouth,” Engler said. “The exposure we could get at Expo and our ability to expand our market was the

greatest benefit of being a Trade Show exhibitor.” Over the past 12 months, Casola and his staff have been busy developing products that will capture the attention of a larger audience, including the Warm-Calf Cover and Calf Rescue Blanket. As veteran commercial exhibitors can attest, being able to participate in an event that brings the world’s dairy industry together further develops business relationships and opens doors to new ones. “We’re excited for the exposure that World Dairy Expo has been able to give us,” Casola said. Engler agreed. “The quality of customers at Expo is great, and that makes our presence here worthwhile,” he said. For a full list of commercial exhibitors and booth locations, visit www.worlddairyexpo.com.

Expo Daily Edition • Sunday, October 1, 2017 • Page 11

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Page 12 • Expo Daily Edition • Sunday, October 1, 2017

Purple banner dreams Three herds repeatedly named Premier Breeder, Exhibitor BY DANIELLE NAUMAN Staff writer

For many dairy show enthusiasts, World Dairy Expo is like a week's worth of Christmas mornings, and awards are what most have listed in their letters to Santa. Some breeders have repeated pinnacle successes over the years. Names such as Four Winds Guernseys, Ratliff Jerseys and Elm Park Holsteins each compile a list of winnings that are the envy of many. Four Winds Farm looks forward to 39th Year at WDE For Clark and Joy Vilter, of Four Winds Farm in Hartland, Wis., Expo has become an integral part of their lives, and 2017 will mark their 39th consecutive year of participation. “We couldn’t show at Expo during the Vietnam years,” Joy said. “If you were able to go to a show, you were considered expendable from your farm and lost your status in the draft.” In the nearly 40 years the Vilters have shown at Expo, they have returned home with 17 WDE Premier Breeder awards and 16 Expo Premier Exhibitor awards. These awards are due to a few of their favorite animals, such as Destiny Child, a sixtime All-American and a twotime World Dairy Expo Grand Champion Guernsey. “Tom Dee started it all, but we didn’t breed her. We believe in breeding a great cow, that’s why we really like Destiny Child,” Clark said. The couple can still recall the first year Westlynn Tom Dee was named Grand Champion at World Dairy Expo in 1993. She was their first Grand Champion cow, a feat she would accomplish three more times. Another favorite memory for the Vilters came in 1998, when Clark was awarded with the famed Klussendorf Memorial Trophy. Over the years, the Vilters have had five cows bring home 11 Championship titles from

WDE. Four Winds has bred success on the topside of many show-winning pedigrees, as well as having bred two Expo Premier Sires, Four Winds Magicman-ET and Four Winds Showtime-ET. “It’s an unreal feeling,” Clark recalled about walking in the Parade of Champions. “It’s an honor to represent the breed.” The Vilters always felt their cows performed best on a pasture-based diet. “We tried pushing them for production and had the top milking herd in the nation,” said Clark. “We had more foot trouble doing that than we’d ever had.” The Vilters made the decision to put the cows back on pasture, and the problems they’d been experiencing went away. “The cows last longer,” said Joy. “Guernseys are made to graze.” Days of Elm Park Farms domination In 1995, when World Dairy Expo first introduced the International Red & White Show, Elm Park Farms, Ltd., owned by Louis and Max Prange, a fatherand-son-duo from Sheboygan Falls, Wis., made a big splash. They claimed both the Premier Breeder and Premier Exhibitor banners that year. In the next 14 years, they were recognized as the Premier Breeder 13 more times and Premier Exhibitor seven more times. For Louis Prange, the memories of those years are more important than the accolades though. “One of my favorite memories is a photo of Max and I with the results of our successes. Doing something together we loved, it’s more about the memories than the cows,” Prange said. While the memories are paramount for Prange, there are a few cows that stand out in his mind as key players in Elm Park’s success. One is Elm-Park Aveeno-Red-ET, All-American as a Junior Three-Year-Old in 2002.

COWSMOPOLITAN DAIRY MAGAZINE

Christy Ratliff stands in first place of the Junior Two-Year-Old Cow class with Ratliff Applejack Penny during the 2016 International Jersey Show. Another great cow Prange recalls is Nandette TT SpeckleRed, who stood third in the Holstein Two-Year-Old-Cow Class in 1981. “Cow-wise, Speckle was the most significant,” Prange said. Speckle was the dam of Stookey Elm Park BlackroseET. “The old saying is that every dog has its day, and Blackrose was the right cow at the right time,” Prange said. “She took on a notoriety that a lot of show cows don’t get.” Prange firmly believes that preparation for the next Expo begins at the conclusion of the current year. “Management is the biggest part of going to a show,” said Prange. “You start with reproductive management, getting them calved back in.” The Pranges began selecting their showstring in June, and started preliminary work with things like hoof trimming and halter work. By late August, daily washing began, as well as switching the cows to a show diet consisting of grass hay, grain and beet pulp. Today, Max runs the farm, where they focus on Red & White genetics. Louis continues to work in the dairy industry with STgenetics. Little brown cows from Kansas do big things Ratliff Jerseys is the epitome of strong, powerful cows loaded with dairy strength, huge cages and silky udders; and Ron and Christy Ratliff, of Garnett, Kas., like it that way. Each year, the couple

exhibits a high-quality string of Jersey cows at World Dairy Expo. Perennially, they are competitive and successful. Over the years, Ratliff Jerseys has taken home nine Premier Breeder Banners and four Premier Exhibitor banners from Expo. “It’s completely humbling and gratifying to take out a group of cows and win these awards,” Christy Ratliff said. “It’s not just one or two cows who do it for you, it’s a group.” Aiding in their continued success is the Ratliffs’ breeding philosophy. “I want to breed cows with tremendous pedigrees,” said Ratliff. “Cow families matter to me, and Jerseys breed true to their cow family. You have to be smart about deciding what cow

families you want to buy into.” Ratliff has bought into several branches of the Huronia Centurion Veronica 20J family, as well as purchasing cows like Rozeview Dorie D Rachel and Pleasant Nook Rene Myriah. The Ratliffs keep their herd relatively small to focus on quality, milking around 60 head. They have an active IVF program to capitalize on the top genetics in the herd. This affords them numerous marketing opportunities, including frequently hosting sales to showcase their genetics along with top consignments from throughout North America. “The Jersey cow is efficient and capable of producing a lot of high-component milk,” Ratliff said. “They are special creatures, easy to handle and work with.”

WORLD DAIRY EXPO

Louis (left) and Max Prange accept the Premier Breeder award on behalf of Elm Park Farms in 2009. This was their 14th Premier Breeder award, and occurred during the 15th anniversary of the International Red & White Show.

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WORLD DAIRY EXPO

Clark Vilter leads the Grand Champion Guernsey, Four Winds Mentor Highlite, in the Parade of Champions during the 2010 World Dairy Expo. This was only one day after Vilter accepted his 17th Premier Breeder award on behalf of Four Winds Farm.

Come to meet 4dBarn Team at booth MC 45

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Expo Daily Edition • Sunday, October 1, 2017 • Page 13

The Word on the Street Dairy Cattle Fitters

Patricia Fontaine Saint-Marc-sur-Richelieu, Quebec, Canada

Adrian Franken Teeswater, Ontario, Canada

Justin Kaufman Berlin, Penn.

Tell us about yourself and your dairy background. My parents have a dairy farm milking 35 Holsteins and Jerseys. I’ve worked on their farm since I was very young. I also have worked at Blondin, and have owned Jerseys with Purple Fever Cattle Company.

Tell us about yourself and your dairy background. My family milks 700 dairy goats. We got into milking goats about 18 years ago because of the price quota in Canada. My uncle, Paul Franken, has Jerseys, and I’ve always helped him with his show cows. I got into fitting by showing his calves in 4-H.

Tell us about yourself and your dairy background. I grew up on my parents’ dairy farm, milking 60 to 70 head of Holsteins, Guernseys and Brown Swiss.

What string are you working with? I am working with Ferme Jacobs. How long have you been working at dairy cattle shows? Since I was about 10 years old, so for about 17 years. What are your main responsibilities throughout World Dairy Expo? My main responsibilities this week are fitting, clipping and getting the cows ready for the Showring. What is your most difficult task throughout the week? Clipping my first Brown Swiss. I have never clipped a Brown Swiss before. What is your favorite memory of attending World Dairy Expo and helping with a show string? When I brought some of my own Jerseys, and had the second place Fall Heifer Calf with Edgebrook Tequila Shiloh. She was also pulled out for Junior Champion. Throughout your career how have fitting techniques and materials changed? The biggest changes in fitting that have taken place during my career are how much tighter the blades are and people skinning the ribs on the cows. What advice do you have for beginner fitters? Ask a lot of questions and observe what others are doing. Try to get something good from everyone and watch their techniques. Then you can make your own technique.

What string are you working with? I’m working for Ratliff Jerseys. How long have you been working at dairy cattle shows? I’ve been fitting for about eight years now. I missed most of my high school career doing it. What are your main responsibilities throughout World Dairy Expo? My main responsibilities are clipping, feeding and making sure the cows get ready right. What is your most difficult task throughout the week? The biggest challenge of the week is always tearing down and packing up at the end of the week, as well as the long trip. What is your favorite memory of attending World Dairy Expo and helping with a show string? Last year when Ratliff Applejack Penny won the Junior TwoYear-Old Cow class. She was the second class winner I’ve gotten ready for Ratliffs. Her mother, Ratliff Minister Porscha, was the first one, when she won the Senior Three-Year-Old Cow class in 2012. Throughout your career how have fitting techniques and materials changed? The biggest change in fitting techniques has been people starting to peel out the ribs on the cows. I don’t do it too much, because I don’t care for it. Cows are also clipped much tighter than they used to be. What advice do you have for beginner fitters? Work hard and to try to learn something new at every show. You will if you try to. You can learn something new from everyone.

Name:

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What are your main responsibilities throughout World Dairy Expo? My main responsibilities this week are taking care of our string, making sure things run smoothly, clipping and getting our cows out to the Showring. What is your most difficult task throughout the week? The most challenging job this week was getting here, making the trip and getting set up. What is your favorite memory of attending World Dairy Expo and helping with a show string? The best memories I have from World Dairy Expo are all of the people I’ve met and the great cows I’ve had the chance to work with. Throughout your career how have fitting techniques and materials changed? Fitting techniques haven’t really changed that much since I’ve been doing it, there are just a few little things that we do differently here and there. What advice do you have for beginner fitters? You can always learn more than what you already know. You don’t need to take the glory from anything that wins. UW-Platteville’s 35th Annual

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How long have you been working at dairy cattle shows? I’ve been fitting full time for about 13 years, since I graduated from high school in 2004.

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CrosswordComplet Puzzle Answers e t he crossword below from Page 6 1

What string are you working with? We have our own string here, All-Glo, working together with Misty Meadows Guernseys with a few tie-ins.

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Page 14 • Expo Daily Edition • Sunday, October 1, 2017

The Word on the Street Dairy Cattle Fitters

Danny Zehr Clinton, Wis.

Abe Cobb Perkins, Okla.

Delbert Yoder West Salem, Ohio

Tell us about yourself and your dairy background. I grew up on a registered Holstein farm in Graymont, Ill. We milk around 100 cows. My family has always been involved in showing.

Tell us about yourself and your dairy background. I grew up on a small farm with Jerseys and Brown Swiss. We milked about 40 to 50 cows.

Tell us about yourself and your dairy background. My wife, Heather, and I milk 35 cows, and I have a hoof trimming business.

What string are you working with? I have my own string here, Zehrview Holsteins, with some tie-ins.

What string are you working with? I’ve got my own string here, Red Dirt Genetics. We also have animals with us that we board.

What string are you working with? We’ve got our own Brook Hollow string, and have some tie-ins with us.

How long have you been working at dairy cattle shows? I’ve been fitting for about 10 or 11 years.

How long have you been working at dairy cattle shows? I’ve been fitting and working shows for about 11 or 12 years now.

How long have you been working at dairy cattle shows? I’ve been a fitter for 30 years, and have been trimming feet for 20 years.

What are your main responsibilities throughout World Dairy Expo? Clipping, washing, bagging and getting the cows ready are my responsibilities.

What are your main responsibilities throughout World Dairy Expo? Clipping and taking care of the cows are my main responsibilities this week; just making sure the cows get ready.

What are your main responsibilities throughout World Dairy Expo? I’m responsible for the daily chores, clipping and preparing everything for the shows. What is your most difficult task throughout the week? The biggest challenge of the week is definitely move-in day.

What is your most difficult task throughout the week? The most difficult task for me this week is clipping. I’d really rather have someone else doing it.

What is your favorite memory of attending World Dairy Expo and helping with a show string? Getting the Junior Champion of the International Holstein Show, Duhibou Fever Piranha-ET, ready. Also, back in 2003, we had Reserve Junior Champion with a heifer we bred, Zehrview Mat Iris.

What is your favorite memory of attending World Dairy Expo and helping with a show string? The best World Dairy Expo memory I have so far is when Ratliff Price Alicia was Reserve Grand Champion Jersey in 2009. Throughout your career how have fitting techniques and materials changed? Fitting has changed quite a bit since I first started. Clipping has basically become mostly hair removal, the cattle have no hair left when you’re done.

What advice do you have for beginner fitters? I’d tell young fitters to really pay attention and work with guys that are really good. The best way to learn is by watching and listening. Don’t be afraid to ask questions.

What advice do you have for beginner fitters? The best advice I’d give a beginning fitter is to practice, practice, practice. Then, when you think you’ve got it, practice some more. Listen and learn from people around you.

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Throughout your career how have fitting techniques and materials changed? The biggest changes I’ve seen in fitting are that the products that we use are becoming so much more advanced.

What is your most difficult task throughout the week? The biggest task is keeping them all eating and healthy. What is your favorite memory of attending World Dairy Expo and helping with a show string? The friendships I’ve made that have started here. I like being with people who have similar interests. I’ve met a lot of great people from throughout the country and Canada. I like meeting the foreign visitors, too. The international interest in our genetics is great. Throughout your career how have fitting techniques and materials changed? The biggest changes in fitting are that we’ve gone from plucking blades when I started to the tightest blades you can get now. What advice do you have for beginner fitters? Work hard and enjoy what they are doing. Fitting is a nice way to get to travel around the country and the world, and you get the chance to meet some great people.

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Expo Daily Edition • Sunday, October 1, 2017 • Page 15

World Dairy Expo Yesteryear & Today

Yesteryear WORLD DAIRY EXPO

Tom Cull (third from right) particpates in the 1986 Youth Showmanship Competition.

Today DANIELLE NAUMAN/DAIRY STAR

Cull owns Budjon Farms with his wife, Kelli, near Lomira, Wis. Tom Cull was a participant and third-place winner of the Youth Showmanship Competition in 1986. Cull is still active in the dairy industry and at World Dairy Expo as the owner of Budjon Farms near Lomira, Wis.

2017 Star Sponsors Boehringer Ingelheim BouMatic Dairy Herd Management Elanco Animal Health Madero Dairy Systems New Holland Artex Barn Solutions Ltd. Bayer Bioret Agri Central Life Sciences Compeer Financial Cowsmopolitan Dairy Magazine Dane County E-Zee Milking Equipment, LLC Forage Genetics International Hoard's Dairyman John Deere Masters Choice Hybrids Merck Animal Health Monsanto Mycogen Seeds Nasco Phibro Animal Health, Corp. Select Sires, Inc. State of Wisconsin STgenetics Trans Ova Genetics Udder Comfort International Inc. Y-Tex Corporation Accelerated Genetics Agri-Plastics Mfg. Alltech Beco Dairy Automation, Inc. Calf-Star Datamars, Inc. Eric & Nicole Lang Estrotect Fight Bac GEA Greater Madison Convention and Visitors Bureau Holm & Laue Export GmbH Holstein Association USA, Inc. ImmuCell Corporation Insight FS Jetstream Genetics, LLC MAI Animal Health

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Page 16 • Expo Daily Edition • Sunday, October 1, 2017

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