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2017 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM • 95.7 FM

Expo Daily Edition Friday, October 6, 2017

ATTENDEE INFORMATION Thursday's ATTENDANCE: 14,230 total attendees International attendees: 1,725 from 84 countries

In This Issue: Champion Spotlight of Int'l Junior Brown Swiss Show page 5

One-OnOne with Cybil Fisher page 10

Commercial exhibitors join efforts for The Real Faces of Dairy page 12

The Word On The Street page 14

Today's highlights: 4 p.m. Happy Hour at The Tanbark, sponsored by Slot Drain Systems 5 p.m. International Reception 8 p.m. Expo in the Evening Find today's full list of events in the Official Program or daily schedule available at information booths around the grounds.

SHOWRING RESULTS Text WDERESULTS to 727-4-WDEXPO for showring results

FLAVORS OF THE DAY Grilled Cheese Smoked Gouda

UW-Madison Cheese Stand next to the Arena Building

ICE CREAM

Birthday Cake • Ship Wreck • French Silk

GEA Ice Cream Stand located in the Exhibition Hall

#WDE2017

Behind the scenes clean up Uphoff hauls manure, milk at WDE for 30 years BY KRISTA KUZMA Staff writer

Walking through the aisles of the New Holland Pavilions at the Alliant Energy Center, people are sure to see a variety of sights – a cow being milked using portable equipment by one of its caretakers; high caliber animals resting comfortably upon large, carefully manicured packs of straw and sawdust; or a member of a show string lunging a tub towards the back end of a cow as she lifts her tail. What happens to all that milk, straw, sawdust and manure? That is where Kendal Uphoff and his crew come in. For the past 30 years, Uphoff Company, Inc., has been working behind the scenes at World Dairy Expo to make sure the waste cows produce has an appropriate place to be hauled in order to keep the grounds clean. About five years ago, the company added milk hauling to its daily routine during the event. “There’s a lot of work involved, but it’s better than going to the landfill with it,” Uphoff said. The partnership between Uphoff Company and World Dairy Expo came about because the Uphoffs had the right equipment. “My brother, Kevin, had wheel loaders and Bobcats

NINA LINTON PHOTOGRAPHY

Badger Dairy Club members collect 5-gallon pails of milk and pour them into mini bulk tanks before the milk is loaded into Kendal Uphoff's truck during the 2014 World Dairy Expo. [from his landscaping business] for loading manure. I’m in the trucking business, and I’m also a grain farmer with over 1,500 acres of land. Someone from Expo called us and asked if we would be interested in helping them get rid of the manure. That’s how it got started,” said Uphoff, who is based out of Deerfield, Wis. A typical day starts at the grounds at 4 a.m. There is one area on the grounds dedicated to pile the manure until it is hauled away. Using skidloaders and a tractor with a dumpbox, members of the Badger Dairy

Club (BDC) bring the manure from the buildings to the pile. “Then we pull our semis up, load it up and go on our way,” Uphoff said. Using three semi-trailers and one wheel loader, the Uphoff crew hauls about ten, 15ton loads per day to land Uphoff owns just south of Madison. “I stockpile it out there, and then I spread it on the fields,” he said. “I try to work it out that I have wheat growing on those fields so it will be harvested by the time Expo rolls around. Then I can start spreading right away.”

If he doesn’t have the right crop planted, Uphoff has a cement pad that can hold a whole Expo-worth of manure. “We made that because, rain or shine, that show has to go on. If it’s pouring rain I can’t get out in the field, so I have to have a place to dump and hold it,” Uphoff said. Usually, the daily manure hauling is done by 10 a.m. At the end of Expo, Uphoff also cleans out the Pavilions, totaling 200 semi-loads of Turn to UPHOFF | Page 7

International experiences abound at Expo Universities work to facilitate a variety of learning experiences BY DANIELLE NAUMAN Staff writer

World Dairy Expo provides a global stage for the dairy industry. In 2016, more than 3,100 international visitors from 102 different countries made their way to the Alliant Energy Center to feast upon the week of dairy innovation and pageantry. Both the University of WisconsinRiver Falls (UW-River Falls) and The Ohio State University (OSU) play unique rolls in facilitating many of these international visits. “We work collaboratively with a variety of agencies, organizations and institutions,” said Carolyn Brady of the UWRiver Falls International Partnership and Outreach Programs office. “Each year we develop specialized training experiences for international participants.” Brady said that their organization uses World Dairy Expo as a piece of the puzzle when building programming, which is all dairy-related. “It’s such a unique event, and attend-

KELLY KENDALL PHOTOGRAPHY

A group of international students from China visit World Dairy Expo as part of The Ohio State University's agricultural foreign exchange student program. ing it is special for international guests,” Brady said. The UW-River Falls program works with the USDA Foreign Ag Services and the Wisconsin Department of Agriculture,

Trade and Consumer Protection to help accommodate groups from countries such as China, Brazil and Pakistan, among sevTurn to INTERNATIONAL | Page 3

Page 2 • Expo Daily Edition • Friday, October 6, 2017

DAIRY ST R

EXPO SEMINARS All Expo Seminars held in Mendota 2, Exhibition Hall

The Expo Daily Edition is published by Dairy Star in conjunction with World Dairy Expo.

Previous Expo Seminars can be found online: www.worlddairyexpo.com

www.dairystar.com

ISSN 020355 522 Sinclair Lewis Ave. Sauk Centre, MN 56378 Phone: (320) 352-6303 Fax: (320) 352-5647

11 a.m. "Consumer and Public Perceptions of the U.S. Dairy Industry: Implication for Practices, Policey and Market Demand"

“Public perception is not your first concern, but when making decisions, understand how that decision will influence your access to the market. It's another mangement aspect that farmers need to be aware of.”

Published by Dairy Star LLC

General Manager/Editor Mark Klaphake - mark.k@dairystar.com 320-352-6303 (office) 320-248-3196 (cell) 320-352-0062 (home) Ad Composition Nancy Powell 320-352-6303 nancy.p@dairystar.com Amanda Thooft 320-352-6303 amanda.t@dairystar.com Consultant Jerry Jennissen 320-346-2292 Editorial Staff Andrea Borgerding - Managing Editor (320) 352-6303 • andrea.b@dairystar.com Krista Kuzma - Assistant Editor (507) 259-8159 • krista.k@dairystar.com Ron Johnson (608) 874-4243 ron.j@dairystar.com Ruth Klossner (507) 240-0048 cowlady@centurylink.net Jennifer Coyne (320) 352-6303 jenn@dairystar.com Danielle Nauman (608) 487-1101 danielle.n@dairystar.com Brittany Olson (320) 352-6303 brittany.o@dairystar.com

1 p.m.

"Selecting, Establishing and Managing Cover Crops After Corn Silage"

“Many dairy producers concerned about the loss of soil and soil quality associated with corn silage production are choosing to plant cover crops." – HEIDI JOHNSON, UNIVERSITY OF WISCONSIN EXTENSION

– DR. CHRISTOPHER WOLF, MICHIGAN STATE UNIVERSITY

VIRTUAL FARM TOURS All Virtual Farm Tours held in Mendota 1, Exhibition Hall

Previously broadcasted Virtual Farm Tours can be found online: www.worlddairyexpo.com Noon

VanBedaf Dairy LLP Sponsored by Quality Liquid Feeds, Inc.

2 p.m.

Night Hawk Dairy Sponsored by Purina Animal Nutrition, LLC

Advertising Sales Main Office: 320-352-6303 Fax: 320-352-5647 Deadline is 5 p.m. of the Friday the week before publication

Sales Manager - Jeff Weyer (Northern MN, East Central MN) 320-260-8505 (cell) jeff.w@dairystar.com Mark Klaphake (Western MN) 320-352-6303 (office) 320-248-3196 (cell) Laura Seljan (National Advertising, SE MN) 507-250-2217 fax: 507-634-4413 laura.s@dairystar.com Jerry Nelson (SW MN, NW Iowa, South Dakota) 605-690-6260 jerry.n@dairystar.com Mike Schafer (Central, South Central MN) 320-894-7825 mike.s@dairystar.com Lori Menke (Eastern Iowa, Southern WI) 563-608-6477 • lori.m@dairystar.com Megan Stuessel (Western Wisconsin) 608-387-1202 • megan.s@dairystar.com

VanBedaf Dairy LLP, is a 1,400-cow dairy near Carrington, N.D. The first-generation U.S. farm is owned by Conny and Corne van Bedaf and their family. Beginning with 800 heifers in 2009, the van Bedafs have built their herd and improved milk production over the years. They growth is credited with breeding superior cattle without compromising wellness.

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Continued from INTERNATIONAL | Page 1 eral others, as well as working with the United States Agency for International Development. “We work with visiting groups interested in our programming services. They request our assistance, and we work to meet their needs,” Brady said. She added that they limit the number of groups they team up with each year. Brady said they provide a wide variety of experiences for the groups that come to visit. In addition to time spent at Expo, the groups tour farms and other active business sites in different sectors of the dairy industry throughout Wisconsin. “We (Wisconsin) pride ourselves on doing everything dairy very well, and our dairy manufacturing is no different. For international visitors to come here and see where and how things are done and what goes into making America’s Dairyland so special is great,” Brady said.

Brady said. UW-River Falls is also home to the Center for Dairy Farm Safety, which opened in 2011 through a grant from the United States Department of Labor Occupational Safety and Health Administration. This resource allows the college to incorporate increased safety training in the programs they provide to international visitors. “Dairy farm safety is unique and accounts for the highest percentage of farm accidents. We’ve developed a short-course curriculum for the groups to take advantage of some of the wonderful training modules available through the center,” Brady said. Brady is excited for the connections that continue to be made and developed, in terms of collaboration and exchange of ideas. While UW-River Falls works with groups wishing to

“We work with hundreds of dairy businesses in the United States to provide educational training experiences and learning opportunities.” – YINING ZHANG

Brady shared that her organization’s training is not focused on students, but on people who are already in the agricultural workforce in their home countries, such as farmers, managers and farm workers. They also have had government leaders and educators from several countries who have participated in the program’s trainings. “We share our best practices that they can take home to their respective countries,”

come for short visits during Expo, OSU takes a different approach to working with international visitors. The university focuses on placing individuals into 12-month internships around the country through its International Exchange in Agriculture Program. “We bring foreign students here for practical dairy farm experiences and training,” said Yining Zhang, the Program Coordinator and Alternate Responsible Officer for the OSU

DANIELLE NAUMAN/DAIRY STAR

Carolyn Brady (second from right) of the International Partnership Program at the University of Wisconsin-River Falls spent time planning a global educational collaboration effort with World Dairy Expo international attendees from The Netherlands. Pictured with Brady are (from the left): J.P (Han) Zuidema, the Program Manager of the Food and Dairy Applied Research Centre; Wendy Zuidema-Haans of Dean Food & Dairy; and Ad van Velde, President of Global Dairy Farmers. International Programs in Agriculture office. The program, which was founded in 1979, facilitates year-long student internships in all areas of agriculture, both bringing foreign students to the United States and sending American students abroad. In the United States, students are placed throughout the country, mostly on farms, but some in other sectors of the dairy industry, as well. “We have hosts with all kinds of farms, from small farms under 300 cows to large dairies over 10,000 cows,” Zhang said. “We work to match students to the best fit host farm we can. We would probably not place a student from Ireland, where 200 cows is a large herd, on a 5,000-cow dairy in the United States.”

Zhang shared one success story from the OSU International Exchange in Agriculture of a student who had interned at North Florida Holsteins in 1998. Today, he is the CEO of a dairy business in China that has seven farms, each with more than 10,000 cows. Students apply for the internships through business partners in different countries, or through universities. Degrees in animal or dairy sciences are required, except for students from the Netherlands or Denmark, where they require five or more years of practical dairy farm experience. All participants are required to speak fluent English. “We work with hundreds of dairy businesses in the United States to provide educational training experiences and learn-

ing opportunities,” Zhang said. The typical internship includes time spent at World Dairy Expo so interns can see the technology and products available in dairy production; Expo serves as a cultural exchange and social event for the trainees as well. “It gives the international students a different experience,” Zhang said. Zhang also works with companies exhibiting in the WDE Trade Show, such as Calf-Tel and World Wide Sires, who present short lectures to the interns on the products and services the company provides while creating the opportunity for the interns to ask questions. “It’s a win-win situation,” he said. “Students get new ideas, and we build links for the businesses to the students."

Page 4 • Expo Daily Edition • Friday, October 6, 2017

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Expo Daily Edition • Friday, October 6, 2017 • Page 5

A True Winner BY DANIELLE NAUMAN Staff writer

Top Acres Garbro Winner-ET lived up to her name yesterday in the International Brown Swiss Junior Show. Lead judge, Keith Topp, and associate judge, Dean Dohle, placed 86 animals in the Junior show, naming the first place FiveYear-Old Cow, exhibited by Jonathan Hubbard of Thurmont, Md., as Senior Champion and Grand Champion of the show. The top FourYear-Old Cow, Cutting Edge T Deliliah, exhibited by Kyle Barton from Ancramdale, N.Y., took home the Reserve Grand Champion and Reserve Senior Champion titles. Intermediate Champion went to TCC Durham Dolly-OCS, the winning Senior Two-Year-Old Cow, exhibited by Bethany Bauer of Hayfield, Minn. The second place Senior Two-Year-Old Cow, Red Brae La Jongleur Showy, exhibited by Elise Bleck from Muscoda, Wis., was named Reserve Intermediate Champion. Onword Lawman Vanilla, the first-place Summer Yearling Heifer, exhibited by Carter Kruse from Dyersville, Iowa, took home the Junior Champion title. The Reserve Junior Champion title went to West Winds Wonder Fancy, the first-place Spring Yearling Heifer, exhibited Milleanne Mullinix from Monrovia, Md.

THE BULLVINE

Jonathan Hubbard of Thurmont, Md., exhibited the Grand Champion of the International Junior Brown Swiss Show, his Five-YearOld Cow, Top Acres Garbro Winner-ET. The Reserve Grand Champion went to Cutting Edge T Deliliah, a Four-Year-Old Cow exhibited by Kyle Barton from Ancramdale, N.Y.

at the Premier National Junior Show. This is the first time we have brought her out to World Dairy Expo. We bought her as a calf in the Maryland Brown Swiss Calf Sale. She has three daughters. What was your reaction when you were named Grand Champion of the International Brown Swiss Junior Show? I was really shocked. It was exciting for her to win, especially since it is my first time showing here.

How did you get involved in dairy cattle showing, and why? My mom and Top-Acres Garbro dad used to show, and I Winner-ET guess they wanted us to Jonathan Hubbard grow up doing the same things they did. So my older Tell us about yourself. I brother started showing and am 18 years old and have then I followed. It is a famgraduated from high school. ily thing for us. I am working on my family’s farm. What do you enjoy most about showing? I think Tell us about your ani- showing is fun. I also like mal. Winner is a Five-Year- competing in fitting and Old Cow. She was Grand showing competitions, and Champion at the Maryland I usually do pretty well. At State Fair 4-H and Open the Maryland State Fair, I Shows this year, and was won the Dean’s Challenge Reserve Senior Champion and the Brown Swiss showmanship contest.

Welcome to the World Dairy Expo!

Who has helped you the most in your showing career? And how have they helped you prepare for today’s show? My dad has helped me a lot. He helped me pick Winner out when she was a calf. He takes care of her and helps get her ready.

has been named Unanimous All-American twice in milking form. She is a two-time Intermediate Champion at Expo. She was the Reserve Grand Champion in the open show and the Grand Champion in the Junior Show last year. She was the Reserve Supreme Champion for the Junior Show last What is your favorite year. She is scored EX-91, memory of showing dairy and is home-bred. She is cattle? Winning here at also sired by a bull we bred. Expo is my new favorite showing memory. What was your reaction when you were named ReWhat do you enjoy most serve Grand Champion of about being at World the International Brown Dairy Expo? I am enjoy- Swiss Junior Show? I was ing meeting new people and happy and humbled when learning new things here. she was selected. I realize It is my first trip to World how big the dance is here, Dairy Expo. and that everyone sees cows and appreciates them differCutting Edge T Delilah ently. That is what makes Kyle Barton showing cows what it is How did you get involved in dairy cattle showing, and why? My grandpa, Ken Main, started buying registered Brown Swiss in 2002. It evolved from that and became a family thing. I started showing when I was about 7 years old, and showed Jerseys for a while.

Tell us about yourself. I graduated from high school in 2016 and attended barber school. I am now a full-time barber. Tell us about your animal. Delilah was nominated AllAmerican as a Winter Calf and Winter Yearling. She

What do you enjoy most about showing? I like being in the Showring, presenting the animals and showing them to their best advantage. Who has helped you the most in your showing career? And how have they helped you prepare for today’s show? My grandpa, along with Tim Coon, and my entire family have helped me a lot over the years. We have a great crew that gets our cows out looking super. What is your favorite memory of showing dairy cattle? When Delilah was named Reserve Supreme Champion last year here at Expo. That is a great memory that will be hard to top. What do you enjoy most about being at World Dairy Expo? I really enjoy being in the barns and taking care of the cattle. I like taking care of the little details.

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International Brown Swiss Show is a family affair BY DANIELLE NAUMAN Staff writer

The International Brown Swiss Show was a family affair with a mother-daughter pair taking the top honors in both the milking female and heifer divisions. Top Acres Supreme Wizard-ET took home Senior and Grand Champion honors for breeder Wayne Sliker of St. Paris, Ohio, after winning the Reserve Grand Champion title three times in previous years. Wizard was the winning Component Merit Cow selected by judge Keith Topp and associate judge Dean Dohle, who placed 317 total animals in the show. Wednesday evening, the pair had selected her Fall Yearling daughter, Top Acres Braiden Wiza-ET, as the Junior Champion heifer for Lindsey Rucks of Okeechobee, Fla. Reserve Senior Champion honors went to R N R LeBron Emily, who won the FiveYear-Old Cow Class for owners Ronald and Renee Michalovich of Lakeville, Ohio. Cutting Edge Thunder Faye, the winning Senior Three-Year-Old Cow, was named the Intermediate and Reserve Grand Champion of the show. She is owned by Ken Main and Peter Vail, Copake, N.Y. Reserve Intermediate Champion was Peach Kist Total Tango-ET, the second place Senior Three-Year-Old Cow owned by Lindsey Rucks. The Reserve Junior Champion heifer was the winning Fall Heifer Calf, Fairdale Hill Braiden Shey-ET, owned by Leslie and Linda Bruchey of Westminster, Md. The Premier Breeder and Premier Exhibitor banners went to the partnership of Ken Main and Peter Vail of Copake, N.Y. Top Acres Supreme Wizard-ET Wayne Sliker Tell us about Wizard. Wizard has been Reserve Grand Champion here three times, as a Three-Year-Old Cow, Five-Year-Old Cow and an Aged Cow. She was the second cow in the Brown Swiss breed to reach a score of EX-95, and now both she and her full sister are EX-95. Together they were the Unanimous All-American Produce of Dam last year. They are out of a cow named Andre Whisper, and are granddaughters of Wizbang, who was Reserve Grand Champion here and Grand Champion at Louisville. Wizard is sired by Supreme, who is a son of Snickerdoodle. Wizard has been shown here every year of her life. She has calved back every year and has had six natural calves. Because of IVF, she has over 30 daughters, including this year’s Junior Champion heifer. Besides being a showtype cow, she’s a good production cow and the family is fairly high in genomics. What was your reaction when you were named Grand Champion of the International Brown Swiss Show? We have been coming here for years. Every year to come here to try and win, the competition is the nature of the show. This was the best Wiz-

THE BULLVINE

Top Acres Supreme Wizard-ET, winning the Component Merit Cow Class, was named Grand Champion of the International Brown Swiss Show. Wizard is owned by Wayne Sliker, of St. Paris, Ohio. Taking Reserve Grand Champion honors was Cutting Edge Thunder Faye, a Senior Three-Year-Old Cow, owned by Ken Main and Peter Vail, of Copake, N.Y. ard has ever looked. I felt really good about her, and the judge’s comments in class led me to believe he felt the same way. When he shook my hand, it was a very proud moment, achieving that with a third-generation home-bred cow. It was also a feeling of relief. If you don’t have a touch of butterflies in a situation like that, then you are not going to be successful. What does receiving this title mean to you? Wizard winning is the direct result of three generations of a homebred family. It increases the interest in our breeding program. There were three members of this family winning classes at this year’s show, as well as some junior show winners, including the Grand Champion in the Junior Show. Both of the Brown Swiss in the Parade of Champions will be descendants of Wizbang. How did you prepare for the show and who helped you? At home we milk five donor cows, feeding the milk to our calves. We have an extensive embryo and IVF program and sell many calves in sales around the country. We keep the cows in larger box stalls and feed them a show ration of grain and lots of good, dry hay. We have a fulltime employee who helps us with milking and the general farm work. My wife feeds the calves. In the past few years we’ve tied our cows in with Delbert and Heather Yoder. They are Wizard’s home away from home. I appreciate them for the superb job they do. What trait do you like most about Wizard? Wizard is a combination of extreme dairyness and strength. Her reproductive reliability is as good as any cow family can be, breeding back and calving every year. She is certainly not a one-generation-wonder.

How many total head do you have at Expo and where can Wizard be found on grounds? We only have Wizard here. She is located with Delbert and Heather Yoder and their Brook Hollow Farm exhibit in Pavilion 1, aisle 8 South. What are three reasons you show at World Dairy Expo? In today’s business with the high level genetics, World Dairy Expo is about marketing your top genetics. But this is also a people business. I enjoy visiting with old friends and making new ones. The camaraderie among breeds is wonderful. I’ve judged national shows of all the breeds, and I’m very happy to say a large percentage of my friends are involved with breeds other than Brown Swiss. Cutting Edge Thunder Faye Ken Main and Peter Vail Tell us about Faye. Faye is scored EX91 with a 91-point mammary system. We bred Faye, but we had sold her mother while she was carrying Faye to Rottinghaus and Woods. Laurie Beggs from New York bought Faye when she was a calf. We bought Faye when she was a two-year-old at Harrisburg. She won there and here at Expo, being Reserve Intermediate Champion to our Delilah cow at both shows. She was also named the Unanimous All-American Senior Two-Year-Old. Her mother, Cutting Edge Elite Fayann was named the Intermediate Champion here in 2014, making her a second-generation Intermediate Champion. What was your reaction when you were named Reserve Grand Champion of the International Brown Swiss Show? We were very excited. It’s a feeling of accomplishment to put all the hard work in and accomplish something really great. We bred Faye, and she is sired by a bull we bred.

What does receiving this title mean to you? Faye is an extraordinary cow for the breed. Udders like hers are few and far between. She’s a very modern-type cow. She’s a favorite cow of ours, and when the judges named her as Reserve Grand Champion, only being a Three-Year-Old Cow, it shows us there are others out there who appreciate the same kind of cows we do. How did you prepare for the show and who helped you? The end-goal of preparing for a show is get a cow to look her best, peaking at the moment she hits the ring. Timing is very important. Preparation for a show is a long-term commitment. Preparation for next year’s Expo starts tomorrow. What trait do you like most about Faye? Without a doubt, her udder is the best part of her. We also admire her width, all the way through. She’s wide in the front end, the rump and carries that width in her udder. Many Brown Swiss cows don’t have that extreme width at the top of the rear udder. Faye has a great deal of style and she is so balanced. She’s not the deepest bodied cow, but you get more milk from width than height and depth. She also has a beautiful foot and leg. How many total head do you have at Expo and where can Faye be found on grounds? We have 30 head here and are located in Pavilion 2, aisle 14 North. What are three reasons you show at World Dairy Expo? The competition is the primary reason to come here. It’s the most competitive show there is. Marketing is another important aspect of coming here. People see our genetics. The third reason to come here is the experience of being here. The breeders and the people caring for these cows are the greatest. There are lots of people working with cows every day not lucky enough to ever experience being here.

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Expo Daily Edition • Friday, October 6, 2017 • Page 7

Continued from UPHOFF | Page 1

NINA LINTON PHOTOGRAPHY

Straw and manure waste is cleared from World Dairy Expo grounds. straw, hay, sawdust and other debris left behind. Milk is also picked up daily. Exhibitors pour milk into poly tanks set up outside of the Pavilions. Two BDC members will circle the grounds about two or three times a day with a tractor and vacuum trailer emptying the tanks. Then, the milk is taken to Uphoff’s tanker. Once a day, Uphoff hauls about 5,000 gallons of milk to the sewer treatment plant, where it is run through the processor. This is not always how things were done. When the Alliant Energy Center was building the Pavilions to replace its smaller barns, Uphoff was included in discussions to create solutions for manure and milk hauling during World Dairy Expo. To collect milk in the past, BDC members would pour 5-gallon pails of milk into a mini bulk tank before taking it to Uphoff’s truck. Now, instead of 10 people picking up milk, it only takes two. “It’s done in a fraction of the time, it’s easier to clean out the tanks and it’s easier for the exhibitors,” Uphoff said. This new way of collecting milk also limits how much is spilling into the storm drains – a system that leads into

the Madison area lakes. The new facility has also been better for manure cleanup. “We used to have to drive our trucks around to about six or seven piles. There were cattle walking between the buildings so [the Pavilions] are a really big improvement. Everything is more accessible,” Uphoff said. However, the weather still poses a challenge. “Rain is the biggest fear we have. Working out in the rain slows you down and nobody wants to work in it,” Uphoff said. Another challenge has been keeping trash – this includes strings, aluminum cans and plastic sawdust bags – out of the manure, despite the efforts of exhibitors and World Dairy Expo. “We spread it out on the field and then take a pretty sizable crew out there to pick up everything,” Uphoff said. Although there are challenges, Uphoff has enjoyed the work his family and company have been providing World Dairy Expo for the past 30 years and hopes to continue for many years to come. “It’s behind-the-scenes stuff that people don’t realize goes on,” Uphoff said. “I’m fortunate to be able to help.”

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Page 8 • Expo Daily Edition • Friday, October 6, 2017

4-H Member Micaela Beason Philadelphia, Miss. 9 years in 4-H

STOP BY AND SEE US AT BOOTH EH-2613

Tell us about your farm or tie to agriculture. My family milks 40 registered Jerseys, and processes and bottles our own milk with our own label, Beason Family Farm. It is rare in our part of the country to be a dairy of this size and even more rare to have our own processing plant. My parents, Marlo and Shelby, started the dairy five years ago. My brother and I had started showing dairy when we were younger. Once o u r animals started calving, we had to decide what we would do with them. We really liked being in the dairy industry, so we started the dairy portion of our farm. We also have 100 head of beef cows along with our custom hay business. What brought you to World Dairy Expo this year? Have you been here before? At the state fair, I won the showmanship class. Part of the award is a trip to the National 4-H Dairy Conference. This is my first time at World Dairy Expo. What is the greatest lesson you have learned while participating in 4-H activities at Expo or at home? When I started showing dairy, I did not have much patience; however, working with animals has taught me to be more patient. I have also learned that when you find what you love the most, you need to pursue it with all you have. What are you enjoying most about visiting World Dairy Expo? In our part of the country, there are not as many big dairies, so it is exciting to see all the booths promoting the products available to dairy farmers. There are also a lot of good cattle here. I am like a kid in a candy store here. What are your future plans? I am a senior in high school. I plan to attend a community college before moving on to a larger school with an agricultural program to finish my degree. I do not know exactly what field I will be in, but I know I would like to do something in agriculture.

See you at World Dairy Expo We each have a unique dairy story, yet one thing connects them all: a passion for the cow. Our dairy passion has driven 130+ years of innovations, and we know the best stories are yet to come.

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Expo Daily Edition • Friday, October 6, 2017 • Page 9

Outstanding Booth awards presented by Filament

Large Division Award

Small Division Award

JENNIFER COYNE/DAIRY STAR

NEXGROW is recognized with Thursday's Small Outstanding Booth award. Pictured are (from left) Commercial Exhibitor Committee member Doug Williams, award sponsor representative Alexis Nickelotti and Parker Heise of NEXGROW.

Intermediate Division Award

Bayland Building is recognized with Thursday's Large Outstanding Booth award . Pictured are (from left) award sponsor representative Alexis Nickelotti, John Newman of Bayland Building and Commercial Exhibitor Committee member Doug Williams.

Daily Herdsmanship Award presented by Select Sires, Inc.

JENNIFER COYNE/DAIRY STAR

WG Critical Care LLC is recognized with Thursday's Intermediate Outstanding Booth award. Pictured are (from left) award sponsor representative Alexis Nickelotti, Jim Kelly and Justin Krichbaum of WG Critical Care LLC and Commercial Exhibitor Committee member Doug Williams.

JENNIFER COYNE/DAIRY STAR

South Mountain Jerseys (front, from left) – Charity Packard, Kaitlyn Corbett, Nate Olenigcz and Kylie Jordan; (back, from left) Richard Caverly, Terri Packard, Ernie Kueffner, Lucas Hetts, Lyse Neuville and Maxime Montplaisir – are Thursday's Herdsmanship Award recipients. South Mountain Jerseys is located in Boonsboro, Md.

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Page 10 â€˘ Expo Daily Edition â€˘ Friday, October 6, 2017

One-on-One

with Cybil Fisher, Photographer

Cybil Fisher, Cybil Fisher Photography Green Bay, Wis. Tell us about Cybil Fisher Photography. The business was established in 2001. In addition to our three staff photographers, Lea Jordan, Jennifer Thomas and myself, we employ several independent contractors for graphic help and office staff. Rochelle Fisher is the office manager. The primary focus of our business is dairy cattle photography, although we are open to and have provided an array of other photographic services, such as wedding, family and graduation photos, travel and scenic photos, and framing and mounting photos. In a given year, we typically photograph anywhere from 4,500-5,000 head of cattle, all over the U.S. What is your experience with photography? I began my photography career working in the Agri-Graphics Lab. My primary responsibility was printing black and white photos, but I also learned how to develop film and process color and black and white prints, as well as slides. After five years, I went independent. I spent time with Patty Jones, refining my knowledge and learning how she ran her business. We were the first dairy photographers to use a digital camera. Although I never actually worked for Patty, we shared thoughts with each other. I attended a number of photography and graphic seminars in order to ground myself in the basics and I continue to attend various classes and workshops in order to become a better photographer. I'm rather old-school, as I believe in good photography basics versus trying to use Photoshop to create a photo or as a cure-all for poorly shot images. Who is a part of your crew this week? The crew members this week are Tim Staring, Shane Wilson, Lea Jordan, Nick Gilbert, Kyle McLeod, Brad Cullen, Penny Hawthorn, Gretchen Taylor, Casey Morey, Kristin Pronschinske and Rochelle Fisher. We work long hours, sometimes photographing for 14 hours a day over a five-day

Continued below period. For this reason, I hire extra help in order to keep everyone fresh by being able to rotate them around and to be able to give them enough breaks throughout the day.

experiences travel delays or cancellations. Unforeseen things like this are tough to plan for, but we're usually able to come up with plan B.

How do you prepare for the show, and what type of equipment do you make sure to have on hand? Initial planing for this show begins around April. We make travel arrangements for the crew and re-confirm our hotel reservations. After that, actual planning begins about a month in advance. We have another large show we photograph at prior to Expo, so I prepare for both shows at the same time. In late August, I look over my inventory of equipment that we use to prep the cattle for their photos and place an order for the amount of aerosols I will need for both shows. We also make and freeze enough meals for both lunch and dinner for the crew. If there are any pieces of equipment that are broken or I am suspicious about, I replace them at this time. I always have spare items on hand. Depending on time of day and which breeds are showing, we can have quite a long line of cattle waiting to be photographed.

How many photos do you take in one year at World Dairy Expo? It changes every year, but generally in the neighborhood of 800-900 head of cattle.

What is the most difficult part of preparing a photo shoot? I've been picturing at World Dairy Expo since 2002, so by this point in time, we're a fairly well-oiled machine. I have a pretty good idea of what I need and as long as we don't wait until the last minute to try and purchase certain items, it's stress free. The most difficult part is preparing for the unknown. For example, one year I kept blowing power because the electrical line the Alliant Energy Center provided for our power needs was faulty or sometimes a crew members

What do you enjoy most about your job? I love that I work for myself and that my days are always different. One day I'll be working in my office, the next day I'll be in Oregon picturing bull stud daughters for a semen company. I really enjoy catching up with long time clients and watching cows and cow families develop. Tell us about your most memorable photo shoot at Expo. It was Saturday in 2012. We only had five cattle left to photo. I had a cow on the boards and we were doing a rear angle photo. My noise man was Jerome Meyer and he was responsible for getting the cow's attention. He was making noise up near on the edge of the backdrop where the rear lights are located. I was actively picturing this particular cow, calling out instructions to Jerome. All of a sudden a "kaboom" went off. It sounded like someone fired a cannon right in the setup. There was smoke in the air, Jerome was laying on the ground and the set was dark. It took awhile for us to figure out that one of the battery packs that powered the back lights, the one right beside Jerome in particular, had blown. It blew the cord right out of the pack. We grabbed the spare I had on hand and were back in business. Throughout all of this, the cow never moved, she was chewing her cud.

Expo Daily Edition • Friday, October 6, 2017 • Page 11

Fall Weather Welcomes Attendees to Expo

KRISTA KUZMA/DAIRY STAR

Dave Queen, from Monroe, Wis., puts meat on the grill at the Wisconsin Cattlemen’s Association food stand.

A DeLaval employee explains a robotic milking unit to people who stopped while walking through the Outdoor Trade Mall. JENNIFER COYNE/DAIRY STAR

(Right) Elainna Smith rides along in a 5-gallon bucket while her dad, Jordan, walks through the Exhibition Hall. The Smiths are from Michigan.

DANIELLE NAUMAN/DAIRY STAR

Dusty Schirm (from left), Brandon Ferry and Eric Olstad leave the Showring after competing in the International Red & White Summer Yearling Heifer class. KRISTA KUZMA/DAIRY STAR

Fran and Alan Rademacher take a lunch break with their daughter, Wendy Clark and grandkids, Kayla and Kellen Meier. The Rademachers milk 250 cows with their daughter and son-in-law, Heidi and Stuart Meier, near Sun Prairie, Wis. DANIELLE NAUMAN/DAIRY STAR

Gretchen Taylor, of West Union, Iowa, prepares a heifer for her professional photo.

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Page 12 • Expo Daily Edition • Friday, October 6, 2017

Commercial exhibitors join efforts for The Real Faces of Dairy Social media campaign continues to gain traction BY JENNIFER COYNE Staff writer

Louis “Red” Larson has more than 90 years of experience in the dairy industry. His story touches the lives of many – from his family selling the cows when Larson was 8 years old, to returning from World War II and developing Larson Family Dairies in Florida. Meanwhile, in the heartland, Ben Rice’s father, Dan, laid a path for him to return to

the family partnership in Nebraska and create a career in the agricultural industry. While a part of the dairy, Rice has found his niche developing the dairy’s sister composting business. Both Rice and Larson are two of many producers sharing their story through The Real Faces of Dairy. With more than 54,000 Facebook followers, and photos and stories submitted from around the world, The Real Faces of Dairy has become one

KRISTA KUZMA/DAIRY STAR

Bonnie Mohr (left) signs a photo print of "Birth of an Industry," an exclusive print highlighting the individuals that comprise the industry and have participated in Balchem Corp.'s The Real Faces of Dairy Campaign.

PHOTO SUBMITTED

The sun sets on a young boy and his calf. Photos provided by dairy producers from around the country make up The Real Faces of Dairy Campaign.

of the largest social media campaigns for the dairy industry in recent years. “In the beginning, Balchem wanted to honor farmers and showcase positive dairy industry messages,” said Eileen Frangione, Marketing Communications Manager at Balchem Animal Health and Nutrition. “The Real Faces of Dairy project quickly expanded to helping dairy producers gain the confidence to talk to consumers about what makes this industry great.”

In 2015, Frangione and her co-workers realized the need for a campaign that could connect consumers with the farmers who produce their food. With a small social media platform, producers began sharing their farming stories through photos and short videos. The campaign quickly grew in popularity when Balchem partnered with renowned artist and long-time fellow World Dairy Expo Trade Show exhibitor, Bonnie Mohr, of Bonnie Mohr Studio.

“With Bonnie’s help, we were able to bring more attention to the campaign and that got people really excited to participate,” Frangione said. Mohr agreed. “As a dairy farmer and an artist, I’m always looking for opportunities, like this, to create awareness for our industry and those that are a part of it,” she said. “I saw it as a way to share my work and also share Turn to REAL FACES | Page 12

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Expo Daily Edition • Friday, October 6, 2017 • Page 13

Continued from REAL FACES | Page 12 other people’s stories. It was a win-win partnership.” With Mohr documenting her progress of the painting, “Birth of an Industry,” on Facebook and the campaign’s website (www.realfacesofdairy.com), and Dairy Herd Management composing an article series highlighting dairy producers that represent the industry’s past, present and future, The Real Faces of Dairy quickly grew in popularity. “Once people knew what The Real Faces of Dairy was, it took on a life of its own,” Frangione said. The excitement continued with Expo in 2016, as Balchem introduced The Real Faces of Dairy Pledge, continued the photo booth opportunity in their booth location, and shared a large collage of all the photos submitted since the campaign’s launch. Additionally, Mohr was available to sign pre-signed and numbered litho prints of her painting. “I wanted my painting to depict what the dairy industry is, but also the hope of its future – progress and growth. Our path provides a foundation for who we are today, and the new life represents

what is to come,” Mohr said. “This Holstein cow and newborn calf are symbolic of this story.” Both Mohr and Frangione agreed that promoting the campaign during World Dairy Expo was an ideal way to connect with those in the industry who may not have known about the campaign or those who were aware and wanted to become more involved. “Expo is the place for networking and fellowship, and that played seamlessly into the goal of the campaign,” Mohr said. “It was the perfect marriage of audience and marketing, and I think it triumphed successfully.” Now, Frangione and her co-workers are working tirelessly to further promote the campaign and bring awareness to those who make up the dairy industry, while also combating consumer misconceptions. “This year at Expo, we have more ways for producers to get involved. We’re offering the 2018 Real Faces of Dairy calendar and coloring books, and we’ve worked with Bonnie again to share special giveaways,” Frangione said.

Attendee Giveaway! Lucky winners will receive Cargill Animal Nutrition's Reveal Forage Analysis services for one year. Find more details about registering to win at the information booths located throughout Expo grounds, and visit Cargill's booth at EH 3401-3502 to view the Reveal Forage Analysis.

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This includes the opportunity to sit down and talk with Mohr during Expo. Those interested in being a part of The Real Faces of Dairy are encouraged to take the campaign’s pledge to share their dairy story and inform consumers about how we all: 1. Care for our animals; 2. Provide a safe and collaborative work environment for employees; 3. Are stewards of the environment; 4. Produce high-quality, healthy dairy products; and 5. Strive to provide a lasting legacy for our family and community. “We all have a story to tell and consumers want to hear directly from the farm. Whether that story is heartwarming or heartbreaking, we can connect on a personal level and bring better understanding of our industry,” Frangione said. Just as Larson and Rice have shared their story, it’s now time to share yours. Locate Balchem Corp., Bonnie Mohr Studio and other Trade Show exhibitors using interactive maps at www. worlddairyexpo.com or on one of the kiosks placed around the grounds.

PHOTO SUBMITTED

A dairy producer holds a framed photo of the subsequent three generations of dairymen in the family. The photo is a part of The Real Faces of Dairy Campaign.

Page 14 • Expo Daily Edition • Friday, October 6, 2017

The Word on the Street World Dairy Expo Attendees Clint Strahm pictured with his son, Carson, and employee, Trenton Meyer Bern, Kan.

Jake and Colleen Thostenson with daughter, Morgan Brodhead, Wis.

Tell us about yourself and your dairy or involvement in the dairy industry. We milk 325 Holstein and crossbred cows. It’s myself, my dad and my brother in a partnership. We have a feedlot and farm about 400 acres.

Tell us about yourself and your dairy or involvement in the dairy industry. We milk 300 cows and have 300 heifers with about 50 dry cows. We have three breeds – registered Jersey, Brown Swiss and Holsteins. We also farm 600 acres. I am the third generation to be on our farm, but it has not always been dairy. My grandpa had dairy in the 1960s and then had beef, then my parents had hogs. When I graduated from high school in 1993, I started farming full time. At that time, I completely renovated the farm to bring dairy cows back. We started milking in 1994.

How many World Dairy Expos have you attended? We try to come every other year, and this is my fifth time here. What Expo Seminar, Virtual Farm Tour or opportunity are you most looking forward to? We came to this one (Meyer Dairy of Palmer, Inc. of Palmer Kansas) and the transition cow seminar this morning. I enjoyed learning a little bit more about Duane’s farm and how the robots have worked out for him. How have you implemented tools and experiences learned at Expo onto your own farm? I’ve implemented a lot of small things that I learned at Expo. A lot the things I hear at these Virtual Farm Tours really stick with you. Sitting in on something like this and actually seeing the family that is running the farm and giving a testimonial of how things are going for them are very effective. Why is it important for you to attend World Dairy Expo? To mingle with the manufacturers of the products we use. To be able to go to the booths and tell them what is working for us and what’s not. These are the people that are wanting these things to work for us and they can help us figure out how to use them better. I also like it so I can pick up on some new ideas and to get away from the farm for a few days. What other aspect of World Dairy Expo do you most look forward to? We spend a little bit of time with the shows. We try and use high net merit bulls with commercially sound udders and feet and legs. What industry topic do you want to learn more about and why? The seminar this morning on the transition cows is very important to every dairy operation. It’s so important getting cows off to a good start. We enjoy learning any aspects of the basics, whether it’s caring for the cows, nutrition or forage.

How many World Dairy Expos have you attended? We have been attending World Dairy Expo for 23 years. What Expo Seminar, Virtual Farm Tour or opportunity are you most looking forward to? Yesterday, we attended a seminar about Select Sires’ herd monitoring system. We have had the company’s older activity monitoring system, but this is a new one that gives you more information. It is about time for us to update. I am also excited to learn more about a new BMR corn from Mycogen Seeds. How have you implemented tools and experiences learned at Expo onto your own farm? We found our Udder Tech milking aprons at Expo, along with our calf pens. Why is it important for you to attend World Dairy Expo? We like to come to see the new technology and check out what is new. We also like to see people here we know. What other aspect of World Dairy Expo do you most look forward to? We like to look at the cattle, watch the show and talk about what new bulls there are. It is also so fun to see all the famous cows like Martha, Mac N Cheese and other Jerseys. We are getting more into Jerseys. What industry topic do you want to learn more about and why? I really want to learn more about BMR silage because of the better digestibility. We use BMR now, but I’m really looking forward to seeing how the new stuff has improved.

Mike Rufener Suffield, Ohio

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Tell us about yourself and your dairy or involvement in the dairy industry. I dairy together with my brother on the farm where we grew up. We milk 700 cows, farm 4,000 acres and raise our

How many World Dairy Expos have you attended? I have been here about eight times. What Expo Seminar, Virtual Farm Tour or opportunity are you most looking forward to? I went to a Virtual Farm Tour about a family who installed robots on their farm. I also like hearing about other farms that are similar in size to ours. I am also here to look into new feed mixers. How have you implemented tools and experiences learned at Expo onto your own farm? After finding more out about it here at Expo, we now incorporate our manure when we apply it to the fields. There are also so many other little tips and management changes we have made after attending Expo. It has been information about calf feeding, cow health and nutrition. Why is it important for you to attend World Dairy Expo? I like keeping up with what is new in the industry and the upcoming trends. What other aspect of World Dairy Expo do you most look forward to? I like checking out the genetics and attending the World Classic Sale, along with watching the show. We bought a heifer on the World Classic Sale about eight years ago. What industry topic do you want to learn more about and why? I want to learn about what people will think will happen to the future of the dairy industry. There is an over supply of milk right now. I want to talk about what we are going to do with that milk.

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Expo Daily Edition • Friday, October 6, 2017 • Page 15

The Word on the Street World Dairy Expo Attendees Tell us about yourself and your dairy or involvement in the dairy industry. We milk 65 cows that are a mix of breeds. We started in 2011. At that time, we built a new double-8 parallel parlor with a bedded pack barn for housing. My husband grew up on a dairy and then worked on one when he was older. I did not have any prior dairying experience. It has been fun. There is no better place to raise kids. How many World Dairy Expos have you attended? This is my third time attending World Dairy Expo, but it is the first time for my kids. What Expo Seminar, Virtual Farm Tour or opportunity are you most looking forward to? We attended a Virtual Farm Tour yesterday and went on local farm tours off the grounds the day before. We are looking for ways to improve foot health. We are also looking into ways to expand our dairy – whether it would be to put in a rotary parlor or if we should install robots. How have you implemented tools and experiences learned at Expo onto your own farm? It has mostly been about cow health. We have implemented a few things we learned here that have helped us reduce mastitis. We also found out about probiotics here. We have implemented more A.I. breeding after finding out about more bulls here at Expo. Why is it important for you to attend World Dairy Expo? It is such an experience to meet so many people in different fields in the dairy industry. We have met so many contacts from coming to World Dairy Expo. What other aspect of World Dairy Expo do you most look forward to? We like learning about how all the science changes in the dairy industry. There is also so much technology to learn about. We also like to watch the shows. What industry topic do you want to learn more about and why? We want to keep learning about how to be the most efficient with our production in the most natural way. Natural and whole foods are better for our future generation.

Ruth and Mark Hanson Delavan, Wis. Tell us about yourself and your dairy or involvement in the dairy industry. We were both raised on a dairy farm and showed in 4-H. Today, we are both retired art teachers. My (Ruth) father had Guernseys and Mark’s family had Holsteins. My father, Lewis Stockstad, attended the Farm and Industry Short Course at UW-Madison and then went on the show circuit. He won several herdsman awards at the National Dairy Cattle Congress in Waterloo, Iowa. That was the premier show before World Dairy Expo began. How many World Dairy Expos have you attended? We’ve attended off and on over the years, probably five or six different times. When we were both working it was harder to get here because of school. What Expo Seminar, Virtual Farm Tour or opportunity are you most looking forward to? We come, usually just one day, because we enjoy watching the cattle shows and seeing all the technology that is now available in the dairy industry. It’s very different from when we were kids on the farm. How have you implemented tools and experiences learned at Expo onto your own farm? While we don’t farm, we’ve noticed all the changes and the differences in the way things are done. The machinery has developed so much and some of it is so large and complex. The genetics in the cattle have changed so much and they are so much different than the dairy cows we grew up with. Why is it important for you to attend World Dairy Expo? It’s important for people who aren’t directly connected to the industry to attend World Dairy Expo because they truly have no idea what really happens on a farm. They don’t understand how hard dairy farmers work or how much goes into caring for their cows. They just think milk happens, and some even still think that brown cows give chocolate milk. What other aspect of World Dairy Expo do you most look forward to? Last year we brought our niece. She is now a freshman in high school. She’s become enthralled with cows, particularly Holsteins and shows some in 4-H as managerial projects. She’s interested in a career in agriculture. We went to the booths for agriculture schools to help her learn what is available for continuing her education and a potential career. We really enjoy looking at the exhibits and visiting with those people. What industry topic do you want to learn more about and why? I’m very interested in the Virtual Farm Tours. At an FFA event at my school, I saw a video featuring a large rotary parlor. It was quite amazing. I’m interested in seeing how the technology we see here is actually implemented on the farm and how it works. So much has changed from the small farms we grew up on. My uncle embraced new technology on his farm as it became available. He had the first milking parlor in our area, but it was only for three cows at a time. We also installed one of the first pipelines in our area.

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Marcie Anderson with daughters, Sarah and Lillian Huntington, Utah

Donald Partridge Batavia, N.Y. Tell us about yourself and your dairy or involvement in the dairy industry. I’m a retired dairy farmer. I got out of commercial dairying in 1999. I still have a passion for raising cows, particularly Brown Swiss. I have a cow here this year showing. She placed fifth in the Brown Swiss Four-Year-Old Cow Class. How many World Dairy Expos have you attended? This is the third year I’ve been out here showing. I was out here once before with 4-H kids, many years ago. What Expo Seminar, Virtual Farm Tour or opportunity are you most looking forward to? I enjoy the dairy show the most of all, especially the International Brown Swiss Show. How have you implemented tools and experiences learned at Expo onto your own farm? I learn a lot by paying attention to the type of cattle that are winning and seeing what the judges are looking for. That helps me refine my goals in breeding. My son takes care of developing the diet for our heifers. We are always working on growing and developing our calves and heifers better. Why is it important for you to attend World Dairy Expo? Expo is the premier dairy show in the world. If you can get in the top 10 here, you have quite an animal. What other aspect of World Dairy Expo do you most look forward to? I look forward to seeing the cows and the people. Once you show cattle, the tanbark trail is in your blood. It’s a crazy addiction. The only thing I dislike about Expo is the 14-hour drive to get here. What industry topic do you want to learn more about and why? At my stage of involvement, there isn’t a lot, but I kick myself now for fighting the idea of a quota system. The milk price is the worst part of dairying. It makes me sick, what these guys are getting paid for their milk. The only way to survive is to get bigger. I look at Canada with their quota, and the small farms still exist and can be profitable. Yes, quota might cost more than the farm, but in the end it works out for them.

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Page 16 • Expo Daily Edition • Friday, October 6, 2017

Discover new dairy innovations LinPRO-R O&T Farms' latest product, LinPRO-R, is an Omega-3 fat and protein supplement for dairy cattle. This easy-to-use, stable feed additive, made mostly of flaxseed, can be added to the ration to help support immune health and will improve other dairy cattle health traits, such as conception rates, while maintaining fat levels and milk production. Find LinPRO-R and other products from O&T Farms in booths 57 and 58 on the Coliseum's Main Concourse.

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Expo Daily Edition • Friday, October 6, 2017 • Page 17

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Page 18 • Expo Daily Edition • Friday, October 6, 2017

Ahlem named Dairyman of the Year

California farmer a founder of Hilmar Cheese Company BY RON JOHNSON Staff writer

Starting with 100 cows 44 years ago, Charles “Chuck” Ahlem, of Turlock, Calif., has built his herd to 6,000. Additionally, this year’s World Dairy Expo Dairyman of the Year farms more than 3,000 acres in a partnership with his children. Ahlem is also a board member and founding partner of Hilmar Cheese Company in Hilmar, Calif, the world’s largest manufacturer of Americanstyle cheese. T h e Golden State factory, with a satellite faCharles Ahlem cility in Dalhart, Texas, turns out 2.5 million pounds of cheese a day, according to Ahlem. The cheese is sold under various labels, while the cheesemaking by-products are marketed around the globe. Last year, the company finished building a facility in Turlock that produces powdered milk and other products for the export market. Ahlem’s father milked 210 cows at two farms and was in the milk bottling business until the mid-1970s. This allowed Ahlem to be involved in the farm work early on. “Everything from shoveling to irrigating,” Ahlem recalled. “We never did a lot of the milking, but we did the relief milking.” Today, Charles Ahlem Ranch

and Hilmar Jerseys milks registered and grade Jerseys at multiple facilities scattered over several miles. Some herds are milked twice a day and some are milked three times a day. The milking parlors include a 50-cow rotary at the main dairy, along with a herringbone parlor, a parallel parlor and a flat-barn parlor on the other dairies. Ahlem employs approximately 80 people at the farms and dairies. His son, Mark, is the operating manager of the dairies and is a partner in the farming operations. Another son, David, is the chief executive officer of Hilmar Cheese. Lisa, the daughter of Ahlem and DruAnn, his wife of 46 years, is also a partner in some of the farms. The Ahlems primarily grow alfalfa and corn for silage. In addition, they lease out some ground that’s devoted to crops such as sweet potatoes and carrots. Away from the farm, Ahlem has served as undersecretary in the California Department of Food and Agriculture, having been appointed by then-Governor Arnold Schwarzenegger. Ahlem has chaired the state chamber of commerce board, is past chairman of the California Dairy Council and currently chairs California Dairy Cares. He is also on the University of California President’s Advisory Board and a University of California-Davis dean’s advisory committee member. Ahlem has a dairy science degree from California State University-Fresno. A highlight of his career, Ahlem said, was helping form the California Dairy Quality Assurance Program. Through it, farm-

PHOTO SUBMITTED

Charles Ahlem is a founding partner and board member of Hilmar Cheese Company in Hilmar, Calif. Ahlem is recognized as this year's World Dairy Expo Dairyman of the Year. ers, government regulators and academicians work to enhance the health of consumers, cattle and the environment. In the late 1970s, Ahlem was a founding member of the bull proving group, Jerseyland Sires. Looking for better Jersey genetics, he began buying cattle from Maine, New Hampshire and Vermont. In the late ‘70s and early ‘80s, finding a higher value for his jersey milk was difficult for Ahlem. To resolve the problem, he cofounded the cheese company. “We did that out of desperation,” Ahlem said. That was when infrared technology to test the protein content of milk was introduced, Ahlem said. “Through some of the research, we knew there was more value in cheese than in fluid milk,” Ahlem said. “Our co-op

started paying us a little bit of a premium for cheese.” But Ahlem and other dairymen were dissatisfied because they figured they were not receiving a high enough premium. “When we started,” he said, “milk from an average Holstein cow would produce about nine pounds of cheese. A hundred pounds of Jersey milk would produce 12 to 14 pounds of cheese.” So the founding farmers decided to build their own cheese factory. “We were going to pay producers by way of the new cheese yield pricing and focus on the marketplace,” Ahlem said. “There was very little cheese made in California at the time.” The Hilmar facility helped change that. For years, California has been the second-largest cheesemaking state, only behind Wisconsin. The plant, said Ahlem,

processes milk from about 175 producers, and most of the milk comes from within a 30-mile radius of Hilmar. Ahlem remains optimistic about the dairy industry. “With all the science and research coming out in regards to dairy, I see nothing but opportunity ahead. But now, it’s just a struggle of survival that we’ve been through and will go through again,” he said. As for the health of the California dairy industry, Ahlem said, “I’d say we’ve got a temperature right now, but we’re looking for the cure. We’re dealing with an awful lot of environmental regulations, which the rest of the country is starting to deal with more. It’s just another one of those challenges that we can be real negative about or look for opportunity.”

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Expo Daily Edition • Friday, October 6, 2017 • Page 19

World Dairy Expo Yesteryear & Today

Yesteryear

Crystal Siemers-Peterman was an avid junior exhibitor at World Dairy Expo and now continues her involvement in the dairy industry serving as Wisconsin's Alice in Dairyland.

WORLD DAIRY EXPO

Judge Maggie Murphy (left), of Belleville, Fla., speaks with Crystal Siemers-Peterman during the Youth Showmanship Contest in 2007.

Today DANIELLE NAUMAN/DAIRY STAR

Crystal Siemers-Peterman speaks with school-aged children during a school tour at World Dairy Expo Wednesday morning. Siemers-Peterman is the 70th Alice in Dairyland.

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Page 20 • Expo Daily Edition • Friday, October 6, 2017

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