2017 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM • 95.7 FM
Expo Daily Edition Monday, October 2, 2017
In This Issue: One-OnOne with Paula & Rick Bovre page 5
Young fitters compete in largest contest to date BY DANIELLE NAUMAN Staff writer
The bulls that sired the great ones page 7
A year-long plan page 12
Word On The Street page 13
World Dairy Expo Yesteryear & Today
George Mason, of Morningmist Jerseys and Holsteins in Woodstock, Ontario, Canada, took home the top honors in the Senior Male Division of the largest Youth Fitting Contest held to date at World Dairy Expo. The contest featured 24 youth in four divisions, hailing from eight states and one Canadian province. Mason, 20, began fitting dairy cattle at the age of 15, at the prompting of his neighbor, Josh McKay. Mason credits McKay with being a great mentor and encouraging him to learn the art of fitting dairy cattle. “I wanted to be able to get my own calf ready for 4-H shows, as well as our own cattle for the county shows,” said Mason of his desire to learn to clip. Since graduating from high school, Mason has been working as a dairy cattle fitter, as well as working on his family’s farm, where they milk 65 head of Jerseys and Holsteins. “I like the atmosphere of the shows and the friends I’ve made,” Mason said. “Seeing how the cows
DANIELLE NAUMAN/DAIRY STAR
Winners and participants in the Senior Male Division are (front, from left) – Patrick Kennedy, Ryan Lawton and Ian Vander Wal; (back, from left) Ben Kronberg, Grant Fremstad, Trevor Tuman, Jonathan Beiler, Austin Nauman, George Mason, judge Trenton Styczynski and associate judge Adrian Franken.
look when they are ready to go to the Showring is something I enjoy.” Mason, who is helping prepare animals for Avonlea Genetics this week, said he came to Expo to learn more about the craft of fitting and to meet new people, as well as build a network of industry contacts. This
is the second trip to Madison for the young Canadian. “I think it’s important to put in the time to get to where you want to be, no matter what it is you are doing,” Mason said. Turn to FITTING CONTEST | Page 3
Broadcasting live from Expo360 ExpoTV's new channel brings 360-degree perspective of WDE to viewers
page 15
BY KRISTA KUZMA Staff writer
Today's highlights: 8 a.m. Nat'l 4-H, Nat'l Intercollegiate & International PostSecondary Dairy Cattle Judging Contest in the Coliseum
3 p.m. Purple Cow Gift Shop Opens in the Exhibition Hall 7:30 p.m.
Nat'l 4-H Dairy Cattle Judging Banquet in the Exhibition Hall
8 p.m. Nat'l Intercollegiate & International Post-Secondary Dairy Cattle Judging Banquet in the Exhibition Hall
SHOWRING RESULTS Text WDERESULTS to 727-4-WDEXPO for Showring results
#WDE2017
For nearly a decade, people who have not been able to attend World Dairy Expo in person have been able to watch the show through ExpoTV – World Dairy Expo’s own live stream of the Dairy Cattle Show – right from the organization’s website. This year, people away from the grounds – or near one of many screens at the Alliant Energy Center – can watch even more. World Dairy Expo has added another channel to its live stream, which features two on-site broadcasts of WXPO News, Expo Seminars, Virtual Farm Tours and interviews from the Trade Show – Expo360. “It’s a big element. We’ve been thinking about this idea for a couple of years, and we were finally able to figure out all those details. We are excited to offer this next level of programming for those who are not able to be in attendance at Expo,” said Liz Matzke, Attendee Services Manager for World Dairy Expo.
JENNIFER COYNE/DAIRY STAR
(Above) World Dairy Expo staff (from left) – Liz Matzke, Kayla Sonnenburg and Kristin Olson – present the studio for WXPO News. (Right) The new studio accommodates space for live interviews. The broadcast will be aired twice daily, beginning on Tuesday morning.
In the past, ExpoTV has had three channels – one that covers the simultaneous breed shows in the Showring and two others that feature each breed show individually. The newest addition, Expo360, will be
ExpoTV’s fourth channel. “You’re just one click away from watching all the Dairy Cattle Show excitement, and now Trade Show excitement, as well,” Matzke said. John Salzwedel, owner
of Token Creek Mobile Television, the company that World Dairy Expo has partnered with since incorporating live streaming Turn to EXPO360 | Page 4
Page 2 • Expo Daily Edition • Monday, October 2, 2017
PHOTO OF THE DAY Share a picture of the hidden logo with us using #WDE2017 for a chance to win an exclusive prize. JENNIFER COYNE/DAIRY STAR
Badger Dairy Club members disperse blue shavings throughout the Showring as the final touches of the 2017 Showring display are put together Sunday morning. If you have a photo to submit to the Expo Daily Edition, use #WDE2017 on social media and look for it in tomorrow's issue.
DAIRY ST R
The Expo Daily Edition is published by Dairy Star in conjunction with World Dairy Expo.
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Get Social with World Dairy Expo! WEDNESDAY: WDE Welcome Reception from 5:00 - 6:30 p.m.
Celebrate Recognition Award Winners with a Wisconsin cheese display and refreshments in the Exhibition Hall.
Wednesday: Happy Hour at The Tanbark, presented by DeLaval, Inc. at 4:00 - 6:00 p.m. Complimentary beverages will be served while supplies last.
Thursday: Happy Hour in The Tanbark, presented by Slot Drain Systems from 4:00 - 6:00 p.m. Complimentary beverages will be served while supplies last.
Friday: Happy Hour in The Tanbark, presented by Slot Drain
Systems from 4:00 - 6:00 p.m. Complimentary beverages will be served while supplies last.
Friday: Expo in the Evening from 8:00 - 11:00 p.m.
Bluegrass band, WheelHouse, will be on the stage in The Tanbark with complimentary beverages while supplies last. More details can be found in the daily schedules available at the information booths, located on Fairgrounds Drive, New Holland Pavilion 1, the Coliseum and Exhibition Hall.
Expo Daily Edition • Monday, October 2, 2017 • Page 3
Continued from FITTING CONTEST | Page 1
“This contest is a great thing to have for kids. It's a good place for them to start, and competing helps them get better.” TRENTON STYCZYNSKI
contest, Trenton Styczynski, served as the official judge for this year’s contest. Due to the large number of contestants, Styczynski was assisted by Adrian Franken, who won the contest in 2013. “This contest is a great thing to have for kids,” said Styczynski. “It’s a good place for them to start, and competing helps them get better. Winning this contest helped me decide that fitting was the right career path for me to follow.” Styczynski says he watched carefully how each contestant han-
DANIELLE NAUMAN/DAIRY STAR
Winners and participants of the Intermediate Female Division are (from left) – Sponsor Kelly Lee-Reynolds, Ashlee Garbers, Breanna Fritsch, Abby Grimm, Brooke Hammann, Elizabeth Stoltzfus, judge Trenton Styczynski and associate judge Adrian Franken.
dled themselves during the contest. Deming expressed a great deal of of the dairy industry,” said Deming. “Fitters have to be able to per- pride in not only the youth fitting “We are starting to devote more form under pressure,” said Styc- contest, but in the continued devel- and more to our youth committee, zynski. “They can’t worry about opment of youth programs featured giving increased funding to develwho is watching them.” at Expo. op these existing programs and to Throughout his career as a fitter, “At World Dairy Expo we rec- look into the possibilities of adding Styczynski noted that many things ognize the fact that this is the future some new ones.” have changed, particularly the blade selections fitters use, which continually get tighter. “The arts and crafts of it have really changed,” said Styczynski. “New techniques are continually being developed, things such as the detailing of the ribs.” As the contest continued to grow over time, the notoriety and interest in the results has changed as well. “Each year, there are more and more spectators coming to watch and see what these kids can do,” said Coyne. Sarah Campbell and Nic Sauder have come to view the competition for several years. “It’s cool to see these young kids. They are our future fitters and they are very talented,” said Sauder. “They are very good at such a young age.” DANIELLE NAUMAN/DAIRY STAR Campbell agreed. Winners of the Intermediate Male Division are (front, from left) – Tommy Diemel, “They are definitely the up-and Dillon Freeman, Jasenko Gavranovic, Tyler London, judge Trenton Styczynski and -comers in our industry,” Campbell associate judge Adrian Franken. said. “It’s very exciting to see the talent.” World Dairy Expo President Al
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This year’s contest marks the second year of separate girls’ divisions, as well as an intermediate age group. Winning the Senior Girls Division was 19-year-old Olivia Brandenburg, of Fort Atkinson, Wis. Brandenburg is employed full time at Sunshine Genetics and also works on her family’s 60-cow dairy. She began learning the art of fitting six years ago when her parents told her if she wanted to continue to show, she needed to try doing her own fitting. “I like getting the animals ready and making them look good,” said Brandenburg, who has largely taught herself to clip by watching others and asking questions. “Every kid should try doing their own fitting,” said Brandenburg. “You can learn a lot by watching others. The key is practice, practice, practice.” Long-time youth supporter Katie Coyne has served as the superintendent of the contest since its inception in 2010, when it was separated from the showmanship contest. “The Dairy Cattle Exhibitor Committee was questioning what to do about the fitting portion of the Senior Youth Showmanship Contest,” said Coyne. “Rick Thompson suggested making it a separate contest at the beginning of the week, and he ended up serving as the first judge.” Everything comes full circle, and the winner of the first fitting
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Page 4 • Expo Daily Edition • Monday, October 2, 2017
Continued from EXPO360 | Page 1
in 2008, said adding a new channel will bring a whole different element to the event. “I’m very excited about it. I think this is something that will go beyond the week of [World] Dairy Expo,” Salzwedel said. This year, Salzwedel is devoting all his time to Expo360, especially helping
“It has really exploded from that first year when it was in standarddefinition with the old square feeling...” – LIZ MATZKE
develop the two half-hour live broadcasts each day for WXPO News. Lead anchor for the twice-daily broadcast is Kristin Olson, Media Relations Manager for World Dairy Expo. She will report morning and evening news from the anchor desk and studio Salzwedel and his crew have set-up. Alongside the anchor desk is an interview area with a
NINA LINTON PHOTOGRAPHY
Cameras, linked to ExpoTV, are found throughout the Coliseum and capture the Dairy Cattle Show.
sofa for a less formal feel. “It is operated as a live newscast – multiple cameras, a floor director, people getting microphones wired up, people doing
interviews and Kristin will be bouncing back and forth. It will be interesting to see how things come together,” Salzwedel said. World Dairy Expo and
TREVOR OLSON PHOTOGRAPHY
Vlogs created by Masters Choice will recap each day of World Dairy Expo and will be featured on Expo360. Last year, the Trade Show Exhibitor launched its vlog series.
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streaming was the 2007 World Dairy Expo, “Bright Lights, Big Show,” featuring Times Square. A large screen above the Showring display projected an image of the cows up-close. The next year, the Dairy Cattle Shows went online. “It has really exploded from that first year when it was in standard-definition with the old square feeling, to this year with four channels in high-definition, broadcasting around the world,” Matzke said. Last year, ExpoTV had a total viewing time of 2.2 million minutes with more than 112,000 connections in all 50 U.S. states and 178 countries. “It’s exciting to literally be world-wide with our renowned Dairy Cattle Show,” Matzke said. With this year’s newest addition of Expo360, World Dairy Expo hopes to achieve the same results, providing more news from the event than ever before.
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the Token Creek crew will work throughout the day to gather information for the broadcasts. “Things are happening on-site, so as things evolve and change throughout the day, we are able to bring fresh news. It’s really exciting,” Salzwedel said. It is one more way to give people who cannot attend World Dairy Expo an opportunity to experience a small portion of the annual event. “There’s a reality in the dairy industry that someone has to be home on the farm. Usually, World Dairy Expo falls in the time where it may be prime corn silage season or somebody needs to be with the cows, or something has happened where you just can’t make it. There are so many people passionate about World Dairy Expo and this is a way for them to stay involved, be in the know, see the action and know what’s happening,” Matzke said. The precursor to live
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Expo Daily Edition • Monday, October 2, 2017 • Page 5
One-on-One
with Paula and Rick Bovre, Junior Holstein Superintendents
Rick and Paula Bovre Hometown: Fond du Lac, Wis. Tell us about yourselves and your dairy background, and how that has helped you prepare for the role of Junior Holstein Superintendents? We both grew up on registered Holstein farms. Paula at Erbacres Holsteins in Illinois and Rick at Bovlane Holsteins in Wisconsin. As juniors, we were both very involved with showing. As adults, we have found ourselves in volunteer positions assisting with the Wisconsin Holstein Spring and Championship Show, and now, Continued below
World Dairy Expo. We are managing partners of Great Northern In your opinion, what is the most important reason to continue Land & Cattle Co., Inc. where we have been managing dairy incorporating youth shows and contests into the week of cattle auctions for 36 years. World Dairy Expo? While cow numbers may be growing, the number of actual dairymen continues to decline. The youth shows How long have you overseen the International Junior and other competitions at WDE are some of the most impactful Holstein Show? Why do you choose to come back each year? influences on our youth. They learn so many life skills, develop The International Junior Holstein Show began in 2004, and lifelong friendships and develop a very strong desire to pursue a we have served as superintendents since its inception. Quite profession in the dairy industry. Recently, I read something that frankly, we enjoy it. The enthusiasm and passion of our junior I totally agree with: “The highly regarded Holstein breeder and exhibitors is contagious. We have a great team of World Dairy industry leader Doug Maddox was asked many years ago what Expo Superintendents that make it fun, not a job. Our livelihood the best way was to raise kids. His answer, ‘Give a kid a calf.’” is the dairy industry, and the place to be the first week of October is World Dairy Expo. What are your main responsibilities as breed superintendents, prior to, during and after the show? We coordinate the many volunteers needed to make the show run smoothly, from checkin crews to the several assistants needed on show day. As superintendents, we assist with stalling assignments, clarify any rules with exhibitors, conduct the breed meetings where we go over show day procedures and distribute the back tags. After the show, we review the placings to be sure everything is correctly recorded. Our jobs as superintendents are made much easier because of the tremendous efforts of the World Dairy Expo staff. What is one of your most memorable experiences in this role? It is always a thrill to see youth that we know well or have worked with in our sales management business make it to the Parade of Champions. Several have claimed purple ribbons and it is always fantastic to see how their efforts have paid off. What is the greatest challenge of putting on a youth show of this caliber? While our show has gradually grown in numbers (160 shown in 2004 to over 350 entered in 2017), the quality has improved by leaps and bounds. The phenomenal quality of the cattle in the show, in addition to placing over 200 head, makes it tight to always complete the show in the designated time frame and not make the following show start late. To a certain extent, there is always a small challenge soliciting all the sponsorships that are needed to make all the awards possible. We have a great group of class sponsors, most of which have been with us since the original show. They value the importance of encouraging our youth.
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Page 6 • Expo Daily Edition • Monday, October 2, 2017
Public events available during WDE
Throughout the week of World Dairy Expo, public events are available for all attendees and exhibitors. The events range from informational meetings to recognition banquets, hosted by various industry representatives. Below is a complete list of the events: Tuesday, Oct. 3 8:30 a.m.: Council on Dairy Cattle Breeding (CDCB) Industry Meeting, "Discover New Dairy Genetics," held in Mendota 4 of the Exhibition Hall. 11 a.m.: Dairy Girl Networks hosts, "Empower – a workshop for young women," held in Mendota 3 of the Exhibition Hall. 5:00 p.m.: World Dairy Expo Championship Dairy Production Auction, located in Monona, Wingra, Waubesa and Kegonsa of the Exhibition Hall. Wednesday, Oct. 4 4:00 p.m.: University of Wisconsin-Madison College of Agricultural and Life Sciences Reception held in Monona of the Exhibition Hall. 4:30 p.m.: National Dairy Challenge Reception in the Exhibition Hall Balcony. 5:00 p.m.: Mycogen Seeds presents in the New Holland Pavilion 1 Lobby. Thursday, Oct. 5 10:30 a.m: An informational meeting, "Techmix – Uncovering the truth about fresh cow needs – It's more than just Calcium," held in Mendota 3 of the Exhibition Hall. 1:00 p.m.: Dairy Girl Network hosts, "Sharing Wisdom," in Wingra of the Exhibition Hall. 4:30 p.m. UW-Platteville School of Agriculture Reception held in Monona of the Exhibition Hall. 4:30 p.m.: National Dairy Shrine Annual Meeting held in Mendota 1 of the Exhibition Hall. 4:30 p.m.: Badger NAMA Chapter hosts the National Agri-Marketing Association Reception held in the Exhibition Hall Balcony. 5:30 p.m.: #PolledPromoters Social in Kegonsa of the Exhibition Hall. 5:30 p.m.: National Dairy Shrine Banquet held in the Atrium and Mendota 2-4 of the Exhibition Hall. Friday, Oct. 6 9:00 a.m.: The Changing Landscape of Dairy: A Regional Report held in Mendota 3 of the Exhibition Hall. 11:15 a.m.: Cross-Breeding with Genomic Tested SUPERCHAROLAIS Bulls on Dairy Farms held in Monona of the Exhibition Hall. 4:30 p.m.: UWRF CAFES Alumni Reception held in Monona and Wingra of the Exhibition Hall. 5:30 p.m.: CRV USA Customer Appreciation Event located in the Mycogen Seeds Attendee Learning Lounge.
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Expo Daily Edition • Monday, October 2, 2017 • Page 7
The bulls that sired the great ones Longest-running Premier Sires left their mark on Expo BY BRITTANY OLSON Staff writer
When champions are discussed at World Dairy Expo, most times the conversation is centered around the heifers and cows that walked the colored shavings. But, if someone were to stop by a booth belonging to a genetics company in the Trade Show or a breeder in the New Holland Pavilions, they may discover a different conversation. While these individuals talk about the winning females, they are also ready to discuss the sires that helped them get there. Each year, the placings of females are tabulated by sire to calculate the winner of the Premier Sire award presented at the end of each World Dairy Expo breed show. The bull honored has an outstanding ability to transmit incredible type traits, earning confidence of breeders across the globe. In the Milking Shorthorn breed, Kuszmar Alfairs Othello-Red is incomparable. The bull, born in 1996 and bred by the Kuszlyk family of Batavia, N.Y., sired daughters with strong foreudder attachments, shallow
WORLD DAIRY EXPO
Gene Henderson leads Lands-Brook Christina-EXP-ET, exhibited by Jordan Landsgard of LandsBrook Farms, during the 2013 Parade of Champions. Christina recently scored Excellent-96 and was sired by Kuszmar Alfairs Othello-Red, a reputable sire in the Milking Shorthorn breed.
udders and square teat placement. “His impact on the breed is unparalleled,” John Kuszlyk said. Othello – Premier Sire of the International Milking Shorthorn Show at World Dairy Expo 11 times, from 2002 to 2012 – sired multiple WDE Grand Champions and class winners, one of which recently scored Excellent-96, Lands-Brook Christina-
EXP-ET. “Othello came along at a time when the breed was looking for a sire that would bring a pattern of show quality to cattle. We used him some and had two full sisters. One was extremely sharp and extremely dairy. The other was a really good cow, but wasn’t as sharp or chiseled as her sister,” remarked Larry Landsgard, the breeder behind Christina.
Christina helped her sire earn his titles in 2006, 2007, 2008, 2010 and 2011 when she was named Reserve Grand Champion Milking Shorthorn. She would also go on to finally capture the title of Grand Champion in 2013. “She had a style about her and an udder that never really changed, aside from getting a little more maturelooking. She was an icon and
what the breed was striving for type-wise to bring them into the next generation,” Landsgard recalled. Blaine Crosser, Vice President of Dairy Sire Product Line and Sales Management at Select Sires, Inc., has experienced the impact a Premier Sire at World Dairy Expo can have, not only on the winning bull, but also on other sires in a company’s line-up. “Othello was obviously popular, and he brought more attention to the other Milking Shorthorn bulls at Select Sires. In a small breed, the impact of one bull can last for generations, and it continued for years, long after we were out of semen and he was off the active sire list,” Crosser said. This same type of impact holds true with Forest-Lawn Simon Jetway-ET in the Brown Swiss breed. Jetway, a son of Idyl Wild Improver Jinx, the 1982 and 1985 Grand Champion Brown Swiss at World Dairy Expo, sired two WDE Grand Champions himself, Longview Jetway Oprah in 2000 and Valligrove Jetway Nora in 2007, along with numerous class winners on his way to claiming Premier Sire titles. Darrell Worden, of Wausau, Wis., still fondly remembers Jetway as the finest bull ever born on his farm. With a total of ten Turn to PREMIER SIRES | Page 10
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Page 8 • Expo Daily Edition • Monday, October 2, 2017
Expo events bring exhibitors together before grounds open
DANIELLE NAUMAN/DAIRY STAR
Holsteins are washed on Sunday morning outside of New Holland Pavilion 1.
JENNIFER COYNE/DAIRY STAR
Jesus Rincon (left) and Dean Bell set up a milking demonstration in Waikato Milking Systems' exhibit on Sunday afternoon in the Exhibition Hall.
DANIELLE NAUMAN/DAIRY STAR
Mandi Ramsburg (left) and Jodi Hoynoski check in animals for the show.
Gary Lowener pieces together the GEA Ice Cream Stand on Sunday.
JENNIFER COYNE/DAIRY STAR
"I CAN'T WAIT TO 'DISCOVER NEW DAIRY WORLDS' THIS WEEK AT WORLD DAIRY EXPO! ALMOST 75,000 PEOPLE FROM MORE THAN 100 COUNTRIES WILL TRAVEL TO AMERICA'S DAIRYLAND FOR THIS SPECIAL EVENT." JENNIFER COYNE/DAIRY STAR
Blue shavings are dispersed in the Showring.
– CRYSTAL SIEMERS-PETERMAN
Expo Daily Edition • Monday, October 2, 2017 • Page 9
JENNIFER COYNE/DAIRY STAR
Floyd King assembles an exhibit in the Exhibition Hall on Sunday afternoon.
DANIELLE NAUMAN/DAIRY STAR
Hannah Nelson focuses on preparing her Guernsey calf during the Youth Fitting Contest Sunday morning.
JENNIFER COYNE/DAIRY STAR
Equipment is brought to the Outdoor Trade Mall.
JENNIFER COYNE/DAIRY STAR
Meghan Sullivan (left) and Allissa Frisle sprinkle shavings within the Showring display.
“Sailing into another World Dairy Expo. Cattle show ring looking fantastic.” – TAMI
JENNIFER COYNE/DAIRY STAR
Tyler Kappes unpacks clothing items for the Purple Cow Gift Shop on Sunday morning.
DANIELLE NAUMAN/DAIRY STAR
Dairy Cattle Exhibitors participate in a photo booth during the Bovikalc Cattle Exhibitor BBQ.
Page 10 • Expo Daily Edition • Monday, October 2, 2017
Continued from PREMIER SIRES | Page 7
consecutive WDE Premier Sire titles, the first in 1997 and the last in 2006 when he was 18-years-old, Jetway is certainly memorable. “He is the longest-lived bull to be named Premier Sire,” Worden said. Ashley Schugel, Dairy Product Support Specialist at GENEX, worked with Jetway and his offspring. “Jetway daughters were angular, dairy, clean-cut, and stylish. They also had a will to milk, which was the type of cow the breed was looking for at the time,” she said. “In general, he sired daughters with the right combination of type and milk production.” Schugel added that Jetway not only provided the complete package of type, production and profitability for both showmen and dairy farmers, but also his progeny were a huge help in growing GENEX’s position as a carrier of elite Brown Swiss genetics. “Jetway was our highest-selling Brown Swiss bull at the time, with more than 100,000 doses sold in the United States, and a large amount in international sales. Jetway was one of our most - if not the most - impactful Brown Swiss bulls,” Schugel said. “This helped us immensely from a
WORLD DAIRY EXPO
Valevue BBK Minerva, exhibited by Steve and Vicki Searles, is the 2005 Grand Champion Ayrshire. Minerva went on to earn Grand Champion titles again in 2006 and 2008, helping Blackaddar BB Kellogg claim 13 World Dairy Expo Premier Sire titles.
sales and marketing standpoint, as GENEX was able to not only supply high-end Brown Swiss bulls, but was
WORLD DAIRY EXPO
Valligrove Jetway Nora, exhibited by Jodi Cappini and Kenton Callaway, is named Grand Champion of the 2007 International Brown Swiss Show. Nora is one of several great females Forest-Lawn Simon Jetway-ET sired, leading him to receive the deserving title of Premier Sire 10 times.
also able to market elite genetics within other dairy breeds, as well as capitalize on its high-quality services, such as A.I. and mating programs.” Jetway’s impact on his stud company continues, just as his impact in the breed does, through award-winning daughters, including ten Excellent 94-point cows – the maximum classification for a Brown Swiss in the United States until 2007 – and prosperous males. His son, Top Acres Jet Pilot, was so successful that he took the Expo Premier Sire title from Jetway in 2007. Influential sires cannot be discussed without also including Blackaddar BB Kellogg, the bull with the longest-running Premier Sire streak in any breed at World Dairy Expo. The son of four-time Expo Ayrshire Premier Sire, Bonnie Brae Kellogg, BB Kellogg continued his sire’s legacy in 1999 when he claimed his first title.
Bred and privately-collected by the Boswall family of Prince Edward Island, Canada, BB Kellogg sired daughters that were tall in stature with strong fore-udder attachments, shallow udders and udder clefts that held for years. As his daughters matured and more walked the colored shavings, BB Kellogg reclaimed his Premier Sire title in 2001 and stayed on top for eleven more years, totaling 13 WDE Premier Sire titles. While these three bulls are no longer living, their influence on their respective breeds and genetic companies continues to live on through their daughters, sons and many generations of progeny in barns and showrings across the globe. Great bulls come and go, but legends like Othello, Jetway and BB Kellogg continue to leave their mark on the dairy industry long after they leave this world.
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Expo Daily Edition • Monday, October 2, 2017 • Page 11
Discover new dairy innovations
MVE CryoShipper The MVE YDH-1-200 is a crosstown vapor shipper designed for local usage and short-term deliveries of smaller biological samples. This unit charges in only two hours. MVE's creative engineering, streamlined design, and welded construction make this efficient shipper the best way to maintain your samples at cryogenic temperatures for short periods of time. Find the MVE YDH-1-200 and more products at the MVE booth 226227, located in the Coliseum Arena Level.
Page 12 • Expo Daily Edition • Monday, October 2, 2017
A year-long plan Showring designed to accent Expo’s pageantry BY RON JOHNSON Staff writer
As a bride’s wedding dress accents her beauty, World Dairy Expo’s decorated Showring accents the event’s pageantry. Every detail of the Showring is planned from the ground up, beginning with the colored shavings. In a tradition that dates back to 1984, the color of the shavings is one of the most closely guarded secrets until the event begins, according to Expo General Manager, Scott Bentley. “It’s a surprise that we hope is a secret to all our attendees until the week of World Dairy Expo,” he said. Gold-colored shavings, infused with glitter, were selected for last year’s show, to tie-in with the 50th Anniversary celebration. Bentley said Expo uses a semi-trailer load of shavings in the Showring, as well as additional bags in the ethics tent, the Estrumate Sale Pavilion and to top-dress the Showring each day. Complimenting the colored shavings, on the south
JENNIFER COYNE/DAIRY STAR
Expo's 2017 Showring includes a wooden-built ship and other items that represent this year's theme, "Discover New Dairy Worlds." end of the Showring sits the Showring theme display. “The theme also has become a much-loved and appreciated part of the pageantry of World Dairy Expo,” Bentley recalls. This year’s Expo theme is, “Discover New Dairy Worlds.” Building the physical part of the Showring theme display can take hundreds of hours, spread over the days leading
“The theme also has become a much-loved and appreciated part of the pageantry of World Dairy Expo.” – SCOTT BENTLEY
JENNIFER COYNE/DAIRY STAR
Aged whiskey barrels are nestled into the Showring design. The barrels were donated by J. Henry and Sons, of Dane, Wis., and Jung's Seeds, of Fitchburg, Wis.
Visit our booth in the Arena Building # 500 V
UDDER TE
up to World Dairy Expo. By completion, the structure usually stands about 20 feet tall. “It has to be big because it has to be seen,” Bentley states. “We don’t have it appeal to the eye at 20 feet away; we make it appeal to the eye at 200 feet away.” Tom McKittrick, Expo’s former General Manager and lead Showring designer from 1988 through 2006, remembers well the Showring display 29 years ago. The World Ayrshire Conference took place in conjunction with Expo, so the Showring was given a Scottish theme. A castle was built, with walls that looked to be of stone, and a drawbridge. The following year, Expo began constructing Showring displays to correspond with each year’s unique theme. “I think one of the more photographed displays was the year we did a Greek theme,” McKittrick said. In 1993, Styrofoam, cardboard, paper and other materials were melded to make a replica of the Parthenon with its white columns. “But there was nothing real about it,” McKittrick recalled. “So, getting it all to stand up was kind of an exciting time.” Three years ago, McKittrick was invited to return and lead the design and build of the Showring. Arriving in Madison a week before the show, and working
with members of the Badger Dairy Club, he continues to help construct the display. This year, the south end of
the Showring is dominated by the silhouette of a large sailing ship and complimentary nautical images; highlighted by a lighthouse that helps dairy navigators in their quest to discover new dairy worlds. While this display stands proud for the 51st World Dairy Expo, McKittrick admits he could not single out one year or one theme as his favorite. “They were all fun and exciting for different reasons,” he recalled. Bentley also could not pick a favorite Expo year or theme. “They’re like kids,” he claimed. “They’re all special and you love them in their own unique and special way. But, I would say I really embraced our 50th theme in 2016. I think it was warm and rich and really highlighted 50 years of World Dairy Expo extremely well.” Bentley said he enjoys the work involved with the Showring theme. “It’s a fun challenge to come up with something different, something new, something unique on an annual basis that resonates with our passionate attendees and global Expo enthusiasts.”
JENNIFER COYNE/DAIRY STAR
Cassidy Dabbs (left) and Anna Hinchley cut pieces of wood for the Showring display on Saturday afternoon.
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Blue shavings accompany a styrofoam-built replica of the Parthenon to exemplify the Greek theme of 1993's World Dairy Expo.
Expo Daily Edition • Monday, October 2, 2017 • Page 13
The Word on the Street World Dairy Expo Volunteers
Dr. Erika Langfoss, Certification Check-in Hollandale, Wis.
Dairy
Cattle
Health
How many years have you volunteered at Expo? I've worked for the state for seven years and about five years ago, I took over the lead for Wisconsin Department of Agriculture, Trade and Consumer Protection on the grounds. What are your main responsibilities during the week? I oversee veterinarian students checking in dairy cattle as they arrive. I teach them what to look for on the health certificate - that it's properly dated and signed, and the animals on the trailer are the animals listed. I also make sure the cattle have proper testing for foreign diseases, as required to be in Wisconsin. What do you do for a living? I'm a field veterinarian for the state. I do secondary TB testing for animals moving interstate and also do on-farm and slaughter house visits to identify foreign animal diseases. How do you balance volunteer work with your regular day-to-day responsibilities? This is more of a teaching role, where I work with the University of Wisconsin-Madison vet students. Why do you volunteer at Expo? I grew up on a Holstein farm. I love cattle and the people in production agriculture. What is the most unique experience you have had while being a volunteer here? It's fun to teach students, who most of which only have small animal experience, about dairy cattle. The improvement of technology has also helped speed up the check-in process. Technology has come a long way. What is your favorite memory of volunteering at World Dairy Expo? The people are my favorite all the exhibitors that become like family year after year, as well as the staff and breed supervisors. The students are eager and ready to go. In the beginning, they're nervous, but by the end of check-in they are excited to engage with actual producers, which is nice.
George Seybold, Trade Show Stoughton, Wis.
Michele Harn, General Office Brooklyn, Wis.
How many years have you volunteered at Expo? This is my seventh year volunteering. I first started riding on the tram and then driving tractor. Now, this is my second year volunteering with the Trade Show. My wife, Marcia, also volunteers at Expo.
How many years have you volunteered at Expo? I started volunteering in 2009, or 2010, shortly after my family started bringing cattle here.
What are your main responsibilities during the week? I answer questions Trade Show Exhibitors may have. I like to think of myself as one of the staff's main men out and about, pointing people in the right direction and helping them out. If I see someone who could use a little help, I offer. What do you do for a living? I've been retired for seven years. Previously, I've driven school bus, worked at a golf course and did pest control. How do you balance volunteer work with your regular day-to-day responsibilities? It's all timing. Our life as a retired couple is pretty active with five grandchildren and they're all doing different things. Why do you volunteer at Expo? I enjoy being around the people and interacting with them. I get really excited to see young people with families all involved. World Dairy Expo is a place where families can do neat things together and you're surrounded by good people. What is the most unique experience you have had while being a volunteer here? When I was riding on the tram, I met people from across the country and world. They all have a reason for being here. One man was from California and had no background in dairy, but was interested in investing in technology. He heard what was happening here and wanted to be a part of it. What is your favorite memory of volunteering at World Dairy Expo? Five years ago, when I was able to watch my granddaughter receive Junior Grand Champion of the International Jersey Show. It's just another great thing we can do with family.
What are your main responsibilities during the week? I help out in a lot of different areas - at the volunteer's lounge, cattle check-in, commercial exhibits, the international lounge, as well as being a pavilion steward. As a volunteer, my most important responsibility is to be the smiling, welcoming face of World Dairy Expo. Often, volunteers are the first people exhibitors see when they arrive. I like to ask how their trip was, direct them around the grounds if they need help, and help them get acclimated. What do you do for a living? I am an orthoptist and ophthalmic medical technologist with UW-Madison. How do you balance volunteer work with your regular day-to-day responsibilities? I take 1.5 weeks of vacation to help a friend from New York set up, and then I start volunteering on Friday through the rest of the week. Why do you volunteer at Expo? I first started because we had cattle here and I had time to help. Plus, I volunteer everywhere, like with our church and our 4-H club. Volunteering here is easy to do and it can be as simple as helping out for an hour. The people we work with are appreciative of what we do and I would encourage anyone with some time to help out however they can. What is the most unique experience you have had while being a volunteer here? The first year we changed how we verified health certificates and learned how to read CVIs. We were friendly and compassionate with exhibitors as we all learned, and that made it such a rewarding year. Everyone was understanding and patient with us as we started this new process. What is your favorite memory of volunteering at World Dairy Expo? I really enjoy walking the Pavilions and greeting people. Personally, my favorite memories were when my daughter won the National Intercollegiate Dairy Cattle Judging Contest last year and when our heifer went All-American.
Did you know... • The State Capitol Building’s dome is the second tallest in the country behind only to the nation’s capitol building dome in Washington D.C. • Madison’s Capitol Square is home to the largest producer-only Farmers’ Market in the country.
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Page 14 • Expo Daily Edition • Monday, October 2, 2017
The Word on the Street World Dairy Expo Volunteers
Beth Gierke, Dairy Cattle Show Manitowoc, Wis.
Paul Vassalotti, Trade Show Cross Plains, Wis.
How many years have you volunteered at Expo? 2012 was my first year.
How many years have you volunteered at Expo? This is my third year with World Dairy Expo.
What are your main responsibilities during the week? I help with dairy cattle check-in, working with superintendents and exhibitors to get back tags ready before the show. During the show, I work at the announcers table and troubleshoot.
What are your main responsibilities during the week? I help with anything - answering questions, helping people find places they need to be and things they need, and also be that pleasant face of Expo and help alleviate any stress Trade Show exhibitors might have. Later in the week, I help with the seminars. I make sure the rooms are picked up and ready for the speakers and attendees. Every morning, I walk the grounds so I know where everything is located and I can be of most help to those arriving.
What do you do for a living? My family and I milk 450 Holsteins and Brown Swiss at Meadow Brook Dairy Farms. I'm the calf manager. How do you balance volunteer work with your regular day-to-day responsibilities? I see a lot more people and it's a higher stress environment than usual. I'm also working different hours than I usually do. Why do you volunteer at Expo? I was the Badger Dairy Club general chair my senior year, and when I was done with that I didn't know how I would be involved, but I wanted to. I asked how I could help. It's nice to do something different and interact with people you only see once a year. What is the most unique experience you have had while being a volunteer here? One year, a utility truck was blocking the exit to the Showring. I found a security man who was able to sit in the cart and I pushed it out of the way in my heels. That's just one example of how we have to troubleshoot throughout the week. What is your favorite memory of volunteering at World Dairy Expo? Being here for the 50th. There was a little extra glimmer and everyone seemed different... it's like they knew last year was something special. I also like to pick out songs for Mike (Ashworth) to play on the accordion.
Tire Shooter Labor Saver
What do you do for a living? I am now retired, but worked in the ag-chem field for 33 years. How do you balance volunteer work with your regular day-to-day responsibilities? In my former job, my work was very similar. How can I take care of our customers, or in this case exhibitors? How can I make things go smoothly? We used to have our trade show here and the skills needed for both shows are similar - we need to be prepared, early and constant. Why do you volunteer at Expo? This is a world-class show. It's the best place to volunteer. The first year, I only helped for two days; the next year, three; and now I'm here for four days. I always want to do more. What is the most unique experience you have had while being a volunteer here? I was once walking the barns and asked an exhibitor what makes cows at this show so great. He told me it's like the All-Star games. They're all good players and have all achieved some level of greatness. What is your favorite memory of volunteering at World Dairy Expo? I really enjoy the grilled cheese sandwiches. The classic cheddar is my favorite.
Suzanne Lois, Cattle Health Check-in and assists with Milking Shorthorn Superintendent Burlington, Wis. How many years have you volunteered at Expo? This is my fifth year volunteering. What are your main responsibilities during the week? Beginning on Friday, I help the vet students at the cattle health check-in area. Then, on Saturday through Wednesday, I work with the Milking Shorthorn breed. On Thursday night, I also am the barn call announcer for the Youth Showmanship Competition. What do you do for a living? I'm a regional product advisor for Genex. How do you balance volunteer work with your regular day-to-day responsibilities? Thursday through Saturday I'm working in our booth, and I still get phone calls and emails throughout the week. It's nice, we're encourage to volunteer when we can. Why do you volunteer at Expo? My kids are all grown and we've been around cattle all our lives. I like working with the breeders, other volunteers and Expo staff. They make it easy to work for. Plus, this is my show fix for the year. What is the most unique experience you have had while being a volunteer here? The first year I announced barn call for showmanship, I had heard they were looking for someone to help. I spent my summer at an amusement park so I was comfortable speaking. It was just happenstance that I was there at the right time. What is your favorite memory of volunteering at World Dairy Expo? I really enjoy working with the Milking Shorthorn breeders, getting to know them and being a part of the association. They are really pleasant to work with.
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Expo Daily Edition • Monday, October 2, 2017 • Page 15
World Dairy Expo Yesteryear & Today The Purple Cow Gift Shop is World Dairy Expo's premier gift shop for all show memorabilia. For many years, the gift shop's success has been in part to the many volunteers who help in the booth during World Dairy Expo.
Yesteryear WORLD DAIRY EXPO
Women volunteer their time in the Purple Cow Gift Shop during the 1997 World Dairy Expo.
Today TREVOR OLSON PHOTOGRAPHY
Attendees shop at the Purple Cow Gift Shop during World Dairy Expo in 2016, where volunteers staff the booth and help customers.
2017 Star Sponsors Boehringer Ingelheim BouMatic Dairy Herd Management Elanco Animal Health Madero Dairy Systems New Holland Artex Barn Solutions Ltd. Bayer Bioret Agri Central Life Sciences Compeer Financial Cowsmopolitan Dairy Magazine Dane County E-Zee Milking Equipment, LLC Forage Genetics International Hoard's Dairyman John Deere Masters Choice Hybrids Merck Animal Health Monsanto Mycogen Seeds Nasco Phibro Animal Health, Corp. Select Sires, Inc. State of Wisconsin STgenetics Trans Ova Genetics Udder Comfort International Inc. Y-Tex Corporation Accelerated Genetics Agri-Plastics Mfg. Alltech Beco Dairy Automation, Inc. Calf-Star Datamars, Inc. Eric & Nicole Lang Estrotect Fight Bac GEA Greater Madison Convention and Visitors Bureau Holm & Laue Export GmbH Holstein Association USA, Inc. ImmuCell Corporation Insight FS Jetstream Genetics, LLC MAI Animal Health
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Agrisure Traits Agri-King, Inc. American Milking Shorthorn Society Andis Company Barenbrug USA Best Western Plus Inntower Madison Bio-Vet, Inc. Blue River Hybrids Clarion Suites at the Alliant Energy Center Clipper Parts & Repair CRV USA Dane County Holstein Breeders EcoPlanet Environmental, LLC Eisenmann Corporation FarmFirst Dairy Cooperative Feed Supervisor Software Feedworks USA, Ltd. Furst-McNess Company FutureCow Graduate Madison Harvestore Hyatt Place Madison/Verona IDEXX Immvac Inc. Innovation Center for U.S. Dairy Kansas Department of Agriculture KeyAg Distributors Klussendorf Memorial Association Kuhn North America, Inc. LIC Lallemand Animal Nutrition Lely MIOX Corporation NEXGROW Alfalfa Passion Ag, Inc. Prairie Farms Provimi Purina Animal Nutrition, LLC Red & White Dairy Cattle Association Sanctuary Veterinary Malaysia Slot Drain Systems Virtus Nutrition W-L Research Wisconsin Farm Report Radio Wisconsin Milk Marketing Board Woodchuck Bedding Spreader
Page 16 • Expo Daily Edition • Monday, October 2, 2017
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