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2019 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM

EXPO DAILY EDITION Friday, Oct. 4, 2019 IN THIS ISSUE:

One on One with Agricow Srl. page 6

Youth Profile with Sarah Thomas page 9

Dairy Cattle Show Champions pages 13-14

Dairy people of the year pages 11-12

Today's Highlights: 7:30 a.m.

Int'l Red & White Show – cows & groups at the Coliseum

7:30 a.m.

Int'l Guernsey Show – cows & groups at the Coliseum

12:00 p.m.

Int'l Holstein Show – heifers at the Coliseum

5 p.m. International Reception at the Exhibition Hall 7 p.m. World Classic '19 Holstein Sale at the Colisuem

ATTENDEE INFORMATION Create your Expo itinerary and schedule using Expo's new mobile app. Find it in the App Store on Google Play, or scan the QR Code below.

FLAVORS OF THE DAY

Grilled Cheese

Alpine-Style Cheddar, Herbes de Provence, made by Burnett Dairy Cooperative, Wood River Creamery in Grantsburg, Wis. UW-Madison Cheese Stand next to the Arena Building

Ice Cream

Chocolate Chip Cookie Dough • French Silk • Blueberry Waffle Cone GEA Ice Cream Stand located in the Exhibition Hall

#WDE19

Companies adapt to global market International relationships strengethened at World Dairy Expo BY JENNIFER COYNE Staff writer

While companies meet the demands of U.S. dairy producers, they cannot lose sight of the international industry. Over the last decade, the global dairy sector has slowly shifted – with Asia gaining on the Americas and European milk markets. From 2012-17, the Asia markets accounted for 29% of global cow milk production, with India being the second-leading country behind the United States, according to the Food and Agriculture Organization of the United Nations. To put that value into perspective, in 1993 – when the earliest milk production data is available from FAO – Asia accounted for just 6.7% of the global market and India did not rank amongst the top producing countries. “We’re an American company with products tailor made to the U.S. industry right now, but in order to take our concept to the international market, we have to become more diverse in scale and sophistication,”

SHERRY NEWELL/DAIRY STAR

Dr. Bob Steiner (left), a veterinarian from Lodi, Wis., chats with TransOva’s Tom Mercuro at the genetic company’s booth in the Coliseum. The company uses World Dairy Expo as a chance to reconnect with current clients.

PJ Budler said. “We have to think of cultures, religions, politics, the environments and climates.” Budler is the international business manager for TransOva Genetics, of Sioux Center, Iowa. Much of Budler’s mission is to create goodwill, trade and awareness within the cattle industries. He takes

the business’s services and finds ways to adapt them to the needs of a growing international dairy market. “In India, for example, because of religion and politics, they don’t consume beef, so everyone gets their protein from cheeses and yogurts and they hold a huge value on dairy,” Budler said. “We have to understand

what kind of cattle their culture tolerates by listening and deciphering what their passions are and what’s working. We let them design the genetics with us being the genetics provider.” In time, the company has focused on its goal of Turn to GLOBAL | Page 4

Leverage time at Expo

Trade Show companies encourage students to network BY JENNIFER COYNE Staff writer

For one week in October, opportunity presents itself in many forms. At World Dairy Expo, attendees not only have the chance to gain knowledge about current industry trends and connect with peers from across the globe, but for those younger attendees, WDE is an opportune time to network and develop their future careers. “There’s no better opportunity to connect than at World Dairy Expo,” Megan Hayes said. “Everyone in agriculture is so passionate and PHOTO PROVIDED BY TREVOR OLSON PHOTOGRAPHY willing to make time to foster the College students speak with Trade Show exhibitors at World Dairy Expo. Many students next generation … let people share use the show as an opportunity to connect with future employers. their wisdom and knowledge with you.” Hayes is one of three vice leads teams that develop content, well represented at WDE through presidents at Filament, an social media, digital, analytics and their current clients. They also agricultural marketing agency in creative. Turn to NETWORK | Page 3 Madison, Wis. In her position, she Every year, Hayes’ company is

Page 2 • Expo Daily Edition • Friday, October 4, 2019

DAIRY ST R

The Expo Daily Edition is published by Dairy Star in conjunction with World Dairy Expo.

www.dairystar.com

ISSN 020355 522 Sinclair Lewis Ave. Sauk Centre, MN 56378 Phone: (320) 352-6303 Fax: (320) 352-5647 Published by Dairy Star LLC General Manager/Editor Mark Klaphake - mark.k@dairystar.com 320-352-6303 (office) 320-248-3196 (cell) 320-352-0062 (home) Ad Composition Nancy Powell 320-352-6303 nancy.p@dairystar.com Amanda Thooft 320-352-6303 amanda.t@dairystar.com Consultant Jerry Jennissen 320-346-2292 Editorial Staff Andrea Borgerding - Associate Editor (320) 352-6303 • andrea.b@dairystar.com Krista Kuzma - Assistant Editor (507) 259-8159 • krista.k@dairystar.com Jennifer Coyne - Assistant Editor (320) 352-6303 • jenn@dairystar.com Danielle Nauman - Staff Writer (608) 487-1101 • danielle.n@dairystar.com Danna Sabolik - Staff Writer (320) 352-6303 • danna.s@dairystar.com Stacey Smart - Staff Writer (262) 442-6666 • stacey.s@dairystar.com Maria Bichler - Copy Editor 320-352-6303 Advertising Sales Main Office: 320-352-6303 Fax: 320-352-5647 Deadline is 5 p.m. of the Friday the week before publication Sales Manager - Joyce Frericks 320-352-6303 • joyce@dairystar.com Jeff Weyer (Northern MN, East Central MN) 320-260-8505 (cell) jeff.w@dairystar.com Mark Klaphake (Western MN) 320-352-6303 (office) 320-248-3196 (cell) Laura Seljan (National Advertising, SE MN) 507-250-2217 fax: 507-634-4413 laura.s@dairystar.com Jerry Nelson (SW MN, NW Iowa, South Dakota) 605-690-6260 jerry.n@dairystar.com Mike Schafer (Central, South Central MN) 320-894-7825 mike.s@dairystar.com Amanda Hoefler (Eastern Iowa) 320-250-2884 • amanda.h@dairystar.com Laura Seljan (Southern WI) 507-250-2217 • laura.s@dairystar.com Megan Stuessel (Western Wisconsin) 608-387-1202 • megan.s@dairystar.com

EXPO EDUCATION Expo Seminars, held in Mendota 2, Exhibition Hall

Previous Expo Seminars can be found online: www.worlddairyexpo.com 11 a.m. "Why Heifer Maturity Matters" Dr. Gavin Staley, Technical Services Specialist, Diamond V, Sponsored by Diamond V 1 p.m. "Are You Buying Your Milk Production" Dr. Bill Weiss, Professor, Department of Animal Science, Ohio Agricultural and Research Center, The Ohio State University, Sponsored by Quality Liquid Feeds, Inc.

Virtual Farm Tours, held in Mendota 1, Exhibition Hall

Previously broadcasted Virtual Farm Tours can be found online: www.worlddairyexpo.com 12 p.m. Ratliff Jerseys, Garnett, Kan. Highlights: 55 milking and genetics Sponsored by Kansas Department of Agriculture 2 p.m.

Paulus Dairy LLC, Fredonia, Wis. Highlights: 1,550 milking and managing for sustainability Sponsored by Select Sires, Inc.

Dairy Forage Seminars, held in the east end of the Arena Building 10 a.m.

Evaluating Reduced-Lignin Alfalfa Yield and Quality Across the United States Kim Cassida, Extension Forage Specialist, Department of Plant, Soil and Microbial Sciences, Michigan State University, East Lansing, Mich.

1:30 p.m.

Incorporation of Cereal-Grain Forages into Rations for Lactating Cows Gonzalo Ferreira, Dairy Management Extension Specialist, Department of Dairy Science, Virginia Tech, Blacksburg, Va.

Public meetings are held in various locations in the Exhibition Hall 11 a.m.

Sharing Wisdom Educational Seminar Panel Hosted by Dairy Girl Network in Mendota 4

5 p.m.

CAFES Alumni Reception Hosted by University of Wisconsin-River Falls in Monona Room

All Knowledge Nook sessions are held in the Atrium of the Exhibition Hall 9:30 a.m.

Colostrum for so many Other Reasons Dr. Rick Dumm, DVM

10:30 a.m.

Starting Calves with Force – Lifetime Health and Production Begin on Day One Dr. David P. Casper, Technical Services Leader/Dairy Nutritionist, Furst-McNess Company

11:30 a.m.

Microbial Incoluation Improves Silage Aerobic Stability after Short-Term Fermentation: Fact or Fiction? Dr. Luiz Ferraretto, Associate Professor of Livestock Nutrition, Department of Animal Sciences, University of Florida

12:30 p.m.

Component Production: Is Your Herd Up to Par Dr. Hank Spencer, Technical Services Principal, Cargill Animal Nutrition

1:30 p.m.

Managing and Marketing Dairy Crossbreds Dr. Grant Crawford, Technical Services Manager, Merck Animal Health

For more details on speakers or topics, download the World Dairy Expo mobile event app or visit Expo's website.

FIVE STAR SPONSOR Craig Partridge with Masters Choice Hybrids Exhibition Hall 2518 Anna, Ill. Describe your company. Masters Choice is a seed corn company that has dedicated ourselves to the silage and animal feed segment of the industry. We believe that developing real silage hybrids takes a dedicated, unique strategy.

Why is it important to be a World Dairy Expo Five Star Sponsor? There is an extra level of exposure at the show that comes with being a Five Star Sponsor, and that’s really nice. For us, we love to show our support and commitment to the dairy community and this is a way we can do that at a show that means a lot to us.

What ways are you involved with World Dairy Expo outside of sponsorship? We send a large group of our staff to the show ever year, which obviously includes working our booth and networking, but also we like for them to take the time to experience the show and have fun. It How has your company supported World gives them the chance to see what’s new in the Dairy Expo 2019? Our marketing depart- industry and stay current, too. ment produces a series of daily vlogs (video blogs) for the show. This is our third year What are the most rewarding benefits of bedoing the vlogs. Episodes post every morn- ing represented at World Dairy Expo in this ing of the show to World Dairy Expo’s Face- manner? The biggest reward for us is to see the book and YouTube accounts. advancements and growth in the dairy industry. We’re committed to seeing that growth and helping anyway we can.

Expo Daily Edition • Friday, October 4, 2019 • Page 3

Continued from NETWORK | Page 1

use their time at Expo to connect with potential clients and establish relationships with potential new hires. “We are always interested in meeting employee candidates,” Hayes said. “Oftentimes, at World Dairy Expo, we are conducting

“When students are looking for a career, it can be very helpful to network and meet people,” Hayes said. Interns have the chance to make connections during their time with a company, but those interactions are also present before an internship

“Everyone must arrive at their own plan, but asking questions and listening are very important components ... for that will give the great wealth of others' experience a core place in helping determine one's own specific career path and how to achieve it.” JOHN ANDERSON, MYCOGEN SEEDS

interviews for our summer internship.” The company offers students the opportunity to gain real-world experiences with both school year and summer internships. During the school year internships, students are typically within the Madison, Wis., area where they can become immersed in marketing and communication projects while also attending school. Likewise, the summer internships also focus on marketing and communications, but students across the United States are encouraged to apply. One of the fundamental projects of the summer internship is the networking social, hosted in Madison for area agriculture interns.

begins, many of which happen at World Dairy Expo. As students consider what their future may hold, John Anderson believes it is important to plan – plan a timeline, a direction and experiences that will guide them to their intended aspirations. “Everyone must arrive at their own plan, but asking questions and listening are very important components … for that will give the great wealth of others’ experience a core place in helping determine one’s own specific career path and how to achieve it,” Anderson said. “Everyone is at Expo to share their ideas and passion; this is part of what makes the event so special.” Anderson is a dairy nutritionist and nutrition team leader for

Mycogen Seeds. The seed company is a Trade Show exhibitor and sponsor of several events throughout the week, including the World Forage Analysis Superbowl. In Anderson’s role, he not only works with customers and nutritionists in providing a product that meets their needs, but also mentors students who intern with the company throughout the summer months. “We help them with their jobs and in turn, they learn more about all the aspects of our jobs,” Anderson said. “Most of these interns are looking for agronomy or sales careers, and some of these individuals are well connected and educated in dairy which is a plus for us as an intern, or as a full-time employee.” Both Anderson and Hayes agreed students or potential new hires should come to Expo prepared for the professional interactions they will have with Trade Show companies. Individuals should review and update their resumes, and pay particular attention to their contact information to ensure it has a level of professionalism appropriate for job searching. While at the show, students should set aside time to walk through the Trade Show and meet with exhibitors, and make the most of that time. “Don’t go with your friends or buddies,” Hayes said. “Think about what you’re interested in and which

companies fit that. This is a twoway opportunity. It’s a great way for students to test the waters and see what companies might work for them. It’s also a chance for companies to learn more about you and get a feel for your skill set.” Anderson agreed, saying those initial interactions help form longtime relationships. “From there, a promising student can gain terrific experience, and it is where a company will get a good look at candidates for future fulltime positions,” he said. “Habits and skills set toward the position are key things that our company looks for in an individual.” A few of those skills companies are watching for include passion and knowledge of the industry, good communication, a strong work ethic, and someone open to a challenge. At WDE, there are more than 850 dairy businesses for the next generation of industry leaders to kick-start their career. And as the show comes to an end, it is only the beginning for these young people. “Network, meet people and introduce yourself,” Hayes said. “The more people you can meet, the more opportunities within agriculture you can expose yourself to, those will help you prepare for a future career.”

Page 4 • Expo Daily Edition • Friday, October 4, 2019

Continued from GLOBAL | Page 1

becoming a universal provider for genetics and tailoring those services to the customers. Much like the fast-food chain McDonald’s, Budler sees the potential to be present in every major dairy market, yet cater to each dairy market uniquely. “Everywhere you go in the world, McDonald’s is present and you never have to guess what’s on the menu. The brand is there,” Budler said. “At the same time, the restaurant has also adapted to the countries, adding salsa or pineapple to the burgers. As a company, you can’t be jealous of a culture, but be adaptable.” For one Wisconsin-based business, the trick to capturing a growing international dairy market has been to reaffirm core values

“There is such a great potential in countries [...] if we understand and meet their needs their industry will grow and our business will grow.” PJ BUDLER, TRANSOVA GENETICS

farmers all across the globe can stand behind. When Patz Corporation was founded in 1948, the mission of the family-owned company was to encourage sustainability, proficiency and productivity in dairy farming. “We are very excited and proud to communicate a relevant, life-long

DANNA SABOLIK/DAIRY STAR

Dale Pivonka (left), Ryan Brynsaas and Mervin Stewart talk shop in the Patz booth at World Dairy Expo.

learning message to today’s farmers around the world,” John Runge said. “My grandparents, parents and family have farmed since immigrating from Europe. The mission has not changed – sustainability, stewardship and simplicity.” Runge is the international sales manager for the dairy equipment company based in Coleman, Wis. Much like TransOva Genetics,

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Patz Corporation has built its business with the changing demographics of the dairy industry. What used to be a very homogenous customer base has become a vast array of customers, each with specific needs. “We have engineered application flexibility across the product line for 40 to 4,000 cows and beyond,” Runge said. “Today, our dealer communities are defined by our customers’ operations – sizes, missions and virtual communities. We need to be not just on the farm, but where our farmers share and exchange ideas.” Every year, World Dairy Expo welcomes guests from nearly 100 countries. The Trade Show is an opportunity for industry representatives and farmers to foster relationships and help develop those international dairy markets. With TransOva Genetics’ corporate goal of an aggressive expansion into the global industry, WDE is a platform to reach that goal. “One, WDE lets us connect with current customers and clients, and also build new business. Two, as part of our main goal, it let’s us touch base with those other markets,” said Paul Loney, director of sales and marketing at TransOva Genetics. Despite cultural barriers, these

businesses have found a way to find common ground with international attendees as they recognize the importance of those connections for the future of their company and the industry as a whole. “It doesn’t take much time to connect with people,” Loney said. “Especially, when you start talking and someone representing a country knows somebody or multiple people who you know.” Runge agreed. “There is nothing more satisfying when a farmer from Sapporo or Sheboygan, Brisbane or Brillion, from Panama or Platteville, from Lipetsk or New London walks into our booth with a friendly handshake and smiles and says, ‘I have a Patz!’” he said. “That’s how we all are connected.” Whether in the equipment or genetics sector of the dairy industry – or anywhere in between – the future of dairy has to be seen from a global perspective. “There is such great potential in countries flourishing with dairy as an efficient protein source,” Budler said. “If we understand and meet their needs, their industry will grow and our business will grow.”

Expo Daily Edition â€˘ Friday, October 4, 2019 â€˘ Page 5

Day in the Life with Dr. Rick Dumm of DairyTech, Inc.

6 a.m. Wake up in Madison, Wis.

9:00 a.m. Meet with international representatives from China, Pakistan, Puerto Rico and Brazil in DairyTech's Trade Show booth.

8:00 a.m. Meet with fellow staff and nine members of the Global Dairy Institute to discuss international dairy projects. 2 p.m. Meet with customers in the Trade Show booth

1:30 p.m. Lunch: Pork on a stick. That's my diet.

12:30 p.m. Gave a presentation in the Knowledge Nook called, "Colostrum from so many other reasons." 6:30 p.m. Dinner with representatives from another company.

5 p.m. Attend a reception given by a marketing company off Expo grounds.

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Student Clubs & Organizations SDSU Dairy Club Judging Teams -Dairy Cattle Judging -Dairy Products Judging -Dairy Challenge Food Science Club

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Page 6 • Expo Daily Edition • Friday, October 4, 2019

ONE-ON-ONE

with MIchaela Rossi, Agricow Srl. of Lombardy, Italy

Tell us about your business. For over 20 years, Agricow has been a leading manufacturing supplier of cow comfort equipment and accessories for the livestock and dairy industry. Our animal care products have been proven to increase milk production and general livestock health, and reduce healthcare maintenance costs and production loss. What trade shows do you attend in a year? We always attend WDE in Madison, Eurotier in Germany and Marocco trade shows in Italy. Through our world wide dealers our products are displayed in many world-wide trade shows. What sets World Dairy Expo apart from other trade shows you attend throughout the year? WDE is the definitive benchmark for the latest dairy equipment and the most important trade show for the dairy industry in the Americas. Moreover, the Dairy Cattle Show is definitely one of the best in the entire world. Continued below

How many years have you attended World Dairy Expo as a Trade What is the dairy industry like in your home country? Italy has a Show exhibitor? We have been attending WDE as Agricow for three prominent position in the European dairy industry. It is the largest proyears. ducer country of PDO Cheeses. Nearly 90% of farms have freestall barns. Cow comfort in fitting dairy barns, animal well-being, cow comfort strucWhat products or promotions are you displaying at World Dairy tures and facilities are also important. Milk prices are now stable allowing Expo? In the past years, our best product has been the electric cow brush- dairy farmers to get revenues. The most dairies are in Lombardy, where es. They have been displayed by our dealers. This year, we are displaying Agricow is headquartered. We are pioneer of animal comfort. In Italy, we the Agricow Electric Cow Brushes. build and equip milking barns. In Italy, our experience allows for all our products to be manufactured in house. What do the preparations entail to make the trip to World Dairy Expo? Big engagement and resources to handle shipment, booth set up and organization all around for a professional job at WDE.

HOME TO EXPO

Mark Wescott and Kevin Kraemer Jourdaine North America London, Ont. TC-940 How many miles did you travel to arrive to World Dairy Expo? We traveled 560 miles to get to World Dairy Expo.

Purple Cow Item of the Day

Tell us about your journey to World Dairy Expo. Our actual trip went pretty well; we went straight through customs with no issues. We traveled on Sunday, and the biggest thing was getting the Sunday football game on the AM radio without a lot of static. we got here to start unloading, it started pouring rain.

evening However, as soon as

What does it take to plan for the trip to Madison, Wis.? We start planning at least six months in advance and try to plan to bring materials that are appropriate to the U.S. market. We spend a day at our shop before leaving, putting our booth together to make sure everything flows well and works together. The trickiest part is that we have to drive everything across the border so we have a lot of customs paperwork to deal with. We have to itemize everything we bring across, from brochures to giveaways. We have had a booth outside for three years and this is our second year inside the Trade Center. Sometimes it can be tricky to get all the materials that are pertinent to our display into our booth space without being cluttered and crowded. Who all helps make the travels go smoothly? What are their responsibilities? Mark does most of the planning in terms of the booth, and he works with Kevin to help determine what materials need to be included. Frank Huse, from our office in Ontario, Canada, does a great deal of the work getting all of the customs paperwork absolutely correct so we have no border issues. We also pre-plan some of the people we want to meet with while we are here. Describe one of your best tips for traveling to World Dairy Expo? Bring everything from shorts to long johns, and don’t forget your raincoat. Be sure to walk around and get to know where things are located here on the grounds. There are a lot of local people that are very helpful in finding places to go in the evenings.

Visit the Purple Cow Gift Shop today from 9 a.m. to 5:30 p.m.

What is your most memorable year traveling to World Dairy Expo? Kevin: One year, we brought the ferry across Lake Michigan; it was a very rough crossing and I got seasick. Mark: One year we had two people from France join us here, and it was their first time in the U.S. It was fun to watch their eyes be totally opened to a completely different world. We were outside and had crazy weather changes every day. One of the French guys fell in love with grilled cheese.

Expo Daily Edition • Friday, October 4, 2019 • Page 7

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DSKM Farm, of Bloomington, Ill., milks about 50 cows, most of which are registered Brown Swiss.

Steve and Sara Fluty family DSKM Farm of Bloomington, Ill. Tell us about your dairy farm and the industry in your area. We milk 40-50 cows. The majority are Brown Swiss and the rest are Holstein and Holstein- Brown Swiss crosses. There are only a handful of dairy farms left in our county. Describe your involvement in the Brown Swiss breed. My grandfather milked Brown Swiss cows most of his life; he retired in 1996. My sisters and I started showing at the county fair in 4-H prior to that. When our grandfather retired, we kept a handful of heifers back and milked a few cows through the years with a portable. In 2008, a new barn and parlor was constructed and the 4-H project turned into a fulltime job. What do you like most about your breed? Their temperament and longevity. How does the Brown Swiss breed fit in with your farm goals? Brown Swiss work well for our farm because of their ability to handle the heat and humidy of central Illinois in the summer months, along with their favorable fat and protein test. How have breed standards changed since you first began working with this breed? I feel like the bar has been raised in the breed with udders and dairy strength. I think the breed has improved a great deal, particularly in those two aspects without sacrificing great feet and legs. Who is your favorite animal in the string or at home? Veterinarian. She showed well as a heifer and young cow. Since then, she has had numerous heifer calves that have went on to do well for us.

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Expo Daily Edition • Friday, October 4, 2019 • Page 9

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YOUTH PROFILE OF NDS SCHOLARSHIP RECIPIENT Sarah Thomas, Pittsboro, N.C. Virginia Tech, dairy science Merton Sowerby Junior Merit Scholarship Tell us about your involvement in the dairy industry. I grew up on a beef farm, but my brother began showing for a local dairy farm. I went to watch him at the 2003 North Carolina State Fair and thought, “If he could do this, I could do it so much better.” In March 2004, I bought my first calf on a sale. Since then I’ve been involved in dairy judging, quiz bowl and Junior Holstein, where I was named a Distinguished Junior Member. Last year, I was high individual in the collegiate dairy judging contest in Harrisburg, and our team placed first. Here in Madison, our team from Virginia Tech was second high team. I interned on a dairy in the summer of 2018, and in school I’m in dairy club, Collegiate Young Farmers, Beef Leadership Council and the professional ag sorority, Sigma Alpha. What does it mean to you to be awarded a National Dairy Shrine Scholarship? It’s an honor to be associated with National Dairy Shrine in and of itself. But, I also know the amazing youth against whom I competed for a scholarship, so that makes it even more special. What do you want to do after graduation? I was an intern for Hoard’s Dairyman this summer, so I could see myself going into something in communication. I also have a strong love for the idea of connecting kids and cows. In North Carolina, I was able to get 11 other youth involved in dairy, and we need to be doing that. How has your involvement in the industry shaped your future aspirations? It has really given me a sense of purpose. It’s shown me the importance of a good work ethic and networking. I’ve also seen there are so many different directions one can go with dairy; there is no normal way to go about doing something.

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What do you enjoy most about attending World Dairy Expo? The cows and the people. That, and the pride people have in their cows, their exhibits and their technology. It’s all collected in one place. It’s one of these places where ideas grow. Tell us about one of your favorite memories of World Dairy Expo. That would be last year during National Intercollegiate Dairy Cattle Judging Contest. It wasn’t the best day for me – I placed 23rd – but my teammate won the contest. It taught me so much about life, knowing you might not have the best day, but someone else will. It’s been fun to watch the opportunities the win brought to her.

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Page 10 • Expo Daily Edition • Friday, October 4, 2019

WDE CROSSWORD PUZZLE

Down:

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Expo Daily Edition • Friday, October 4, 2019 • Page 11

Dairy Woman of the Year dedicates award to farm, family Siemers said she gets fulfillment both cows and 50 employees. through her coaching of the dairy quiz And she considers it completely bowl team, which has won the state normal to spend two weeks the way title seven times in 4-H competition she did this past June – managing The 2019 Dairy Woman of the her regular duties, helping finish first and six times in the Junior Holstein Year recognized by World Dairy Expo crop hay and planting the last 1,600 Association contest. is reluctant to step into the spotlight. acres of corn, handling a sale and “There’s a need to give back,” she Janina Siemers, of Siemers Holsteins a cow photography session while said. “There’s nothing more exciting in Newton, Wis., usually stays home coaching the Wisconsin Junior Dairy than seeing kids get a concept. It during Expo week, holding down Bowl Team competing at the National feeds your soul.” the fort while her husband, Dan, and Holstein Convention and hosting a Among the young people she brother-in-law, Paul, mingle with the farm tour for that event. has worked with are her own sons cows, people and companies among – Jordan, 23, a dairy sire analyst At the same time, the operation’s whom the Siemers’ herd is well fiscal year was ending and she had for Select Sires; and Connor, 19, a known. student at Lakeland University in the farm financials to wrap up. Nonetheless, 2019 has this hospitality management. Both are at “Work is work and that’s what we California-born-and-bred Wisconsin do. I’m a do-er,” Siemers said. “My the farm regularly and understand the woman being honored in person parents taught me you don’t just sit Siemers’ family philosophy that the during Expo’s Dinner with the Stars, around – you work – be productive next generation works away from the which recognizes four individuals for and a positive contributor.” farm before considering a return, and their contributions and excellence in that if they do return, they must come Her parents were owners of a the dairy industry and community. back with valuable skills. dairy in Elk Grove, Calif., and hosted “Truthfully, this is a farm and an intern from the University of Siemers was astonished when PHOTO SUBMITTED family award,” said Siemers, who Wisconsin-Madison for one month she was told about being honored as is business manager of Siemers in 1991. His name was Dan Siemers, Janina Siemers is this year's Dairy Dairy Woman of the Year. Holsteins. “Without this family, there and while the former Janina Tollenaar Woman of the Year. “We’re pretty intense. But it’s the is no recognition.” small things that make it big,” she met him then, it was not until after Siemers Holsteins is one of completing her education in business said. “It’s striving to do our best every the nation’s top genomic and management and organizational day and doing it day in and day out. performance herds, built on a legacy behavior at the University of In addition to her farm role, she has It’s employees who show up when approaching its sixth generation. the Pacific that the possibility of been the dairy leader and the sheep it’s 55 degrees below zero. We’re the The herd of 3,200 cows and nearly becoming a Wisconsin wife emerged. leader for the local 4-H club and luckiest people in the world to have 6,000 acres boasts genetics and “We met exactly 12 times,” helped coordinate the county’s state people who care about their jobs management that have resulted in a Siemers said. “The 13th time was our fair 4-H dairy group. She worked and care about the cattle. I am truly 37,500-pound rolling herd average wedding.” on two committees for Wisconsin’s grateful, thankful and blessed.” They wed May 6, 1995, and she National Holstein Convention and “Truthfully, this is a became an employee of Siemers has spent two years on the local Holsteins one week later. By Aug. farm and family award. 8 of the same year, the family was school board. moving to a new farm site and Without this family, expanding from 300 cows to 750. were moving from a great there is no recognition.”farm“We to a new facility up the road, with new people, new protocols, JANINA SIEMERS, new procedures – new everything,” DAIRY WOMAN OF THE YEAR Siemers said. “There was so much legwork to do and figure out; it was with 1,440 pounds of fat and 1,100 truly a journey with ups and downs, pounds of protein. (800) 800-5824 agromatic.net but we had no choice but to figure it The family has 27 Progressive out as a team.” Genetic Herd awards and has topped She said her role as the go-to Holstein USA’s list for the most Gold person has evolved from there. Medal Dams, Dams of Merit and “I try to be a team player. That’s Gold Medal Sires. They had the 2015 kind of how I was brought up,” Wisconsin Holstein Association Cow Siemers said. “I try to make people’s of the Year and won the Outstanding day or make the cows’ day.” Dairy Sustainability Award from the As a team, the business continued Innovation Center for U.S. Dairy in to expand as it could, usually by 2016. 200-400 cows at a time, making Siemers Holsteins is also a the decisions that go along with satellite site for TransOva Genetics growth, like adding land, equipment, as well as a partner herd for Select remodeling and expanding the parlor Sires and Semex. twice. Over her 24 years as part of According to Siemers, the the family, Siemers said she has organizational skills she learned from registered more than 30,000 calves. her mother and the incredible work “That’s kind of a lot,” she said. ethic her father instilled in her have Siemers handles the financial and helped her keep things in perspective profi PEDI legal side of the business, along with and muster the determination to human resources, insurance, data always get the job done. entry and various protocols involving Those skills still come in handy. BY SHERRY NEWELL Staff writer

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Page 12 • Expo Daily Edition • Friday, October 4, 2019

Dairyman of the Year Maddox in deep with dairy BY SHERRY NEWELL Staff writer

The 2019 World Dairy Expo Dairyman of the Year has served on several boards in his career including his local co-op board, Holstein USA, DairyAmerica, Dairy Management Inc., the local soccer and baseball teams, and the school board, all while managing a 3,900head dairy with 4,200 heifers and 1,000 breeding bulls. Along with that, the farm he owns raises alfalfa, triticale, corn silage, wine grapes, almonds and pistachios – a total of nearly 9,000 acres. The honoree, Steve Maddox of Burrel, Calif., said he comes by all of it naturally.

“It was part of the way I was raised,” he said, of the level of involvement, innovation and leadership he has pursued. “My dad was a student at Cal Poly when I was born. We’ve always had an army of advisors from the greatest generation. My whole life, our business has been built upon new ideas.” Maddox described his farm as a large family operation that includes his wife, Brenda, and son, Stephen Maddox, Jr., and daughter-in-law, Haley. His daughters and sons-inlaw, Melissa and Robert Saulsbury, and Melvin and Christina Medeiros, are not directly involved. There are seven grandchildren with an eighth on the way. Maddox Dairy was an expansion from the original family farm started by his father, Doug, and named for

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Steve Maddox is this year's Dairyman of the Year. Maddox manages a 3,900-cow dairy farm in Burrel, Calif.

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his grandparents, Rufus and Ann. RuAnn Dairy is now owned and managed by his brother, Pat, and his wife, Mary. The two brothers are partners in RuAnn Genetics. “The expansion was done because we have a large and engaged family,” Maddox said. “We knew we had to generate enough income for multiple families.” Maddox Dairy is 10 miles down the road from RuAnn. In Maddox’s early dairying years with his father, the farm was already selling cattle for export and buying cattle from further east. More than 100 Japanese farm trainees passed through. Maddox said he has worked with more than 300 interns. He estimates 150,000 people have visited the dairies over the past 37 years. The farm and cows continue to draw attention. The use of solar energy and a duel-fuel system, along with new technology to mix their irrigation and manure water, helped them win a U.S. Dairy Sustainability Award. And a cow they own, Miss Apple Aria-Red-ET, was recently classified Excellent-95. Maddox is a dairyman who is recognized in multiple industry circles. Each of his leadership positions put him on the cutting edge of changing challenges, tools and approaches for dairy. He was on the Dairy California Responsible Environmental Stewardship committee, speaking for dairy farmers’ interests. He serves on the Cal Poly Animal Science Advisory Board and the Caruthers District Fair Board, where he is the livestock superintendent. He was also on the first board of DairyAmerica, a federation of cooperatives focused on exporting dairy products. Following in his father’s footsteps, Maddox has been deeply involved in Holstein USA, including serving on its legislative committee for four terms, helping to develop a national dairy policy proposal that gained significant traction before being passed over. He was board chairman at Danish Creamery when it formed California Dairies with two other cooperatives. That positioned him for service in the dairy promotion sector as the California Dairies representative. He was active on the board of Dairy Management Inc. and was appointed to the National Dairy Promotion and Research Board, where he served as chairman and vice chairman during a

time when its efforts were refocused on partnerships and innovation. That led to a role in the Innovation Center for U.S. Dairy, serving on the Technical Writing Committee for the FARM program. Maddox recalled his position on a U.S. Department of Agriculture committee evaluating rbST as the token dairyman. “I have trouble saying no,” he said. But he also said he believes dairy farmers should be involved in their own fate. “If every dairy farmer spent 15 minutes a week on their industry, we’d really do something good. I think you can make a difference if you try to find a group with similar thoughts to yours,” Maddox said. He also said that while his family operation is large, he takes a size-neutral approach to leadership, pushing for what will help us all the most. “The heart and soul of this industry is the small farmer. Most troubling to me right now is the loss of my fellow dairymen to tough times. That hurts,” he said. Maddox has also been a popular presenter at dairy workshops, having given more than 300 talks on his farm’s philosophy of onecow management, which references managing every cow as if it’s the only one on the farm. While he served in various roles, the farm relied on skilled people. “We have good family support, and really good staff,” Maddox said. “Through training and delegation we allow our top management to partake in the decision-making process. Evaluations and critiques have pivotal roles in this management technique.” “When you have to teach people what you do, you learn your job on a deeper level,” he said. “Each of us trains in our own areas.” Receiving the Dairyman of the Year honor is a new angle to Maddox’s Expo experience. He had visited off and on for about 15 years, and now has been engaged with the Trade Show each year for the past 12 years. Sparked by Maddox’s lifelong passion for registered cattle and exhibiting them on the West Coast, RuAnn Genetics has returned to the colored shavings of World Dairy Expo the past five years. “It’s a magical place,” Maddox said. “You can’t show up here without feeling you’ve come home.”

Expo Daily Edition • Friday, October 4, 2019 • Page 13

Meyer waltzes away with a champion Wisconsin youth take top honors at International Junior Brown Swiss Show BY DANIELLE NAUMAN Staff writer

Jenlar Carter Waltz-ETV, the winning Junior ThreeYear-Old exhibited by Brianna Meyer, of Chilton, Wis., took home the Intermediate and Grand Champion banners, while Random-Luck L Talula, the top Component Merit Cow exhibited by Matthew Thompson, of Darlington, Wis., was named the Senior and Reserve Grand Champion. Reserve Senior Champion honors went to the first place Aged Cow, Six-Year-Old-andOver, Cutting Edge Tit Butercup-ET exhibited by Derek Liddle, of Argyle, N.Y. The Reserve Intermediate Champion was On-A-Whim Rich-

ard Porsche-ET owned by Katie L. Larmon, of Greenwich, N.Y. The winning Winter Yearling, New View C Bravo, exhibited by Molly Moffett and Kelly Jo Manion, of West Salem, Ohio, was named the Junior Champion. Reserve Junior Champion honors went to Red Brae Noble Louisiana, the first place Fall Calf, exhibited by Wesley Winch, of Fennimore, Wis. Official judge Joe Sparrow, of Owenton, Ky., and his associate judge Jeff Core, of Salvisa, Ky., placed 95 head of junior owned Brown Swiss. Complete results are available online at www.worlddairyexpo.com.

PHOTO PROVIDED BY COWSMO

New View C Bravo, the winning Winter Yearling, exhibited by Molly Moffett and Kelly Jo Manion, of West Salem, Ohio is named Junior Champion while Red Brae Noble Louisiana, the winning Fall Calf exhibited by Wesley Winch, of Fennimore, Wis., is named Reserve Junior Champion.

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Jenlar Carter Waltz-ETV, the winning Junior Three-Year-Old exhibited by Brianna Meyer, is named the Intermediate and Grand Champion of the International Junior Brown Swiss Show by official judge Joe Sparrow, of Owenton, Ky., and associate judge Jeff Core, of Salvisa, Ky. The Senior and Reserve Grand Champion cow is Random Luck L Talula, the winning Component Merit Cow, exhibited by Matthew Thompson, of Darlington, Wis. Jenlar Carter Waltz-ETV Brianna Meyer Tell us about yourself. I am 14 years old and a freshman at Chilton High School. My mom and dad are Larry and Jennifer Meyer. In school, I’m involved in FFA, FBLA, ballet and I’m also in 4-H. Tell us about your animal. She is a daughter of our cow Wish, who won here at Expo as a Junior Two-Year-Old and a Four-Year-Old. We bred Waltz, and I have shown her every year since she was a calf. As a calf she was 13th, and she was sixth as a Spring Yearling and fourth last year as a Junior Two-Year-Old. She was the Intermediate and Reserve Grand Champion of the Junior Show last year. She won our county futurity this year. She is fresh six weeks with her second calf. I like

how high and wide her rear udder is and all the veination she has. She also has very correct feet and legs. What was your reaction when you were named Grand Champion of the junior show? I was completely amazed, it was unbelievable. It’s crazy how little she started off as a baby and how great she has become. I am so excited; I can’t believe she is going to be out there for Supreme Champion under the spotlights. How did you get involved in showing dairy cattle? I was born into it. My parents showed and I showed my first calf when I was probably two years old in the mini showmanship at our county fair.

Who has been a mentor for your showing career? What is the best advice they gave you? My parents have been the best mentors. They have given me a lot of advice, but the best has probably been to believe in myself and know that if things don’t turn out how I want, there is always next year. What is your favorite memory of showing dairy cattle? My favorite memory is here at World Dairy Expo when I was about 10, in 2015. I showed a Fall Calf named Winnie, she was the Junior Champion of the Junior Show, and I was really excited because it was the first really big thing I won. Winnie just had a really nice baby that I’m hoping to be able to show here as a Fall Calf next year.

Page 14 • Expo Daily Edition • Friday, October 4, 2019

Delilah does it again New York cows top International Brown Swiss Show BY DANIELLE NAUMAN Staff writer

Back again after last year’s win, Cutting Edge T Delilah, the winning Aged Cow, Six-Year-Old and Over, scored a touchdown from official judge Joe Sparrow, of Owenton, Ky., when she captured another set of Senior and Grand Champion banners at the International Brown Swiss Show. Following Delilah as the Reserve Senior and Reserve Grand Champion is her herdmate, Cutting Edge Thunder Faye, the winning Five-Year-Old. The pair of cows are owned by the partnership of Ken

PHOTO PROVIDED BY COWSMO

Official judge Joe Sparrow, of Owenton, Ky., and associate judge Jeff Core, of Salvisa, Ky., select Cutting Edge T Delilah, the winning Aged Cow, Six-Year-Old and Over cow, as the Senior and Grand Champion of the International Brown Swiss Show. Her herdmate Cutting Edge Thunder Faye, the winning Five-Year-Old, is named the Reserve Senior and Reserve Grand Champion. The pair of cows are owned by Ken Main and Kenny Jo Manion, of Copake, N.Y. Main and Kenny Jo Manion, of Copake, N.Y. Intermediate Champion honors

PHOTO PROVIDED BY COWSMO

Knapp Jetway Wiggle, the winning Fall Calf exhibited by Matthew Pacheco, of Kerman, Calif., is named Junior Champion and New View C Bravo, the winning Winter Yearling, exhibited by Molly Moffett and Kelly Jo Manion, of West Salem, Ohio, is named Reserve Junior Champion.

were bestowed on Jenlar Carter WaltzETV, the winning Junior Three-YearOld owned by Brianna Meyer, of Chilton, Wis. Eloc Biver Rennie, the top placing Senior Three-Year-Old, was named Reserve Intermediate Champion for Pierre Boulet and Yvon Sicard, of St-Justin, Que., Canada. The Junior Champion was the winning Fall Calf, Knapp Jetway Wiggle, exhibited by Matthew Pacheco, of Kerman, Calif. Reserve Junior Champion honors went to the top placing Winter Yearling, New View C Bravo exhibited by Molly Moffett and Kelly Jo Manion, of West Salem, Ohio. Elite Dairy, of Copake, N.Y., was named the Premier Breeder of the show, while Random Luck, of Darlington, Wis., and Brown Heaven, of Vercheres, Que., Canada, tied for Reserve Premier Breeder. The partnership of Ken Main and Kenny Jo Manion took home the Premier Exhibitor banner, and Brown Heaven claimed the Reserve Premier Exhibitor banner. In the Heifer Show, Elite Dairy was named the Premier Breeder. Pit-Crew Genetics, of Cambridge, Minn., captured both the Premier Exhibitor and the Reserve Premier Breeder banners in the Heifer Show. Brook Hollow Farm, of West Salem, Ohio, was named the Reserve Premier Exhibitor of the Heifer Show. The Premier Sire was Cutting Edge Thunder. Voelkers TD Carter was the Reserve Premier Sire and the Premier Sire winner in the Heifer Show. The Reserve Premier Sire of the Heifer Show was Cutting Edge Seaman. Official judge Joe Sparrow, and his associate judge Jeff Core, of Salvisa, Ky., placed 319 head of Brown Swiss. Complete results are available online at www.worlddairyexpo.com.

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Cutting Edge T Delilah Ken Main & Kenny Jo Manion Copake, N.Y. Tell us about your animal. Delilah is scored EX-95. She was the Grand and Supreme Champion here last fall, and also at the All-American Dairy Show in Harrisburg, Penn. She was the Intermediate and Reserve Grand Champion here at WDE in 2016. She was the All-American Five-Year-Old in 2018, the Reserve All-American Four-Year-Old in 2017, the All-American Senior Three-YearOld in 2016, the All-American SeniorTwo-Year-Old in 2015 and was nominated as both a Winter Yearling in 2014 and a Winter Calf in 2013. She is one of the most easy-going cows ever, and has never had one bit of trouble since she was a calf. What does receiving this title mean to you? She was Supreme Champion here last year, and now we have the chance to see if she can do it again. It would be the first time in a long time that a Swiss has been Supreme two years in a row. Let’s hope she can get it done. How did you prepare for the show and who helped you? Preparing for a show is a 365-day job, not just a threeweek job. Tim Coon takes care of our show cattle. What trait do you like most about your animal? Delilah is a trouble-free cow. She’s never had any edema in her udder, and she never misses a beat. She is an easy and wonderful cow to work with. Why do you enjoy showing at World Dairy Expo? We enjoy coming here for the exposure we get. It is the best show in the world.

Expo Daily Edition • Friday, October 4, 2019 • Page 15

WORD ON THE STREET World Dairy Expo Trade Show Exhibitors

Kim Dietz and Daria Stransky Let’s Ride Boots and Apparel, TM AA Owatonna, Minn.

Jon Debie Albers Dairy Equipment EH 2705,2706; TM 690-692; Coliseum IL 319

Walt Cooley Progressive Publishing AR 441, AR 458, EH 4400 Jerome, Idaho

Tell us about your booth at World Dairy Expo. Our booth is unique to Expo as we are there for the Dairy Cattle Exhibitors. We offer apparel, i.e. white jeans for men, women and children, along with footwear that the exhibitors wear in and out of the Showring. We are located outside of the Coliseum. Let's Ride Boots and Apparel is a partnership between Reid and Daria Stransky, Kim and Duane Dietz, and Indira Van Handel

Tell us about your booth at World Dairy Expo. We have three booth locations. One being in the Exhibition Hall that has a small sample of our equipment; an outdoor location with all the full size display for our customers who want to see what the complete product line; and a unmanned booth in the International Lounge area for our international guest to grab literature of our products to take home with them and review at a later date.

Tell us about your booth at World Dairy Expo. We have three booths at the show. Two for our Progressive Dairy magazine (Arena Building and Exhibit Hall), and one for our Progressive Forage magazine (Arena Building). We enjoy when our magazine readers stop by and talk to us. Having multiple locations at the show helps us have more opportunities to connect with them.

How do you prepare for a week-long show like Expo? We have a store front in Minnesota, so preparing involves anticipating the weather the week of Expo. Most years we have been fortunate, but there have been a few cold, rainy ones. We preorder all of our product prior to the show with our vendors. What is one product, promotion or idea you are showcasing in your booth this year and why? We always promote our white denim jeans. This is a requirement for the Showring and therefore we are there for those who need a new pair, and in some cases a clean pair. What is the most beneficial reason for attending World Dairy Expo for your business? How does this further develop your business? As a Dairy Cattle Exhibitor myself, we feel attending Expo gives the exhibitors one less thing to worry about. We are there in case the weather changes and you forgot a long or short sleeve shirt to show in. It also gives exhibitors from around the world the chance to purchase Showring apparel they may struggle to find at home. How do you spend your time at World Dairy Expo outside of the Trade Show? If we are not at the booth, we can be found in the New Holland Pavilions at the Alliant Energy Center with our cattle. The crew puts in long days. We try to do our best to accommodate the exhibitor, which means being up and ready to help them out before the shows start and not closing until the day’s classes end.

How do you prepare for a week-long show like Expo? For me, it’s a bit of a stressful time to prepare for the show as its my responsibility to make sure I bring everything we need for the booths. The big stuff is easy to remember; it’s all the little things that make it hard to prepare that you don’t want to forget, such as literature, business cards, tables and tablecloths, etc. I also have to make sure we have hotel reservations made and picking up the rest of our staff from the airport. What is one product, promotion or idea you are showcasing in your booth this year and why? Our headlocks are always our No. 1 product, so we try to make sure we focus on them. But, all our equipment is important to us. As far as promotion goes, we don’t really do anything special besides our normal advertising. What is the most beneficial reason for attending World Dairy Expo for your business? How does this further develop your business? We attend Expo because it is a great place to meet potential customers from all around the world. While they are here, we are able to talk to them face-to-face and show and explain our products to them. When talking to customers over the phone or the internet you are not able to relate to them as well or be able to demonstrate your products to them.

do you spend your time at World Dairy Expo Crossword PuzzleHow outside of the Trade Show? After the show we may

attend different functions that may be happening at the show or possibly going for dinner with clients.

WDE CROSSWORD PUZZLE KEY 1

What is one tool from your business that has had a lasting impact on the dairy industry? We are a family owned business that has been around for 70 years and we are on our fourth generation in the company. We have developed products and improved on those products over the years. Our products are meant to help the dairy farmer be more efficient with their time and able to improve the cow comfort, which in turn makes the dairy farmer more profitable.

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How do you prepare for a week-long show like Expo? Lots of coordination. Before the show we usually have a meeting with the 15 or so of us who will be coming. Staffing three booths requires having lots of helpers. A pre-show meeting makes things go much smoother. What is one product, promotion or idea you are showcasing in your booth this year and why? We are launching a Progressive Dairy podcast. Readers have told us they still like their print magazine but they could spend even more time with us if they could also listen to content on the go. Our podcast will cover everything dairy-related, just like our magazine does. Learn more at www.progressivedairy.com/podcasts What is the most beneficial reason for attending World Dairy Expo for your business? How does this further develop your business? Nowhere else can you meet so many amazing dairy families in a short period of time but at World Dairy Expo. We can easily gather half a year’s worth of article ideas by talking to readers and meeting with the rest of the industry here. Those conversations lead to better articles for all. How do you spend your time at World Dairy Expo outside of the Trade Show? Working mostly. As a journalist, World Dairy Expo days are long. There are usually meetings and press conferences before the Trade Show ever begins. And then at night there are more meet-and-greet opportunities. Then there are regular publication deadlines to be met when I do finally get back to a computer at the hotel room. It’s a thrill ride I look forward to every year. What is one tool from your business that has had a lasting impact on the dairy industry? I like to think our magazine has had a lasting impact. We’ve been in readers’ mailboxes now for as long as they can remember.

Page 16 • Expo Daily Edition • Friday, October 4, 2019

WORD ON THE STREET World Dairy Expo Trade Show Exhibitors

Mike Jensen The Paul Mueller Co., commonly known as Mueller Tell us about your booth at World Dairy Expo. Our booth Tell us about your booth at World Dairy Expo. We EH 1807-1909 is sponsored by the ADGA, but the Wisconsin dairy goat in- are providing samples of NovaMeal, which is a high Springfield, Mo. Katie Stringfield American Dairy Goat Association, MC 10 Springdale, N.C.

Don Endres Novita Nutrition, TC 900 Brookings, S.D.

dustry manages it here at Expo. We’re here because a lot of people aren’t really aware that the dairy goat industry exists. People seem to be either very educated about it, or know nothing – some don’t even know goats give milk.

bypass protein available to dairy farmers nationwide. We have a facility in Brookings, S.D., that produces Tell us about your booth at World Dairy Expo. We have a large booth at WDE. We try 1,270 tons of this product each day.

and showcase as much equipment as possible, especially our latest offerings. How do you prepare for a week-long show like Expo? In How do you prepare for a week-long show like Expo? We begin months in advance. Our director of our case, the ADGA’s committee chair for products organizes everything and solicits signup for working the booth. I’m marketing reviews the opportunities like having sig- How do you prepare for a week-long show like an actual dairy goat producer and I’m doing two days here. nage in the Outdoor Trade Mall along with our booth. Expo? Preparation for WDE starts many months We also do direct marketing ahead of time to invite in advance. From hotel reservations, flight reserWhat is one product, promotion or idea you are showcas- our resellers, nutritionists and dairymen to visit us at vations, building equipment for the show, etc. It ing in your booth this year and why? The thing I’ve had Expo. is a big undertaking. the most interest in is dairy goat semen. I had a fellow from New Zealand stop by, for example, because he wants to be able to import semen into his country.

What is the most beneficial reason for attending World Dairy Expo for your business? How does this further develop your business? We really want to educate people that dairy goats are an option and that Wisconsin is the largest dairy goat state. It’s also a rapidly growing industry, not only here but outside of Wisconsin, as well. How do you spend your time at World Dairy Expo outside of the Trade Show? Being a dairy goat producer, I like to check out all the other Trade Show booths. I notice it’s getting better for me – it used to be that when an exhibitor found out I had dairy goats, they weren’t interested in talking. But now some companies have learned there is a whole industry out there and want to get involved. What is one tool from your business that has had a lasting impact on the dairy industry? Our organization is helping everyone understand how the dairy goat business is a real industry and there is rapid growth in it. In Wisconsin, there is a wait list to sell goat milk in order to meet consumer demand, and if we can increase awareness of the need for more processing, that would be a very important impact.

What is one product, promotion or idea you are showcasing in your booth this year and why? We are highlighting NovaMeal, which is our primary dairy product. We are feeding about 500,000 cows and continuing to expand nationwide. We also can update visitors on our research.

What is one product, promotion or idea you are showcasing in your booth this year and why? We are showcasing our new re-designed Milk Tower at this year's WDE. We believe Milk Towers will continue to grow in popularity as the farms continue to get larger and milk hauling What is the most beneficial reason for attending continues to be a challenge. World Dairy Expo for your business? How does this further develop your business? This is a chance What is the most beneficial reason for attendto network with our customers. It’s a great place to ing World Dairy Expo for your business? How visit with many people in a short period of time. There does this further your business? The most benare so many people in the industry here.

eficial reason for attending WDE is to show off How do you spend your time at World Dairy Expo our latest product offerings to the marketplace. outside of the Trade Show? We are reaching out to By doing this, we generate interest in the prodthird parties, meeting with them and walking through uct, which leads to sales. the barns to establish connections with dairy farmers.

How do you spend your time at World Dairy

What is one tool from your business that has had Expo outside of the Trade Show? Outside of a lasting impact on the dairy industry? I think im- WDE time is spent eating out and socializing at proving the dairy economy is our core value proposi- the hotel. tion. High quality protein improves income-over-feed cost and has a long-lasting, positive impact.

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Expo Daily Edition • Friday, October 4, 2019 • Page 17

Outstanding Booth Awards Presented by Econoprint

DANNA SABOLIK/DAIRY STAR

JOZ employees Rick Elling (left), Will Hutchens and Arend Kuperus (far right) accept Thursday’s Intermediate Outstanding Booth Award presented by Doug Williams (second from right), representing World Dairy Expo's Commercial Exhibitor Committee.

DANNA SABOLIK/DAIRY STAR

Dan Uppena (from left) and Chris Britton of Pioneer Seed accept Thursday’s Large Outstanding Booth Award presented by Doug Williams, representing World Dairy Expo's Commercial Exhibitor Committee.

Daily Herdsmanship Award presented by Select Sires, Inc.

DANNA SABOLIK/DAIRY STAR

Dave Clipson (from left), Erik Nankivil and Francois Gendron of MAXIMUS and Agrivolt accept Thursday’s Small Outstanding Booth Award from Doug Williams, representing World Dairy Expo's Commercial Exhibitor Committee.

JENNIFER COYNE/DAIRY STAR

Danhof and Associates – (from left) Jonas Melbaum, Brian McCullough, Jason Danhof, Fenja Boeuhoff, Matt Engle and Michelle Morian – are Thursday's Hersdmanship Award recpients. Not pictured is Anja Fritzsch.

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Page 18 • Expo Daily Edition • Friday, October 4, 2019

Weather finally cooperates for day 3

DANNA SABOLIK/DAIRY STAR

Pier Olivier-Lehous of Quebec, Canada, fits Ferme Jacobs' Three-Year-Old Holstein in preparation for the International Holstein Show Saturday, Oct. 5.

SHERRY NEWELL/DAIRY STAR

An Alliant Energy Center employees gives directions to a World Dairy Expo attendee Oct. 3.

JENNIFER COYNE/DAIRY STAR

Ryan Killoran (left) and his brother, Neal, visit with Jeff Heeg, of H&S Manufacturing Company, during World Dairy Expo Oct. 3 in Madison, Wis. The Killoran brothers dairy farm near Pardeeville, Wis. SHERRY NEWELL/DAIRY STAR

An attendee tries on a pair of shoes at a commercial exhibit in the Trade Show.

DANNA SABOLIK/DAIRY STAR

Madison Sickles, of Marengo, Iowa, leads her Guernsey Spring Yearling heifer to the tanbark Oct. 3 at World Dairy Expo. Her mother, Stacy, follows closely behind.

Expo Daily Edition • Friday, October 4, 2019 • Page 19

WORLD DAIRY EXPO YESTERYEAR & TODAY

Today Yesteryear PHOTO PROVIDED BY WORLD DAIRY EXPO

SHERRY NEWELL/DAIRY STAR

The Purple Cow Gift Shop continues to be a popular attraction at World Dairy Expo.

A volunteer at the Purple Cow Gift Shop visits with an attendee of World Dairy Expo in 1994.

2019 STAR SPONSORS BouMatic Dairy Herd Management Madero Dairy Systems Masters Choice Hybrids Select Sires, Inc. Bayer Animal Health Boehringer Ingelheim Compeer Financial Dairy Star Dane County DeLaval, Inc. E-Zee Milking Equipment, LLC Forage Genetics International Hoard's Dairyman John Deere Mycogen Seeds Nasco New Holland Phibro Animal Health, Corp. Select Sires, Inc. State of Wisconsin STgenetics Trans Ova Genetics Udder Comfort International Inc. ABS Global Afimilk Agri-Plastics Mfg. American Guernsey Association Bayer Crop Science Boviteq Calf-Star Calf-Tel Cargill Animal Nutrition Cowsmopolitan Dairy Magazine Dairy Tech, Inc. Dairyland Seed Datamars, Inc. Destination Madison Elanco Animal Health Eric Lang Fight Bac Frenchville Trailer Sales LLC GEA GROWMARK, Inc. Holm & Laue Export GmbH Holstein Association USA, Inc. ImmuCell Corporation Jetstream Genetics, Inc. MAI Animal Health Milkplan SA MilkSource Genetics Novita Nutrition Promat Inc. Protexia

Sun-North Systems, Ltd. The Madison Concourse Hotel & Governor’s Club Tom Morris Ltd. Vita Plus Corporation Westway Feed Products Zoetis AC Hotel Madison Downtown Ag-Bag Agriclé Agri-King, Inc. Alliant Energy Corporation American Jersey Cattle Association Ayrshire Breeders Association Barenbrug USA Best Western Premier Park Hotel Brown Swiss Cattle Breeders Association Buildings by Alpha Canarm Ltd. Central Life Sciences Chr. Hansen Coburn Company, Inc. Dane County Dairy Promotion Committee EASYFIX Enogen Feed Estrotect FAST Corporation Forster-Technik GmbH Furst-McNess Company FutureCow GenOvations Golden Calf Company Hampton Inn & Suites Madison West Holstein International Home2 by Hilton Madison Central Alliant Energy Center International Protein Sires International Stock Food Corporation Kemin Animal Nutrition & Health Kemps Dairy Products Kingsdale Farms Lallemand Animal Nutrition Merck Animal Health MTech Dairy Solutions National Dairy Shrine NEXGROW Alfalfa Papillon Agricultural Company Quality Liquid Feeds, Inc. Residence Inn Madison West/Middleton Scherer Inc. Soy Best St. Jacobs ABC Wisconsin Farm Report Radio W-L Research 4dBarn Advanced Comfort Technology, Inc. Agri-Pro Enterprises of Iowa

AgroChem, Inc. Alforex Seeds Allflex Livestock Intelligence American Milking Shorthorn Society Andis Company ARM & HAMMER Armenta Best Western Plus InnTowner Bio-Vet, Inc. Clarion Suites @ AEC Clipper Parts & Repair Courtyard Madison West/Middleton Culver Franchising System, LLC Dairy Farmers of Wisconsin Dairy Management Inc. Dane County Holstein Breeders Diamond V Doda USA, Inc. Econoprint Elite Dairy Endovac Animal Health Fairfield Inn & Suites Madison East Fairfield Inn & Suites Madison West/ Middleton FarmFirst Dairy Cooperative Feed Supervisor Software Feedworks USA, Ltd. Five-G Consulting Hampton Inn Madison East Heiniger USA Hilton Garden Inn Madison West/ Middleton Homewood Suites Madison West Images Custom Embroidery Kansas Department of Agriculture Klussendorf Memorial Association Kuhn North America, Inc. Land O’Lakes, Inc. Lely McLanahan Corporation National Hay Association Nedap Livestock Management Page & Pedersen International, Ltd. Passion Ag, Inc. Prairie Farms Dairy, Inc. Protekta Provimi Red & White Dairy Cattle Association Rivendale Farms Semex ShowFresH20 Sleep Inn-MainStay Madison SomaDetect SOP S.r.l. Timab Magnesium USA Tru by Hilston Madison West Turner Inc. Udder Tech, Inc. UNIFORM-Agri Vettec, Inc. Wisconsin Milking Shorthorn Breeders

Page 20 • Expo Daily Edition • Friday, October 4, 2019

Visit Booth

AL 132-133

for LN2 products

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Choose the company with a track record for safety, quality and reliability. Built with the heritage of CryoScience by Taylor-Wharton. Visit our booth to learn more about our secure Liquid Nitrogen products for your dairy operation.

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5/17/2019 8:07:06 AM