Page 2 • Dairy Star - Third Section • Saturday, March 14, 2015
We are Your Norbco Dealer! Freestalls
Self Locks
Cow friendly design with wide 17” opening and automatic release of down cows. Rubber cushion on swing arm minimizes noise
Telling the truth about milk
COMFORT, STRENGTH, VERSATILE... Providing popular stall and mounting designs. Heavy duty and easy to install. Comfortable stall designs. Various mounting options
Fans
• Heavy duty, extremely efficient fan for quiet dairy barn ventilation • Heavy-duty galvanized frame. • Unique and flexible mounting systems.
UPBLAST FANS ALSO AVAILABLE
FESTINA LIVESTOCK EQUIPMENT INC. 1234 236th Ave. • Fort Atkinson, IA 52144 Leon Hammersland • Phone (563) 534-7963 Cell (563) 419-2108 • Fax (563) 534-7577
GRAPHIC PROVIDED
This is one of the ve messages of the Get Real Initiative started by the Milk Processors Education Program. Other messages can be found at milktruth.com.
MilkPEP initiative starts dairy conversation, makes milk a trend on social media
When it’s planting time, planting is what you want to be doing. That’s why our planters make it easy to change discs, verify depth and keep everything running smooth. You won’t find vacuum seals that need replacing on our planter. And with our new series, we’re making more items maintenance free so you can spend more time getting the job done.
No more counting holes Our depth adjustment handle provides adjustment and a visual indication of planting depth in inches along all row units from .25 to 4.5 inches in 1/4 inch increments.
Calibrate like no other Our patented calibration system give you confidence that the depth indicator is accurate through the entire depth range. The gauge wheel depth adjustment mechanism contains a threaded eye-bolt for the calibration of the seed planting depth. We’re the only planter with this design.
Take a look at the new 9000 Series planters. Visit us online at white-planters.com to find your nearest White Planters dealer.
Seed discs can be changed quickly and simply. On many other planters, the entire hopper must be removed.
Remove one knob.
FOR MORE INFORMATION ON WHITE PLANTERS, SEE:
White Planters is a registered trademarks of AGCO Corporation • © 2013 AGCO • WP13C010ST The Art and Science of Planting Performance.
The new 9000 series.
Other Brands
Villard Implement Villard, MN Roeder Brothers, Inc. Bellevue, IA & Maquoketa, IA Midway Farm Equipment Mountain Lake, MN Marzolf Implement Spring Valley, MN
The campaign targets people who are confused or questioning the value of milk and its benets, Kadison said. Protein and eight other nutrients are lacking in American diets, she said. “This has major public health implications, especially for kids, for whom these nutrients are vitally important,” Kadison said. “We want consumers to be able to make informed choices and to do this, we must continue to take a proactive, aggressive approach and collaborate as an industry to make sure the truth is heard.” The initiative focused on setting the record straight on ve facts about milk: that milk is a nutrient powerhouse, not just for kids; milk contains a lot of good without the bad (such as excess calories or fat); milk is simple, especially when compared to non-dairy milks that can have more than 10 ingredients; milk is a quality protein source; and milk is a real, wholesome and local product from family farms across the nation. Turn to MILK TRUTH | Page 7
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White Planters
Remove hopper and meter. Release housing. Remove from meter. Release seed disc from knob. Remove seed disc.
This January, dairy farmers and other industry enthusiasts banded together through social media to let others know the truth about milk, making #MilkTruth a trending topic. But this one-day blast to spread milk’s positive message is part of a bigger campaign – the Get Real Initiative, which was created by the Milk Processors Education Program (MilkPEP), a program that is funded by the nation’s milk companies and focused on sharing information with consumers along with increasing consumption of white and chocolate milk. “Competitors are making confusing claims, science is being misconstrued in the media, alarming headlines are taken out of context and activist groups are increasing their attacks against milk. The Get Real initiative was created to set the record straight about milk,” said Julia Kadison, CEO of MilkPEP, in an email.
& SERVICE ISAACSON SALES
In the time it takes you to change seed discs, we can show you why you should change planters.
BY KRISTA KUZMA Staff writer
SALES & SERVICE
Dairy Star - Third Section • Saturday, March 14, 2015 • Page 7
Continued from MILK TRUTH | Page 2
“With the support of science, credible third-parties and the collective voice of thousands of farmers, milk companies and advocates across the country, this effort rallied the industry to make sure the truth about milk is heard,” Kadison said. One of the main ways to rally was through the social media blast. Along with using #MilkTruth, there were graphics available to milk advocates to show facts and the initiative’s ve messages. Two Minnesota dairy farmers involved in the promotion efforts were Lisa Reeck from Paynesville, Minn., and Rita Vander Kooi from Worthington, Minn. “It seems people have a growing number of questions about food and farming, and there’s an everincreasing amount of misinformation as well,” Reeck said about why she chose to be involved. “When I have an opportunity that’s ready-made like
“The goal is to get sitive inform positive information out ere about dairy there dairy.”
– LISA REECK
this, I think it’s especially important to take it – whether it’s in person or online – to talk about the real truth about milk and dairy. The goal is to get positive information out there about dairy.” Vander Kooi said research shows that people are getting more of their information from social media and the Internet. “… people oftentimes trust what they read on the Internet even more than what their pediatrician might tell them. As a mom who has a background in science and a love for animals I think I need to tell my story about how proud we are to take care of our animals and land. We rmly believe – and know that the research shows – that milk is so important for our bodies,” she said. Reeck likes the message about
how much protein there is in milk, especially when compared to alternatives. “When you’re drinking real dairy milk it’s a very natural and complete food. Even though it’s been around forever, dairy milk is still a really good choice,” she said. Milk having nine essential nutrients is one of Vander Kooi’s favorite dairy messages. “It is a wonderful choice for mom’s to make. That’s really the story we need to sell – that milk from a cow is so much more nutritious than a soy-based beverage or almondbased beverage,” she said. From the one-day social media blast, Vander Kooi made ve posts about milk on both her personal and blog Facebook and Twitter accounts. “I felt my posts were effective. They generated some shares and comments,” she said. “Seeing what was happening with me personally was one thing, but then to be part of this greater effort that starts a trend on search engines and things like that; I thought that was really neat to be a part of something that’s making a larger impact.” Kadison also said the oneday blast made an impact. Dairy advocates shared 6,700 pieces of #MilkTruth content, which made milk a trending conversation on Facebook and in Google Trends. The milk message reached millions of people. “We were able to address milk myths and information and engage in a strong consumer dialogue to help set the record straight,” Kadison said. Beyond the social media blast, Kadison said other avenues of reaching people, including advertising and search marketing, are being used to help spread the milk message. And it will only continue from there. Said Kadison, “The Get Real initiative is just the beginning of a more aggressive approach and one part of MilkPEP’s long-term strategy to impact consumer condence in milk’s fundamental goodness.”
PLANTERS
TRACTORS ‘10 CIH Steiger 535 Quad, 2034 hrs . $249,500 ‘11 CIH 275, 1750 hrs, was $164,500 .......................... Now $157,500 ‘11 CIH Steiger 500 Quad, 800 hrs., PTO .................................. $319,500 ‘10 CIH Steiger 535 Quad, 2,034 hrs. $249,500 ‘06 CIH STX500 Quad, 2,847 hrs ...... $199,500 CIH 535, 1,100 hrs ............................ $215,500 ‘09 CIH Steiger 335, 1,090 hrs .....$159,500 (F) ‘13 CIH 315, 321 hrs.......................... $219,500 ‘11 CIH 315, 590 hrs .......................... $189,900 ‘07 CIH 335, 3,100 hrs....................... $159,500 ‘10 CIH 305, 2,000 hrs....................... $174,500 ‘12 CIH 260, 650 hrs, loaded ............. $167,500 ‘09 CIH 215, 1,900 hrs........................$119,500 ‘09 Puma 165, 2289 hrs. w/Miller ldr ... $97,500
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Houle 27’ screw agitator manure agitator - $11,800
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Dairy Star - Third Section • Saturday, March 14, 2015 • Page 41