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2018 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM • LISTEN TO SHOW COVERAGE AT 95.7 FM

EXPO DAILY EDITION Volunteers aplenty

ATTENDEE INFORMATION

Wednesday's Attendance: 12,665 total attendees

International Attendance To Date:

1,570 total attendees from 84 countries

In This Issue:

Word on the Street: Trade Show Exhibitors page 6

Dairyman of the Year

page 8

Champion Spotlight

pages 15-16

Today's Highlights:

7:30 a.m. 7:30 a.m.

Int'l Red & White Show - Cows and Groups

Int'l Guernsey Show - Cows and Groups

10 a.m.

Dairy Forage Seminar

12 p.m.

Int'l Holstein Show Heifers

1:30 p.m.

Dairy Forage Seminar

2 p.m. Int'l Guernsey Classic Sale 2 p.m. World Premier Milking Shorthorn Sale

4 p.m. Happy Hour in The Tanbark, sponsored by Zoetis 5 p.m. International Reception

7 p.m. World Classic '18 Holstein Sale

SHOWRING RESULTS Text WDERESULTS to 727-493-3976 for Showring results

FLAVORS OF THE DAY

Grilled Cheese

Garlic Cheddar from Cedar Grove in Plain, Wis.

UW-Madison Cheese Stand next to the Arena Building

Ice Cream

Birthday Cake • Ship Wreck • French Silk

GEA Ice Cream Stand located in the Exhibition Hall

#WDE18

Friday, Oct. 5, 2018

Expo thrives with support from outside help BY JENNIFER COYNE Staff writer

Whether it is their first time at World Dairy Expo or they have attended too many times to count, volunteers are a large reason Expo has become one of the most notable events in the dairy industry. Those who help with the show are of different ages, come from a variety of backgrounds and volunteer for many reasons. In working together, they help Expo run seamlessly. “Expo wouldn’t be Expo without volunteers,” Dave Badula said. “I tip my hat to all of the volunteers.” Badula, of Cassville, Wis., attended his first World Dairy Expo in 1973. This will be his 33rd year serving as a volunteer. Although Badula has served in many roles as a volunteer at Expo, he is most humbled by his contributions to the International Post-Secondary Dairy Cattle Judging Contest. In the beginning, Badula helped lead cattle throughout the Showring. He then fundraised to improve the contest and now plays a vital role in the competition’s execution. “For many, because of this competition, it’s their first trip to Expo,” Badula said.

JENNIFER COYNE/DAIRY STAR

LeAnne Marshall sorts through Dairy Cattle Show Exhibitor information slips in the Dairy Cattle Office Oct. 2. Marshall is one of many volunteers who spends their week helping World Dairy Expo run smoothly. “My goal is to give them the best experience possible and leave a good impression. I want those kids to have a nice show. We’ve turned a secondrate contest into the reputable event it is today.” With Badula’s years of volunteering at Expo, he is most rewarded in seeing former youth contestants at the show in different capacities. “You think back 30 years ago, and you remember the

faces of those kids, but not the names,” Badula said. “Now, they’re the leaders in the industry, and it all began with their judging trip to Expo.” Pam VanderSanden also finds fulfillment in working with youth at Expo. However, her target audience is much younger. For five years, VanderSanden has volunteered as a guide for the fourth-grade School Tours during Expo.

Prior to participating in the tour, the students are given information on the dairy industry so their time at Expo is both educational and engaging. “It’s neat to share all that knowledge,” VanderSanden said. “I hope the tours make the kids better people, whether Turn to VOLUNTEERS | Page 5

Top-notch accommodations

International attendees offered five-star amenities at WDE BY MARIA BICHLER Staff writer

International visitors to World Dairy Expo (WDE) can expect to be well accommodated. “We’re World Dairy Expo, which means we have a responsibility to provide attendees with information on a global scale,” said Cassi Miller, program assistant for WDE. “Our mission is to continue being the must-attend event for everyone in the global dairy industry.” It is with this in mind that Expo is rolling out annual favorites once again, while adding new highlights for international attendees. When international visitors arrive at the Alliant Energy Center, their first stop is

PHOTO PROVIDED BY NINA LINTON PHOTOGRAPHY

A group of international attendees socialize during the International Reception at World Dairy Expo. The reception is one piece of Expo catered to international guests. registration in the East Lobby of the Coliseum. The International Registration Desk has been open from 8 a.m. to 5 p.m. since Tuesday and will be open again tomorrow, 8 a.m. to noon. Upon registration, a commemorative WDE pin and country

ribbon are provided. The ribbon is needed to gain access to the International Reception and International Lounge. International attendees are also given a copy of The International Visitor, a free magazine that highlights internationally-flavored

stories, details International Lounge exhibitors and provides maps and other pertinent show information. Expo’s interpreters provide a free service to visitors, assisting with directions, show information, tour registration or business transactions. These interpreters are located at the International Lounge in the Coliseum and in the East Lobby assisting with registration. To further accommodate international visitors, WDE added a new luggage storage area to this year’s show. Guests are able to check their bags in the Coliseum’s East Lobby and store luggage for the day. “We want our attendees to be able to freely explore all World Dairy Expo has to offer without the burden of luggage,” remarked Miller. “This service alleviates the concerns of finding a safe place to store bags that has been previously expressed by international atTurn to INTERNATIONAL | Page 3

Page 2 • Expo Daily Edition • Friday, October 5, 2018

DAIRY ST R

The Expo Daily Edition is published by Dairy Star in conjunction with World Dairy Expo.

www.dairystar.com

ISSN 020355 522 Sinclair Lewis Ave. Sauk Centre, MN 56378 Phone: (320) 352-6303 Fax: (320) 352-5647 Published by Dairy Star LLC

General Manager/Editor Mark Klaphake - mark.k@dairystar.com 320-352-6303 (office) 320-248-3196 (cell) 320-352-0062 (home) Ad Composition Nancy Powell 320-352-6303 nancy.p@dairystar.com Amanda Thooft 320-352-6303 amanda.t@dairystar.com Consultant Jerry Jennissen 320-346-2292 Editorial Staff Andrea Borgerding - Associate Editor (320) 352-6303 • andrea.b@dairystar.com Krista Kuzma - Assistant Editor (507) 259-8159 • krista.k@dairystar.com Jennifer Coyne - Assistant Editor (320) 352-6303 • jenn@dairystar.com Ron Johnson (608) 874-4243 ron.j@dairystar.com Ruth Klossner (507) 240-0048 cowlady@centurylink.net Danielle Nauman (715) 245-6848 danielle.n@dairystar.com Danna Sabolik - Staff Writer (320) 352-6303 • danna.s@dairystar.com Maria Bichler - Copy Editor 320-352-6303 Advertising Sales Main Office: 320-352-6303 Fax: 320-352-5647 Deadline is 5 p.m. of the Friday the week before publication Sales Manager - Jeff Weyer (Northern MN, East Central MN) 320-260-8505 (cell) jeff.w@dairystar.com Mark Klaphake (Western MN) 320-352-6303 (office) 320-248-3196 (cell) Laura Seljan (National Advertising, SE MN) 507-250-2217 fax: 507-634-4413 laura.s@dairystar.com Jerry Nelson (SW MN, NW Iowa, South Dakota) 605-690-6260 jerry.n@dairystar.com Mike Schafer (Central, South Central MN) 320-894-7825 mike.s@dairystar.com Amanda Hoefler (Eastern Iowa) 320-250-2884 • amanda.h@dairystar.com Lori Menke (Southern WI) 563-608-6477 • lori.m@dairystar.com Megan Stuessel (Western Wisconsin) 608-387-1202 • megan.s@dairystar.com

EXPO SEMINARS All Expo Seminars are held in Mendota 2, Exhibition Hall.

Previous Expo Seminars can be found online: www.worlddairyexpo.com 11 a.m. "Improved genomic selection for health and other traits" Sponsored by Semex

1 p.m.

"View from the top: How corporate restaurant and food retail sourcing policies are being developed and the implications to the farmer" Sponsored by Innovation Center for U.S. Dairy

"You see more trait rankings on cows and bulls, but have less time to look at all the numbers. Learn which traits are important and how to select for more profitable cows by attending the Improved Genomic Selection for Health and Other Traits Expo Seminar.”

“Today’s consumer has high expectations on how their food is produced regarding animal care and being sustainably sourced. Learn about these expectations and how restaurant and food retail leaders balance these concerns in their decision making process at the View from the Top Expo Seminar.”

– DR. PAUL VANRADEN, RESEARCH GENETICIST WITH USDA-AGIL

– ANGELA ANDERSON, DIRECTOR OF CONSUMER OUTREACH FOR THE INNOVATION CENTER FOR U.S. DAIRY

VIRTUAL FARM TOURS All Virtual Farm Tours are held in Mendota 1, Exhibition Hall.

Previously broadcasted Virtual Farm Tours can be found online: www.worlddairyexpo.com Noon

Rocky Creek Dairy, Olin, N.C. Sponsored by NC Dairy Advantage

Ben Shelton, his wife, Mimi, and son, Paul, own the 1,240-cow dairy. The milking herd maintains a rolling herd average of 31,200 pounds of milk with 70,000 SCC. The family has received Don Wesen Milk Quality Awards and the 2015 Marvin Senger Distinguished Dairy Farmer Award. Rocky Creek Dairy was the first dairy in North Carolina to be certified by the Secure Milk Supply Plan. The dairy also hosts school groups, college groups, extension programs and other dairy industry and county community events.

2 p.m.

McCarty Family Farms, LLC, Colby, Kan. Sponsored by QLF

Tom and Judy McCarty and their four sons, Mike, Clay, David and Ken, operate the 12,000-cow dairy on five farm sites in Kansas, Nebraska and Ohio. In 2011, the McCartys built a processing center on one of their farm sites in Kansas and have a partnership with Dannon for the supply of their processed milk. McCarty Family Farms has been recognized as an Innovative Dairy Farm of the Year, U.S. Center of Innovation on Farm Award Winner and a Sustainability Award winner. The family has been able to reduce trucks on the road by 75 percent and reclaim 39,000 gallons of fresh water daily.

Expo Daily Edition • Friday, October 5, 2018 • Page 3

Get social with

Continued from INTERNATIONAL | Page 1 tendees.” Returning visitors will notice some upgrades to the International Lounge, located on the top floor of the Coliseum. While old favorites – including the International Business Center, Trade Show exhibitors, refreshments and reserved seating for the Dairy Cattle Show – are continuing, a café has been added to the mix. This café, exclusively available to international visitors, is located on the west end of the International Lounge. With pub-style tables and additional food and drink options, the café is the new place for visitors to relax, network and conduct business. “Expo’s newly-formed International Advisory Committee wanted to give our international visitors a space to have discussions with fellow farmers and industry professionals from all over the world. The addition of the café is fulfilling that desire,” Miller said. Expo attendees from

World Dairy Expo! RAILBIRD CLASSES OF THE DAY: International Guernsey Show Class 528 Senior Two-Year-Old Cow.

International Red & White Show Class 638 FourYear-Old Cow.

SHERRY NEWELL/DAIRY STAR

Michael Schrage, of ABC Genetics, meets with the technical director of the Colombian Brown Swiss Association, Andrea Sanchez and her parents, Jose Rafael Sanchez and Monica Lengerke, in the International Lounge.

around the world are also invited and encouraged to attend tonight’s International Reception from 5-7 p.m. in the Exhibition Hall. This event features a free buffet, music and cash bars. “The International Reception is a great place to unwind and mingle with friends, new and old, and to discuss ideas and information gathered before the completion of the show,” Miller said. Miller noted, h i s t o r i c a l l y, international guests have indicated four main reasons for atCASSI MILLER, WORLD DAIRY EXPO

“These individuals are traveling countless hours to attend Expo. We want to be sure when they are here, we are providing more than adequate resources to make the most of their time.”

tending WDE: the Dairy Cattle Show, networking, the Trade Show and commerce. The unveiling of the official Showring theme and shavings color is also a highlight. During the first three days of World Dairy Expo 2018, the show has welcomed 1,570 international visitors from 84 countries. By the completion of the show, that number is expected to reach nearly 3,000 registered international guests representing almost 100 countries. “These individuals are traveling countless hours to attend Expo,” Miller said. “We want to be sure when they are here, we are providing more than adequate resources to make the most of their time.”

Compete in Expo's Railbird Judging Contest and see how your placings match up to the official judge. Text RAILBIRD to 727-493-3976 to sign-up.

#cow goes the world. #wde18

WE ARE AT THE WORLD DAIRY EXPO!! Booth TM688

Page 4 • Expo Daily Edition • Friday, October 5, 2018

Solutions for

ANIMAL HEALTH and PRODUCTIVITY

AB20® helps reduce mold growth and mycotoxin contamination, which leads to an overall healthier and more productive herd.

Stop by our Booth #EH 4516 & 4517 visit www.PAHC.com

MS160718 ©Phibro Animal Health Corporation. Phibro, Phibro logo design, Healthy Animals. Healthy Food. Healthy World. and AB20 are trademarks owned by or licensed to Phibro Animal Health Corporation or its afﬁliates.

“We chose Lely for milking and feeding automation because they are top-notch in reliability and serviceability, and they keep maintenance costs low.” - Annika, Celmar Dairy, Ontario

Visit Lely during World Dairy Expo at the Arena Building to learn more about these new products.

The way to dairy.

NEW L Lely l V Vector t

automatic feeding system

NEW Lely Astronaut A5

automatic milking system

Expo Daily Edition • Friday, October 5, 2018 • Page 5

Continued from VOLUNTEERS | Page 1 it’s influencing a kid to go into engineering or agriculture, or simply telling their siblings about the tour, which they’ll attend one day.” When VanderSanden moved to Oregon, Wis., she immediately enrolled her children in agriculture-related organizations. Now, VanderSanden gives back to those organizations and others while also balancing her full-time occupation as an office administrator. “Volunteering is a part of my inherent nature,” VanderSanden said. “These organizations can only have so

many paid staff. They count on people who are passionate about the industry and willing to help others.” While many volunteers reside in Wisconsin, the opportunity to help does not waiver with state borders. LeAnne Marshall has been an avid virtual attendee of Expo, live streaming the Dairy Cattle Show from her home in Snohomish, Wash. Last year, Marshall had the opportunity to travel to Madison, Wis., and work with the Dairy Cattle Show staff. She spent most of her time in the Expo show office, helping

DANIELLE NAUMAN/DAIRY STAR

Dave Badula, a long-time volunteer for the International Post-Secondary Dairy Cattle Judging Contest, presents the award he sponsors for the top individual in oral reasons to Kaskaskia College team member Cady McGehee and her coach Aaron Heinzmann.

DANIELLE NAUMAN/DAIRY STAR

Pam VanderSanden helps set up the World Dairy Expo School Tour's tent Oct. 4.

with paperwork and officerelated activities that ensured the show ran smoothly. “My time spent volunteering was incredible,” Marshall said. “I got to be in the background and be a part of this show I always dreamed about coming to see.” As a first-time attendee and also volunteer of Expo, Marshall took part in show

events she had only ever witnessed through her computer screen and others she had never realized were a part of the show. Whether a novice or veteran volunteer, those at Expo share a common thread – an undeniable desire to facilitate a successful show for the dairy community. “You, yourself, are miss-

ing out on an experience by not becoming more involved and engaged in another way,” Marshall said. VanderSanden agreed. “World Dairy Expo is a big show, and they count on people to be there and have responsibility,” she said. “Many hands make light work.”

Next Frontier, NExt Generation featuring Lee Morey, from Rochester, Alta., Canada Tell us about your farm. We have 300 head of registered Jerseys. We have four Lely robots and then milk about 50 head in a tiestall barn. The cows live in free-stalls and a pack barn, as well, so we really have all management systems on our farm, and we’ve used all milking systems (tiestall, parlor and robot), as well. We crop about 3,500-4,000 acres, depending on the year. About 1,000 acres are used to grow feed for the dairy and the rest are cash cropped. When did you first attend World Dairy Expo? Why? The first time I came was in 2007 with my dad. I’ve been every year since. In 2009, I started clipping for Avonlea and then in 2015 started bringing cattle with a string from the Prairie Provinces. What is the most unique part about dairy farming in your region? One thing that is unique is we can’t put up any dry hay. Growing corn is also a brand-new thing up there. We’re in our third year of trying corn, and we use 2,220 heat units on the corn. Our area is also relatively low on regulation as far as building permits and environmental issues, mostly because we are out in the middle of nowhere. What do you enjoy most about dairy farming in your region? I enjoy that seclusion and not having to deal with a lot of non-farm neighbors. There is one other dairy near us, and then the next closest dairy is over an hour away. We have a lot of cheap land, and it gives us more opportunity to grow that way. How has World Dairy Expo influenced your farm management practices? Every year there is something new to see here at the booths

in the Trade Show. If there is a new innovation in the industry, you’ll find it at Expo. Over the years, we’ve taken a lot of ideas home to look at implementing on our farm. It’s somewhat harder getting to the booths when you are here with a string of cattle. It would be nice to see the booths open before the shows start. What is one tool you implemented on your farm after attending World Dairy Expo? We’ve gotten new ideas about mattresses, ventilation, building designs, teat dips and a lot of other things. We’ve learned about a little bit of everything here. This is where we first really started looking into robots. What is the value of attending dairy shows as it relates to your dairy and your position as a young farmer in the industry? The connections are the No. 1 reason to go to any show. You never know when you’ll need advice or help, and those are relationships that can be born at shows. Coming to World Dairy Expo allowed us to develop a partnership with Mike and Linda Hellenbrand, which allows us to have IVF cows here. At home, that isn’t really available or successful. That partnership has given us a head-start in our region, making IVF calves. How has World Dairy Expo benefited you in your dairy career? Personally, the connections I’ve made at World Dairy Expo have benefited me, as well as the professionalism. When I was growing up, being here as a kid was all about clipping and doing the best topline. My attitude and personality have grown a lot. Now, I realize it’s about all the details, getting to the center of the Showring. WDE has played a great role in changing my attitude.

What topic would you like to see at future shows? I think the biggest thing the industry needs to focus on is foot health. Foot problems are sometimes pushed aside and not dealt with

promptly and then cause bigger issues down the road, unlike something like mastitis that you deal with and treat right away.

Page 6 • Expo Daily Edition • Friday, October 5, 2018

Word on the Street World Dairy Expo Trade Show Exhibitors Trevor Newman Penta Equipment, TM 680-82 Petrolia, Ont., Canada

Nevin Zimmerman Raytec, MC 21 Ephrata, Pa. Tell us about your booth at World Dairy Expo. Raytec has a Calf Cart and a Weighing Calf Cart here for dairy, as well as the older style records charts and chart guards.

Tell us about your booth at World Dairy Expo. We are featuring products directly related to dairy – tank mixers, manure spreaders and large forage trailers. Penta has been at World Dairy Expo for at least 15 years.

How do you prepare for a week-long show like Expo? We start long before this week with things like air and motel reservations – probably a half-year ahead. We have a partnership with Digi-Star, LLC on our Calf Cart, so we have to arrange for them to bring a cart to display, and we have to get materials ready.

How do you prepare for a week-long show like Expo? It takes a lot of organizing to get it all here on time. We have three different local Wisconsin dealers that get the equipment here and back home again. We have to get a large TV screen in place and talk to the show people about layout. We take a sheet of paper and determine the layout of the area.

What is one way you draw attendees to your booth? We display the merchandise we have. We’re not necessarily here to sell. We show people what we have and the sales come later. I did have a South African here who wants one of our Calf Carts and had a conversation with a potential dealer in Italy.

What is one way you draw attendees to your booth? We have a new big TV screen with signage and some big, eyecatching pieces of equipment. It makes attendees want to stop in and take a look.

What is the most beneficial reason for attending World Dairy Expo for your business? How does this further develop your business? It gets the product out there.

What is the most beneficial reason for attending World Dairy Expo for your business? How does this further develop your business? Leads are what we are looking for. Purchasing decisions aren’t made here, but we are educating and informing customers. We also have strong contact with our dealers who come to the show. There is unbelievable participation from our dealers. It’s a meeting place for us.

What is one product that will be showcased in your booth in 2018 and why? The Calf Cart. We probably sell more of the simpler ones that don’t weigh the animal, but the Calf Cart of either style is what we’re here to promote.

What is one product that will be showcased in your booth in 2018 and why? It’s the large dump box, our DB60, which is in its second year of model and color. It holds 60 cubic meters (2,050 cubic feet) and allows flotation when harvesting corn silage or haylage. It allows you to take large capacity loads to storage. Jeromy Roush MicroMist, AR 509-10 Yucipa, Calif. Tell us about your booth at World Dairy Expo. We’ve been an exhibitor here for over 15 years. We specialize in high-pressure cooling for all types of dairy barns.

What is the most beneficial reason for attending World Dairy Expo for your business? How does this further develop your business? We get a lot of leads, which enables us to further our program. What is one product that will be showcased in your booth in 2018 and why? Procurement of colostrum. We have the largest global manufacturing capacity of colostrum today.

Tell us about your booth at World Dairy Expo. We manufacture cryogenic containers for freezing specimens.

What is one product that will be showcased in your booth in 2018 and why? The Heat Seeker. It’s a unique product that makes it very easy to see when a cow is in heat and how far into her heat cycle she is. No other product does what it does and it’s very new in the United States.

What is one product that will be showcased in your booth in 2018 and why? Our system is more than a tangible item. We custom engineer a solution. It starts with understanding the application.

What is one way you draw attendees to your booth? We have “We buy colostrum” signs and shiny, bright-colored packages of colostrum. Global demand for colostrum is surging, both in animal health and human health applications. We are always looking to get new sources of supply to support that surge, which we expect to continue.

Tell us about your booth at World Dairy Expo. It’s our second year here. We sell heat detection products and manufacture a range of them for about 25 countries. In the last 12 months we have been focusing on the U.S. market.

What is the most beneficial reason for attending World Dairy Expo for your business? How does this further develop your business? It seems to be a great cross section of not only the U.S. market, but other countries, as well.

What is the most beneficial reason for attending World Dairy Expo for your business? How does this further develop your business? This is an opportunity to see existing customers and meet new ones. They want to know what we’ve done recently and we want to showcase that for them.

How do you prepare for a week-long show like Expo? It’s not that complicated. This is a target show for us. We are here to help people understand the necessity of colostrum today and let them know about it.

Justin Jung and Brad Craig International Cryogenics, AL-197 Indianapolis, Ind.

What is one way you draw attendees to your booth? We try to keep it simple and eye-catching so people understand our product.

What is one way you draw attendees to your booth? We are showing our fog active in a barn setting. It captures customers’ attention and they want to know how we can help them.

Tell us about your booth at World Dairy Expo. We’re a full-line of animal health products, colostrum supplement and replacer products for newborn calves. We also procure colostrum from dairies. We get raw colostrum at a dairy and ship it to our plant where it becomes a free-flowing powder with all the benefits of first-day maternal colostrum.

Bruce Richards Beacon Automation, TC 916 Maswellbrook, New South Wales, Australia

How do you prepare for a week-long show like Expo? We fly a long ways. We ship a whole lot of sample stock, and reach out to colleagues from the local area to schedule them to work. In the United States, we work with Select Sires, so they help us.

How do you prepare for a week-long show like Expo? We talk throughout the whole year and evaluate what we’ve worked on. That helps with how we are prepared to talk to our customers here.

Curtiss Newell La Belle Colostrum, EH 3615 Weatherford, Texas

The Best Brown Swiss Genetics in the Industry

How do you prepare for a week-long show like Expo? Planning for a show like this starts a fair bit in advance. We start organizing our advertising materials. We also build up product inventory at our facility so we can quickly accommodate orders that we take at the show. We also work on deciding what show specials we will offer. What is one way you draw attendees to your booth? We typically hold a drawing to give away a cryogenic storage tank. What is the most beneficial reason for attending World Dairy Expo for your business? How does this further develop your business? We get a great deal of exposure at World Dairy Expo. It is an event that attracts both breeders and distributors, and is great for making face-to-face contact with our customers. We’re able to make new contacts and maintain our current customers. Attending also helps us stay on top of the current needs in the market. What is one product that will be showcased in your booth in 2018 and why? We are showcasing our Artic 22 tank. It has a four-month hold time for liquid nitrogen and has a capacity of about 1,000 straws. It also comes with a five-year warranty.

Visit our booth in the Arena Building # 500 V

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Expo Daily Edition • Friday, October 5, 2018 • Page 7

! E L B I D INCRE ! D E T N E D E C E R NP

! G N I AMAZ ! E V I S S E R P M I

! L A N O I T SENSA Byron Seeds’ customers have won

5 OF THE 7 FORAGE SUPER BOWL CATEGORIES We may run out of categories to win before we run out of adjectives.

• Grand Champion Haylage • Grand Champion Standard Corn Silage • Grand Champion Baleage • Grand Champion Dairy Hay • Grand Champion Grass Hay Grand Champion first time entry

SIX GRAND CHAMPIONS! What’s more exciting than dominating the Forage Super Bowl yet again?...

FEEDING CHAMPION QUALITY FORAGE TO YOUR COWS. Visit our booth (432-434) in the Arena and let’s make your farm a winner next year.

Call 800-801-3596 for more information.

KingFisher

Page 8 • Expo Daily Edition • Friday, October 5, 2018

Kappelman selected as Dairyman of the Year pelman said the Holsteins carry a rolling herd average of 31,600 pounds of milk, 1,226 pounds Meet Pete Kappelman, the of butterfat and 970 pounds of 2018 Dairyman of the Year. protein. The Brown Swiss are Kappelman is a principal at 24,144 pounds of milk, 1,042 owner of Meadow Brook Dairy pounds of butterfat and 801 Farms, LLC. His wife, Shellie, pounds of protein. three children and son-in-law “We’ve been over 30,000 milk 450 cows and crop farm pounds on the Holsteins for 10 1,100 acres only a half-dozen years,” Kappelman said. “Promiles from Lake Michigan near duction has been slipping beManitowoc, Wis. cause of a lack of BST (bovine Meadow Brook Dairy Farms somatotropin). We’re looking for has been in the family for almost ways to replace that lost milk.” 150 years and was named after Kappelmans are able to the one-room schoolhouse Kap- maintain their production and pelman’s father and grandfather components by milking three attended. times a day, and early lactation Like other dairies, the farm animals are milked four times a has grown. day. In 1957, Kappelman’s par- “That four-time-a-day milkents started with a herd of 13 cows ing is from old research that’s they bought from their parents. been proven,” Kappelman said. They used their wedding money “People did that 15 to 20 years to purchase a manure spreader. ago.” When Pete and Shellie joined the Kappleman’s venture into business in 1987, Shellie’s par- Brown Swiss began when he ents gave them a calf. bought four calves at a dispersal sale. The longevity and milk components of the breed intrigued him. E v e n t u a l l y, Kappelman and the children bought a toprated genomic Brown Swiss heifer and started flushing her. That aniPETE KAPPELMAN, mal, Old Time Summer DAIRYMAN OF THE YEAR Dream, gives them a few embryos at a time. Now, 31 years later, the Kappelmans have made their children – “But, it’s probably evolved Beth, Mitch and Erin – co-own- into something better than I could have imagined,” Kappelman said ers of the farm. The farm milks mostly reg- of the genomic work done with istered Holsteins, along with 23 Old Time Summer Dream. registered Brown Swiss. K a p - The Kappelmans now have three Brown Swiss ranked high BY RON JOHNSON Staff writer

“I want to empower this next generation and be able to step aside, watch and advise.”

for net merit. They include the top net merit cow and polled heifer and bull. Word about the quality of the farm’s Brown Swiss has spread. Representatives of bull studs in Germany and Switzerland have visited the farm. “That’s kind of fun,” Kappelman said of the representatives’ interest in the farm’s genetics. Another venture is keeping and raising bull calves. Kappleman said many farms still rely on bulls, but fewer raise them. The farm’s crops include corn for silage, alfalfa and 150 acres of wheat. The wheat is fed, and some of its straw is fed to heifers. Fall oatlage and doublecropped winter rye and soybeans are sometimes part of the rotation, too. Kappelman likes to try new crops. This is his first year growing low-lignin alfalfa, and his 10th year growing brown midrib corn for use as silage. When it comes to alfalfa, Kappelman said he is re-evaluating the amount he can feed. At one time, the farm fed as little alfalfa as it could. “Now, I want to see how much we can feed and get more milk,” Kappelman said. For years, Kappelman farmed with his brother, John, but bought his share of the business several years ago. With John, Kappelman received an honorary recognition award from the University of Wisconsin-Madison. A few years before, the Kappelmans were selected as Wisconsin’s Dairy Farm Family of the Year. Kappelman’s off-farm in-

PHOTO SUBMITTED

Pete Kappelman, of Manitowac, Wis., is this year's World Dairy Expo Dairyman of the year. terests include chairing National Milk Producers Federation’s International Trade Committee. He has been on the board of Land O’Lakes, Inc. for 22 years, and this is his 15th year as chairman. In addition, Kappelman helped found the Professional Dairy Producers of Wisconsin and was its first president. As Kappelman thinks back to his accomplishments in the industry, he has a new goal in mind.

“I want to empower this next generation and be able to step aside, watch and advise,” he said. “So many generational transfers don’t happen because authority never transfers. I want to make sure that’s not my situation.” Kappelman was recognized for his contributions to the dairy industry at the World Dairy Expo Dinner with Stars event Oct. 3 in the Exhibition Hall at the Alliant Energy Center.

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Page 10 • Expo Daily Edition • Friday, October 5, 2018

Value Added FArms: Ayars Family Farm John and Bonnie Ayars Land of Living Farm, Ayars Family Farm Location: Mechanicsburg, Ohio Tell us about your farm – both the award-winning cattle and value-added products. Mention how long the farm has been doing value-added products. We’ve been coming to World Dairy Expo for 40 years. We started out bringing Guernseys, and then added Brown Swiss and other breeds. This year, we have three breeds we are exhibiting. How did you become involved in the Showring? We’ve been involved in showing dairy cattle for many, many years. We love good dairy cattle and the people that come along with them. Showing is a way for us to spend time with those friends. What is your greatest achievement showing at World Dairy Expo? We have exhibited a Reserve Grand Champion Brown Swiss Cow. How have value-added products added to your dairy farm? People think that niche products and valueadded products are going to save their farms financially. In reality, they aren’t. The profit margin isn’t large enough. The greatest value comes from making connections with the public, and promoting a positive image of the dairy industry and agriculture. In addition to the ice cream, cheese and water, we also host farm tours and events, like weddings at our farm. Recently, we

DANIELLE NAUMAN/DAIRY STAR

Bonnie and John Ayars own and operate Ayars Family Farm and Land of Living Farm near Mechanicsburg, Ohio.

hosted over 15,000 people for a Luke Bryan farm concert. What is your most popular dairy foods product? Why? Some of the more popular flavors of ice cream are a white chocolate raspberry that is just a little tart; and of course our premium vanilla sells well, and we make an excellent chocolate. We only use high-

quality ingredients and people appreciate that and are willing to pay a little more for a premium product. We have also started making cheese, as well as selling bottled water. They are all labeled and branded with the label we designed.

What plans do you have for the future of your farm – both in the Showring and with dairy products? This is our way of life, and that is what we are marketing. As long as we are able to enjoy what we’re doing, we’ll continue sharing our way of life.

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Expo Daily Edition • Friday, October 5, 2018 • Page 11

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Oscar Hernandez and Javier Trujillo International Attendees from Colombia

How many miles did you travel to arrive at World Dairy Expo? About 2,000 miles. Tell us about your journey to World Dairy Expo. We left Colombia last Friday and flew to Miami, then Chicago. Once we were in Chicago, we drove to Madison, Wis., and arrived at World Dairy Expo on Tuesday.

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What does it take to plan for the trip to Madison, Wis.? It’s not difficult. Our arrangements are all made online. Who all helps make the travels go smoothly? What are their responsibilities? The personnel at our main office for Weizur in La Plata, Argentina, help us. They line up all of our travel plans. What are your must-dos once you arrive at World Dairy Expo? We need to see the new technologies to see what’s new in all parts of the world. Our company works with the milking process in 28 countries. We also like to watch the cattle being judged. What do you do during World Dairy Expo when you’re not working? We enjoy going to the outlet malls and buying clothes. What is your most memorable year traveling to World Dairy Expo? The first time is the best time. It’s always new and different than any dairy show in Colombia with parties, music and refreshments.

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Page 12 • Expo Daily Edition • Friday, October 5, 2018

Another year, another video Masters Choice vlogs are back BY ABBY HOPP Staff writer

After receiving more than 250,000 views collectively in 2017, Masters Choice Hybrids has returned to World Dairy Expo with its highly-successful daily video blogs (vlogs). “The 2017 show vlogs went over incredibly well,” said Andrew Crabtree, marketing director for Masters Choice Hybrids. “I feel we made some videos that were fun and playful, and some others that were meaningful and emotional.” Over time, Crabtree has shifted the company’s marketing focus more towards digital platforms, such as YouTube and Instagram. “It is our goal to be the leading content creators in the agriculture industry, and that’s ultimately why we pushed making vlogs at World Dairy Expo,” said Crabtree, whose partnership with WDE began in 2017. Crabtree and his team first produced vlogs featuring Masters Choice Hybrids’ experience at WDE in 2016, but not through an official partnership with the organization. “World Dairy Expo is such a large show with so much going on, that it’s impossible for people to see everything while in attendance,” Crabtree said. “The access that the vlogs have lets people see so much more than they ever could on their own.”

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PHOTO BY KELLY KENDALL STUDIOS

Andrew Crabtree, of Masters Choice Hybrids' vlog crew, speaks with World Dairy Expo attendees outside the UW-Madison Cheese Stand. Throughout the week of Expo, the crew produces vlogs from daily happenings of the show.

After a successful show two years ago, Crabtree and his colleagues sent links to the marketing team at WDE, both agreeing it would be a fun project to pursue in an official capacity. “I see the ag industry as being very receptive to con-

Dair isit u y Ex s a po, t th Boo e th A R4 98

suming digital content, like the vlogs, but there are fewer content creators in agriculture than in many other industries,” Crabtree said. “To me, this makes the daily vlogs at the show an asset and means to reach a wide audience.” Every day of the show, a vlog is filmed and edited before appearing the next morning on World Dairy Expo’s Facebook and YouTube pages. “Each day has its own theme that we identify before we go up to the show,” Crabtree said. “There’s so much to see and do at the show that there are plenty of opportunities to tell amazing stories that people care about. Our goal is to find the viewer a lens to view this show through that they haven’t seen or experienced before. That’s what makes it exciting and engaging.”

Crabtree’s team spends a large amount of time preparing for Expo week. “There’s a lot of collaboration as a team, and we definitely need each other to pull it all together,” Crabtree said. “This year, we have four team members dedicated to the vlogs, so we can go even bigger.” Although it gets to be a long week for Crabtree and his team, he truly enjoys the atmosphere at Expo. “My favorite part of the show is seeing the dairy industry come together, and just seeing so many people from different sectors in one place,” Crabtree said. “There’s a fun tone to the show, and you get to build a lot of relationships that last long past the end of the show. That was true of my time as a Trade Show exhibitor, but probably more so now

that we’re making the vlogs and seeing more of the show than just our booth.” Crabtree encourages viewers to comment or share the vlogs. “There’s so much about this show that people don’t get to see in one day, so I feel there’s value in sharing it with your friends,” he said. “If you like what you see on World Dairy Expo’s channel, head over to the Masters Choice YouTube channel, where we post our own behind-thescenes look at the making of each vlog. We’ve been very excited for this year’s show, as we looked at new and creative ways to show attendees behind the scenes at WDE. I truly believe that the vlogs at this year’s show are our best yet.”

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Expo Daily Edition • Friday, October 5, 2018 • Page 13

One-on-One

with Diane Amundson, WDE School Tour Volunteer

How long have you been a volunteer for World Dairy Expo? This is my 25th year volunteering at World Dairy Expo. How did you get involved and why do you continue participating? My dear friend, Gloria Palmer, invited me to help out building the showring in 1993 – the year of the Greece theme – and I was hooked, and have volunteered every year since. I continue participating because I love everything about Expo – the people, seeing friends and colleagues, the cows, the excitement, the kids enjoying the World Dairy Expo School Tours – all of it. What are your main duties throughout the week of World Dairy Expo? Over the years, I’ve held many different volunteer positions, including selling tickets for the on-farm tours, riding the tram, leading World Dairy Expo School Tours and assisting with construction of the Showring. I am once again helping with the Showring construction and that begins the week before the show starts. As part of my feeds display demonstrating “What Cows Eat vs. What People Eat – We Eat a Lot Alike” for the 4th grade students, I drive to the Arlington Research Station a day or two before the School Tours start and meet up with Jeff Breuer; we drive around the station to gather various plant materials I use to decorate around my display – things like corn stalks, grasses, alfalfa and any other exotic plants they might be growing that year. The morning of the tours, Gloria Palmer helps me set out the various items that are part of the display, making sure everything is in the correct place and looks inviting to the 4th graders. Once the kids arrive it is controlled chaos, but the kids really enjoy looking at the display. The feeds the kids find most interesting usually include the candy waste and bakery waste – they Continued below

are amazed that cows eat candy. After the two days of school tours, I help at my work booth, The U.S. Dairy Forage Research Center, near the World Forage Analysis Superbowl. I occasionally attend on Saturday afternoon and assist with taking down our booth. What is your favorite memory of volunteering? There are so many memories, but one of my favorite things is seeing the completed Showring with the colored shavings in place from the balcony outside the World Dairy Expo office.

how to do the various sample collections and analyses of each sample type collected; purchasing supplies and equipment used in the lab; maintaining the lab and ensuring a safe working environment; and collection and compilation of all lab data collected including milk production and components, feed intake data, rumination data. In general, I keep the lab running as smoothly as possible, keeping my scientist, Dr. Kenneth Kalscheur, happy with my work, and participating in the training of future generations interested in pursuing careers in agriculture.

What tie do you have to agriculture? For nearly 30 years, I’ve worked for USDA-Agricultural Research Service as a biological science laboratory technician at the U.S. Dairy Forage Research Center in a lab where we focus on forages and fiber digestion in ruminants. I did not grow up on a dairy farm and didn’t actually touch my first cow until I was 25, but now I can say I have been up to my elbows in the rumen and rectum of dairy cows. I love the ladies, each one is so unique. What are your daily responsibilities when you are not volunteering? As a lab technician I am responsible for the day-to-day operations of our research lab, including preparing for studies (feeding studies with dairy cows and mini silo studies with various forages primarily); collecting and processing samples from these studies, including blood, feces, urine, rumen contents, feeds and forages; analyzing samples for various fiber fractions, crude protein, dry matter, blood and urine constituents; planning for student labor, training undergraduates and graduate students, post-docs, visiting scientists and interns

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Expo Daily Edition • Friday, October 5, 2018 • Page 15

Delilah dominates the big dance New York Brown Swiss named Grand Champion of Open, Junior Shows BY DANIELLE NAUMAN Staff writer

Described by official judge Steve Wagner as a spot-on cow with great grace, Cutting Edge T Delilah was named the Senior and Grand Champion of both the International Brown Swiss Show and the International Junior Brown Swiss Show, following her win in the Five-YearOld Cow Class. Delilah is owned by Kyle Barton, of Copake, N.Y. Following Delilah in the Open Show as the Reserve Senior and Reserve Grand Champion was Cutting Edge Stratus Sue, the winning Aged Cow, Six-Year-Old & Older Cow, exhibited by Ronald R. Kelm, of Markesan, Wis. The Intermediate Champion banner went to the winning Junior Two-Year-Old, Cutting Edge B Kandy, exhibited by Ken Main, Peter Vail and Allen Brisson, of Copake, N.Y. The winning Junior Three-Year Old, Iroquois Acres Jong Cali, the exhibit of Matthew Pacheco, of Kerman, Calif., was named the Reserve Intermediate Champion. At the conclusion of Wednesday evening’s heifer show, Robland Norwin Mayday rose to the top, capturing the Junior Championship for owner Elijah Landgraf, of Jackson, Mo. Mayday was the winning Spring Yearling Heifer. Reserve Junior Champion honors went to the top Winter Yearling Heifer, Wind Mill Carter Snow Angel owned by E Kueffner, T Packard and M and L Hellenbrand, of Boonsboro, Md. In the International Junior Brown Swiss Show, the Intermediate Champion, Jenlar Carter WaltzETV, owned by Brianna Meyer, of Chilton, Wis., followed Delilah as the Reserve Grand Champion. Waltz was the winning Junior TwoYear-Old Cow. The Reserve Senior Champion of the Junior Show was the top-placing Four-Year-Old Cow, Niermans Valor Violet exhibited by Anna Marie and Carter Settles, of Clayton, Ind., while the

PHOTO PROVIDED BY THE BULLVINE

Cutting Edge T Delilah, owned by Kyle Barton, of Copake, N.Y., is named the Senior and Grand Champion of the International Brown Swiss Show, following a first-place finish in the Five-Year-Old Cow Class by official judge Steve Wagner, of Richfield, Vt., and associate judge Chip Savage of Union Bridge, Md. Reserve Senior and Reserve Grand Champion honors went to the winning Aged Cow, Cutting Edge Stratus Sue, exhibited by Ronald R. Kelm of Markesan, Wis.

Reserve Intermediate Champion of the Junior Show honors went to the second-place Junior Two-YearOld Cow, Trackside Java Cadillac, exhibited by Otis, Malcolm and Quincee Johnson, of Evansville, Wis. Silver Top Allstar Trick, the top junior-owned Spring Yearling Heifer, was named Junior Champion of the Junior Show. Trick is leased by Shelby Biasini and owned by Silver Top Swiss, of Morrisville, Vt. Reserve Junior Champion of the Junior Show honors went to the top Fall Calf, Hilltop Acres CT Glaze, owned by Kaleb, Cole and Carter Kruse, of Dyersville, Iowa. Premier Breeder and Premier Exhibitor of the Heifer Show and Premier Breeder and Premier Exhibitor went to Elite Dairy, Ken Main and Peter Vail, of Copake, N.Y. Official judge Steve Wagner, of Richfield, Vt., and associate judge Chip Savage, of Union Bridge, Md., placed 335 head of Brown

Swiss during the two-day show. Cutting Edge T Delilah Kyle Barton, Copake, N.Y. Tell us about Delilah. Delilah is scored EX-94 with an EX-95 mammary system, and she has had four

calves. She was named the Supreme Champion at Harrisburg, Pa., last month. As a Four-Year-Old, she was named Reserve All-American and was the Grand Champion at Turn to BROWN SWISS | Page 16

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Cutting Edge T Delilah, owned by Kyle Barton, Copake, N.Y., is named the Senior and Grand Champion of the International Junior Brown Swiss Show, following a first-place finish in the Five-Year-Old Cow Class. Reserve Grand Champion honors went to the Intermediate Champion, the winning Junior Two-Year-Old, Jenlar Carter Waltz-ETV, owned by Brianna Meyer, of Chilton, Wis.

Find the BESS nursing bottles and nipples in Cotran Corporation's booth in the Coliseum Booth No. 9.

Page 16 • Expo Daily Edition • Friday, October 5, 2018

Continued from BROWN SWISS | Page 15

the Eastern States Expo. In 2016, as a Senior ThreeYear-Old, she was named All-American, and was Intermediate and Reserve Grand Champion at WDE and at Louisville, Ky., as well as being the Intermediate and Grand Champion at Harrisburg, Pa. She was also All-American as a Senior Two-Year-Old and was nominated as a calf and a yearling. She is Bred & Owned, and was raised on the farm. She is definitely the farm sweetheart. She is the most gentle, wellbehaved creature I’ve ever dealt with. In fact, I’d just say she’s pretty phenomenal. She is the spitting image of the type of cow I like. I think maybe I like the type of cow I do because of her. She is definitely a once-ina-lifetime kind of cow.

What does Delilah receiving this title mean to you? It’s hard to explain. It’s not something you think will happen. Obviously, you strive for it, but when it happens it’s pretty indescribable. It’s way more meaningful than I ever thought it would be. How did you prepare for the show, and who helped you? I can’t take any credit, as I work off the farm. My brother, Mikey, gets a lot of the credit; he’s the one on the farm full time, caring for the cows, along with my grandfather, Ken Main. Tim Coon is the head of our show crew, and he is the one in charge of getting her ready at the shows. PHOTO PROVIDED BY THE BULLVINE

What trait do you like Robland Norwin Mayday, the winning Spring Yearling Heifer, was named Junior Champion of the most about Delilah? Her International Brown Swiss Show for Elijah Landgraf, of Jackson, Mo. Reserve Junior Champion personality, of course. Her honors went to the winning Winter Yearling Heifer, Wind Mill Carter Snow Angel owned by E Kueffner, T Packard and M and L Hellenbrand, of Boonsboro, Md.

incredible strength and width; she is so wide from head to tail, she is like a freight train coming at you. She is so open, and she has an incredible udder.

PHOTO PROVIDED BY THE BULLVINE

Silver Top Allstar Trick, the winning Spring Yearling Heifer leased by Shelby Biasini and owned by Silver Top Swiss, of Morrisville, Vt., was named Junior Champion of the International Junior Brown Swiss Show. Reserve Junior Champion honors went to the winning Fall Calf, Hilltop Acres CT Glaze, owned by Kaleb, Cole and Carter Kruse, of Dyersville, Iowa.

My grandfather got me started when I was about six years old. I started showing Jerseys. He actually bought me a Jersey December calf when Peter Vail sold his Jersey herd, and I was hooked. What is the best reason Later, they started the to show at World Dairy Brown Swiss herd; Brown Expo? It is the biggest Swiss are my favorite breed. stage, maybe in the entire world. It’s an honor to walk Who has been a mentor out in the Showring, let for your showing career, alone with a cow like Deli- and what is the best adlah. It’s really a dream come vice they’ve given you? true, a privilege, it’s unreal. My grandfather, Ken Main, and his partner, Peter Vail, Tell us about yourself. I’m have been great mentors, a full-time barber. teaching me a great work ethic, and a lot about show How did you get involved cattle and what to look for. in dairy cattle showing? Tim Coon has been a terrif-

ic mentor, too, teaching me about how to care for and prepare show cows. There is no one better. Tim has always treated me better than I could ask. What is your favorite memory of showing dairy cattle? Winning Grand Champion at World Dairy Expo is my new favorite memory; it tops everything else. Other favorite memories would be when Delilah was named the Reserve Supreme Champion of the Junior Show here at World Dairy Expo two years ago, and when she was named the Supreme Champion at Harrisburg, Pa., last month.

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Expo Daily Edition • Friday, October 5, 2018 • Page 17

Thursday's show provides entertainment for all

SHERRY NEWELL/DAIRY STAR

Julie Beauchamp (left) and Kay Key direct Ethan Curry, of St. James, Minn., to his destination. Beauchamp and Key represent the Greater Madison Convention and Visitors Bureau at the Coliseum's Information Booth.

SHERRY NEWELL/DAIRY STAR

Jim Miller, Hancock, Wis., records the placings for a class in the International Brown Swiss Show. The retired educator from owns one Brown Swiss, although it was not exhibited at Expo.

SHERRY NEWELL/DAIRY STAR

Joe Sparrow and his daughter, Laken Sparrow, of Owenton, Ky., watch a class during the International Brown Swiss Show.

Megan Urig, Cleveland, Ohio, demonstrates a photo opportunity in the Ayrshire Breeders Association booth in the Coliseum. Urig is an Ohio State University animal science student interning for the association.

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Page 18 • Expo Daily Edition • Friday, October 5, 2018

Outstanding Booth Awards Presented by Econoprint

JENNIFER COYNE/DAIRY STAR

Cotton Incorporated's Tom Wedegaertner is presented Thursday's Small Outstanding Booth Award.

JENNIFER COYNE/DAIRY STAR

Balchem Corp. representatives – (from left) Stephanie Cocchiara, Scott Sorrell and Greta Stridsberg – are presented Thursday's Intermediate Outstanding Booth Award.

JENNIFER COYNE/DAIRY STAR

DariTech, Inc. representatives – Travis Tomtan and Josh McCart – are presented Thursday's Large Outstanding Booth Award.

Daily Herdsmanship Award presented by Select Sires, Inc.

JENNIFER COYNE/DAIRY STAR

Bell Valley Farm – (front, from left) McKinleigh Mase and Makenna Mase holding Maverick Mase; (middle, from left) Garrett Mase, Brian Nelly holding Landon Nelly, Tracy Nelly, Cathy Blauser and Margie Moore; (back, from left) Maggie Mase and Andrew Blauser – are Thursday's Herdsmanship Award recipients. The string is from Utica, Pa.

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Expo Daily Edition • Friday, October 5, 2018 • Page 19

World Dairy Expo Yesteryear & Today

Yesteryear PHOTO PROVIDED BY WORLD DAIRY EXPO

Grade-school children listen attentively during a World Dairy Expo School Tour in 2003.

Today DANIELLE NAUMAN/DAIRY STAR

A group of students and chaperones gather around for a tour Oct. 3.

World Dairy Expo School Tours are an opportunity for fourth grade students in the Madison, Wis., area and beyond to learn more about the dairy industry.

2018 Star Sponsors Boehringer Ingelheim BouMatic Dairy Herd Management Madero Dairy Systems Masters Choice Hybrids Alltech Bayer Animal Health Cowsmopolitan Dairy Magazine Dairy Star Dairy Tech, Inc. Dane County Datamars, Inc. DeLaval, Inc. Elanco Animal Health E-Zee Milking Equipment, LLC Forage Genetics International Hoard's Dairyman John Deere Mycogen Seeds Nasco New Holland Phibro Animal Health, Corp. Select Sires, Inc. State of Wisconsin STgenetics Trans Ova Genetics Udder Comfort International Inc. Y-Tex Corporation Agri-Plastics Mfg. American Guernsey Association Beco Dairy Automation, Inc. Calf-Star Central Life Sciences Compeer Financial The Addison RC Syndicate (Eric & Nicole Lang) Fight Bac Frenchville Trailer Sales LLC GEA Greater Madison Convention and Visitors Bureau GROWMARK, Inc. Holm & Laue Export GmbH ImmuCell Corporation Jetstream Genetics, Inc. MAI Animal Health Milkplan SA MilkSource Genetics Monsanto

Novita Nutrition PMI Nutritional Additives Poly Dome Promat Inc. Semex The Madison Concourse Hotel & Governor's Club Tom Morris Ltd. Turner Inc. Vita Plus Corporation Westway Feed Products Zoetis ABS Global Accelerated Genetics Advanced Comfort Technology, Inc. Ag-Bag AgriLabs Alforex Seeds Allflex USA, Inc. Alliant Energy Corporation American Jersey Cattle Association ARM & HAMMER Ayrshire Breeders Association Best Western Plus Inntowner Madison Boviteq Brown Swiss Cattle Breeders Association Buildings by Alpha Calf-Tel Coburn Company, Inc. Dane County Dairy Promotion Committee Estrotect GenOvations Golden Calf Company Holstein Association USA, Inc. Holstein International International Protein Sires International Stock Food Corporation Kemin Kemps Dairy Products Kingsdale Farms Land O'Lakes, Inc. MTech Dairy Solutions National Dairy Shrine Nutriad, Inc. Papillon Agricultural Company Protexia Quality Liquid Feeds, Inc. Ritchie Industries, Inc. Scherer Inc. Sheraton Madison Hotel Soy Best St. Jacobs ABC

Wahl Clipper & Lister Shearing WG Critical Care, LLC Wisconsin Farm Report Radio Agri-King, Inc. Agrisure Traits American Milking Shorthorn Society Andis Company Barenbrug USA Bioret Agri Bio-Vet, Inc. Canarm Ltd. Clarion Suites at the Alliant Energy Center Clipper Parts & Repair Dairy Farmers of Wisconsin Dane County Holstein Breeders Doda USA, Inc. Ecolab Econoprint Eisenmann Corporation Endovac Animal Health Eurofins Scientific Evolution International FarmFirst Dairy Cooperative Feed Supervisor Software Feedworks USA, Ltd. Forster-Technik GmbH Furst-McNess Company FutureCow Ghost Hollow Graduate Madison Harvestore IDEXX Innovation Center for US Dairy Kansas Department of Agriculture Klussendorf Memorial Association Kuhn North America, Inc. Lallemand Animal Nutrition McLanahan Corporation Micronutrients National Hay Association NC Dairy Advantage NEXGROW Alfalfa Passion Ag, Inc. PNC Bank Prairie Farms Dairy, Inc. Red & White Dairy Cattle Association Rivendale Farms Supreme International Limited Tenderfoot Products University of Wisconsin - River Falls Ventec Canada, Inc. Waikato Milking Systems USA W-L Research Woodchuck Bedding Spreader

Page 20 • Expo Daily Edition • Friday, October 5, 2018

WE SOURCE INGREDIENTS FROM THE BEST SUPPLIERS, INCLUDING THE PLANET.

That’s right. We’re not tied to one component, so we scour the world to find functional ingredients like prebiotics, probiotics, plant extracts and enzymes. Then we use those to create exciting new products that deliver greater performance. Find some of your own at PMIadditives.com.