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The Student Voice of California State University, Fullerton

Volume 113 Issue 05

Fullerton Arboretum leaves old name for new branding

Disney history on display

Tuesday, February 21, 2023

Lifestyle 4

Column: It could be worse Opinion 8

Tennis defeats UC San Diego Sports

ROSEMARY MONTALVO / DAILY TITAN

The Fullerton Arboretum is considering "CSUF Arboretum" or "CSUF Arboretum and Public Garden" as potential new names.

MARGARET TREJO Staff Writer

Following a university-wide rebranding effort, the Fullerton Arboretum is changing its name for the first time to reflect its current ownership by Cal State Fullerton. Before winter break, CSUF’s Strategic Communications department announced that the university would be referred to as “Cal State Fullerton” or “CSUF," in marketing materials rather than the university’s full name, “California State University, Fullerton."

According to a university statement, the change was made as the new names are more recognizable than the formal name. The Fullerton Arboretum has been partially managed by the city of Fullerton since 1976. Along with the trustees of the CSU, the two agencies established the Fullerton Arboretum Authority. In 2020, the joint agreement with the city ended and the CSU trustees now fully own the arboretum. Debbie Vengco, the director of Marketing and Enrollment Management, said the decision to have a name change was not done on a whim. “We want people to know that there's a lot going on there, you know, beyond research, beyond internships, beyond classes taking place

Opinion: Pick the campus oranges GABRIELLA PEREZ Staff Writer

Orange trees can be found throughout Cal State Fullerton’s campus, riddled with fresh oranges. Many students walk past and wonder if they can pick one as a quick snack on their way to class. As it turns out, students can. But due to insufficient signage and fear of repercussions, students don’t, and the oranges fall to the ground to rot. CSUF needs to add more signage to better encourage picking the oranges. Adding signs will let

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students know they can pick the oranges, helping those who suffer from food insecurity, creating less food waste and clearing pests off campus. A survey conducted by The Hope Center in fall 2020 found 38% of students who attend twoyear colleges and 29% of those who attend four-year colleges have suffered from food insecurity in the past 30 days. Trying to save money, most will eat fast food or processed snacks. SEE FRUIT

there and labs taking place there. You know, we just want people to know us and know our name,” Vengco said. There has not been an official new name announcement. Some of the names that are being considered are “CSUF Arboretum,” “CSUF Arboretum and Botanical Gardens,” “CSUF Arboretum and Public Garden” or other names suggested by the community. The staff at the arboretum posted the survey on the CSUF News website and invited CSUF students, alumni, faculty and staff to participate. It was open from Jan. 31 to Feb. 15. Vengco said they are still in the early stages of their rebranding. It is unclear when exactly the new name will be announced, but Vengco said the name change can take weeks to months

to be approved by Strategic Communications and Brand Management at CSUF. They have estimated the project could be done by the end of the year, but getting the paperwork approved will take time. Most of the name refresh will be in a digital format, including their website and their social media, meaning that it will be free to change their name, Vengco said. When “Fullerton Arboretum” is searched on the Internet, their new name will show up. Vengco said with the new name and rebranding, they want to broaden their reach and bring in students who did not know about the resources available to them at the arboretum, such as memberships, plant sales, facility rentals and classes. Melanie Nguyen contributed to this story.

Titans upset No.3 Stanford in baseball season opener, 8-1 JEREMY JIMENEZ Staff Writer

Upon upsetting No.3 ranked Stanford Friday night to open their season, Cal State Fullerton’s baseball team lost two of three games against the Cardinal over the weekend at Goodwin Field. The Titans kicked off their season with an 8-1 victory on Friday night, but went on to lose back to back hardfought games on Saturday and Sunday with scores of 7-5 and 21-13, respectively. Sunday’s thriller ended in extra-innings and lasted nearly five hours. Stanford started the scoring early

with a RBI triple from third baseman Tommy Troy. First baseman Carter Graham followed with a 2-run homerun to put the Cardinal up 3-0 in the top of the first. CSUF responded in the bottom half with 5 two-out runs courtesy of center fielder Moises Guzman’s 2 RBI single and a huge 3-run home run by designated hitter Brendan Bobo to put the Titans up 5-3. CSUF went into the top of the 9th inning holding a 5-run lead, however, Stanford did not go down quietly as the first two batters reached base and were brought home by a 3-run home run from second baseman Drew Bowser to make the score 11-9. After a crucial expiration of the

pitch clock awarded Graham a ball to make it a 3-2 count, he drew a bases loaded walk to bring the score to 11-10. The following batter Braden Montgomery drove a bases-clearing double into the gap that put Stanford ahead 13-11. In the bottom of the 9th, Montgomery was brought on to pitch. Down to their last out, third baseman Zach Lew launched a game-tying two-run blast that sent the game to extra-innings. It was all Stanford in extras as they scored eight runs in the top half of the 10th to put the game away at 21-13 On Saturday, the Titans lost 7-5. SEE STRIKE