2026-2027 Media Kit
Our Audience
95% of Penn students read the DP in print or online every month. subscribers of our newsletters. 12,000+ followers across our social media channels. 100,000+ pageviews annually to theDP.com and its related sites. 8 million+
10,325 Undergraduates
10,223 Faculty
14,006 Graduates
13,116 Admin/Staff
18,070
Students who live off-campus
Websites
Our daily newsletter rounding up all of the top headlines from the DP. Get it Monday to Friday in your inbox.
34th Street Magazine’s “Toast” is a semi-weekly newsletter with the latest on Penn’s campus culture and arts scene. Delivered Monday, Wednesday, and Friday.
“Penn, Unbuttoned” is Penn’s only intentionally satirical newsletter, giving you your weekly dose of comedy from Under the Button every Wednesday.
Quaker Nation is a weekly sports newsletter covering all things Penn sports. Delivered Monday mornings to your inbox.
Daybreak Masthead ad: $500 per day
Leaderboard ads: $200 per day
Completed ads are due two business days in advance at noon.
Masthead: 800 px by 400 px
Leaderboard: 728 px by 90 px
All dimensions are width by height
Social Media
Between Facebook, X, and Instagram, the DP and its related publications are constantly sharing posts and engaging with a combined audience of over 100,000 followers.
Deadline
Instagram post: $350 per post
Instagram story: $150 per story
*Instagram highlight: $200 per month
*Pinned Instagram post: $150 per week
Facebook post: $75 per post X post: $75 per post
*Denotes add-on to existing Instagram story or grid ad purchase
Completed ads are due two business days in advance at noon.
Sizing
Facebook & X: 1200 px by 630 px
Instagram Grid: 1080 px by 1350 px (only)
Instagram Story: 1080 px by 1920 px
All posts will be marked with “AD.” Captions, links, artwork due at deadline. Instagram grid posts will be visible for one month minimum. After one month, grid posts are subject to archiving. Instagram stories are limited to three slides/videos. Additional slides/videos are $25 each. Video clips can be 15 seconds max. All dimensions are width by height
Penn Connects
Rates Rate Deadline
Link up to two of your social media accounts to our websites within a dedicated space on our homepage and article pages that will show a live feed of your social media posts. The Penn Connects feed has received over six million views. We provide monthly reporting showing total posts, views, shares, follows, and likes.
$125 per month
Two business days in advance at noon.
Puzzles
The DP produces daily puzzles online as well as a full-size crossword and threads puzzle exclusive to our print edition on Thursdays. The puzzles receive over 4,000 unique plays each week.
Rates Deadline Sizing
$100 per week to sponsor all puzzles online.
$50 per week to sponsor print puzzles.
Two business days in advance of sponsorship week at noon.
Street Team
Supply your logo.
Hire our staff to pass out flyers, stickers, or other products or to hang up posters around campus and in campus buildings.
Rate
$250 for two hours and two staffers.
Does not include any printing costs.
Deadline
One week in advance of distribution date.
Newsracks
The DP offers advertising in the form of large, colored, glossy posters on newspaper distribution rackbox units located inside dorms, dining halls, classroom buildings, and other high-traffic areas.
Small Indoor Poster Large Indoor Poster Outdoor Poster
Rate Deadline
Sizing
Note: Cost does not include printing.
$350 per unit per month. Three weeks in advance of start date.
Small Indoor: 17.25 in by 21.25 in
Large Indoor: 24 in by 48 in
Small Outdoor: 17 in by 11 in
Print Ads
The Daily Pennsylvanian, our flagship publication, has been providing the Penn community campus news, sports and commentary for over 140 years. 34th Street Magazine is Penn’s first — and only — arts and culture magazine and go-to hub for social responsibility and activism on campus.
3,000
Two business days in advance at noon for space and
3,000
Print Guidelines
Ads saved as PDF files are preferred, since a PDF file embeds all graphics and fonts into a single, complete file. We can also accept files saved in TIFF or EPS format. Web file formats, such as GIF, JPEG, and PNG will generally not reproduce well in print and should not be submitted.
We can also accept package files from InDesign, Illustrator or Photoshop. We cannot publish, but can re-create, ads from PowerPoint or Microsoft Word.
AD SIZES: Ads submitted electronically which are not built to the correct widths will be re-sized.
RESOLUTION: Photos for ads submitted electronically should be scanned at 170 DPI or higher. Ads are output and printed at 100 LPI.
Front Page 11” x 2”
FONTS: If you submit a file in PDF format, you must make sure all fonts are embedded when the PDF file is created.
If you submit a file in any other format, you must supply all fonts used in your ad. Only Mac fonts are acceptable; Windows fonts will not work. The DP reserves the right to substitute similar fonts if a font is corrupted or not supplied.
COLOR: All ads are printed using the four process CMYK colors. Please convert any color text or graphics from RGB to CMYK color.
BLEED: All full-page magazine ads should have a 1/4 inch bleed.
Print Publication Calendar
Print Publication Calendar
Penn Calendar
Student Move-In ..................................August 17-24
New Student Orientation .................. August 19-24
Fall Classes Begin ...................................... August 25
Labor Day ...............................................September 7
First Football Game ........................... September 19 vs. Bucknell
Fall Break ..................................................October 1-4
Family Weekend ............................... October 23-25
Homecoming ........................................ November 14 vs. Harvard
Thanksgiving Break ..................... November 26-29
Fall Classes End...................................... December 7
Final Exams ..................................... December 10-17
Martin Luther King, Jr. Day ....................... January 18
Spring Classes Begin ................................. January 20
Spring Break ............................................... March 6-14
Spring Fling ................................................. April 16-18
Penn Relays ............................................... April 22-24
Spring Classes End .............................................May 4
Final Exams ................................................... May 7-17
Alumni Day ....................................................... May 22
Commencement ............................................. May 24
Summer Sessions Begin ................................. May 31
Summer Sessions End ............................... August 13
Special Issues
Back-to-School Issue .......................... August 18
[Broadsheet] Deadline: August 11
Football Preview ............................ September 17
[Tabloid pull-out] Deadline: September 10
Housing Guide .................................... October 8
[Tabloid pull-out] Deadline: September 30
Advance Registration Guide .............. October 22
[Online edition] Deadline: October 20
Voter’s Guide October 29
[Tabloid pull-out] Deadline: October 22
Basketball Preview November 5
[Tabloid pull-out] Deadline: October 29
Homecoming November 12
[Broadsheet] Deadline: November 10
Gift Guide November 19
[Magazine] Deadline: November 2
Final Exams Issue December 3
[Broadsheet] Deadline: December 1
Best of 2026 December 3
[Tabloid pull-out] Deadline: November 19
Beauty Guide February 25
[Tabloid pull-out] Deadline: February 19
Advance Registration Guide ................. March 25
[Online edition] Deadline: March 23
Quaker Days ............................................. April 8
[Tabloid pull-out] Deadline: April 6
Best of Penn............................................. April 15 [Magazine] .......................................... Deadline: March 18
Penn Relays April 22
[Tabloid pull-out] Deadline: April 15
Final Exams Issue May 6
[Broadsheet] Deadline: May 4
Graduation Issue ...................................... May 21
[Broadsheet] Deadline: May 14
Penn 10 .............................................. May 21
[Tabloid pull-out] Deadline: May 14
Summer at Penn ..................................... May 25
[Magazine] Deadline: May 7
Annual Contracts
An annual contract with The DP provides the access you want to the Penn market.
Frequency in advertising gets results. Whether you advertise in print, out-of-home, or through one of our digital products, an annual contract gives you a discount across all of our products and services.
With 10 contract levels to choose from, you can meet your advertising goals at any budget — and we’ll help you create a customized campaign.
Annual contracts provide discounted rates in exchange for an advance commitment to a minimum dollar amount of advertising. The contract discount can be applied to all advertising options. Only local advertisers (Philadelphiaarea businesses and Penn departments and organizations) are eligible to sign an annual contract.
Terms
$1,250*
*Semester only
Annual Contract advertising agreements commit an advertiser to run a specified dollar amount of advertising during a 12-month period in return for discounted advertising rates.
Advertisers who do not fulfill their Annual Contract agree to pay, at termination, a Termination Payment for all advertising discounted under the contract.
Advertisers may upgrade to a larger contract, at a lower rate, at any time during the contract. The new rate will be effective for all advertising run after the date of the upgrade, but the new rate is not retroactive to advertising previously run.
The Annual Contract rates in this Media Kit are not guaranteed beyond August 15, 2027. An advertiser whose Annual Contract expires after August 15, 2027 will pay the published 2027-28 rate for the same contract level.
Annual Contracts and contract upgrades must be approved by The Daily Pennsylvanian’s Executive Director before becoming effective.
Policies
All advertising is subject to acceptance by The Daily Pennsylvanian, which reserves the right to reject any advertisement at its sole discretion at any time prior to publication. The Daily Pennsylvanian will not publish advertisements which unlawfully discriminate on the basis of race, color, age, gender, sexual orientation, religion, national origin, ancestry, or physical ability.
The Daily Pennsylvanian will make all reasonable effort to see that advertising is published, displayed or distributed as ordered and accepted. However, The Daily Pennsylvanian will not be responsible for any consequential damages resulting from failure to do so.
Advertisers and agencies forwarding insertion orders which contain incorrect rates or conditions are advised that the advertising called for will be inserted and charged in accordance with the rates and regulations stated in this Media Kit and The Daily Pennsylvanian Annual Advertising & Services Contract.
Ad Submission Credit & Billing General Policies
The advertiser and/or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in The Daily Pennsylvanian and/or its related print and online publications and/or its other advertising products and services.
Advertising cancelled after the deadline for publication will be removed from the issue, but the advertiser remains liable for payment of the full cost of the ad.
Errors & Adjustments
All ads must be paid at the time of placement unless a credit account has been previously established and maintained in good standing. You must submit a credit application to apply for a credit account. Credit will be extended at the discretion of The Daily Pennsylvanian, which reserves the right to request payment in advance or to cancel credit privileges at any time.
Statements are emailed at the end of each month; invoices are sent for individual ads upon request. Terms: net 30 — that is, payment in full is due 30 days from the end-of-month statement date.
If payment is not made in accordance with The Daily Pennsylvanian’s credit terms, The Daily Pennsylvanian may refuse to insert any further advertising.
Tearsheets are emailed on the day of publication, not with monthly statements. Tearsheets can be mailed upon request.
The Daily Pennsylvanian reserves the right to revise its advertising rates and/or any other conditions set forth in this Media Kit at any time with 30 days notice.
All terms, conditions, and rates contained in this Media Kit are incorporated by reference and made part of The Daily Pennsylvanian Basic Advertising Contract. A complete list of contract terms and conditions are listed on The Daily Pennsylvanian’s Insertion Order and Annual Contract agreements, which are available upon request.
The Daily Pennsylvanian will be responsible for errors in advertisements only in proportion to the bearing that the error has in relation to the entire ad, as determined by the Executive Director of The Daily Pennsylvanian.
The Daily Pennsylvanian will not consider adjustment of payment for any advertisement involving typographical errors or erroneous insertion unless notice is given to the Executive Director within ten (10) days of the first monthly statement. The Daily Pennsylvanian will not be liable for more than one incorrect insertion of any advertisement.