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2022 I 2023 SEASON
BACK OF SHIRT SPONSORSHIP PACKAGE
BACK OF SHIRT Sponsorship Back of Shirt sponsorship is one of the best ways of increasing brand exposure through Dagenham & Redbridge FC, with your company’s logo featuring on the back of all first team shirts.
This season will see the Daggers travel to Manchester, Torquay, Newcastle, Nottingham, York and many more. With a prominent logo on the back of the first team shirts, brand awareness will increase across the nation.
Being the Back of Shirt sponsor also maximises the amount of TV coverage your company will gain from Dagenham & Redbridge FC, with both home and away games featuring on BT Sport’s highlights show. In addition, last season saw the Daggers broadcast live on all BT Sport platforms three times.
The Emirates FA Cup is a further opportunity for prime coverage. Dagenham & Redbridge FC played Salford City in the First Round of the 2021/22 FA Cup live on terrestrial TV, with an audience in excess of one million viewers. The 2015/16 season saw the club play Everton away at Goodison Park in front of 30,000 fans.
Dagenham & Redbridge will announce the Back of Shirt sponsorship with a press release, including an article on our website and announcements on all of our social media platforms.
THE PACKAGE The benefits of being the Back Of Shirt Sponsor includes: I
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Logo on the back of all first team shirts.
Company logo displayed on the front page of the official website with click through link to your website.
One 20ft x 3ft perimeter advertising board within tv ark, and one secondary advertising board outside of the TV ark. Half-page advert in the official matchday programme at all home games for the duration of the sponsorship.
2x hospitality season tickets, which cover all home league games and can be used to entertain clients, treat staff, and for corporate days out. Team players and management to be available at reasonable notice for promotional photographs/events.
100 tickets for use by the company throughout the season for home league fixtures. Company to be added to our digital monetisation software to track the online sponsorship value gained every year. Free use of the Club’s facilities for meetings and functions, subject to availability. One designated car park space for all home team fixtures.
National League - £15,000 + VAT per season English Football League - £25,000 + VAT per season Minimum 2-year Sponsorship (Payment Terms to be agreed) DAGENHAM & REDBRIDGE FOOTBALL CLUB
Facts and Figures I Over a quarter of a million unique
website visits last season, with over 478,000 unique website sessions.
I 39,600+ followers on Twitter, with
over 18,000 comments and shares on Tweets last season.
I 20,000 Facebook followers, with
an overall reach of over 230,000.
I 8,300+ followers on Instagram,
with 10,400 Instagram content interactions between 18th February and 18th May, an increase of over 20% on the previous three-month period.
I 3,200+ subscribers to the
DaggersTV YouTube channel, with lifetime views of over 1.1 million, and 168,000 video views last season.
I Last season saw over 21 million
impressions, 455,000 engagements, and 73,000 link clicks across all social media platforms.
I Average home attendance in all
competitions was 1,845, with over 47,000 fans attending the Chigwell Construction Stadium in total.
I Dagenham & Redbridge featured
four times in total on TV, (two games at Home & two games Away).
I BT Sport’s Vanarama National
Leaue round-up show receives over 25,000 view on YouTube per game-week.
I Three unique kits worn and sold
for charity generating over £5,500 for good causes.
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To take advantage of any opportunities available or to discuss other ideas please contact our commercial department by one of these methods: Number: 020 8592 1549 Ext: 3 Email: commercial@daggers.co.uk
@Dag_RedFC
Dagenham & Redbridge FC
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Dagenham and Redbridge FC 2017 Ltd I Victoria Road I Dagenham I RM10 7XL
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