Issuu

Pastor David Woodhouse Hay Street Methodist Church

Arts Council of Fayetteville⁄

Public Works Commission

Isaac Halverson

Resident & , Coleman & Halverson, PLLC At-large

Caroline Gregory Benavente

Rand & Gregory, Attorneys at Law At-large

Devin Heath

DistiNCtly Fayetteville Non-Voting

Nat Robertson

Chamber of Commerce Non-Voting

Christopher Cauley City of Fayetteville Non-Voting

C.M.Malik Davis

City Liaison, City of Fayetteville, District 2 Non-Voting

*Executive Board Members

e Capitol Encore Academy

Adam Carroll

Community Space & Operations Manager Adam@coolspringfay.org

Malcolm Franklin Safety & Engagement Ambassador Malcolm@coolspringfay.org

is year, we advanced our mission through impactful public art initiatives such as e⁄Motion, increasing foot tra c and enhancing the sense of place within the District. We welcomed more than 40 new businesses and produced signature events, including the Juneteenth Jubilee, New Year’s Eve Spectacular, and 4th Friday series, while fostering connection through resident engagement.

CSDD also remains committed to public realm management through our Clean Streets initiative and e Safety & Engagement Ambassador Program, ensuring a safe, clean, and connected downtown environment.

Looking ahead, our strategic focus includes anticipating community evolution, amplifying cultural experiences, and cultivating economic vitality. With your continued investment, we will build a thriving Arts and Entertainment District that strengthens our economy and shapes Fayetteville’s future.

Kristin Wellons Seeland

Fayetteville

rough arts and entertainment, we advance strategic investment in downtown real estate and business development to expand the tax base and strengthen a resilient local economy. By leveraging cultural assets to attract new businesses, support existing enterprises, and generate quality jobs, we cultivate an environment that fuels innovation and entrepreneurship. At the same time, we invest in infrastructure that supports sustainable, culture-driven growth. Together, these e orts shape a vibrant downtown where arts, culture, and commerce intersect—creating lasting economic vitality and community impact.

1. Maiden Event Center, 421 Maiden Lane (Event space)

2. Samuel’s Beauty Lounge, 314 Hay Street (Full-service salon)

3. Breakfast with Ti any’s, 229 Hay Street (Restaurant)

4. DSF Restaurant and Bar,106 Person Street (Restaurant)

5. North⁄South Brewing, 304 Williams Street (Brewery & Taproom)

6. Trench Nutrition, 103 Hay Street (Beverage bar)

7. Floral Oasis, 312 Hay Street (Retail)

8. Old Street Tattoo, 116 Old Street (Tattoo Parlor)

9. Dad Bod Dive Bar, 444 W. Russell Street (Brewery &Taproom)

10. e Warehouse, 226 Donaldson Street (Event Space)

11. Soul Expressions, 229 Hay Street ( erapy Services)

12. Jersey Stylz Barber and Beauty, 112 Hay Street (Barbershop and Beauty Salon)

13. Croo Studios, 102 Person Street, Suite D (Studio)

14. Zoe Noelle’s Princess Spa Event Space, 159 Maxwell Street (Event Space)

15. Mondrell’s Social Lounge, 226 Hay Street (Bar & Social Lounge)

16. e Friend’s Table Ti any’s Edition, 231 Hay Street (Restaurant)

17. e Precise Process, 131 Donaldson Street (Professional Services)

18. Flaminoo Holl’r, 450 W. Russell Street, Suite 101 (Event Space & Retail)

19. Bound & Vine, 134 Person Street (Book Store)

20. Chapter Book Store, 225 Franklin Street (Book Store)

21. House of Jewels, 450 W. Russell Street, Suite 102 (Event Space)

22. Miracles Barber Training Institute, 228 Franklin Street (Barber School)

23. Sandhills Property Solutions, 113 Donaldson Street (Real Estate & Construction)

24. Trinity Tattoo, 125 Person Street, Suite B (Tattoo Parlor)

25. e Traveler, 123 Hay Street (Taproom)

26. Simons & Hill Legal Group, PLLC, 117 Person Street (Law O ce)

27. Sol’s Arcade + Taproom, 421 Maiden Lane (Barcade)

Vacancy rates have declined from 11% in 2017 to 5% in FY 2024–2025, re ecting continued growth and increased business stability within the District.

We track vacant properties, business openings, relocations, and downtown activity to guide strategic investment and growth.

Activations during this scal year

In addition to our signature events, Cool Spring Downtown District produced 17 activations to Downtown Fayetteville.

1. Can you dig it Trolley Tour

2. e ⁄ Motion

3. “Esqueletos Creativos”

4. Hay Street Lighting Deck

5. District Winterscapes

6. Holiday Alley at 222

7. Letters to Santa

8. Light Up the City

9. Tree Lighting Ceremony

10. Holly Jolly Singalong Trolley

11. Roast & Toast w⁄ Old St. Mitch Bar Trolley

12. e Love Wall

13. Sweetheart Alley

14. Legacy Loop Trolley Tour

15. Irish You Would

16. Hoppin’ Around Downtown

17. Juneteenth Jubilee History Tour

We improve the resident and visitor experience of the District through consistent maintenance, beauti cation, public art, and seasonal activations for all to enjoy.

We transform downtown Fayetteville into an energetic, inclusive, and attractive destination for guests, business owners, and residents by creating meaningful experiences that re ect the unique culture, history, and identities of Fayetteville. By fostering a connected community, we create a vibrant, engaging, and collaborative downtown where people want to be.

District art installments such as e⁄Motion have an impact of 36% increase in downtown foot tra c, with many retailers and restaurants reporting sales growth.

• We promote emerging artists, performers and entrepreneurs through vendor booth spaces at Fourth Fridays and a platform to engage with the community.

• CSDD maintains close relationships with local arts organizations, artists, and organizers nurturing a thriving ecosystem with robust creative opportunities.

We showcase downtown Fayetteville as a premier arts and entertainment destination by promoting and advertising it as a dynamic, inclusive, and attractive place for guests, businesses, and residents. rough the development and sustainment of a strong, unique brand identity and an active marketing presence, we aim to attract an engaged audience.

Downtown Fayetteville

When our marketing reach expands, visitation to the District rises with it. On average, the District draws 382,275 unique visitors each quarter who stay for 112 minutes, and these non-local patrons spend more than twice as much as local audiences, generating meaningful commerce that strengthens our local economy.* rough arts and cultural promotion, we keep downtown’s story vibrant, relevant, and compelling for residents and visitors.

Downtown Fayetteville saw 4.2M million visits (+1%) to the Cool Spring Municipal Service District between July 1, 2024 to June 30, 2025

We champion Downtown priorities by collaborating with public & private partners to drive positive change and foster a community that supports

• Flag and Banner Policy: We submitted recommended edits to the City’s existing policy and helped advance the “Downtown Fayetteville” branded banner initiative. We completed the Banner policy within the fiscal year.

• Hotel Feasibility Study: In partnership with the City of Fayetteville’s Office of Community and Economic Development, Distinctly Fayetteville, and the Fayetteville-Cumberland County Economic Development Corporation, CSDD engaged REVPAR International to complete a downtown hotel feasibility study with which also included a full day walking tour and community leaders meeting with a Greenville, NC hotelier.

• Strategic Plan: With a technical assistance grant from the Arts Council of Fayetteville-Cumberland County, the team hired Keys to Your Brand to lead a community-driven strategic planning process that included a survey with more than 400 responses, a Big Ideas Forum, and completion of the Strategic Plan in December 2024

• Recruitment and Retention: CSDD supported business recruitment and retention through leasing assistance, surveys, downtown research, resource-sharing, and pro-urban policy advocacy, helping attract A Friends Table, Vagabond Coffee, Bees & Boards, and Pan Sandwiches.

• Downtown Gift Card Program: Since launch, CSDD has sold more than 724 gift cards totaling $35,000, with 35+ participating businesses.

• Social District Revenue: As of FY 24–25, CSDD has distributed 200,000 free cups to participating businesses. CSDD received $8,000 in sponsorship from Dreamfinders Realty and Jet Mortgage to print additional social district cups.

• Board & Committees: CSDD collaborated with the City Manager’s Safety Logistics Committee, Parks and Recreation’s Special Events and Parking Committees, Traffic Engineering, Construction, Planning Commission, Zoning Commission, Historic Resource Commission, Public Arts Commission, and the Technical Review Committee. The President ⁄ CEO held a board seat for DistiNCtly Fayetteville and the Greater Fayetteville Chamber.

• Construction Liaison: CSDD continues to serve as a liaison between the City and downtown stakeholders to reduce disruption from public and private construction.

In July 2025, CSDD in partnership with Fayetteville Woodpeckers hosted a Residents’ Social at SEGRA Stadium where we had 40 residents in attendance. All participants from the social were gi ed tickets to the Woodpeckers’ Baseball Game.

We create a vibrant and well-maintained public environment and community space that de ne the Downtown experience by embodying quality and positive energy.

enjoyable, and memorable. Downtown’s celebrated hospitality team is on duty seven days a week, 365 days a year to help you — whether o ering safety escorts, liaising with homelessness resources, executing daily litter sweeps, or simply o ering directions, Ambassadors are on foot in areas of high pedestrian activity seven days a week. Look for the folks wearing orange shirts with "AMBASSADOR” on the back.

Cool Spring Downtown District resolves an estimated 30+ direct interactions provided to the downtown district to resolve issues or complaints per week, leading to an average of 1,800 con ict resolutions per year.