Viewpoint The digital magazine of CUMBRIA TOURISM
Autumn 2025
IT ALL ADDS UP! H 79 million search impressions on visitlakedistrict.com H 148 million reache d by ‘Let’s Go’ winter an d spring campaigns H 300+ million PR audience reach
Turning research into results
Our new five-month autumn/winter marketing campaign launches from October, packed full of fresh inspirational content to help Cumbria stand out from the crowd and give potential visitors plenty of reasons to come all year round. The new Let’s Go destination campaign builds on the 148 million reach of our seasonal campaigns over the past 12 months and is designed to stimulate seasonal bookings and encourage multi-night stays. Let’s Go will combine PR, digital activity, competitions and practical marketing support to help you boost trade. Turn to page 4 to see 10 ways you can get involved with the campaign now. Highlights will include the month-long Cumbria Dark Skies Festival (24 Oct – 21 Nov) and the return of our interactive Advent Calendar in the run-up to Christmas. Also brand new for 2025 is ‘Oktoberfest Cumbria’, inspired by the world’s most famous beer festival. The event will feature themed food
Access moneysaving member discounts
Credit: Askham Hall/Joe Stockdale
New opportunities to extend visitor season Dark Skies at Askham Fell
and drink, live music and cultural events and family-friendly activities. As a business, there’s still time for you to take part – whether that’s hosting a one-off event, running themed menus and entertainment, or even creating a limitededition beer to mark the occasion. The full programme will be available at www.visitlakedistrict.com/Oktoberfest. Explore practical ideas and advice about taking part here.
Meet your new Chair
Are you tapping into our free research reports, to help you make more informed decisions around marketing and business planning? Our full range of research includes data such as visitor volume and value, occupancy levels, attraction figures and business performance. Plus we’ll be revealing the results of our latest in-depth Cumbria Visitor Survey this autumn, with a sneak peek at the headlines at our November Members’ meeting. 2,000 face-to-face interviews have been taking place at 60+ locations county wide to help provide the latest information about who is visiting Cumbria, what they do here, how they rate their experience, changing trends and much more. The findings will be complemented by our online visitor survey, so please help us gather as much visitor feedback as possible by asking your customers to complete the survey by 30 September at visitlakedistrict.com/survey2025. The full analysis will be available to CT members later this year, using your usual Library login here. The Cumbria Visitor Survey will also directly inform our winter marketing campaign.
Free training workshops unveiled