CUMBRIA’S VISITOR ECONOMY: SUPPORTING GROWTH • A WORLD-CLASS DESTINATION • CREATING SOCIAL AND ECONOMIC IMPACT • CHAMPIONING CUMBRIA AS A GREAT PLACE TO INVEST, LIVE, WORK, STUDY & VISIT
£4.6BN TOTAL SPEND IN 2024
10%
GROWTH IN STAYING VISITORS SINCE 2019
£1.2BN SPENT WITHIN INDIRECT SUPPLY CHAIN
43,500
FTE JOBS SUPPORTED IN TOURISM
19%
28%
OF CUMBRIA’S TOTAL EMPLOYMENT
£1.1BN
GROWTH IN REVENUE IN THE PAST 10 YEARS
SPENT WITHIN FOOD & DRINK SECTOR
15
£600M
MICHELIN STARS (MORE THAN ANYWHERE OUTSIDE LONDON)
SPENT ON TRANSPORT SECTOR