Issuu

GLOBES Issuu 003

YOUNG

AND

READY

BR ANDING WITH AN AC TIVE VOICE

MISSION

ALIGNING THE VISION WITH A MATCHING BR AND IDENTIT Y

ARMOURY

PREPPING FOR THE MISSION WITH SOME BR AND MATERIAL S

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Contents. 01 02 03

The Mission Translating the Vision

The Plan

Roadmap Strategy

The Mesh Colours x Types

The Armoury

Shaping the Brand Arsenal

Special Ops

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More to the mission.

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Disclaimer Notice.

The information contained in these documents is confidential, privileged and only for the information and showcase of the intended recipient and Crebulbs. It may not in anyway be used, published or redistributed without the prior written consent of Crebulbs Visual Agency Ltd. If you are sharing, direct referencing must be made in links and mentions.

Prepared by:

In Collaboration with:

Rabbbit Hooole CONSULTING

the

Mission We have been assigned on a mission to interprete a vision and turn it into a well structured brand identity. This mission was assigned by the Ready to Lead Africa and here is what they defend: * Promoting Constitutional Democracy * Supporting Youth Candidates & Credible Elections * Youth Economic Opportunity & Innovations * Civic Pride Engagements * Public Accountability & Communal Integrity Ready to Lead Africa believes that, as young leaders emerge across Africa, the need to create a more inclusive social contract (the constitution) for their nations which promotes human rights, democracy and social cohesion has never been more crucial than now. Ready to Lead Africa believes a 200 years plus (The US) surviving constitution is worth learning a thing or two from. We do not believe any one constitution is perfect and is the best for every situation, but our core belief in constitutional democracy is what makes the US constitution a worthwhile study for emerging young leaders across Africa. US constitution is the benchmark and we are to ensure that this mission matches the US kind of brand identity when it comes to leadership.

Logo Construction

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The Plan. The summary of ReadyToleadAfrica is to prepare potential leaders for political office by exposing them to International best practicesand supporting them during elections . We were able to construct and define the idea with simplicity, usability, and aesthetics to meet international standards. Our research and thought process team were able to use below as our basis for the construction: 1. “Youthfulness” 2. “Leadership & Political Equipping” 3. “Africa” We

uniquely

constructed

asymmetrical

icon

merging

the

custom-made map of the Africa, 3 lines for direction & 3 stars flowing out of the directions. The stars vary in size just as countries in Africa varies, meaning that, “no matter the size of the community, office or geographical

area,

excellent

leadership

will

emerge

ReadyToleadAfrica”.

30 px 27 px

24 px

Africa

Lines (direction)

Illustration of the stars sprouting in various directions

Stars variation

Final Output

with

THE MESH C o l o u r s x Ty p e s

Using the US leadership as a benchmark, we were able to curate two major colours; Navy Blue and Red. This is a major element shared alongside the brief for the mission. Looking at the psychology of Blue, it is uplifting, depicts trust and represents justice. Red on the other hand, draws attention and signifies great courage which is essential in the mission to lead.

RBG

= 6, 51, 96

CYMK = 100, 85, 36, 26 HEX

= #063360

RBG

= 299, 2, 51

CYMK = 4, 100, 86, 0 HEX

= #E50233

RBG

= 173, 2, 42

CYMK = 21, 100, 89, 15 HEX

= #AD022A

White is also a part of the primary colours but only to be used subtly on flat designs. More details about the usage on white and dark backgrounds, are explored on the variations page.

Variations 1.0X 5.0X

Dark Backgrounds

The colour variation on dark backgrounds can be followed using the logo mark in Fig. 1 & Fig. 2. It should therefore NEVER be in Full Red or Navy Blue.

TYPES Aa Friz Quadrata (Bold) ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrs tuvwxyz 0123456789 This is used for the Prominent word of the brand identity

Aa Metropolis (Bold) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 This is used for the less prominent word of the brand identity

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The Amoury.

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The Amoury. contd.

Contents on the brand materials are not necessarily the end product on the respective materials. All are for the sake of exploration.

More to the

MISSION Beyond this mission of creating a brand identity is another operational side of the brand; Ready to Lead Africa Movement. Building an Identity for this is essential to the organisation. Consistency is also important in maintaining the messages they pass across the different projects that the movement undertake. Major elements and ideas were shared alongside this special ops. These include “a Lectern icon” & “the Logo Mark”. The colour and type was also maintained in the process for continuity. Take it as a room inside a house; the Movement Identity being the room and the Ready to Lead Africa Identity, the House.

The Movement This would work well on Web, Small and Large prints. It is Bold and easily recgonised from afar. See sample usage in the next page.

I Support Emblem This works better “alone” on Tees, Large prints and Rubber stamps. The reason is that it cannot be interchanged or used together with the other.

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