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OPEYEMI RUTH, THE IMPROVED INTROVERT
Opeytheintrovert.com was branded without the possibility of ever coming out of the introvertness circle. It was limitation in deceit, creativity in a box, and expansion hiding in a veil. Thoughts were not given to branding but just a logo and this proved to be a challenge further down the line. The blog started late 2014, focusing stories around Faith, Travels and Lifestyle. The problem with the previous identity was that priority was placed on the character other than the product; writing. Moreso, ageing on the character design was not considered. There is a little imbalance with typography and poor readability if not careful. Lastly, provision for a web favicon (this is always beside any browser’s tab) was not well thought out.
OPEYEMI RUTH, THE IMPROVED INTROVERT
Opeyemiruth.com now is branded with a wider
scope
in
mind,
and
endless
possibility for exploration. The
rebranded
version
will
be
fully
unveiled within the second quarter of 2019. Still focusing stories around Faith, Travels and Lifestyle. The difference? Increase in engagement, new explorations and better experience on both web & social media.
OPEYEMI RUTH, THE IMPROVED INTROVERT
With the brief, we were able to construct and define the idea with simplicity, usability, and aesthetics. Our research and thought process team were able to use below as our basis for the construction: 1. “Letter O”
2. “Quote Icon” 3. “Typography”
We uniquely constructed an icon merging the Initials of the brand name; “O” and the quote icon using the golden ratio rule. The initials from the customised script was carved out of the new icon to make it distinct.
Letter O
Quote Icon
Quote Icon
OPEYEMI RUTH, THE IMPROVED INTROVERT
OPEYEMI RUTH, THE IMPROVED INTROVERT
From the brief, the client mentioned Gold as colour choice. We looked into how this matched with the brand and found it to be a viable choice. Gold is from the yellow family, and this family shows “intellect” & “optimism”. Intellect for the originality of the writer and optimism for the end goal of the experience on the blog. The primary colour is Sheen Gold and the other, Banna Yellow compliments it.
RBG
= 212, 161, 11
CYMK = 20, 39, 100, 1 HEX
= #CC9933
RBG
= 255, 226, 38
CYMK = 2, 5, 100, 0 HEX
= #FFE226
As the brand was further explored in from the expanding page, more colours were prompted to fit the story.
continued on pg. 27
OPEYEMI RUTH, THE IMPROVED INTROVERT
Opeytheintrovert.com had it first live event in 2018 themed, taking the conversation offline.
The
name
branding
will
be
maintained but at a third level hierarchy. We
rebranded
the
event
name
to
1
Discussions LIVE. This way, it has continuity and more potential to scale with or without the host. The new logo mark will be in red for the events, and replaces the letter ‘O’ in Discussi‘o’ns LIVE. We have made variations on the branding
2
to show its flexibility.
3
4
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crebulbs@gmail.com | +234 807 826 7169
#QuotesByOpey is an online curation of excerpts from the author’s blog. This can be captured whilst reading and added to readers tweet, facebook, instagram or any other social platform. It’s another tool for engagement other than just commenting on the blog. Challenges can be hosted like “read & quote”, thereby driving traffic to the blog. #QuotesByOpey is unique on all platforms and can make submissions on public quote sharing sites.
OPEYEMI RUTH, THE IMPROVED INTROVERT
Iron sharpens Iron
OPEYEMI RUTH, THE IMPROVED INTROVERT
TOURwithOpey is a sub brand of the Opeyemiruth dot com. The brand covers having a travel experience with the personality, Opeyemi.
The personality has travelled to over 16 countries and still counting, across the world with different experiences, and a few documented on the Blog. TOURwithOpey will cater for Individual, Group, Family, Corporate & Religious travels or vacation experiences. The brand will help plan trips, suggest places, curate activities, theme travels, document experiences and provide information as it grows.
Contact us for more information
crebulbs@gmail.com | +234 807 826 7169
OPEYEMI RUTH, THE IMPROVED INTROVERT
We observed the ways users have been interacting on the blog and social media whilst we were working on engagement tactics. For improvement, the comment section would be using DISCUS plugin for users to easy place their comment with their social accounts, on the go. More so, for #QuotesByOpey to work independently, we suggest Click-to-Tweet plugins. These plugin allows users to instantly share or quote a section of what they are reading. We proposed a new user interface featuring the new sub brans & provided backgrounds for WhatsApp & instagram stories.
OPEYEMI RUTH, THE IMPROVED INTROVERT
Red as seen in #DiscussionsLive is associated with passion, energy & it attracts. Blue as used in #TourWithOpey speaks of trust and dependability necessary
LIVE
for people who want to travel.
Yellow family asides from intellect & optimisim, it also connotes excitement and fun. A major rationale in #TourWithOpey
#0F2242
#FF0000
#3370C6
#A30303
#C69333
These colours are complements to the aforementioned ones & points meaning in the sub brands. They can be mixed at designer’s discretion.
#FFE226
S I M P L I F Y
Y O U R
C O M M U N I C A T I O N
B R A N D V I S U A L L Y
Contact us for more information
crebulbs@gmail.com | +234 807 826 7169